"What a risk, what a risk!" When he woke up the next morning, Fabialo found that he was still holding on to the celadon carved pot, but he almost fell to the ground.
If it falls, my forty gold coins will be wasted.
Carefully putting the carved celadon pot back into the box, he called the housekeeper and said, "I'm going to the capital again soon. You arrange the carriage, and remember to put more straw in the carriage..."
"Forget it, just put my quilt in the car!" He pointed to his bed and said, "Be sure to protect these two boxes and make sure nothing goes wrong."
After giving instructions to the housekeeper and having breakfast, Fabialo personally watched as the two boxes were loaded onto the carriage.
Then he headed towards the capital again without stopping.
After arriving in the capital, he first went to meet King Jindila.
"Fabialo, what's the purpose of your visit to the capital this time?"
Jindila has also been raising funds to expand his army.
That's why this time he auctioned the gifts given by Fabialo and William.
In fact, many gifts given by other nobles were realized by him through various channels.
It can be said that the thing that made him the most money last time was the gift from Fabialo, so he has a very good impression of Fabialo.
"Your Majesty, the last time I came to the capital, I found that many adults were very interested in luxury goods from the Tang Dynasty, so I brought two more top luxury goods from the Tang Dynasty this time, hoping to use your majesty's place to auction them."
Fabialo said honestly: "Your Majesty, don't worry, I will hand over 10% of the transaction amount to your Majesty as the fee for using the venue."
Then he asked someone to show King Jindila what he had brought.
Jindila was about to smile and say that there would be no venue fees. In his opinion, even if Fabialo brought two more good things like the Kesi Unicorn Belt, it would only cost one or two hundred gold coins.
Although it is not a small amount that I can receive more than ten gold coins from it, it is too ugly to look at.
But just as he was about to speak, he saw that the box brought by Fabialo was opened.
"Gudong!" Even the Visigoth King saw this set of exquisite porcelain for the first time.
For a while, he even had no idea how much these porcelains could be sold for. If they sold for thousands of gold coins, he could even get a hundred gold coins for the venue fee.
"You plan to sell this!" Jindila was a little unbelievable. You must know that if any nobleman has such a set of treasures, he must have kept them as an expert's treasure.
"Yes!" Fabialo said: "Since the Arab Empire was defeated by the Tang Empire, there have been undercurrents here. Expanding our own strength is the most important thing, so I plan to auction these."
"Hey!" Jindila sighed: "There are so many nobles in Visigoth, but they are all addicted to enjoyment. I didn't expect that it was you Fabialo who felt the same crisis as me."
Fabialo continued: "So for this auction, I hope to send invitations to the neighboring kingdoms of Burgundy and Frank in the name of the king. We can also use their money to support our own knights. ah!"
"Hahahaha!" Jindila laughed: "Fabialo, you are very good, really, very good!"
"You are right. I want to invite all the great nobles from the neighboring countries. Let's use their money to support our own knights this time!"
"Looks like I have to celebrate my birthday again!"
Fabialo was stunned for a moment, then understood.
It can only be said that Jindila has figured out how to treat birthday guests. Anyway, he has only been in power for a few years and has not held a birthday party. The country next door will not know his specific birthday.
At this time, the relationship between these countries in Western Europe was still very good. After all, the Arab Empire in the south of the Mediterranean was too powerful.
If they had continued to fight among themselves, they would have been pushed aside by the Arab Empire.
So after Jindila sent his men to send invitations to the kings and nobles of several nearby countries, these people also set off with dignity.
White, who was at the gate of the capital city, was carrying a bundle of firewood and was preparing to enter the city, but because there was a convoy in front of him blocking the city gate, he could only wait.
White said with some confusion: "Why have so many nobles from other countries come to the capital recently?"
Tom next to him gave him a strange look and said, "Don't you know? Our King is going to have a birthday party. I heard that he also got a lot of treasures, and he will also use this birthday party to auction them!"
White pursed his lips: "Hey, the world is so chaotic now. There are Arab bandits everywhere, and Arab pirates are rampant on the sea. These noble gentlemen don't want to think about how to solve the problem, so..."
Tom was so frightened that he quickly covered his mouth: "Shh, you don't want your life? How dare you say such nonsense? The city guard will hear you then, and you won't be able to reap the consequences!"
"Those city guards have no time to pay attention to us now!" White shrugged and said: "But the business of the taverns in the city seems to have been much better recently, and they even buy more firewood from us."
Finally it was the two of them's turn to enter the city. They went to the tavern to sell the firewood they had carried and counted the few pitiful iron coins in their hands.
White sighed and said: "We can only sell a few black bread!"
"Otherwise?" Tom was very satisfied: "Do you still want to have a big meal?"
At this time, a voice from the side intervened: "Actually, it's not impossible!"
The two of them looked over and saw a thin middle-aged man smiling and saying, "How about it? Do you two want to make some money?"
Hearing his words, Tom subconsciously grabbed the iron coin in his hand, and then said to White: "Let's go, these are usually liars!"
White asked reluctantly: "How to make money?"
"As long as you talk about the treasures our King is going to auction this time in a crowded place in the city, if you are willing, I can give you ten iron coins every day!"
"Ten?" White couldn't believe it: "You only talk in crowded places?" "White..." Tom pulled him.
"Yes, just speak in crowded places!" The thin middle-aged man opened his palms with ten iron coins on them: "This is half of the advance payment, and you can come and receive the remaining half every night from now on! "
"What are you going to say? You won't be caught by the guards!" White was already excited.
"Don't worry, absolutely not." The thin middle-aged man approached the two and whispered: "Actually, the king wants to use your mouth to promote his treasures. After all, you are doing things for the king. How could there be guards arresting you? "
After hearing what the thin middle-aged man wanted them to spread, White made up his mind and said, "Okay, let's do it!"
Just like what the middle-aged man said, there is no danger. Just say a few words in a crowded place in the city. You can earn ten iron coins in one day, which is more than you can easily earn by picking firewood. Why not What to do?
And White and Tom are not the only people who accept this kind of business!
Soon various rumors began to spread in the Visigoth capital.
"Did you hear that? The treasures His Majesty the King took out this time were things used by His Majesty the King of the Tang Dynasty!"
"What is the Tang Dynasty? I've never heard of it!"
"Hey, you don't know about the Tang Dynasty? Does the Arab Empire know it? It's gone now! Who did it? It's the Tang Empire!"
"Hiss, is the Tang Empire so powerful?"
"Isn't that true? I heard that their country has millions of troops and is extremely powerful. Their king is wise and powerful, and the territory he conquered is larger than our Visigoths and all the countries next to us combined! But these are not enough. It shows how valuable their porcelain treasures are!”
"What? Did the king of the Tang Dynasty conquer such a large area of land? What about the porcelain treasures of the Tang Dynasty?"
"It is said that in the Tang Dynasty, there was a kind of flame from heaven that could produce the most beautiful porcelain. This time, the treasure our King is putting up for auction is just this kind of porcelain!"
"Is it really that magical?"
"Who says it's not?? I heard that those porcelains sparkle at night and are so beautiful!! You can even smell the fragrance from the carvings on them!"
"Can flowers carved on ceramics still have fragrance?"
"It's true. I heard about this from the king's bodyguards!"
Various legends about the porcelain auction soon spread in the capital of Visigoth, some of which were true or false.
But don't mention it, this kind of gossip has become more popular among everyone.
"Fabiallo, do you think people from other countries can believe these rumors?" Kindila asked.
What they are doing now is what Tang Ping asked Old Peter to hand over to Fabialo on the piece of paper.
"Your Majesty the King, you don't need them to believe it, you just need to make everyone think that the thing is extremely precious! In fact, what they value is not necessarily the value of the thing itself, but the value of the thing in the eyes of other people! As long as everyone People think those porcelains are precious, so they will naturally rush to buy them."
Hearing what Fabialo said, Jindila nodded thoughtfully:
"What you say makes sense. We Visigoths and their noble lords just use these things to maintain their own face. The more precious the people think that thing is, the more they will want it to show their own dignity. status!!"
"Fabialo, I didn't expect you to be so good at business! It's really unfair to let you stay in a remote place in Porto!"
Fabiello smiled shyly. These were not his own thoughts, but at this time, it didn't matter if he just took them as his own thoughts.
Tang Ping is also using the usual routine of promoting luxury goods. If you want to say whether these things are valuable in themselves, they must be there, but are they worth the price? It's a matter of opinion.
But many people buy luxury goods, so why do they put that big logo on the outside? Isn't it just to let others know how expensive this thing is?
It was this mentality that Tang Ping asked Fabialo and the others to take advantage of. It can be said that this was a luxury promotion in Europe that was more than a thousand years in advance.
First create a legend of a user or founder! !
Just like the promotion of Grandma Fragrant, the experience, ideas and creativity of Ms. Gabrielle Chanel are often emphasized, and her life experience is portrayed as a legend. We can see some information about her on many occasions. Love stories, design stories, or perspectives.
Once here, it became a matter of promoting Li Shimin's various great achievements, trying to portray him as a greater emperor than Caesar the Great and Alexander the Great. There are also a lot of private goods brought by Tang Ping, but Jin Dila and the others are not aware of it.
The king of the Tang Dynasty was promoted to be so great, and the value of the porcelain he used naturally increased.
Then the second step is to emphasize its hard-won and its complicated craftsmanship.
Luxury brands will emphasize the level of craftsmen, such as the length of experience required; emphasize the complexity and quantity of the process, the time spent in each process, and the number of craftsmen and hours required after the entire product is completed.
Similarly, Tang Ping used the same routine here, and even added legends such as the burning of heavenly flames because of the level of civilization and religious background of the society. What stands out is that this thing is hard-won and very rare!
The third step is to gain word-of-mouth and be admired by ordinary people!
Luxury goods will naturally form a circle of users, and even distance themselves from ordinary people through high prices.
Use prices that are unimaginable for ordinary people to create a feeling of admiration and admiration for luxury goods.
At this time, luxury goods target a circle or create a circle to create a common cultural atmosphere, interest and taste in the circle, thereby forming a sense of belonging and maximizing the marketing influence within the circle.
What Tang Ping asked Fabialo and the others to do now is basically these three steps.
With just a small "advertising fee", the porcelain that is about to participate in the competition quickly became a luxury item in the hearts of everyone, including common people!
Nobles from various countries who came to the Visigoth capital one after another would definitely hear various rumors about these porcelains as soon as they entered the city.
At the same time, we also learned about the almost deified status of these porcelains in the hearts of ordinary people.
Silk and porcelain from the East were originally favored by European nobles. Often, a batch of porcelain or silk would be snapped up by European nobles as soon as they arrived.
And now the rumors in the Visigothic capital have undoubtedly added a special value to the porcelain auctioned this time.
So although the auction hasn't started yet, these people are already getting ready to take action.
PS: Claims such as fire from heaven are not taboo in Europe. Firstly, the strength of the church is not yet that great. Secondly, the church itself will also claim that many things come from heaven. For example, they promote pepper as a spice from heaven. In the hearts of believers, heaven is the other side filled with the fragrance of pepper and cinnamon.
