In fact, Tang Ping's idea came from a foreigner named Val.
Since Val took over all the free public toilet projects in Berlin, Germany, he has relied on unique toilets. In 10 years, his company Allag's annual net income reached 120 million euros.
Tang Ping has long understood that the advertising space in Datang Weekly has long been in short supply.
Now a half-page advertisement has been sold at a sky-high price. The advertising space in the first issue of Datang Weekly was auctioned for 180 yuan to Li Yuanwai, who was in the medicinal materials business.
And now the latest issue of Datang Weekly's advertising space has sold 410, which has more than doubled.
Many small businessmen are complaining that advertising space cannot be afforded. Even a mid-seam advertisement costs a lot of money.
After all, in this era, there are too few advertising media.
Even if you make a small leaflet and go to the streets to sweep the streets, your small leaflet can only print simple text content at most, and its publicity effect is very low.
Tang Ping saw this, so he directly paid attention to the advertising space.
There are ten advertising spaces in a toilet, and each advertising space costs 100 yuan a month. The total amount adds up to the same amount.
If you are willing to put your advertisement in public toilets across Chang'an, it will only cost 40 guan a month, which is one-tenth of the cost of the advertising page of Datang Weekly.
But Tang Ping will print large color posters for you. As long as someone buys the advertising space, he can place an order online, and someone will design, print, and send it directly to his small warehouse.
Now every women's restroom has an advertisement for Wangshulou's new products of the season. As for the men's restroom, Tang Ping found the Cui family.
The Cui family is also engaged in salt selling and other businesses. Tang Ping sold them an advertising space to advertise the Cui family's own industry. It only cost 40 guan a month. If Tang Ping hadn't agreed, the Cui family would have been able to Ten advertising spaces are covered.
Zhengchou didn't know how to send money to Tang Ping. A few hundred dollars a month was nothing compared to the profits they made from selling luxury goods from foreign countries.
What the Cui family wants most now is to send money to Tang Ping and Li Shimin. There is no way, they have made too much and it is too hot to handle.
Sure enough, when all public toilets were officially opened, Tang Ping's
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Soon numerous advertising orders were received.
Some small stores are located in the north of the city, so they only need to rent a few toilets near their stores in the north of the city, while some big businessmen may rent more advertising spaces.
More than 400 toilets and more than 4,000 advertising spaces were all rented out in a few days. In addition, some businessmen were afraid that they would be kicked out when the time expired, so they started renting them in three or four months.
After all, people say that the longer you rent, the greater the discount will be.
With the living example of the advertising page of Datang Weekly, everyone knows the benefits of advertising to their own business, so they flock to it like this.
Tang Ping spent the 8,000 guan in his pocket, but he immediately took back more than 1,000 guan.
Duan Lun calculated that in just over two years, Tang Ping would be able to recover his capital, and what he would earn later would be pure profits.
This is despite Tang Ping not raising the price. Many merchants who have not booked advertising space are asking if they can increase the price to reserve it.
It is said that Duan Lun later mocked Dai Zhou for several days, saying nothing more than saying that Dai Zhou was short-sighted. If the Ministry of Household Affairs was willing to approve the funds at that time, if the Ministry of Works had done it themselves, how much more fiscal revenue could it have increased?
Of course Dai Zhou knew that old man Duan was just happy with his mouth, and he really wanted to do it for them. It was strange that he came up with this method.
Fortunately, the Tang Dynasty was not only a big city in Chang'an, but Luoyang nearby could also learn to follow suit.
Before the establishment of the Tang Dynasty, Luoyang was actually not much worse than Chang'an. However, in just over a year, the gap was completely widened by Chang'an.
Now we can only learn everything from Chang'an, and many wealthy households in Luoyang are also thinking of ways to develop in Chang'an.
The relationship between Chang'an and Luoyang has always been equal to both.
The shortcoming of Chang'an is that it is located a bit to the west and is not the center of the world. Especially after the Han Dynasty, with the economic rise in Hedong and Henan, Chang'an's location became even more skewed.
Therefore, in an era when transportation was not very developed, if Chang'an was the capital, Luoyang would be chosen to assist.
Someone once said that if the two ancient capitals were compared to a family, then Chang'an would be an enterprising husband, while Luoyang would be a wife whose husband could be assured of being enterprising and manage the household well.
If Datang is compared to a person, then
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Chang'an is this person's brain, and Luoyang is his heart.
The history after Zhou Dynasty spans 3,000 years, 1,100 years since Chang'an was established as the capital, and 900 years since Luoyang was established as the capital. Chang'an and Luoyang took up 2,000 years in total, accounting for two-thirds of the capital's time.
At the beginning of the Tang Dynasty, Luoyang's economy had always been higher than that of Chang'an.
There are often more than 10,000 ships from all over the world, filling the rivers, filled with merchants and traders, and filled with chariots and horses, just like Chongrenfang in Xijing.
It describes the prosperity of Luoyang.
Whether it was the granaries that stored food throughout the Sui and Tang Dynasties, or the porcelain and silk that were to be exported to the Western Regions, all of them had Luoyang as the distribution center, from where they were shipped to surrounding countries.
Culturally, Luoyang was originally one of the sources of Chinese civilization.
The Heluo civilization centered on Luoyang is also the birthplace and development place of literature.
The sentence "If you ask about the prosperity and failure of ancient and modern times, please just look at Luoyang City." perfectly summarizes Luoyang's cultural status.
But all of this has been broken since Tang Ping, a loser, settled in Chang'an.
"Cousin, have you heard? The courtesans from Luoyang have come to Chang'an."
"Luoyang Oiran?" Tang Ping looked at Xiaoqing in confusion: "What does it have to do with me?"
Since establishing a relationship with Wang Qingluan, Tang Ping has rarely gone to Hongyue Restaurant just to avoid suspicion.
So now that the Luoyang oiran has arrived in Chang'an, what does it have to do with him?
"Why doesn't it matter?" Xiao Qing was a little anxious. Although she was Li Yuanji's adopted daughter and her status was a little different, if she went to the city, she would still go to the Hongyue Restaurant.
Not only was he going to meet the little sisters from the past, but it was also meant to support the Hongyue Restaurant.
It is to tell some guests with bad intentions that behind Hongyue Restaurant there is King Zhao and Duke Ping Tang Ping.
"Cousin, you don't know, the Luoyang oiran and a group of Luoyang businessmen and literati are all here for you!"
"Are you coming at me? What are you coming at me for?" Tang Ping still didn't understand. He was recently busy with the Chang'an public toilet advertising project. Those advertising requirements had to be sent to the online store for customization. He didn't have time to care about other things. .
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