This was actually Tang Ping's plan to call Yuan Li away.
In this advertising thing, the slogan is actually quite important.
At first, he thought about taking pictures himself, that is, to show the merchants in Chang'an.
After all, if the advertisement is done, but it has no effect, how can people pay for it in the future?
Later, when he saw that the price exceeded his expectations, and Li Yuanwai's price was the highest, he planned to come over and help Li Yuanwai write an advertising copy.
Although he is not an advertising major, he has watched advertisements for so many years, and now he always sees advertisements with "Come and kill me if you are a brother" in the middle, so I wanted to write two of the advertisements I have seen in this desert of advertisements. Copywriting is not difficult.
What's more, he just used his mobile phone to secretly browse Baidu.
He walked over to Li Chengqian and the others and borrowed paper and pen. Tang Ping was about to start writing when he remembered his handwriting and handed the pen to Li Yuanwai and said, "Let me tell you, can Li Yuanwai write it?"
Who would have known that Yuan Li had been in business for generations. Although he had studied since he was a child, his pronunciation was similar to that of Tang Ping. At this time, he did not dare to show his shame, so the two of them actually gave in.
"What does my cousin want to write? How about I do it for you?"
At this time, Li Chengqian stood up. When he saw it was him, Tang Ping's eyes lit up and he handed him the pen.
Being raised as a prince, Li Chengqian's calligraphy was learned from masters like Yu Shinan. Although calligraphy also depends on talent, at least the words written by Li Chengqian can be used to advertise a medicine business.
The prince wrote the letter, and member Li had no objection at all, and thanked him profusely.
Seeing that Li Chengqian was ready, Tang Ping said directly: "I'd rather put the medicine on the shelf to make dust."
Just this sentence made Li Yuanwai anxious. He is a medicine seller. When you come here, you will say that the medicine on the shelf makes dust. Although he doesn't have much ink in his stomach, what does such a straightforward poem mean? He can't do you know?
"Shopkeeper Tang, you... you..."
If it were anyone else, he would have already cursed. Fortunately, his last trace of reason told him that in addition to being shopkeeper Tang Ping, he was also the Marquis of Yinshan in the Tang Dynasty, the cousin of the prince holding the pen in front of him, and the most beloved nephew of the current emperor.
But how can such advertising slogans be used?
There were many people from the printing office standing behind Li Chengqian.
(This chapter is not finished, please turn the page)
Among them is Changsun Chong. The auction just now was actually based on Tang Ping's influence. He was already a little uncomfortable. Now seeing what kind of advertisement Tang Ping is going to write for others, it is obvious that he doesn't like his weekly report. .
You must know that when the weekly newspaper office receives commercial advertisements, there are originally literati who are responsible for writing advertisements.
So when he heard the first sentence read by Tang Ping, he finally couldn't help it anymore and said, "Yinshan Hou, this member Li is in the medicinal materials business. Isn't it inappropriate for you to just write that the medicinal materials produce dust on the shelf?"
Among these people, Li Chengqian was probably the only one who blindly believed in Tang Ping, so he wrote whatever Tang Ping said.
By the time everyone was questioning it, this poem had already been written.
Tang Ping ignored what Li Yuanwai and Chang Sun Chong said and continued directly: "I hope everyone in the world is safe!"
The people standing here now, except for member Li, are all people from the printing office. Who can get in here without a little bit of literature in his chest?
As soon as Tang Ping's next sentence came out, everyone was shocked. It was not because the writing was bad, but because the two sentences were connected together, it was so good.
It was so good that several people had goosebumps on their hands.
It turns out that I would rather put medicine on the shelf to make people fall into the dust because I hope that people in this world will be free from diseases.
If this pattern were told by a person who sells medicinal materials, then this pattern could not be bigger.
Moreover, these two sentences are actually straightforward, even if a common person reads them to him, he can understand what they mean.
Member Li, who originally questioned Tang Ping, was so excited that he trembled all over.
In his opinion, these two sentences are not just advertising slogans, but more like an affirmation of him as a person.
Of course, he wouldn't really want the medicine on the shelf to be unsold, but that doesn't mean he doesn't like others to praise him so much.
And although Yuan Li is a wealthy merchant of medicinal materials, there is also a shed outside Chang'an where his family gives out porridge and medicine, so it can be said that he is a good person.
But this was not over yet. Tang Ping later asked Li Chengqian to write two lines of smaller words: "It's all a rejuvenating medicine, only a good prescription for treating diseases!"
This is a complete advertising copy. The first two big words lay out the layout of Li's Medicinal Materials Store.
The last two small words are to tell everyone that although we hope that everyone will not get sick, if you do get sick, come to our Li's
(This chapter is not finished, please turn the page)
In the medicine shop, we have here the elixir of rejuvenation and the step-by-step prescription.
"Okay, okay, okay!" Based on Li's culture, he could only say this word. If he could get in touch with modern culture, he would probably give it to Tang Ping with an awesome sentence.
Li Chengqian looked at the two sentences he had written with satisfaction. Although they were ghostwritten for Tang Ping, this was the first issue of Datang Weekly after all, and it would definitely be included in the daily records in the future.
Afterwards, Tang Ping asked Li Yuanwai to briefly introduce some of the history of their Li's Medicinal Materials Store and the stalls they planned to open. The advertisement was completed.
Then Li Yuanwai looked at Tang Ping and Li Chengqian with some flattery: "I wonder if these words can be given to the little one after they are copied?"
These words were given directly to the engraver to carve a special plate for advertising.
"Why does Mr. Li need these words?"
"Hey, I think it would be good to make this into a couplet and put it at the door of my shop."
It has to be said that Mr. Li is also a good person. No matter how good the advertisement is, he only bought a space for one month. That is to say, after four newspapers, it will cost money to publish it again.
But if you make a couplet and hang it at the door of your own Li's medicinal shop, then it can become your own Li family's family motto.
He even had a vague feeling that just by relying on this couplet, the reputation of his medicinal herb shop would be spread wider, and it would definitely be a good reputation.
Although businessmen value profits, it does not mean that they do not want to leave a name. Many of those who build bridges and pave roads are certainly doing good deeds, but they are also trying to gain a reputation.
At this time, although he still did not fully understand what advertising was, he could already vaguely feel the benefits that this so-called advertising brought to him.
By this time, a total of more than 200 yuan in advertising fees had been received, which far exceeded Li Chengqian's expectations.
At least the newspaper will not lose money on four issues this month.
After all, even if the newspaper is being sold at a loss, it still costs a penny per copy.
Because of this auction, Datang Weekly has attracted the attention of many people before it has even started publishing. Everyone is waiting for the publication of the first issue of Datang Weekly.
"Your Highness, the first issue of 10,000 newspapers has been printed."
"Hurry and send 40,000 copies to Luoyang, and then sell the other 60,000 copies in Chang'an!"
(End of chapter)
We provide you with the fastest update of "Datang Convenience Store" by the master Mu Chen Yuanzhi. In order that you can check the fastest update of this book next time, please be sure to save the bookmarks!
107 Tang Ping’s advertising copy is free to read.
