It’s not news that the Fiat B-type car is selling like hotcakes, but it’s news when it’s selling so well that it causes fights.
That's right, there was a dispute in the United States over the purchase of a B-type car, and news of a fight between two groups of customers appeared in the newspapers.
This can be regarded as adding fuel to the already hot B-type car market. The monthly output of 5,000 B-type cars can be fully absorbed by the United States alone.
With its novel appearance and low price, coupled with the blessing of new technologies, the B-type car is difficult to sell, let alone there is no decent competitor on the market.
Big seller, hot seller, looking at the customers waiting to pick up the car, and then looking at the empty booth, he can only do two things, one is to appease the customers, and the other is to send a reminder telegram to Fiat, asking them to hurry up and deliver the cute car. The B-type cars were delivered, and these customers were impatient to wait.
That's right, Fiat's telegram mailroom has been filled with urging telegrams from dealers in various countries.
There is nothing to say next. Fiat's new factory must continue to be built. Orders are even more fierce than those for the Type A car. Fiat has already considered whether to directly discontinue the production of the Type A car and transform it into the Type B car.
The reason why Fiat executives consider this is that it will take at least half a year for the new factory to be put into production, and the current accumulation of orders for B-type cars has pushed the production time to next year. As for the Model A, the current production capacity is 6,000 units per month. Although there are still orders, based on the declining number of orders, Fiat feels that this car may only have a production life of two or three years.
In the final analysis, this is because Fiat underestimated the popularity of the B-type car. With such an excellent combination of price, performance, and appearance, the price difference of the B-type car is only a thousand lire, which is not a problem for many customers. .
Well, this B-type car is backward compatible with the A-type car market, which is something Fiat executives did not consider. Of course, what they have considered is the profit of the B-type car. Compared with Type A car, although the price of Type B car has increased by one thousand lire, the cost has only increased by 800 lire. In other words, the profit of Type B car is two times higher than that of Type A car. Parilla.
This is not a small number. Fiat can sell its own cars so cheaply. In addition to assembly lines and standardized production, it is also Fiat's strategy to reduce the profit of each vehicle.
After all, Fiat produces tens of thousands of cars every year, which exceeds the production capacity of dozens of cars every year by handicraft workshops in other countries.
Fiat only makes three to four hundred liras per car, but these tens of thousands of cars can make it hundreds of millions of liras in profit.
Large-scale production also reduces the production cost of parts, allowing Fiat to reduce vehicle costs. These complement each other and are Fiat's first-mover advantage. Unless other car companies compete at low prices to hurt people, otherwise this first-mover advantage It’s not easy to solve.
Of course, it would take two months to renovate the assembly line and workshop after discontinuing the Model A car, which is indeed faster than directly building a new factory.
But Fiat is a little hesitant about this. After all, discontinuing the Model A directly has certain risks.
No matter what Fiat decides, the backlog of orders for the B-model must be resolved. After some thought, Giovanni Agnelli finally made the decision to stop the production of Type A cars and invest all resources into the production of Type B cars, striving to increase Fiat's monthly production of Type B cars by 10,000 More than five thousand vehicles.
Yes, for Fiat, the only motivation now is to challenge itself. The key is to release its own automobile production capacity and seize the market first.
While Fiat was developing its ambitions, Carlo, who was far away in Rome, also encountered a troublesome thing.
"Your Majesty, I don't know what the people of the Qing Dynasty think, but this declaration of war simply challenges my many years of diplomatic experience. I can only say that this empress dowager really doesn't understand diplomacy at all, or around her. There is no Qing official who understands diplomacy."
In front of Carlo, Italian Foreign Minister Bacona complained to him about the indiscriminate behavior of the Queen Mother in the Far East.
Yes, for Fiat, the only motivation now is to challenge itself. The key is to release its own automobile production capacity and seize the market first.
While Fiat was developing its ambitions, Carlo, who was far away in Rome, also encountered a troublesome thing.
"Your Majesty, I don't know what the people of the Qing Dynasty think, but this declaration of war simply challenges my many years of diplomatic experience. I can only say that this empress dowager really doesn't understand diplomacy at all, or around her. There is no Qing official who understands diplomacy."
In front of Carlo, Italian Foreign Minister Bacona complained to him about the indiscriminate behavior of the Queen Mother in the Far East.
Yes, for Fiat, the only motivation now is to challenge itself. The key is to release its own automobile production capacity and seize the market first.
While Fiat was developing its ambitions, Carlo, who was far away in Rome, also encountered a troublesome thing.
"Your Majesty, I don't know what the people of the Qing Dynasty think, but this declaration of war simply challenges my many years of diplomatic experience. I can only say that this empress dowager really doesn't understand diplomacy at all, or around her. There is no Qing official who understands diplomacy."
In front of Carlo, Italian Foreign Minister Bacona complained to him about the indiscriminate behavior of the Queen Mother in the Far East.
Yes, for Fiat, the only motivation now is to challenge itself. The key is to release its own automobile production capacity and seize the market first.
While Fiat was developing its ambitions, Carlo, who was far away in Rome, also encountered a troublesome thing.
"Your Majesty, I don't know what the people of the Qing Dynasty think, but this declaration of war simply challenges my many years of diplomatic experience. I can only say that this empress dowager really doesn't understand diplomacy at all, or around her. There is no Qing official who understands diplomacy."
In front of Carlo, Italian Foreign Minister Bacona complained to him about the indiscriminate behavior of the Queen Mother in the Far East.
Yes, for Fiat, the only motivation now is to challenge itself. The key is to release its own automobile production capacity and seize the market first.
While Fiat was developing its ambitions, Carlo, who was far away in Rome, also encountered a troublesome thing.
"Your Majesty, I don't know what the people of the Qing Dynasty think, but this declaration of war simply challenges my many years of diplomatic experience. I can only say that this empress dowager really doesn't understand diplomacy at all, or around her. There is no Qing official who understands diplomacy."
In front of Carlo, Italian Foreign Minister Bacona complained to him about the indiscriminate behavior of the Queen Mother in the Far East.
