When he heard Luo Yuji express his thoughts and Lin Jinglei said the word "small profits but quick turnover", Duan Wenjun felt more confident about their business abilities.
He looked at the crowd and became serious in his words, "Before pricing and selling all products, we must first understand the positioning of our products and what kind of people will buy this product."
"You may think that the Duan family's Shaodaozi is sold at a high price because it is the only one. Our soap can follow suit. After all, the decision is in our hands."
"But if you think about it carefully, this soap and our Duan family's burning knives are two completely different types of things. Although they are both novel, they cannot be confused."
"If people can't afford to drink Shaodaozi, they can have other choices. They can choose Sandao Liquor or others. After all, there are already many wine shops on the market, and people recognize the drink. That's why I decided to Shaodaozi is priced at a high price because it is a high-quality product. And the cost of Shaodaozi is indeed much higher than that of Sandaojiu."
"Our current soap is actually the same as my Duan family's San Dao Liquor. It must first be recognized by the market. At thirty cents a piece, everyone can basically afford it. If it is too high, some people will hesitate to buy it. If you don’t know, you will have to try this new thing.”
"Now that you already know that soap costs no more than fifteen cents a piece at most, we can sell it for thirty cents a piece, which is double the profit. And the process is not very complicated. If the demand is big, we can Expanding the workshop will basically ensure a steady profit.”
"The most important thing is that soap is also a consumable product. A piece of soap, if used by an ordinary family, will definitely be used up in two or three months at most. Even if you are more careful, you will need to use two or three pieces a year at least. Think about it carefully How many households do we have in Wangjiang? If each household buys a few pieces of soap from us every year, how much will it cost?"
"If this soap spreads from Wangjiang and is sold to every corner of Dashun, or even to neighboring countries, what will it look like? How much money can we make?"
After hearing Duan Wenjun's words, everyone was stunned.
They are all sons of merchants, so they naturally understand some principles of doing business.
However, it was the first time they had thought like this with Duan Wenjun's analysis and layout.
Such a huge market and huge prospects, how could they not be shocked and excited.
It was as if they had seen piles of gold and silver piled in front of them.
At this moment, Duan Wenjun's words rang out again, "Of course, Brother Lin is right. In addition to these neighbors, we can raise the price and make more money from the rich people. In that case, we should start from the product itself." Go up and figure it out.”
“When the time comes, we will launch high-end boutique soaps, just like Shao Daozi and Sandao Liquor. We will compare the quality soaps with ordinary soaps, and then we will raise the price so that rich people can have a better experience. , a better choice.”
"Brother Duan, do you already have a way to make high-quality soap?" Lin Jinglei spoke again.
Duan Wenjun smiled, "I just have some ideas. When our workshop comes out, we can slowly experiment."
"Brother Duan, what you just said made me think of a question." At this moment, Wen Zixuan, who had been silent just now, spoke up, "Everything is difficult at the beginning. No one has ever used soap before. We I believe Brother Duan, I know that it is much better than the saponins that I usually use, but how to sell it and make people in Wangjiang accept it? After all, these thirty coins can be regarded as the income of an ordinary person in Wangjiang for a few days. "
Duan Wenjun couldn't help but nodded. What Wen Zixuan raised was a very practical question.
He also didn't expect that a dandy young master like Wen Zixuan would actually know that thirty cents was the income of an ordinary person in Wangjiang in a few days, which really surprised him.
"Zixuan, you don't have to worry about this." Before Duan Wenjun spoke, Lin Jinglei had already taken over the topic, "It's actually not very difficult to get this thing out. A piece of soap only costs more than a dozen yuan. Let's give it away for a thousand yuan." Wouldn't it be nice to spend eight hundred yuan and let people try it for free first so that they know its benefits?"
Duan Wenjun nodded immediately after hearing this.
I have to say that Lin Jinglei’s suggestion is indeed very good.
Use free gifts to advertise, so that people can try it for free to achieve the promotion effect.
"But who should we find for a free trial?" Luo Yuji followed, "Is it possible that we should also ask us to find those aunties who wash clothes on the street? Besides, if we go to give someone away, they may not believe it. Us!"
Hearing this, Lin Jinglei smiled again.
Since going around the streets to find people to promote free gifts may not necessarily have a good effect, it is better for them to take them directly to the house for their family and servants to use, or give them to young masters and ladies in other houses.
Masters, ladies, gentlemen and ladies can use it to bathe, and servants can use it to wash clothes.
Masters, wives, gentlemen and young ladies, who can be considered as upper-class people, usually gather together in large numbers. As long as the goods are good, they will be easily spread by others, and naturally they will be easily known, thus creating a reputation.
As for the servants in the mansion, most of them do menial work and tend to sweat easily, so they will naturally feel very happy to be able to wash their bodies with soap like the masters and ladies.
For those servants in the mansion who are responsible for washing, if they understand the benefits, they will naturally like it.
Most of the servants working in various houses have neighbors and relatives at home. You can give them a few more yuan and let them distribute it to people they know well so that they can promote it on their behalf.
In this way, if it is spread to ten or hundreds of people, it will naturally be easily known by everyone.
Nowadays, several people here are from wealthy households in Wangjiang, and too many people are paying attention to their movements.
Moreover, other wealthy families also pay close attention to them.
If someone hears that their family is using this soap, many people will definitely be curious and try it.
As long as you try, the opportunity will come.
Hearing Lin Jinglei's eloquent words, Duan Wenjun couldn't help but smile knowingly.
Isn't his idea the same as the way he invited a few of them to the Duan's Restaurant for a meal and a drink that day, and relied on their publicity and influence to make the Duan's Restaurant quickly become popular?
Unexpectedly, Lin Jinglei actually used this soap to sell.
After everyone no longer had any doubts, Duan Wenjun explained in detail the soap making process and his general idea of how to start a workshop.
Several of them were sons of merchants, and their ideas suddenly opened up, and the discussion was very lively.
Wen Zixuan said that their family happened to have a large abandoned yard on the outskirts of the city. They could tidy it up a little and use it as a workshop, which would also save rent.
Ye Ziqi suggested that since the cost is so cheap, just make it bigger from the beginning and recruit more workers.
Even if you may not be able to sell that much at the beginning, once you do sell it later, you will naturally be able to expand your business if you have inventory.
Luo Yuji suggested that since the last step of the soap is cutting, the size can be determined by yourself.
The soap that is given away for free at the beginning can be cut into small pieces, not too big.
If normal-sized soap is provided for free, it means they can use it for at least a month or two before buying it.
If the pieces are provided in small pieces and can only be used three to five times, these people will definitely become the first repeat customers after they use it and find it useful.
Three cobblers are the best of Zhuge Liang.
Several people put forward many suggestions to make Duan Wenjun's original plan more perfect.
When the discussion was over, the four people left one after another. Those who bought materials bought materials, those who recruited people recruited people, and those who tidied up the workshops immediately took action.
It was somewhat beyond Duan Wenjun's expectation to see these dandy young masters being so active.
