"What do you mean by this, Sir~?"
Li Mansion, main hall.
After listening to Li Zexuan's words, Sun Huaiyuan frowned and asked.
"Haha, I understand what Shopkeeper Sun means. In the past, our Qiquge scooters and curved plows were simple to manufacture and cheap. Even if those customers with membership cards can enjoy discounts, they are still more valuable than the membership cards themselves. Value, Shopkeeper Sun, you may think that the little profit we gave away is not worth mentioning!"
"The new carriages we have recently developed are relatively cumbersome to manufacture. Each one takes a long time and the price is high. If we still calculate according to the previous membership card discount system, for a new carriage, we have to give up the profit. More than four hundred dollars, at this time, Shopkeeper Sun, you feel that the profit we gave away is too much compared to the value of the membership card itself, is that true?"
Li Zexuan analyzed with a smile.
"Uh~~"
Sun Huaiyuan blushed. After listening to Li Zexuan's words, he felt that he was being described as a profiteer who broke his word and was unjust for profit! He said awkwardly:
"This...this is like this!"
"Haha! Don't be embarrassed, Shopkeeper Sun. These are human nature and understandable!"
Li Zexuan smiled kindly, and then said: "As the saying goes, if a leaf blinds the eye, the mountain cannot be seen. Shopkeeper Sun, you can look at this problem from another angle. One red supreme membership card is 500 guan, and one hundred is 50,000 guan. First of all, the membership card can Let us get a large amount of liquidity in a short period of time. With sufficient liquidity, we can expand the scale at any time, recruit more people, produce more goods, and ultimately make more money. This is what is called Money begets money! You must have heard of it, Shopkeeper Sun!"
Sun Huaiyuan nodded thoughtfully, and Li Zexuan smiled and continued:
"Secondly, everyone who has bought a membership card from our Qiquge, after using our excellent products, will become a potential user who will come to us again! Here, I am going to tell you a very important point, Mr. Sun. Concept – user volume!”
"The superiority of the products sold by our Qiquge is unquestionable! But compared with those old stores, we still lack the foundation. In other words, what we lack is a huge number of users! In the future, we Qiquge There will be more and more types of products in Ge, and no one can guarantee that our products will not be copied by others. At this time, the potential value of users will be reflected!"
"You can think about it, those members are already used to buying things in our Qiquge. Even if they see similar things in other places, they will definitely give priority to our Qiquge! Isn't this the truth? ?”
Sun Huaiyuan frowned and said, "But if things in other places are cheaper than here, those members shouldn't buy them from us, right?"
"Hey~!"
Li Zexuan shook his head and said with a smile: "Even if their price is cheaper than our original price, can it be cheaper than our membership discount price? You know, our Qiquge Workshop has the best craftsmen, the most professional and advanced In terms of production model, our cost is definitely the cheapest! If someone wants to start a price war with us, we will definitely have the confidence to fight!"
"In addition, I have other reasons for asking you to speed up the development of membership! With the advancement of various technologies in our workshop in the future, many new products will definitely be launched one after another, and when those people apply for membership, they usually leave People who have residential addresses and can afford memberships have a certain spending power. We can send leaflets to the places where members live. They have used our Qiquge products before, so they must know about us. Because of the excellent quality of Qiquge's products, they will be very likely to buy our new products. In this way, we can quickly turn the workshop's technology into money without any need for additional promotion."
Modern society is an era where users are king. Many emerging brands, such as (Didi) Chuxing, Ele.me, OFO, etc., initially gathered a large number of users in a short period of time through continuous spending of money, and then based on this huge number of users, they accurately Push relevant business information and establish effective business models to achieve long-term profits.
This kind of behavior of transferring money is the so-called Internet thinking. There were no computers or networks in the Tang Dynasty, and communications were not as developed as modern times. If Li Zexuan copied this kind of Internet thinking by rote, he would only kill himself.
So he can let part of the profits accumulate users, but he has his own bottom line, that is, he cannot lose money no matter in the early or late stages. He must ensure that his own interests come first, otherwise it will easily cause the capital chain to break. He now pays attention to cash. We are king and users are king!
The current membership discount system of Qiquge only allows 30% to 40% of the profit. He is still making money. When the user base grows, he will show his capitalist fangs, just like some modern takeout platforms. , at the beginning, there were a lot of red envelopes and the discounts were very strong, with a meal costing only three or four yuan. Later on, there were fewer red envelopes and fewer discounts, but you are already used to ordering takeout~~!
"Your Majesty is wise! I admire you!"
Li Zexuan's words transcended the era's business theory, and the amount of information was so great that Sun Huaiyuan savored it for a long time before he nodded with understanding and sincere admiration.
"Haha! This is just a humble opinion! Shopkeeper Sun, just think about it!"
Li Zexuan waved his hand and smiled, and then he suddenly rolled his eyes and said: "Hmm~! In fact, regarding the red supreme membership card, it does have a lot of discounts, but we set the rules ourselves at the beginning, and we certainly can't go back on our word, but in the future we The price of each item can be increased by another 20 to 30%. This will not only attract others to apply for membership cards, but also ensure sufficient profits for us!"
At present, Qiquge's products are generally priced about 60% higher than the cost of the product. If you use the Supreme Membership Card to get a discount, only about 20% of the profit will be left. That's why Li Zexuan came up with this "bad idea."
"Yeah, that's a good idea, that's a good idea!"
Those benefits that Li Zexuan mentioned before about users being king are invisible and intangible benefits. Compared with those, Sun Huaiyuan prefers these tangible benefits. Therefore, listening to what Li Zexuan said, Sun Huaiyuan is like a chicken. He nodded quickly like pecking at rice.
"Haha! Let's do this for now! Why don't Shopkeeper Sun stay and have lunch together!"
Li Zexuan put down the water glass and smiled.
"Hey! No, no! Sir, please go to work first, I won't bother you anymore! Farewell!"
Sun Huaiyuan stood up hurriedly, waved his hand and said.
"Then walk slowly!"
Li Zexuan smiled and did not force it. Sun Huaiyuan was more concerned about the status gap. Even if he was forced to stay, he would not eat happily.
………………………
