After finishing his work on the establishment of the Mechanical Research Institute, Saint Jose breathed a sigh of relief and made an appointment with Elena. She became busy again.
There are also a lot fewer final courses. Although the teachers say that the final exam is not important, Saint Jose, who is going to college for the second time, will not believe these teachers' lies. Even if there is a 1% chance, he must do it beautifully. bright.
However, after carefully consulting several senior students, I found that they were indeed not lying.
I started my final design and review work,
St. Hesse plans to play a big game, buy a small newspaper, and then make it bigger. At the same time, he will examine the public opinion environment of each party.
This is also part of the intelligence establishment. The so-called hidden in the city, if a few public relations talents can be discovered by the way, it will also be very helpful for future development.
Saint Hesse is not in a hurry to join those parties. I heard that he has been working since the beginning. Now he is not old. He will think about it when he is in his third and fourth years. It is best to bring money to join, otherwise he will be an unknown person every day. Do these bad things,
There is no need to waste time, it is better to make some money first.
It just so happened that the final exam also included a field trip to the Supreme Court and the like.
St. Jose began to skip classes openly and said hello to Professor Pukins in advance.
“College life is incomplete without skipping classes.”
Saint José said this to Cicero, without any regard for the classmates next to him.
"My mother said that if I skipped class, my father would have his legs broken."
"Okay, I originally wanted you to meet some pretty girls."
"If I could find a girlfriend, having my legs broken wouldn't be so hard to accept."
"Okay, just kidding, I'll see you next time."
After bidding farewell to Cicero, my younger brother is not used to having no one around him now.
The importance of newspaper public opinion is self-evident, and you can also make some money on the side, so you must work hard.
Even in a war, it is important to have a teacher who is famous, be as powerful as the American emperor, and a teacher who is unknown.
It will also be defeated by guerrilla warfare, not just in Vietnam, but also in Afghanistan.
What a great country fears is not external attack, but internal disintegration.
The Soviet Union, which was as powerful as later generations, was also deceived by the Americans and disintegrated internally. Although public opinion was not the main reason, there were also various other reasons. Various interpretations can be made from God's perspective.
After the disintegration of Russia and Ukraine, it can be said that it is the most successful example of the war of public opinion. Russia's "shock therapy" directly led to the disintegration of industry. It has been unable to recover for thirty years, and may never recover. It relies on Putin to continue a wave,
Ukraine was fooled by the coalition to give up nuclear weapons and become a European powerhouse. It even dreamed of joining NATO. You must know that Ukraine is a very powerful country. Its food production is second only to Russia and France. It has various talents for industrial development, and then it was fooled. Lame, it became a country famous for its beautiful women.
Public opinion can be influenced, good things can be said to be bad, and bad things can be whitewashed, like the tribe of Judah.
Sanjesé, who has witnessed the tremendous power of the Internet, has already planned to start with the acquisition of a newspaper and start a public opinion war within Argentina to influence the people and practice his skills first.
Just do it, Saint Jose picked up the old phone next to him and dialed.
"Hey, it's me, Saint Jose,"
"Boss, what do you want to order?"
"Help me look for information on small newspapers in Putrajaya. I am going to buy one and see if there is anyone who can take action."
"Okay, boss, it should be completed the day after tomorrow."
"OK."
After hanging up the phone, Saint-Jesus checked the time. It was only 1 p.m., so he could read a book and go to school in the afternoon.
Andrew is good at developing informants. It is obvious that the information in the city has been collected well. It is already very strong. You must know that this is a big city of four million people. He can collect effective information in just a day and a half, which is very strong.
Saint Jose nodded and continued to ponder some information on the development of the newspaper and prepare in advance.
.....
July 3rd, Tuesday, the weather was nice,
Going to the Thunder Cross branch first, Andrew stood beside him as usual, holding a few pieces of information, which contained information about all the newspapers in the city.
"Boss, I have selected five small newspapers. If they are suitable, I can buy them directly today,"
Argentina, which experienced the Bilon government’s absolute control of the news media, has now begun the process of adopting a neoliberal agenda for journalism.
This transformation has had a negative impact on Argentina's social development and is one of the factors leading to the national crisis.
"Boss, our country established a news agency in 1910. The "American News Service" was established in April 1945. This is the official organization of our country. It is also responsible for the management of newspapers and also publishes news itself."
“In the past two years, the Bilong government has loosened news controls, so it’s a good opportunity for us.”
“The information I found shows that our country publishes at least 240 kinds of newspapers and 1,160 kinds of periodicals, with an average of 180 newspapers per 1,000 people.
Radio stations were established earlier. There are about 110 radio stations across the country, with 527 radios per 1,000 people. "This is the information that can be collected on the surface.
I didn't expect that Argentina's media industry is quite developed. I didn't realize it clearly when I was in Science City, and I only read about a dozen newspapers.
"Boss, is it necessary to acquire a few radio stations? There are quite a few radio stations going bankrupt now." Andrew reminded St. Jose.
"It's not necessary for now. We'll wait until we get the newspaper company up first. As long as the newspaper company can generate enough sales, we can start buying radio stations."
The radio station thing can indeed be done, but the newspaper office has not done it, and the radio station is not easy to do. It would be better to do things one by one.
"Are there any competitors? What are the largest newspapers?" Competitive product analysis is very important. If you don't do it well, you won't know which one you will fight for.
"Boss, the two newspapers with the largest circulation in our country, the National and the Clarion, are the two largest newspapers besides the National News Agency. The sales of other newspapers are indeed relatively small, and there is no specific sales statistics."
"By the way, boss, some data analysis shows that some articles in "The Clarion" may contain rebellious remarks and have some connections with some Cordoba military forces, although they are neutral on the surface," Andrew said an important point information.
"Oh? Cordoba, that's interesting. Things are getting more and more interesting." It seems that public opinion has begun to attack the Bilon government from within. It's really interesting.
“By the way, what’s the name of the founder of The Clarion?”
“It was founded in 1945 by Robert Noble, whose influence in our province has been astonishing. By his own admission, he was a voice for both traditional liberals and conservatives, and for military officers.
The weekly sales volume is about 60,000 copies, and that of other newspapers is about 40,000 copies; the monthly sales volume is about 300,000 copies, and the total page views are 1.4 million people/month. "Andrew reported.
"Okay, okay, it's amazing. It took more than five years to make this so big. No one behind the scenes doesn't believe it. It can develop so big under the eyes of President Bilong. It's almost equal to the data of "The National". "
"We haven't found out who he has many connections with yet. Does the boss want someone to keep an eye on him?"
"No need, just develop your own strength first."
"Andrew, come with me later. Let's start with the Daily Democracy and La Plata. In the afternoon, we will go to the Daily Paraguay, Evening Atlantic, and El Nuevo Argentina. "
"Okay, boss,"
Saint Jose did not read the newspapers published by these small newspapers. He only needed a shell now, then bought it and transformed it according to his own ideas. It would be better if there were a few suitable talents to execute it.
The newspaper offices in the city are not scattered. Most of them are located in the main urban area. There are dozens of newspaper offices of various sizes here.
I looked around and excluded "Journal of Paraguay" and "La Plata". Their newspapers really have nothing but the name of the newspaper. "Journal of Paraguay" only has four people including the boss, and "La Plata" Lata Newspaper" is even more outrageous. There are only three people.
He is a reporter, an editor, and a publisher, but I don’t know what his abilities are.
Although the "Democracy Daily" has ten people and has established three or four departments, they are all old and weak in their fifties and sixties. She simply gave up. Being a reporter and news also requires physical work. Buying it for retirement, Saint Jose does not consider himself a philanthropist.
"Democracy Daily" has more than a dozen people working on it, but some of them seemed too fanatical and the prices were too high. I thought it was not worthwhile, so I gave up.
"New Argentinian Journal" is located near the academic area. I didn't expect it to be nearby. When I saw the size of more than 20 people, it was good. The first impression was okay, although the rented place was a bit dilapidated.
Andrew went to find the owner of the newspaper. St. Jose took a look and found that he was quite satisfied. There were four or five small rooms, as well as his own printing press, editorial department, sales department, advertising department, and printing department.
A young man walked over side by side with Andrew,
"Rupert, this is my boss, Mr. Saint Jose."
"Hello, Mr. Sanjesé, I am Rupert Abraham, the current owner of "New Argentinian Journal"."
"Hello, at what price do you plan to transfer the newspaper?" Saint Jose said, not wanting to waste time and getting straight to the point.
"Um, oh, okay, I plan to sell it for 4 million pesos. Of course, our equipment purchase price will cost at least a lot of money.
Do you need me to briefly introduce our newspaper? "
4 million pesos is equivalent to 80,000 US dollars, which is acceptable and does not exceed the budget. The main reason is that this newspaper has a relatively complete staff and does not need to poach people from other newspapers.
"Let me introduce you,"
"Our newspaper now has a total of 21 people, including 2 reporters, 6 editors, 4 people in the printing department, 3 people in the advertising department, 2 people in the sales department, and 4 people in the administrative department. The circulation last month was 8,000 copies. The price per copy is 45 pesos, and the maximum circulation exceeds 15,000 copies.
Advertising revenue last month was 80,000 pesos. "
Good guy, this is a daily newspaper. The sales volume in a day is less than 300 copies. It is obviously losing money. Not counting labor costs and renting costs. No wonder it needs to be sold. The monthly loss is estimated to be at least 100,000 pesos.
In fact, the most valuable thing is these equipments. In terms of personnel, they are not very valuable, but they are very necessary.
"It's a bit too expensive. You're losing at least 100,000 pesos every month. I lost a lot when I bought it. Other newspapers can at least make some money." San Jose shook his head and prepared to bargain.
"Mr. Saint Jose, it's really not that expensive. You must know that no newspaper office with more than 20 people in the city has less than 4 million pesos..."
This Rupert is also a poor man. He took over the newspaper after his father died, and his mother became ill. As a result, he was not very good and fell from his peak. This month's circulation was actually less than 4,000, and several staff members have resigned. In order to provide After my mother was treated for illness, she decided to sell the newspaper.
"Although I'm sorry about your mother's illness, your offer is really unreasonable. 3.2 million pesos is my bottom line." Sheng He gave an ultimatum.
If this guy is unwilling to sell, he plans to go to the next "Democracy Daily" to have a look. After all, he is not taken advantage of.
"Deal, Mr. St. Jose, but I need cash and will not accept loans." In fact, his bottom line was 3 million pesos, which was already much better. Rupert secretly breathed a sigh of relief.
"No problem, let's happily decide when we can sign the contract."
"It's okay now. I'll go find a lawyer. I'll be happy to work with you."
Rupert was also happy to get rid of a burden. He believed that he really did not have the talent to run a newspaper, even though the newspaper was founded by his father. He said that his mother's illness was not an excuse. Of course, it was not that serious. It was worth mentioning. Yes, his family’s real estate is estimated to be over 10 million pesos.
The two of them first signed a contract, made payments, and conducted a series of operations. Starting tomorrow, the newspaper will belong to Saint Jose.
He planned to completely transform and renovate the newspaper,
Give up boring religious and political commentaries, add interesting news, and live first.
It increased the coverage of football matches and celebrity gossip, changed the big opening to a small opening, and priced it lower than other newspapers. Finally, it wanted to achieve the lowest price in the country.
The next step is to acquire a paper factory and a printing factory in the city, which will be responsible for the printing of "New Argentina Daily News". Yes, he feels that since there is no problem with the content, he must strive for a larger circulation.
Let’s start with the pricing of newspapers. His goal is to eventually price a newspaper at 10 pesos, which is lower than the 30-50 pesos of other small newspapers. Currently, the most powerful "The Clarion" It’s also 20 pesos, and the National newspaper is 30 pesos.
For the price war, San Jose has saved enough funds. The first step is to start from adapting the content to lay an important foundation and increase sales first.
For the sake of sales, San Jose even began to consider whether to break the lower limit. After all, veteran drivers have the most traffic, including why websites like UC are still standing, and even 20% of the traffic on the Internet.
After thinking about it carefully, I realized that it is not necessary. It won’t last long, but you can consider posting some pictures of beautiful women occasionally.
To attract male readers and increase influence at the same time, it is best to put the beautiful clothes produced by Lanyun Garment Factory and find models to wear them and take photos. This can also increase the sales of its clothing.
When he finished the work, Shenghe first stabilized the morale of the army. He clapped his hands and let everyone's eyes fall on him.
"Hello, I'm your new boss, St. Hessecorn."
