It was none of his business that the president took office. Even after a good day's rest, Saint-Jesse couldn't stop feeling sleepy and went back to bed before ten o'clock.
It is worth mentioning that due to the outbreak of the Goryeo War, the Marshall Plan implemented by President Truman this year is close to being terminated.
The Marshall Plan was the super engine of Europe's economic revival. It was signed by Truman. It corresponded to the Economic Cooperation Agreement signed by the Soviet Union the year before last. The Marshall Plan was truly a selfless aid from the Americans to Europe. 90% was a grant and the rest was a loan. .
Of course, the Soviet Union's economic assistance to Eastern Europe through economic cooperation was not as good as the Marshall Plan. On the contrary, it was suspected of plundering economic raw materials. The post-war recovery of Eastern European countries was far less than that of Western European countries.
From 47 years after World War II to this year, European countries experienced the fastest economic recovery. France, the United Kingdom, Italy, the Netherlands, Austria and other European countries received a large amount of economic aid from the United States, of which Britain, France, Italy, and West Germany accounted for a large portion of the aid. 60%,
The total amount exceeded 13 billion U.S. dollars, causing the industry of Western European countries to grow by 35%, reaching pre-war levels, and agriculture also exceeding pre-war levels, which can be regarded as the fastest growing period in European history.
The steel production of Western European countries has increased from 31 million tons four years ago to nearly 60 million tons this year. The production of automobiles has also increased from 54,000 to 145,000. Argentina’s steel production this year will not exceed 400,000 tons. The automobile industry Almost none.
One country that must be mentioned is Spain. This former sovereign country did not receive assistance from the Marshall Plan and only became an ally of the United States this year. This is why Spain has failed to become one of the four major European economies in later generations, lagging far behind France, the United Kingdom, and Italy and the Federal Republic of Germany.
The Americans gained huge benefits from the European Renaissance Plan, which can be called a huge conspiracy in human history. They controlled Western Europe politically, exported American goods economically, and even the British and American colonies were forced to open up to it and contain it. The power of the Soviet Union expanded, and the rising unemployment rate in the United States due to the end of the war was also contained.
Because of this year's all-out Goryeo War, Japan will also usher in the fastest economic recovery after World War II with orders from the United States, laying the foundation for it to become a world economic power. The Goryeo War was a shameful war of aggression led by the Americans. .
At this time, Argentina had not gained any benefits after World War II. It had fallen out with British and American capital, had excessive nationalization, over-issued currency, high welfare, huge expenditures and corruption. Its economic development had begun to stagnate, and it was far inferior to Europe's revival.
…
Autumn and winter are approaching, and the weather has become slightly cooler. Data compiled from various places show that soda is not easy to sell, and there is an urgent need to develop new businesses and new products.
San Jose has already considered the new business. Real men should drink liquor, but the equipment required for liquor is difficult to get and needs to be customized.
The beer process is simpler and there are ready-made equipment, so start the beer business first.
In fact, the sales volume of beer in the summer is also good, but in the summer, the gods fight, and at that time, Saint-Jesus was fully committed to exploring the soda market. The beer was only in the planning. After knowing that Cross had shipped the production equipment back from the United States, we started to prepare. , do the opposite.
The warehouse in Maria Town is filled with tens of thousands of boxes of beer that have been produced and stored. The entire large warehouse in Maria Town is just waiting for a good opportunity.
In autumn and winter, Argentinians have also started to follow the pattern of their Northeastern brothers, eating skewers and drinking wine. Liquor is too expensive, but beer like tequila is just right, and wine is not suitable for eating skewers and barbecue.
Because of the general election, Argentinian citizens have to buy beer by the dozen when going to the supermarket. Sometimes, in order to take care of the beer-drinking customers in the restaurant, some restaurants have to sell alcohol with food. San Jose has already seen this scene last year. , Sanjesé already wanted to enter the beer industry at that time, but unfortunately there was not enough funds at that time.
Argentinian beer now far exceeds wine sales, and beer is more exciting.
Maria Town Industrial Zone, Maria Town Vidmar Brewery, covers an area of 20 acres. A sign with black letters on a white background hanging on the all-steel gate reads, "Vidmar Brewery" in Spanish. Shenghe entered the factory area
Next to the newly opened Maria Beverage Factory, there are brand-new American beer production lines with a planned annual production capacity of 30,000 tons of beer. The raw materials are Pampas groundwater, which is sweet and refreshing.
The first workshop is for washing beer bottles. Green beer bottles are transported from Sean Glass Factory, briefly cleaned and dried, and then enter the second workshop.
The second workshop is the filling workshop. The washed wine bottles are immediately sent here to be filled and capped. Finally, they go to the third workshop to be labeled and the production is completed.
Of course, this is the last part. The more important part is the beer brewing workshop, which is the real base of beer.
Malting involves gelatinizing the malt, then adding hops and sugar.
Then there is the beer brewing process, which are saccharification and fermentation processes.
It takes a total of 7-14 days to finally get the finished beer.
It seems simple to say, but industrial brewing still requires a lot of equipment. For this purpose, San Jose specially hired a beer brewer from Rosario, and after many experiments, he brewed beer with a good taste.
The director of the brewery is one of them, Marsala Odyssey, who has rich management experience and beer brewing skills.
It is said that this person started learning beer brewing when he was 10 years old and has 30 years of working experience. His family had a beer workshop, but it eventually closed down due to sales costs and other reasons, and he was recruited here by Lucifer.
The monthly salary offered by St. Jose is 1,200 US dollars, which can be said to be quite expensive.
However, after taking the first sip of the improved beer in San Jose, I instantly felt that it was so worth it. These beers have the taste San Jose wants, and the new factory director is indeed capable.
“Marsala, this is the best beer I’ve ever had in Argentina.”
"Boss, this level is still far behind. You should drink real hand-brewed beer. Industrial beer is still not up to par."
"I will definitely see it when I have the opportunity in the future."
Now beer has begun large-scale production. The beer glass bottles transported from Sean Glass Factory are being filled with beer bottle after cleaning.
There are also custom-made beer caps from Maria Mold Factory, new logo labels printed by the printing factory, and the new beer brand has been registered, called Vidma, which is one of the most famous iceberg attractions in Patagonia.
The name of this new beer was accidentally discovered by Saint Jesé while looking at a map of Argentina. This glacier is indeed quite famous. In his previous life, Saint Jesé liked Harbin Beer the most, with the feeling of ice and snow.
As for the fifth advertisement, it was directly copied and bombarded by later generations. It is like enjoying the release of passion - Vidmar beer, Vidmar beer-braving the world, Vidmar beer, pure cold feeling, I wrote an article Big pile.
"Boss, these radio words are very powerful. Are they going to be used in so many advertisements?" Lucifer's voice sounded very shocked. This was the first time that the boss said that he wanted to publish sales advertisements in newspapers.
"Yes, I will send you the advertising words and the written copy, and you submit them all to the local newspaper."
"Okay, got it."
There are now 17 major sales departments in the country, headed by Lucifer and Nick Jr., and Saint-Jesse called them respectively and then faxed the advertising content to them.
This time San Jose plans to spread Vidmar beer throughout Argentina and Uruguay as soon as possible, and newspaper advertising is a good way.
A line of classic advertising slogans was printed out from the typewriter of the biological brother.
Copywriting such as groundwater from 300 meters underground in the Pampas and snow water near the Pampas plateau will not be spared.
The sales were spread all over the country. Taking advantage of the holidays in many places in Argentina during this period, the nationwide distribution operation was launched.
The price of Vidmar beer is only two-thirds of that of other beers. Both the brewing process and the taste have been carefully adjusted. Coupled with the subtle taste and high-end publicity, Vidmar beer's sales figures are quickly rising. .
"Boss, the inventory here is sold out, can you speed up production?"
"I'm going so fast. It's too fast."
"Boss, I'm a bit losing money now, if I keep selling like this"
"The production speed of beer cannot be too fast. Just hold on."
St. Hesse also has some headaches. This is the only equipment purchased from the United States. The quantity of goods now exceeds 4,000 tons, which is close to the limit. They must quickly expand production equipment.
"Sain, please purchase a set of beer equipment with an annual output of 60,000 tons as soon as possible. After the negotiation is completed, I will transfer the funds to their account.
Then you send a ship to Montevideo, Uruguay, and I will send someone to hand it over." Saint Jose transferred the overseas phone call to Thain in New York.
"Okay, by the way, boss, our stock has risen very ridiculously. Do we need to sell it when?"
"Don't worry, you have time to take a secret telegram and send it to my subordinate Guerrero. Then transmit it to me. I will give you the specific time of selling and the equipment that needs to be purchased in the next step. Then we will acquire an American company."
"That's what I think too. General Electric can eat people without spitting out their bones, and its prices are ridiculously expensive. I have recently hooked up with a lot of American equipment manufacturers, and some of them are much cheaper."
"Okay, in the next two months, I will go to New York when I have time."
"Yes, boss." St. Jose hung up the phone.
After arranging the next target, Saint Jose inspected the brewery again. Now the number of employees in Maria Brewery exceeds that of Maria Soda Water Factory. Both factories are newly built, and the total number of employees is close to 600. Man, the second cash cow outside Prairie's factory.
San Jose is very confident that it can earn back the cost of the equipment as soon as possible, and sales are now very hot.
The soda distributors it cooperates with have also joined in this sales war. It is known in history as a sneak attack on Vidmar beer on election day. What is it like? Moreover, for the early promotion, Saint-Jesse also made some promotional methods, such as buy three and get one free. , so the local breweries were quickly defeated.
Argentina’s soda market is completely different from the national beer war in New China in later generations. The number of breweries in Argentina is small and the quality is uneven. Foreign-funded beer production companies have been liquidated.
I recall that in the past life, there were more than 800 local breweries in New China. There were wars and wars, and the foreign beer that was eyeing the market also entered the New China market. The beer market at that time,
That was the real battle, and the final battle was to kill the remaining domestic beer brands. Yanjing, Snowflake, Zhujiang, and Qingdao were the real big bosses. St. Jose's favorite Harbin Beer also became a foreign brand. That is the real thunderous bombardment, bombing every day.
Most of the breweries in Argentina are state-owned factories, and the small ones are small workshops like Masala, which are uncompetitive.
Therefore, St. Jesus used low prices to attract customers without any hesitation, newspaper advertisements, and set meals. It attacked a lot of the market and was already half-full.
Of course, the entire Argentina market is not a unified national market, and each one is fighting independently. There are no national big names, and the population's consumption power is relatively average, which gives Vidmar a big opportunity.
"Boss, come and have a piece of Brazilian pineapple." Sean used a knife and fork to give Saint Jose a piece of golden pineapple to cut into pieces. Recently, Sean was still running to Saint Jose's small villa frequently. If he hadn't been a man, He almost suspected that Sean was planning to chase him.
"Well, it is indeed very sweet," St. Jose bit into a piece, and a strong aroma of sweet pineapple filled his mouth, and the juice was like honey water.
"Boss, here's a piece from outside. Brazilian pineapple production is huge this year, and the price is really cheap, only a few pesos per pound." Saint Jose took another piece and took a bite. It was really delicious.
Um?
After St. Jose ate a few more pieces,
Suddenly I thought of a new product,
A blockbuster product that can expand the beer market.
The fighter among future fruit beers, pineapple + beer, a new product with high quality and low price.
Nowadays, for the canned products of Prali Factory, the drought has been alleviated a lot because of foreign fruits, especially Brazilian fruits. The government has increased the purchase price of fruits and lowered the wholesale and retail prices of fruits. Abundant fruits have begun to flood the market. middle.
Canned fruits have lost much of their market and become useless, and most of their sales have been lost.
Without opening up new markets, the canning production line has almost come to a standstill.
Nowadays, Brazilian pineapples are very popular in Argentina. Everyone likes the sweet and cheap Brazilian pineapples. They are juicy, sweet and have good texture. They are much cheaper than local fruits.
Due to some reasons, Argentina's relations with Brazil have improved this year. Especially after Argentina imported wheat from Brazil, the Bilon government reciprocated and finalized some agricultural product cooperation treaties.
San Jose also covets the huge Brazilian market, which is five times larger than Argentina.
It also allowed San Jose to see an opportunity for the launch of a new product.
That is, the famous low-price beer beverage product of later generations - pineapple beer.
