In fact, this is also a very simple marketing strategy.
It's just that in this era, people still can't figure out the reason.
Of course, the products of this era are also divided into grades, some are expensive and some are cheap. But there is one thing that people often overlook, and that is packaging! Enterprises use different packaging for different grades and grades of products, which can even be understood as targeting different consumers! Match the style of the packaging to the quality and value of the product. This strategy can show the characteristics of the product and easily form a series of products, making it easier for consumers to choose and purchase.
But in Liu Zheng's view, the more important thing for doing this in this era is to give the ancient people the highest degree of cooperation with their "strictly hierarchical" thinking!
Human psychology is so strange.
When you walk into a shopping mall and see a product with the same effect, divided into three price ranges, the richest one will definitely choose the most expensive one, which is the best. The middle class will choose something more moderate.
Those who are short of money and at the lowest level will consider choosing the lowest level.
but……
Aren’t the effects the same?
People will think this way, you can use it, why can't I use it? You use the most expensive one and I use the least expensive one, but at least we are all using it, right? It's even possible that after using it, we all smell the same. What can you tell the difference?
This involves another product "branding", which needs no further elaboration.
To put it simply, once these two marketing methods are combined, the analogy can be like this. In future generations, when young people buy Nike, they will think it is a high-end enjoyment. But I can’t afford a three-thousand-dollar one. What about a three-hundred-dollar one? Are you also pursuing the brand and pursuing enjoyment?
I can’t afford it for three hundred, so why should I buy a high imitation for more than one hundred?
Are you also wearing Nike's cool style?
People all have this kind of psychological vanity. Then cooperate with various aspects of publicity and marketing. Only in this way can we truly open up the middle and lower-level markets!
Zheng Yueru's eyes lit up when she heard this: "Brother Liu means..."
Liu Zheng laughed and said: "First, branding. In the future, the products produced by our Yinzhou Chamber of Commerce will be marked with special marks to prevent counterfeiting! Second, grade packaging to control costs. Third, advertising, advertising, advertising!"
Zheng Yueru was very excited after hearing this. After watching the night, she went back to her room to rest.
At this moment, Liu Zheng's face darkened slightly.
Jiang Xuan did not leave, but stood beside him, because he knew that Liu Zheng must have something to say to him.
"Jiang Xuan!"
"Sir, I'm here."
Jiang Xuan perked up.
Liu Zheng glanced at him and said calmly: "Analyze, how many possibilities are there for assassinating our people?"
Jiang Xuan was about to speak but hesitated.
Liu Zheng said: "But it doesn't matter..."
Jiang Xuan said: "Brother, Jiang Xuan will just tell you my own guess. If there is any deviation, don't blame me... I think there are two possibilities regarding the current situation in Liangzhou!"
Liu Zhengdao continued.
Jiang Xuan took a sip of water before continuing his analysis: "First, Brother Gongzi and Sister Yueru guessed that it was the Baiya Army who did it! Although the Yinzhou Chamber of Commerce is not large, this model and our products, It’s not impossible to arouse the fear of the Baiya Army!”
Liu Zheng nodded.
Jiang Xuan continued: "But Jiang Xuan thinks that it is reasonable for the Baiya Army to assassinate the county magistrate... but it is a bit illogical to attack Sister Yueru."
Liu Zheng looked at him quietly.
Jiang Xuan smiled dryly and said: "This matter must be related to the queen who came back to visit her!"
Liu Zheng's eyes flashed.
"Let's boldly imagine that Sister Yueru is really assassinated. If the Baiya Army puts the blame on Liangzhou Prefecture, what good will it do to them? The Baiya Army is not a legal armed force. Could it be that he can rely on his own strength to take advantage of it? Can’t you serve as the governor of Liangzhou?”
Jiang Xuan mocked.
Liu Zheng took a deep breath, patted his thigh, and shouted: "You mean, there might even be an order from the Queen behind this matter?"
This guess is too scary! Liu Zheng glanced at Jiang Xuan in surprise. He had to admit that he had never thought about this aspect. After all, Zheng Yueru is the Queen's employee. How incredible is it that the Queen wants to kill her? Sure enough, this kid Jiang Xuan has the aura that a newborn calf is not afraid of tigers. Even the Queen dares to question it!
This is the kind of talent he wants!
Kang What’s the harm?”
Liu Zheng asked anxiously: "Say it quickly!"
Jiang Xuan took a deep breath, and his eyes flashed: "Jiang Xuan believes that the Holy Emperor Jinghua must be on his deathbed, and his time is running out! This time the Queen comes back to visit her relatives, it is not as simple as it seems! Young Master, this assassination matter, It is most likely the White Cliff Army. I mean, what if the Queen comes back this time to join forces with the White Cliff Army?"
boom!
Liu Zheng's scalp was numb and his hair stood on end.
Jiang Xuan's words immediately shed light on this mysterious situation!
The emperor is seriously ill and will probably die soon. The queen was eager to fight for power and returned to Liangzhou to seek help. Liangzhou's cavalry dominates the world, and the Baiya Army is the best horse farm in the world, with a military strength comparable to that of Liangzhou Prefecture! In this way, the queen favored the Baiya Army, and then planned to frame Chen Ping of Liangzhou Prefecture. She might even take Chen Ping's military power through this move!
At that time, Liangzhou Prefecture plus the Baiya Army, with 300,000 cavalry, will be in the hands of the Queen. Looking west to Beijing, who can compete with her?
God!
Liu Zheng was shocked, stood up and washed his face with cold water.
Jiang Xuan also praised: "What a series of tricks! Young Master, this Queen is really not a benevolent person!"
Liu Zheng suddenly had thousands of thoughts flashing through his mind.
When he came to Liangzhou this time, he never thought that the situation was so complicated. At this time, after Jiang Xuan, a guy with obvious "hawkish" thinking, reminded him, he realized that the situation had reached such an emergency.
"Jiang Xuan!"
"exist!"
Liu Zheng took a deep breath: "In the past few days, you will investigate for me. Starting from the weapons and equipment of Liangzhou Mansion, you will definitely prove to me the assassination of the Baiya Army!"
Jiang Xuan knew this was difficult, but in order to impress Liu Zheng, he agreed immediately.
Liu Zheng chuckled, took out a handful of banknotes, and handed them to Jiang Xuan: "It's up to you whether you and I can go back alive this time, or in other words, how we go back! Take the money and find some in the city. If you are smarter, you’d better build an intelligence agency for me right here in Liangzhou Mansion, do you understand?”
Jiang Xuan was overjoyed and understood immediately. Without any nonsense, he took the money and disappeared into the night.
Liu Zheng looked at his back and narrowed his eyes slightly.
As expected, I was not wrong about Jiang Xuan. This guy's vision was much more sinister than mine. But he is not suitable to be a military commander yet, so why not let him cultivate a secret power for himself! As the Yinzhou Chamber of Commerce and the Yinzhou Army become larger and larger, this organization must be established. It is used to collect intelligence and even supervise the people under his command. If necessary, he can be killed first and then reported! A special agent team, if done well, will be of great help to Jiang Xuan's growth.
Thinking of this, Liu Zheng couldn't sleep for a long time.
The mind is flooded and the mood is confused.
Unexpectedly, I had just grown up and would be involved in such a big struggle for imperial power... Although I was only involved in the periphery, but...
Liu Zheng suddenly burst out with great ambition and great ambition.
He stood up suddenly and paced back and forth in the room.
Since Liangzhou is about to be in chaos, and since he knows all these conspiracies, he must at least get the maximum benefit from them! Now he wants to participate in the world's disputes, which is naturally a foolish dream. However, during this trip to Liangzhou, winning a state title is the best guarantee! If possible, he wanted more!
Just then, someone knocked on the door.
Zheng Yueru ran in in a panic, looked at Liu Zheng solemnly, and said: "Brother Liu, I remembered what you asked me that day!"
"What?"
"In the Northern Army, there is General Ping Di, who is a direct descendant of the Queen!"
Liu Zheng trembled after hearing this, and took a deep breath.
Sure enough!
This time the queen came back to visit her relatives, it was not that simple!
In this way, Jiang Xuan's speculation became closer and closer to reality. General in the army, General Ping Di is a serious third-grade general. He doesn't have to kneel when facing Chen Ping. Although he belongs to Liangzhou Prefecture, his status is completely equal to Chen Ping!
Add the Baiya Army, and then take Liangzhou Prefecture!
"I understand."
Liu Zheng looked at Zheng Yueru's pretty face, and suddenly felt pain in his heart. This competitive girl probably didn't know that she was almost killed by the queen whom she admired so much!
"Brother Liu, are you worried?"
Zheng Yueru asked strangely.
Liu Zhengqiang smiled and said: "It's okay, go and have a rest. Tomorrow, we will go to Fengming Tower in Liangzhou to have a look!"
Zheng Yueru rolled her eyes at him: "Are you going to see Miss Man Qing? Brother Liu has many confidants in Liangzhou, can he still remember Man Qing?"
Liu Zheng was immediately embarrassed and didn't know how to answer.
Seeing Liu Zheng's embarrassment, Zheng Yueru was very proud and covered her mouth with a smile: "Brother Liu is afraid that he will be disappointed! Tomorrow, at the invitation of Liangzhou Commercial Bank, I will go to discuss the affairs of the Oiran Association. Brother Liu should also go together!"
Liu Zheng was stunned: "Discuss? Isn't it already decided?"
Zheng Yueru smiled bitterly and said: "Due to the Empress's wedding, the oiran meeting will be postponed for a few days. The empress is involved, and the business firm feels that the scale is not enough. Tomorrow, we will get some money from the participating merchants!"
Liu Zheng was stunned when he heard this.
Insufficient funds?
And then split it equally?
Liu Zheng asked strangely: "Doesn't this oiran association have a sponsor?"
Zheng Yueru was stunned: "What is a sponsor?"
Liu Zheng looked overjoyed: "Go and tell that business that there is no need to share the cost equally. Our Fengming Tower is out!"
"What?"
Zheng Yueru looked confused.
