Of course Uncle Xie Fang would not tell his clansmen how jealous he was of the Song Dynasty China Newspaper.
He must stand on the basis of righteousness and point out the only weakness of the competitor's Song Dynasty China Newspaper, which is the smell of copper.
As for Zhao Ping running the newspaper, Uncle Xie Fang couldn't help but remember it in his eyes.
This not only has the function of "establishing a heart for heaven and earth, asking for orders for the livelihood of the people, continuing the unique knowledge for the saints, and creating peace for all generations", but the income can be described as almost a pound of gold per day.
He is a prime minister who always analyzes things from a comprehensive and macro perspective.
Zhao Ping gave scholars all over the world almost a copy of "Da Song Zhonghua Bao", which firmly grasped the hearts of scholars all over the world.
If they, literati, want to continue to represent the common people of the world as before, how can they be as broad as the "Da Song Zhonghua Bao".
When these literati talked their mouths dry in the court, they thought that they had represented the people of the world.
Zhao Ping only needs to ask someone to say calmly: "Wait a minute, the Song Dynasty China Newspaper has not spoken yet."
It’s not difficult to figure it out. Do you, the literati, represent the people, or does the Song Dynasty China Newspaper represent the people?
Zhao Ping didn't even need to arrange for people to be in the court. As long as he spoke through the "Da Song Zhonghua News", a large number of scholars would naturally follow up.
What makes Uncle Xie Fang even more jealous is that Zhao Ping not only captures the hearts of the world's scholars, but also improves his ability to fight for gold.
Isn't it? There is an advertisement in every issue of the newspaper.
Uncle Xie Fang saw that "Da Song Zhonghua Bao" had gained both fame and fortune, and his own "Da Song Li Bao" should have better results.
After all, "Da Song Zhonghua News" was published in the remote westernmost place of Sichuan, and it first started in the county seat of Changyuan County.
Changyuan County can be compared with Lin'an, but obviously it cannot.
Can Changzhou compare with Lin'an? Neither can.
What kind of place is Lin'an? It is a place where heroes from all over the world gather.
Not only that, Uncle Xie Fang and Xu Qingsou also used their privileges to allocate a special fund from the court as a subsidy for the "Da Song Li Bao".
Uncle Xie Fang could see this, and Xu Qingsou, as the governor participating in politics, could naturally see this too.
Both of them wanted to firmly grasp the control of "Da Song Li Bao". As a result of the fight between the two parties, Uncle Xie Fang finally prevailed.
After all, Uncle Xie Fang is the prime minister, and Xu Qingsou is just a political governor.
Uncle Xie Fang arranged for his clansman Xie Qi to be the shopkeeper, responsible for the publication of "Da Song Li Bao".
Xu Qingsou arranged for his clan member Xu Bu to be the editor-in-chief and responsible for compiling articles.
The two work together, are ambitious, and are determined to accomplish something.
If "Da Song Li Bao" cannot overwhelm "Da Song Zhonghua Bao", Xie Qi and Xu Bu feel that they should just find a piece of tofu and jump into the river.
What it means is that everything is difficult at the beginning, only when the two of them take action will they know.
The first is the source of the manuscript. Fortunately, there are many talents in Neo-Confucianism in the imperial court.
Not only did Xie Fangshu and Xu Qingsou have a large number of unpublished poems and articles, but also literati such as Chen Dafang also had many manuscripts.
Shopkeeper Xie Qi and editor-in-chief Xu Bu are also literati. Both of them have been elected candidates for three times, but they just missed being Jinshi.
Uncle Xie Fang and Xu Qingsou arranged for them to work at the "Da Song Li Bao". Is it possible that they would use the "Da Song Li Bao" as a springboard to have an official position in the future.
Although Uncle Xie Fang is relatively busy, "Da Song Li Bao" has always paid attention to him.
Not only was he concerned, Xu Qingsou was also concerned.
This is not only a blow to Zhao Ping, but also affects their political achievements.
Ten days later, "Da Song Li Bao" has not been published yet, so Uncle Xie Fang endured it.
Half a month passed, and Uncle Xie Fang couldn't bear it anymore.
He asked Xie Zhong to call Xie Qi to Xie's house and ask directly about the reason.
Xie Qi came in with his face lowered and pale. Although he bowed his hand, he hesitated in his words: "Let me tell you, the newspaper has been published for a long time, but, but."
"But, but what, this is my home, if you have anything to say, just say it." Uncle Xie Fang was impatient. After all, it took too long.
Xie Qi finally raised his face, and Uncle Xie Fang saw that his face was pale and his energy was extremely low.
He gritted his teeth, bowed his hands and said decisively: "Let me tell you, sir, the cost of newspapers is extremely high. If you calculate carefully, each newspaper costs almost a hundred cents."
Bang bang, the tea cup in Uncle Xie Fang's hand suddenly fell to the ground, and the tea spread even to his cloth shoes.
"Isn't the Song Dynasty China News an article? Why are you so high-ranking?" Uncle Xie Fang couldn't believe his ears.
Xie Qi looked ashamed and couldn't help but lower his head: "Let me tell you, sir, every issue is for engraving and manuscript fees. After careful calculation, the cost remains high."
At this time, Xie Zhong immediately picked up the tea cup, cleaned it, and made another cup of tea for Uncle Xie Fang.
"I would like to inform my husband that Zi Zhi (Xie Qi) is a scholar and is not very good at doing business. Xian Gong, Zi Xin has been a shopkeeper and is proficient in arithmetic. It is better to let Zi Xin assist Zi Zhi to try." See "Da Song Li Bao" 》The cost remained high, so Xie Zhong took the opportunity to recommend his cousin Xie Cheng.
Uncle Xie Fang thought for a while, looking repeatedly between Xie Zhong and Xie Qi, hoping to find any clues.
Seeing Uncle Xie Fang's eyes, Xie Qi and Xie Zhong looked calmly, indicating that they had not done anything wrong.
He never expected that the cost of "Da Song Li Bao" would be so high. It could be said to be in the same heaven as "Da Song Zhonghua Bao".
Xie Zhong was right. Xie Qi was a pure scholar and it was difficult to control costs. It was better to let someone who had been a shopkeeper give him a try.
Thinking of this, Uncle Xie Fang nodded: "Yes."
Xie Qi clearly knew that Xie Zhong arranged for his people to come here with the intention of monitoring him, but he had no choice.
After all, he was just a literary man before, and he was really not used to it when he suddenly received this newspaper office.
But fortunately, the Prime Minister still made the decision himself, and the people who came were just assisting.
Xie Qi understood in his heart that although it was just assistance, it was actually a warning.
If the cost remains high, he, the shopkeeper, will really come to an end.
Five days passed again, and Uncle Xie Fang called Xie Qi to his home again.
"Let me tell you, sir, now that the cost has finally come down, it will still cost at least twenty copies, and the circulation will be more than a thousand copies." Xie Qi took Xie Zhong and reported to Uncle Xie Fang respectfully.
Uncle Xie Fang's tense face finally showed a smile: "Why was it so expensive before?"
"Let me tell you, sir, it used to be calculated based on the sales volume of fifty books, and engraving the editions was expensive. The cost of engraving the editions for fifty and one thousand newspapers is the same. Now it is calculated based on the sales volume of one thousand newspapers, and the cost is shared. , the newspaper price is cheaper." Xie Qi looked at Xie Cheng, and with gratitude in his heart, he respectfully reported to Uncle Xie Fang.
Uncle Xie Fang motioned for the two of them to sit down, and the servant immediately served them tea.
Seeing the two of them drinking tea, Uncle Xie Fang couldn't help but ask: "Zhao Ping's newspaper only costs one penny. Can you make it cheaper?"
Although this price is already cheap, compared with the "Da Song China News", the price is still expensive, twenty times as much.
"I'm telling you, if the author doesn't polish the pen, the price can be reduced to ten cents. There is no way to reduce it." Xie Qi and Xie Cheng looked at each other, stood up, bowed their hands, and answered respectfully.
Uncle Xie Fang couldn't help but frowned. Zhao Ping had polished the writing for the writers of "Da Song Zhonghua News".
If their "Da Song Li Bao" didn't polish their writing, I believe there would be no articles submitted at all in the future.
He couldn't help but stand up from his chair and circle around the table.
He spun around in circles, and Xie Qi and Xie Cheng had no choice but to get up from their chairs.
The two of them looked at each other and found that each other had a look of fear.
Although Uncle Xie Fang did not criticize them, they also knew that the two were really incompetent and did not control the costs to the level required by their husband.
After Uncle Xie Fang walked around the table a few times, looking at the expressions of the two of them, he knew that they had tried their best.
He thought for a while and finally said: "Well, the author obviously needs to polish his pen. It is not easy for the imperial court to come up with Wan Guanhuizi. Let's sell it at the price of ten yuan."
At this point, he couldn't help but sigh.
Seeing that Zhao Ping was obviously making money by running the newspaper, why did the price in his hands increase to more than ten yuan even with the court subsidy.
"I obey, sir, I still have a problem to report." Xie Qi and Xie Cheng looked at each other. This matter must be resolved, otherwise "Da Song Li Bao" will collapse.
Uncle Xie Fang couldn't help but frown. He had already tried his best to solve the problem, so why did he have to take action?
Xie Qi saw Uncle Xie Fang frowning and knew that something big had happened, but he had to speak out about it.
Thinking of this, he bit the bullet and bowed his hands: "Mr. Sir, the price of "Da Song Li Bao" is ten cents, and the price of "Da Song Zhonghua News" is only one cent. How can we sell it?"
Uncle Xie Fang was shocked. He really didn't think of this problem just now.
After all, if the prices of the two newspapers are very different, no one may be willing to read them.
Thinking of this, while drinking tea, he tapped the table with his hand and fell into Keith.
"This matter is not too difficult. The court's Di Bao is published in the "Da Song Li Bao". As long as you are an official, you must subscribe to the "Da Song Li Bao". This also saves the expenses of the Di Bao. In addition, One. Second, all authors who contribute to "Da Song Li Bao" are required to subscribe to a newspaper. Third, governments at all levels must subscribe to "Da Song Li Bao"." Uncle Xie Fang had no choice but to use With the power in hand, try to increase subscriptions to "Da Song Li Bao".
Xie Qi and Xie Cheng's hair almost turned gray in order to find sales for "Da Song Li Bao".
Xianggong is Xianggong and finds sales for them directly.
The two of them couldn't help being overjoyed, stood up together, and saluted respectfully: "Thank you, Mr. Qi."
Zui Chunfeng Teahouse is a high-end teahouse in Lin'an because it only sells Zui Chunfeng.
Of course, people who can afford to open a teahouse are unusual, and it is said that they are people from the palace.
On this day, the guests in the teahouse were talking about the "Da Song Li Bao".
While drinking tea, Tea Guest A asked the tea companion next to him with great interest: "I heard that the government now publishes a newspaper called "Da Song Li Bao". Have you ever heard of "Da Song Li Bao"?"
"Of course, not only have I heard of it, but I have also seen it." Tea Guest B said very proudly.
After all, not only had he heard of the "Da Song Li Bao", but he had also read it himself, and was even more qualified to talk about it.
Tea Guest A was immediately overjoyed that someone had finally read this newspaper. He looked at Tea Guest B with admiration.
He put down his tea cup, bowed his hand and asked, "Can I ask how the "Da Song Li Bao" and "Da Song Zhong Hua Bao" compare with each other, what is the result?
"First, the price is extremely high, ten times that of the "Da Song Zhonghua News". Second, the content is general and good. The articles in it are not serious, they just have a preachy face and a condescending look. The price is high, but I can tolerate it. , the content in it is so disappointing. However, it is still worth reading, that is, it publishes the imperial palace newspaper, which allows us to understand the trends of the imperial court." Tea Guest B shook his head, his expression and tone could not help but be disappointed.
Tea Guest A and Tea Guest C looked at each other, put down their teacups, bowed their hands to Tea Guest B, and said, "Thank you for letting me know."
The two originally wanted to subscribe to the "Da Song Li Bao", but now they don't need to subscribe.
Xie Hui was also drinking tea inside. After hearing this, he finally understood why the patriarch said that "Da Song Zhonghua News" had a copper odor.
However, what makes Xie Hui happy is that although the response among the people is average, it has a greater influence among the government, with a circulation of more than a thousand copies.
It is mainly subscribed by government officials and literati who are bent on pursuing fame. Even in Chengdu, there are dozens of subscriptions.
Including Zhao Ping, Yu Jie and others, they also subscribed to one copy each.
Zhao Ping and the security team learned about the court's trends through "Da Song Li Bao", which was also a way to understand their opponents.
The influence of "Da Song Li Bao" in the entire Sichuan is less than one-tenth of that of "Da Song Zhonghua Bao", but in Lin'an, the headquarters of the imperial court, it still has close to 20% of the subscriptions of "Da Song Zhonghua Bao".
Now, Uncle Xie Fang, through Xie Zhong's article defending Qin Hui, caused an uproar throughout the Song Dynasty, and also caused the sales of "Da Song Li Bao" to double.
The literati became very interested in this. While they read the defense of "Da Song Li Bao", they also wanted to see how "Da Song Zhonghua Bao" responded.
