For celebrities, fan circles can effectively increase a celebrity's popularity. At the fan level, it can not only give fans something to do, but also strengthen the stickiness of the fan circle. It can also build up antagonism in advance to prevent fans from climbing on each other's wall in the future. In addition, for the participating marketing accounts, KPIs are fully obtained.
It can be said that it kills several birds with one stone.
As soon as the infield activities ended, Ye Xingzhou didn't have time to wait until he returned to the lounge. As he walked, he couldn't wait to ask Xiang Lan: "How is it?"
Xiang Lan took a step forward, parallel to Ye Xingzhou, and then reported the situation in a low voice: "Don't worry, our own marketing account and Guatian account have already started to set the pace. I just asked them to guide the fans, and it has already started. .”
Ye Xingzhou first said "Yes" with satisfaction, then asked: "Where are the CP fans?"
"Don't worry, we have a lot of CP fans over there." Xiang Lan said, "I have already made our fans suffer miserably first. As long as those fans in Baili fight against us, the CP fans will definitely be on our side."
"Good job." Ye Xingzhou was truly satisfied and praised Xiang Lan for free.
Xiang Lan said "should", not because he could get more year-end bonuses.
Later, while Ye Xingzhou was taking off his makeup and changing clothes, Xiang Lan continued to follow the trends in the fan circle and provide guidance.
Their purpose is very simple, that is to fight against the Baili fans.
Since he thought that Baili Zhen had withdrawn from the industry, Xiang Lan didn't do much to guide the leaf fans to fight with Baili fans because it wasn't worth it.
But now that Baili is back, Ye Xingzhou is deeply afraid that Baili will come to steal fans, so he decides to strike first, tearing up fans and then purifying them. The tearing and abuse of fans is for leaf fans, while the purification is for cp fans. Ye Xingzhou hopes that this move can truly absorb all cp fans, leaving no one behind for Baili.
Baili wanted to take advantage of the CP fan bonus, but Ye Xingzhou definitely disagreed.
Ye Xingzhou was in a good mood, so he changed clothes and took off his makeup much slower. After he changed back to his private clothes, put on a hat and a mask, he was fully equipped. When he was about to leave the lounge, he found that his manager was not there, so he turned to ask Xiang Lan.
Xiang Lan said: "Brother Tao said he will go down first. Brother Ye, if you feel better, we will leave."
Ye Xingzhou was surprised that his manager didn't wait for him, but he didn't think much about it. He said "Let's go" and left the lounge with the team.
After walking out of the lounge, Ye Xingzhou put his hands in his trouser pockets and suddenly remembered that he should check his phone. He didn't know what was going on online now. But now is not the time to check your cell phone for fear of being secretly photographed by the all-pervasive paparazzi and bastards.
He could only ask Xiang Lan again: "What's going on online now?"
At this moment, Xiang Lan was not as active as before.
Ye Xingzhou suddenly realized something was wrong, glanced at her sideways, and said in a calm tone: "What's wrong?"
Xiang Lan smiled guiltily, and after two seconds said, "The brand has claimed Baili's clothes."
"Then what? Don't say a word."
Xiang Lan knew that he couldn't hide it for too long, so he could only tell the truth: "Originally, Brother Tao and the publicist agreed to claim ours first, and then claim the ones over there, and the brand's public relations also agreed. But now I don't know what to do. Well, the brand went to claim the one over there first, but there was no response from our side.”
Ye Xingzhou suddenly felt something bad, but he calmed down and said, "Is this why Brother Tao went down?"
Xiang Lan said yes, "Brother Tao went to communicate with the publicist." What she didn't say was that the brand has not claimed Ye Xingzhou's clothes since she contacted her agent.
The Internet has ridiculed this situation.
After all, it was their marketing account that took the lead in talking about matching shirts, and directly connoted Baili Dongshi's imitation, deliberately copying Ye Xingzhou's red carpet look.
Now the brand has claimed Baili's clothing first, but if it doesn't claim Ye Xingzhou, it is undoubtedly a slap in the face of the rhythmic marketing account.
But ridicule is also a matter of celebrity popularity, not to mention that as long as the brand claims it, it is easy to get it back. Xiang Lan is not panicked, even her work is not going well.
Following Ye Xingzhou's instructions, she teamed up with the leaf fans to start a fight, but Baili Fan couldn't be moved? Except for a few small fans who had a few quarrels with Ye Fans, the big fans who had some say and who had been on the front line of quarrels in the past remained completely motionless.
After all, they have been in contact with each other since last year. Xiang Lan still knows the virtues of the fans on the other side. Now that they can't flirt with each other, fight or quarrel, what will their next step be?
The bad feeling in Ye Xingzhou's heart became stronger and his pace became much faster.
He hurriedly got into the car. His agent was already in the car. Ye Xingzhou hurriedly asked: "What's going on with the brand public relations? Didn't it already be discussed in advance?"
The agent told him to be calm and waited until everyone got in the car and the door was closed before telling Ye Xingzhou what he had learned from the brand's public relations.
"The public relations department didn't expect that their big boss would suddenly ask about this matter."
Ever since he knew that Baili wanted to borrow clothes from this brand, his agent used his familiarity with the brand's public relations to borrow the same style, and then they communicated well. After the red carpet was over, the infield activities began, and the brand first Claim their clothes, and after the infield activities are over, the brand will claim the ones from Baili.
It was supposed to be a foolproof thing, but who knew that the brand was about to issue a claim, and the boss in charge of the brand's domestic business would personally inquire about the matter, suppressing their claim, and claimed Baili's clothes first.
As for the claim on their side, the brand boss seems to want to make arrangements after the responsibility is settled first.
"Pursuing responsibility? What is the responsibility?" Ye Xingzhou didn't understand what was to be held accountable here, it was just a piece of clothing.
The agent didn't have time to explain the secrets to him. He still had to hope that nothing would happen to his publicist. Otherwise, he would owe a lot of favors. Once word got out, let alone the brand borrowing clothes, the stylist would probably stay away. them.
He could only simply tell Ye Xingzhou: Every line has its own rules.
Ye Xingzhou didn't speak anymore. He sat for a while, took out his mobile phone, and said while surfing the Internet: "It's okay. You can use other ways to divert your attention."
After a while, Ye Xingzhou suddenly raised his head and looked at the back seat, "Xiang Lan! Is this what you mean by peace of mind?"
Xiang Lan shrank his shoulders and was seriously frightened.
"What did you do exactly what I asked you to do?" What about tearing up? Where is the battlefield? Why is it that when he browses the homepage, there is nothing else to see other than mocking his outfit tonight?
Xiang Lan faltered, "Brother Ye, all the fans across from you are like monkeys. You can't pick them off."
"How come you can't pick it up? Aren't you good at it?"
Xiang Lan said with a bitter face: "I asked them to open a small account and go to the big fans across the street to see it. Those big fans were actually calling for 'focus on themselves' and said that good things will happen soon, so that the fans can save their energy. .”
Ye Xingzhou: "..."
