Fang Lang glanced at Anderson, who was still writing furiously, and then at his brother who was thinking seriously.
After coughing twice, he said:
“I have a bigger plan for TV shows.
I wonder if you know anything about sports events? "
Hearing Fang Lang say he had a big plan, Anderson immediately looked up at Fang Lang.
Fang Tao on the side was also stunned when he heard this.
“Of course, when I was in the United States, I often took my family to watch American football games, which was really exciting!
ah! I see.
Boss, do you want to broadcast this kind of sports competition? "
After hearing Anderson's words, Fang Tao said in confusion:
"American football? Is there any difference between American football and football?"
Anderson seemed to become very excited when he heard this topic, and hurriedly explained:
"Of course it's different. American football is actually a rugby ball, and you can touch the ball with your hands.
The game adopts a turn-based scrimmage system between the offensive and defensive lines. Each attack is counted as a meeting and there are no running restrictions.
Compared with football, more emphasis is placed on team assistance and physical contact confrontation.
Everyone wore strict protective gear and engaged in fierce physical confrontation.
Very watchable. "
Fang Tao was obviously not a young man who loved sports, so he was not very interested in Anderson's words.
However, he knows very well which sports are the most popular in Brazil.
Therefore, he said without hesitation:
"But, in Brazil everyone plays football!"
These words left Anderson speechless.
When Fang Lang saw this, he laughed and said:
"Hahaha...Anderson is right, I do want sports on TV.
The key point is the football match that Fang Tao just mentioned.
Football is very popular in Brazil, or rather throughout South America.
In the Copa America held in Chile in January this year, though, we only finished second.
But it also attracted enthusiastic attention from the Brazilian people.
I believe that if we can let people watch football matches on TV, we will definitely gain a large number of viewers. "
Anderson nodded. He believed that this type of sports competition could indeed attract many viewers.
After all, the United States already has successful experience.
But he still said a little puzzled:
"Broadcasting football games is a very good idea, but it doesn't seem like a particularly big plan, does it?"
Fang Tao also feels that it only broadcasts football matches, which is at most a TV program.
It doesn't seem to have much to do with the big plan mentioned by Fang Lang.
Fang Lang looked at the puzzled expressions of the two people, smiled and said:
"Just broadcasting football matches is certainly not a big deal.
What I want to do is organize a national football league and hold a Champions League competition every year.
Our TV station will directly broadcast the entire event live. "
Fang Tao is a Brazilian who grew up in Sao Paulo, although he is not the kind of person who loves sports.
But I still have a certain understanding of Brazilian football.
He looked at his brother in surprise and said:
“National League?
But now it seems that only Sao Paulo and Rio de Janeiro have their own football leagues.
Because other areas are not economically developed, there are no professional football clubs.
Will this so-called national league be difficult to achieve? "
In fact, Brazil's first football club, Sao Paulo Football Club, was established in 1888.
This club is also a real giant in Brazilian football, having produced a series of football superstars such as Kaka, Cafu, and Ze Roberto.
In 1901, Sao Paulo State established its own league, which was also the earliest football league in Brazil.
By 1906, the state of Rio de Janeiro also established its own league.
However, Brazil's economic development is extremely uneven. The two states of Sao Paulo and Rio de Janeiro located on the southeast coast account for almost 60% of the population of Brazil.
Although the two states established their own leagues early, other states did not develop them at all.
Even the establishment of the Brazilian Football Association in 1914 and joining FIFA did not change this situation.
The history of separate Brazilian leagues has lasted for a long time. It was not until 1959 that the first national competition, the "Brazilian Champions League", was held.
And Fang Lang's current plan is to advance this time.
“It is precisely because there are not many football clubs in other states that we have the opportunity to come forward and organize such a national league.
If this matter is completed by our media company of Fangyuan Group.
Then we will definitely leave a mark in history. "
No one knows better than Fang Lang how brilliant the future of Brazilian football will be.
Although Brazilian football has slowly begun to decline in later generations,
Even the Brazilian Football League is not ranked among the five major leagues in world football.
But no one can ignore Brazil's influence on world football.
It's a pity that Fang Tao obviously can't understand Fang Lang's thoughts!
Because Brazilian football during this period had not yet reached its later glory.
In the Copa America, they have been chasing behind Uruguay and Argentina.
Of course, this also has something to do with Brazil's apartheid policy at the time.
Before 1930, most Brazilian football players were white players who were born relatively wealthy.
It was not until President Vargas came to power and lifted the apartheid policy that non-white players from poor backgrounds had the opportunity to participate in professional leagues.
It is precisely because football is a national sport in Brazil that it is deeply loved by people.
The strength and fighting spirit shown by non-white players made white people begin to accept the excellence of people of other skin colors, and also strengthened the recognition of Brazil by people of different skin colors.
Let Brazil’s racial conflicts become less prominent.
Of course, Brazil’s top management is still dominated by white people.
This is mainly affected by education level.
Although Brazil has made primary education free for a long time, there are still many non-whites who do not value the role of education.
Fang Tao still didn't understand Fang Lang's statement. If it were a different migrant worker, he might not ask too many questions.
But he is Fang Lang's younger brother, so he won't have any scruples about what he says.
So I expressed my doubts without hesitation.
“But if we organize a Brazilian football league every year, it can increase our ratings.
But the investment required to organize a football league is a considerable investment!
Wouldn't this be worth the loss? "
Fang Lang smiled and said:
"Haha... Tao'er, we may indeed need to invest some funds in the early stage of organizing a football league.
But who told you that the football league is a loss-making business and cannot make money?
In fact, on the contrary, the more successful the football league organization is, the more profitable it will be.
Not to mention our own TV revenue.
When a football match is held, the ticket revenue for each match is considerable. The more important the match, the higher the ticket price.
For the same game, the better the viewing position, the higher the ticket price.
In addition, if your club performs well, will there be many fans? Will fans buying jerseys and some club peripheral products from your club generate revenue?
And when we hold a league, can we also make some special souvenirs and sell them to fans to earn profits?
In addition, what brands of clothes do the players on the team wear, and what brands of shoes do they wear.
Can we also talk to these brands about sponsorship? After all, the logos of these brands will appear on our TVs, which will have a huge advertising effect.
There should be no one tempted!
If not, we will set up a clothing brand ourselves and use this platform to quickly open the market.
In addition, advertising around the venue where the competition is held can also be sold for a lot of money.
Maybe when we organized the first and second leagues in the early days, there wouldn’t be so many people sponsoring them.
However, once our league is successful, a lot of people will soon come to our door waving money, seeking cooperation.
At that time, we will even be able to print advertisements on the players' clothes.
Do you think this will make you run out of money?
If it were what you think, there would be no one running a football club specifically to make a profit.
Do you think that the people who founded the club really do it because they love football?
If a club is successful and has some very good and famous players on the team, these players' abilities are also very valuable.
do you understand? "
Hearing Fang Lang's popular science, Fang Tao was a little excited.
Although it is not yet known whether establishing a football club and organizing a football league can really make money.
But he feels that with the current strength of Fangyuan Group, it is completely possible to establish a football club.
By then, you can save a lot on advertising fees alone.
After all, he works in the media, so he is very sensitive to advertising costs.
"Then...brother, should we also set up a football club of our own!"
Looking at Fang Tao who was a little eager to try, Fang Lang laughed out loud.
He tapped his hand and said:
"If you want to try it yourself, I will definitely support you.
But I hope we get the Football League thing right first.
It would be best to have the organizational rights of this football league in our hands.
Don't let us lose the reputation of the Brazilian Football League, only to be picked off by others.
Our broadcast rights were stolen.
Then our early investment was wasted. "
After listening to Fang Lang's thoughts, Anderson couldn't help but give a thumbs up and said:
“Boss, you are really generous!
For a TV show, he was actually prepared to invest huge sums of money to organize a national football league.
This is also a historical precedent! sharp! sharp!
If someone talks about the history of the Brazilian Football League in the future, they will find that it is for a TV show.
I don’t know what everyone will think. "
Seeing Anderson's expression of admiration, Fang Lang couldn't help laughing.
I think that if such a day comes, maybe my name will also leave a mark in the history of Brazilian football!
I just don’t know how future generations of Chinese fans will feel when they learn that the Brazilian Football League was initiated by a Chinese.
Thinking about it, I couldn't help but look forward to it.
A big revelation comes to mind here!
"Hahaha... Anderson, my goal is not just a TV show.
Now it’s a football match, and there will be other events in the future.
Finally, we will set up a dedicated sports channel. "
Anderson was shocked when he heard Fang Lang's words.
Obviously, I didn't expect that the ultimate purpose of doing this was to establish a dedicated sports channel.
He had to express his admiration for Fang Lang's foresight.
Think about how many high-quality program ideas I got from Fang Lang in just a short period of time today.
If these ideas were brought to the United States, a TV channel could easily take off and become a giant in the American media industry.
However, he remembered that Fang Lang had originally planned to enter the American media industry.
Perhaps, this plan can be put on the agenda.
