Looking at the gentlemanly sedan in front of him, Fang Lang knew that he couldn't leave today.
"Did you design and manufacture his automatic transmission yourself?"
"Yes, Mr. Fang. Believe me, the technology of this car is definitely very advanced."
Renwick assuredly arrived.
"Where's the engine?"
"It is also a 4.0-liter V6 engine designed and manufactured by ourselves."
"Are all the technology patents in the factory?"
"Yes."
"Do you have the inline four-cylinder engine technology?"
"Yes, Mr. Fang, but if we use a four-cylinder engine, we cannot achieve the performance we are pursuing."
Now that the factory has all independent intellectual property rights, Fang Lang no longer hesitates.
In Fang Lang's eyes, this factory has huge development potential, but these people blindly pursue the best performance.
But it gave up the largest ordinary family car market.
As an automobile factory, the cars you manufacture have outstanding performance and can win championships in major automobile competitions. Without sales, it will be difficult for you to develop and grow.
"I would like to know how much capital would be needed to fully acquire this factory?"
Hearing Fang Lang's words, Reinhardt jumped up happily, waved his fist and said:
"Fang, you are such a good brother! Don't worry! I will never let you suffer.
Now they are bankrupt and all their assets are mortgaged to the banks.
I asked the bank for a quote and they quoted £2 million.
I believe we can get another £1.8 million if we talk about it. "
At current exchange rates, one pound is worth about four dollars. In other words, Fang Lang only had to pay US$7.2 million to acquire this Aston Martin factory.
If it were just this factory area, it would certainly not be worth the price.
But in Fang Lang's eyes, what was really interesting was not the factory, but the technology patents and technology accumulation he owned.
Since Aston Martin can produce such an advanced car, it will definitely be no problem for them to lower their process requirements and design a civilian car that meets Fang Lang's requirements.
Hearing the price quoted by Reinhardt, Fang Lang nodded without hesitation and said:
"Okay, Reinhardt, you can come forward and negotiate the price as low as possible."
After speaking, he looked at Bertelli and Renwick who looked very excited.
"With all due respect, you two have outstanding technical capabilities in model research and development, but you obviously lack the ability to run a brand.
Therefore, I have to say something up front. After this factory is acquired by me, I will definitely adjust my business strategy.
And you two, I want you to specialize in developing new technologies. This factory will become an Aston Martin R&D center.
We can find excellent teams of designers from all over the world to develop the most advanced and cutting-edge automotive technology.
In order to ensure that we can always maintain innovative R&D capabilities, I will use 10% of the new company's annual profits as your R&D funding. "
After hearing what Fang Lang said, Bertelli hesitated and said:
"Mr. Fang, how do we ensure that the new company can be profitable?"
Fang Lang smiled and said:
"This will be your first task after the acquisition is completed."
Fang Lang was unwilling to reveal his business plan in advance before the acquisition was completed.
Building a professional R&D department to conduct research and development of new technologies was Fang Lang's inspiration from Bell Labs.
In order to ensure that his industry has continuous innovation capabilities, Fang Lang plans to implement this idea in his entire industry.
Now that he has decided to win Aston Martin, Fang Lang no longer hesitates.
He returned to London with Rinehart again, informed his team to form an acquisition team, and started negotiations with banks with the help of Rinehart.
I don’t know if it’s because the Reinhardt family has enough influence in the UK, or because the banks also want to get rid of Aston Martin quickly.
Because Aston Martin is in bankruptcy liquidation, the acquisition went very smoothly.
In the end, Fang Lang bought the company for 1.75 million pounds.
Through the connections of the Reinhardt family, Fang Lang recruited a professional manager named Epeli Barron in the UK.
"Mr. Barron, from now on Aston Martin in the UK will only need to specialize in researching new automotive technologies and developing new models. Your first job is to go to Brazil to build a new automotive assembly line factory."
"Bertelli, the first task I give you is to develop a family vehicle. Today's Aston Martins are all two-door versions.
This has no way of entering into the daily lives of ordinary people. I require this car to be able to meet the travel needs of a family of five. No need for four-wheel drive or large displacement.
The main focus is comfort, fuel economy, safety, good controllability, and low cost. Can it be achieved? "
"This...Boss, are we not going to continue developing atoms?"
Bertelli is obviously still obsessed with his atom.
"Let's put it this way! My business idea is to finely divide the automobile market. The high-end models are still Aston Martin, mainly responsible for high-performance coupe models.
It focuses on luxury, customization, high-end, speed and performance, and maintains its high-end brand image by participating in major automobile events.
In order to protect Aston Martin's high-end image, we need to establish another brand to occupy the market, gain profits, and support Aston Martin's high-tech research and development.
This model can be characterized as a civilian model. Civilian models occupy the market and make profits with their practicality and low price.
Do you understand what I mean? "
The company team sitting here suddenly realized it at this moment.
Bertelli quickly said:
"Boss, I understand what you mean. I will complete the research and development of new models as soon as possible!"
"I suggest you recruit enough R&D personnel quickly, because I don't just want to develop this model.
In addition to developing a five-seater civilian model for home use, I also need you to organize manpower to develop two models of off-road vehicles and pickup trucks based on the Willys Jeep.
It will appear on the market as a tool truck. Believe me, this type of vehicle will quickly occupy the market in the Americas. They need to be durable, powerful, easy to maintain, and have a low failure rate.
This kind of vehicle may appear on farms and in the wilderness, so it requires four-wheel drive and strong off-road capabilities. Understand? "
"Boss, we understand! We will soon set up a dedicated research team to develop the model you mentioned."
Now that the boss has explained the company's business strategy, everyone certainly knows how to work.
Next, the company team began to be quickly established, and soon everyone began to perform their respective duties and get busy according to Fang Lang's plan.
At this time, far away in the Morgan Stanley Building in New York, Morgan was looking at the middle-aged man across from his desk.
"Mr. Leyer, I don't know what time it is, but you came all the way from Texas to New York to see me. Is there something wrong?"
The middle-aged man's face looked a little haggard. After hearing Mr. Morgan's knowing questions, he didn't mind and said with a wry smile:
"Mr. Morgan, I understand that your company is now acquiring stock in Richfield Corporation.
As the largest investment bank in the United States, it is an honor for me to take a fancy to our small company.
We have no ability and no reason to refuse your acquisition.
I took the liberty of visiting today just to ask on behalf of the company's workers what you will do with our employees after you complete the acquisition. "
Morgan looked at the middle-aged man in front of him who seemed to be waiting for his fate to be pronounced and said:
"Mr. Reyer, I'm very sorry! Actually, I don't know either!"
Rayer obviously didn't expect Mr. Morgan to answer him like this, and for a moment he didn't know what to say.
"I heard that Mr. Leyer has a high prestige in the company. The employees are very convinced of you, right?"
"Mr. Morgan, you've given me the award! I'm just a manager of the company. What everyone believes in is not me as a person, but my position."
"This is different from what I know! As far as I know, speaking in your company is easier than Mr. Ridgefield's speaking!"
"Sir, don't worry! If my presence will affect your follow-up arrangements for employees, I am willing to resign. I just hope that you can let everyone keep this job."
"No, no, Mr. Leyer, you misunderstood. I meant no harm. I just wanted to say that you are a very capable professional manager and I admire you very much.
I wonder if you are interested in changing your working environment? "
Rayer looked up at Morgan with a surprised look on his face. He didn't expect that Morgan would want to work for him.
"Don't be surprised! Mr. Leyer, I have investigated the situation of your company. In fact, before Mr. Richfield old passed away, the company was already in dire straits, wasn't it?
However, you still rely on your excellent management skills to stabilize the minds of employees and allow everyone to face difficulties together.
Moreover, he personally secured several large investments to continue to support Mr. Ridgefield's exploration work.
Even after Mr. Richfield Sr. passed away, you still did your best to maintain the normal operation of the company.
I heard that Mr. Richfield disliked you very much and expressed his intention to fire you several times, but you still did not abandon him.
I have to say, I am impressed by your loyalty to Mr. Ridgefield. "
Hearing Mr. Morgan's evaluation of himself, Reyer smiled bitterly and shook his head:
"Mr. Morgan, I think you misunderstood. I am not loyal to Mr. Richfield. My loyalty is to Richfield Company, which I watched him grow.
I've been with this company most of my life and I don't know where I would go if I left this company.
My original idea was to work for this company for the rest of my life, and I firmly believed that we would be successful.
However, now that Mr. Ridgefield Sr. has passed away, Mr. Ridgefield Jr.... Alas!
So I came here today to know what the future holds for those of us. "
"Okay! Looks like Mr. Reyer doesn't want to come over and work for me.
I really can't answer you about the future of your company.
Because it was not me who actually acquired your company, but Universal Group. "
"Universal Group? The Universal Group of Mr. Fang who had a conflict with Mr. Richfield? They are not out to retaliate against Mr. Richfield!"
Seeing Mr. Morgan nodding, Reyer's heart became gloomy.
If this Universal Group takes action to retaliate against Mr. Richfield, then it is really difficult to predict the future of people like myself.
If the boss of Universal Group is a very vindictive person, will his employees also be implicated?
