Since this was the first time that the elixir "Shushuang" was sold to the outside world, the enthusiasm of merchants for purchasing was unprecedentedly high, and the reputation of the elixir had already spread.
In order to avoid a domino effect, a certain prince adopted a one-size-fits-all approach. No matter who he was, he could only receive treatment from this elixir if he was hospitalized and his injuries reached a certain level.
If it is a small cut, unless it has reached the stage of suppuration and infection, just wipe it with alcohol and apply some herbal medicine and it will be all right.
The main reason is to ensure military supplies in the early stage. Only after this is met, large-scale sales to Minjian will be considered. Now is the right time.
This can be considered "hunger marketing" in the true sense, except that customers are about to starve to death...
Although a certain prince was very strict about the management of the elixir and strictly prohibited the leakage of a box, some robbers still appeared.
Regarding this kind of thing, all Shuoshu who were unscrupulous for profit have been executed, and the leaked drugs have been recovered.
A certain prince said that it can be sold, and only this kind of medicine can be sold. Anyone who dares to overstep his authority is committing treason!
There are no more than twenty boxes of Shushuang in the market, and the unit price is as high as two to three thousand taels, which is more than a top-grade thin horse.
"Looks like I still have some spare money!"
A certain prince glanced at the order list submitted by Li Jizhou and felt that "extracting gold" was simple and efficient!
Yu Songyi, the president of the Chamber of Commerce, placed an order for 100 boxes, with a total price of 20,000 taels.
A grain merchant buys so many elixirs, either for his own family or for export.
A certain prince has no control over where he sells it, as long as he can pay in full.
In just half an hour, Shushuang's sales exceeded 5,000 boxes, with sales exceeding one million taels of silver.
Businessmen from all walks of life, even those in the service industry, have learned advanced business knowledge.
After being consecrated, I realized that rare things can be lived in. This time I have to go crazy and eat them even though I am trying to sell them.
Everyone worked together to stock up on a large scale, and the scene was quite spectacular.
The key to making a certain prince feel familiar, seems to be comparable to selling health care products to the elderly...
Of course, it is not ruled out that merchants themselves or their family members may be injured while fighting riots in the city and need medical treatment.
Now hospitals are rescuing seriously injured people. For those with minor injuries, they are only providing diagnosis, treatment and medication. There are no spare beds for them to be hospitalized.
Those with minor injuries had to go home to nurse themselves back to health, so local wealthy people regarded the elixir that was said to be extremely effective in treating trauma as the only choice.
For the rich, two hundred taels of silver can save their lives. Not only can it not be said to be expensive, but it can also be considered extremely cheap.
A dog Tartar is worth only two hundred taels of silver, which is the price of a box of fairy medicine.
As a noble Mingren, and a nobler wealthy gentry among the Mingren, my net worth and life are naturally much higher than that of a dog Tatar.
As wealthy gentry, they may be able to tolerate it, but their wives, concubines, and daughters will complain if they have a headache or fever.
For a group of people they couldn't afford to offend, the wealthy gentry could only use elixirs to appease their backyards, so as not to catch fire from time to time.
A certain prince specially sent someone to write down the main purpose on Shushuang's packaging box, but buyers had already ignored this.
In their view, a magic medicine is a magic medicine that can cure everything.
It treats headaches at the top and athlete's foot at the bottom...
As for whether he can eat dead people, even if he does eat dead people, a certain prince will not be responsible for it.
For the deceased, it only means that your physique is unqualified, and it has nothing to do with the quality of the elixir!
Is this explanation reasonable? ? ?
Of course very reasonable!
The final right of interpretation of this product belongs to a certain prince!
Not only did he start wholesale, a certain prince also sent some to Qianqi Department Store.
Reputable pharmacies in the city can also apply to become direct sales points or agents.
There will be no fake goods in the city, because merchants have been told not to sell them in the city, otherwise they will bear the consequences.
There are only three places in the capital where you can buy elixirs, one is Qianqi Department Store, one is a pharmacy, and the other is the Army Hospital.
Pharmacies are still in the review stage. Considering the issue related to the deposit, they will not join the sales channel in the near future, and will mainly focus on the other two for the time being.
Just launching a hot-selling product cannot achieve the original intention of extracting money. A certain prince has already prepared a backup plan, and it is something that his peers cannot make.
Military boots!
These are certainly not the leather boots worn by soldiers of this era, as you can tell from their appearance.
Ordinary boots, even if they are made of cowhide and made to measure, only cost five taels of silver, unless they are tributes from the royal family.
The retail price of the military boots promoted by a certain prince is as high as ten taels per pair, and even for wholesale, it reaches eighty taels.
Otherwise, whether it is boots or shoes, the quality mainly depends on the sole. Even if it is basketball shoes, the same is true.
A certain prince sent people to make military boots. The soles were made of artificial rubber, a by-product of oil refining.
Although the properties are not comparable to similar products of later generations, in terms of wearing comfort, they have already surpassed ordinary boots.
After a personal test by the famous reckless man Zu Kuan, he claimed that his big feet felt as if he had stepped on a ball of cotton, which started to feel very strange.
However, as time goes by, the longer the time, the more the characteristics of this military boots will be revealed, that is, wearing them for a long time will make the soles of the feet less tired than ordinary boots.
For soldiers, this is especially important. Once the feet feel sore, the legs will not be able to move.
Fortunately for the cavalry, they have their own horses. It's difficult for infantry, they can't move at all.
Not only Zu Kuan thought so, but other senior generals who participated in the test also said so.
Everyone got two pairs of free gifts, and if everyone wanted to buy them, they had to pay out of their own pockets.
Officials from the Ministry of War were naturally full of praise for these military boots.
At first, they said they would purchase 100,000 pairs, but it turned out that even at the lowest wholesale price, the total amount was as high as 600,000 taels.
This proposal was directly rejected by Li Shiwen, the Minister of Household Affairs!
The reason is simple. We are almost out of money after cashing out the reward money. How can we have spare money to exchange shoes for the three armies? ? ?
The only ones who did not delay changing their shoes were the East Palace Guards and the Guards Battalion. These two teams were not under the control of the court and were the private army of a certain prince.
If two factories and one bathroom are added, the number of people involved will be as high as 70,000.
But...
A certain prince exchanges shoes for his bitch, and then he can pay the factory price.
Two pairs of shoes per person only cost ten taels of silver. Seventy thousand people would need seven hundred thousand taels. The actual price would be even lower.
And...
It is not necessary for a certain prince to pay for the replacement of shoes for these ten thousand people. Someone will naturally pay for it, like now!
"It's wonderful!"
“Very comfortable!”
"It can be called a work of miraculous craftsmanship!"
After seeing the soles made of special materials and trying them on themselves, the merchants were no longer willing to take them off.
Although the retail price of a pair is as high as ten taels or even higher, that is to say, the sales target can only be the upper class people who are not short of money.
But everyone thinks that these boots are indeed worth the money. Based on the soles alone, there is no other company in the world that can make similar boots.
"I would like to order five hundred pairs!"
"President! You have gone too far!"
"Yes! Isn't the president's main business selling grain?"
"No! No! The Crown Prince has taught us that we need to achieve diversified operations in order to reduce the risks of the main business. I am following the Crown Prince's instructions!"
Faced with doubts from his peers, Yu Songyi, who made his fortune selling grain, moved out of the mountain to seek shelter for himself.
"...I also ordered five hundred pairs!"
"Give me five hundred pairs!"
With a grain seller taking the lead, salt sellers, sugar sellers, and even porcelain sellers all joined the rush to buy military boots.
Yu Songyi just laughed at this. He had never thought about starting a side business of selling shoes, but this item could be used as a good gift to give to upstream and downstream partners.
For example, if a landowner in the upper reaches is given a few pairs of fine military boots as a gift to him as long as he is supplied with as much grain as possible this year, then the landowner will definitely be happy.
Military boots not only have rubber soles, the outer layer is cowhide, the inner layer is suede sheepskin, and thick felt pads, you will feel warm even on a three-nine day with a biting northwest wind.
A certain prince would not go too far. In addition to two pairs of felt pads and two pairs of cloth pads, each pair of military boots also comes with a box of shoe polish and a brush.
In addition, the shoe box is also covered with a cloth bag with a color and pattern of your choice, so overall it looks like a gift that can be obtained during the New Year and festivals.
Send boots? ? ?
That's right!
That depends on who makes the boots!
The boots made by a certain prince must have a high aura!
Of course, the premise is that you have to know what size the other person’s feet are...
A certain prince also seemed very tolerant of the massive orders. Since most of them were old acquaintances, he gave the merchants a two-month payment period.
In other words, as long as you pay 20% of the payment first, you can get the right to purchase all goods.
If you breach the contract within the time limit, your order will be canceled and your next purchase qualification will be cancelled.
Because wholesale ordering meetings are not held at any time, they are only held at a certain time.
This is also one of the hunger marketing methods advocated by a certain prince.
"Hey~! Feng Aiqing, put these on!"
A certain prince presented a pair to each of the officers of the Military Aircraft Department. The effect was that the person who bought the least placed an order for ten pairs at once.
Feng Quan succeeded in squeezing gold from Huang Taiji, and now he was rich. He bought twenty pairs. It looked like a lot, but in fact, his family members lost none of them.
Taking into account the characteristics of women's small or even bound feet in this era, a certain prince specifically asked the workers to make shoe sizes starting from 30 to 45, which could cover most customers. No matter how big the feet were, they would have to be made to order.
"Your Highness is truly a genius, these boots are very good!"
Putting on his new boots, Feng Quan was naturally very happy. He must have contributed a lot to defeating the Emperor Taiji, but he still didn't know what the prince was calling him for.
"I have said before that we want to form a good relationship with Monan Menggu, especially the tribes in the Jinshan area. The imperial court is currently under great financial pressure. The sooner Jinshan can be developed, the sooner the pressure on the Ministry of Revenue will be relieved. I intend to take advantage of the Ming Dynasty's great victory and send your beloved to the Jinshan area to discuss future cooperation with the chief of the Menggu tribe there. Huang Taiji was newly defeated, and the soldiers and horses of the Menggu tribe did not participate in the attack. City, the strength of both sides is waxing and waning. I, the Ming Dynasty, can take advantage of the vacancy, use reason, and lure them for profit. I am not afraid that the tribal chiefs will not be tempted. As long as they nod and agree, they only need to bring out their cattle and sheep in exchange for me. Various commodities of the Ming Dynasty. You can also enjoy the benefits brought by Jinshan. From now on, let every household live a prosperous life without worries about food and clothing. Wouldn't it be much better than dying for the Emperor Taiji? Every winter, there is wind and snow, The herdsmen will lose a lot of cattle and sheep. While the cattle and sheep are fat and strong, they can be sent to the pass to exchange for supplies for the winter. When the cavalry group chasing the remaining Donglu troops returns, Aiqing can follow Yang Wenyue to Datong, from If you leave the customs there and go smoothly, you will be back in time to celebrate the New Year. I will send people to set up two trade bazaars in Datong and Xuanfu. As long as the chiefs can drive their cattle and sheep into the customs, they can exchange a large amount of goods here. The transaction is convenient and fast, and the price is affordable. It is completely consistent with the price in the customs. It will not harm him, and it will definitely be very attractive to these people. If you go this time, I will give you some goods as gifts. , given to the chiefs to open the door of convenience."
Since Feng Quan is a bitch with amazing luck, a certain prince will not begrudge his life. He can even take money out of the emperor's pocket, let alone fool the tribesmen who have never seen the world. .
As long as this deal is finalized, the fur needed for military boots will not be a problem in the future. Otherwise, cowhide alone will not be able to meet military needs.
A certain prince was reluctant to kill a cow, so where could he get the cowhide?
To solve this problem, we must rely on foreign aid, and the Chiefs are excellent partners.
Even if he sells them at a low price, a certain prince can overwhelm them with his massive goods and finally completely occupy the Monan market.
In the field of trade, Daming is Monan Menggu's only partner. Compared with Daming's products, those braided things are not covered at all.
A certain prince sent the dog Feng Quan over first. Regardless of whether he recognized him or not, he first gave each chief a gift of one thousand taels of silver. This would make the other chief feel embarrassed and fall out directly.
If the other party is strong enough, you can give another copy afterwards.
Anyway, these days, everything depends on strength, and no one will spoil anyone!
"I will handle this matter properly for Your Highness!"
Feng Quan thought about it in his mind. Compared with visiting the Qing army camp, this trip seemed less dangerous.
But whether it works or not, you have to accept it first, otherwise your official title will not be guaranteed!
"If you handle this well, I will give you a gift, a gift that will last for generations to come!"
It's definitely not possible to use a slap or a date to kill someone. At least you have to give it some sweetness first.
"I don't dare to be greedy. It is already a great blessing for me to run errands for His Highness!"
After several games between the king and his ministers, especially after driving His Majesty to the Southern Capital, the civil and military officials of the entire dynasty knew the Crown Prince's virtues.
For this gift, it sounded like a great gift, and Feng Quan, who was still frightened, thought it was best not to ask for anything extravagantly.
"It's okay to tell you first. I think it should be considered the responsibility of the Ministry of Rites. I intend for the Ministry of Rites to start compiling a dictionary. 'Dictionary', as the name suggests, is a classic about literacy, but it is not like the "Yongle Dadian" It is a grand classic, but a book that can be read by the people of the Ming Dynasty. The price will not be very high, no different from the price of ordinary books. The inner pages are very simple, so that even children can understand them. I still I wrote a few pages of sample text, and here it is, my dear, you can take a sneak peek!"
A dictionary is a book that combines pinyin. Otherwise, if you don’t know how to pronounce a word, and you can only write but not listen, it would be like walking on one leg.
"Your Highness is a great talent, oh no, I made a mistake. Your Highness is truly the most talented person in the world who has never existed before! If this book and the dictionary can be published, it will be a blessing to Wan Min. In the future, people will no longer have to worry about literacy. Now, it will be easier to educate Wan Min."
Feng Quan was so smart. After reading a few pages, he understood the general idea and the function and meaning of the dictionary, and immediately began to flatter the prince.
"Generally speaking, most rebels are composed of a large number of illiterate people. The lower the education level, the easier it is to believe Yao's words, the harder it is to distinguish right from wrong, and the higher the chance of following the trend. What Ai Qing said is true. , although this dictionary is small, it shoulders the important task of educating Wan Min. If Wan Min is literate, it will not only strengthen our Ming Dynasty, but also be conducive to permanent governance!"
Although dictionaries are a product with small profits but quick turnover, you can still make a lot of money if you print too many!
That's right, a certain prince plans to cooperate with the Ministry of Rites to squeeze another gold!