"It's really strange. How could Chunheju be so popular all of a sudden?"
Dana Xu, the shopkeeper of Taiheju next door, saw that there was already a long queue in the restaurant across the street, but there was no one at the door of his own restaurant. Except for a few regular customers, the business was so bleak that it made people scratch their heads.
Oddly enough, although during this period, Chunheju hired a new chef and improved new dishes, the business was much more prosperous than it was some time ago. Although the business was somewhat affected, it was still able to survive. situation.
However, today’s situation is an exaggeration!
These drinkers would rather wait in line opposite than go to their own restaurant with only a wall to eat...
It's so evil that it makes you want to hit the wall.
"Go and inquire and see what kind of ecstasy was administered next door——"
Dana Xu sent his servant out angrily.
After a while, I saw my boy coming back holding a newspaper.
"Go back to the shopkeeper, I found the reason——"
When Dana Xu heard this, he immediately became energetic. With a big belly, he jumped in front of the boy at a speed that was completely inconsistent with his body shape.
"explain--"
"According to a regular customer who went to their home, they saw the advertisement of Chunheju in a newspaper advertisement and knew that their dishes were novel and delicious, and they also came with a special Erguotou. Came here specially..."
The boy said as he handed over the newspaper in his hand.
So, our restaurant lost to a newspaper?
Dana Xu took the newspaper in a daze and looked down.
Datang Evening News!
Ah, I have read this newspaper myself——
It's just that someone from the kitchen came to deliver the ingredients, so I threw them aside as I was busy. This is widely advertised. Is this widely advertised so effective?
Dana Xu opened the newspaper dubiously and found what his servant had said. In the middle of the newspaper, I found Chunheju's name and related introduction.
Above, it is not only said that Chunheju has an elegant layout, style, class and taste, and is the first choice for gatherings of dignitaries and literati, but also recommends several new dishes and a new wine called Erguotou.
Several dishes were described as rare in the sky and not available on the earth. Finally, he added that the King of Hejian County praised them highly after using them.
"After eating this dish, you will know the taste of the world; only after tasting this wine, you will know the long aftertaste -"
…
Dana Xu couldn't help but be stunned.
This works too!
Anyone in the industry doesn’t know that the big boss behind Chunheju is none other than Prince Hejian——
Boast about yourself!
And he praised it so much——
The key is, some people actually believe it!
He really wanted to rush to the gate of Chunhe Restaurant and shout:
Are you stupid?
But, he didn’t dare——
He held the newspaper, pondered for a while, waved to several waiters in the store, pointed to the other restaurants mentioned above and gave simple instructions.
"You guys, go separately and check out the conditions of these restaurants -"
Anyway, there wasn't much business in the restaurant today, so I just went out to get some news.
Until now, he still couldn't imagine that such a small paragraph of text could have such a big effect?
If he lost to the other party's new dish or the new wine called Erguotou, he would admit it, but he lost to a newspaper...
It feels aggrieved to say this!
A crime other than war——
In less than two quarters of an hour, the servants began to come back one after another to report.
Because most of the restaurants mentioned above are concentrated in the east of the city. Of course this high-end restaurant must be opened in an aristocratic area——
There are naturally some in Xicheng, but relatively speaking there are far fewer.
Listening to his servant's report, Dana Xu had to admit a fact.
The voices of all the restaurants that are widely advertised and recommended in this newspaper are at least 50% better today than in the past!
Fifty percent——
It doesn't matter if it's just for a day or a few days, but as a senior restaurant owner, he knows that things are not that simple.
Because customers have inertia!
Some of our regular customers may just be curious today and want to take a look and taste it, but once they go there several times in a row, they really won’t be able to come back.
Moreover, once a restaurant becomes popular, it will automatically form a siphon effect.
As long as you don't commit suicide and mess around with quality and price, it will be difficult for your own restaurant in the future.
He thought for a moment, stretched out his hand to pull the accounting room, gave a few instructions, got into the carriage, and left in a hurry.
What are you going to do?
Of course, I have to find the big boss behind my family and find a way.
The current plan is to fight poison with poison, to fight advertisement with advertisement, and before other restaurants can react, put out their own advertisements——
at all costs!
Then, think of a way to copy a few dishes——
New dishes cannot be kept secret.
Once it is launched, you only need to find a few senior master chefs to try it in person a few times and you will be able to figure it out.
Don't worry about being the same as the opponent, as long as the big difference is good, you can maintain the situation!
…
It was not just Taiheju's family who responded quickly. Many shopkeepers with keen senses of smell immediately discovered the problem, found the crux, and took action quickly.
How many people like Yi could open a restaurant in the east of Chang'an City, where there are many nobles?
Most of the bosses behind the scenes were idiots. Except for the Cui family and the Wang family, who were severely punished by Datang Evening News, most of the others immediately sent their own shopkeepers to find Datang Evening News. newspaper office.
Li Yifu, Ouyang Wen, Xu Zhongliang and others had just returned to the Tang Evening News office from Wannian County. Before they could even breathe, they were surrounded by these shopkeepers who swarmed up to them.
"Editor-in-Chief Li, we also want a place that will be advertised widely. The price is negotiable!"
Who among these restaurants doesn’t have some background behind them?
Therefore, everyone has a tacit understanding and no one mentions it. We are talking about business, just advertising, just throwing money. We are all businessmen, so we don’t believe that there are things that can’t be done with this money!
Several people couldn't help but look at each other, and their spirits were suddenly shaken.
Sure enough, here it comes——
Everything went as Mr. expected!
Even faster than my husband expected——
If that's the case, it's easy to handle. Just follow what your husband taught you.
Bid!
…
Now, the new year is approaching.
Although since the beginning of winter, disasters have continued. But the disasters only affected the poor people, and basically had no impact on the nobles.
After all, Dongcheng is a place where nobles gather, and there is no impact at all on the streets.
Some New Year's goods are beginning to appear gradually, and the number of people on the street is a bit more than before.
BMWs and cars fill the road, and even those on foot are mostly wearing brocade hats and mink furs. It is rare to see people wearing ragged clothes and looking disheveled. It is completely different from the scene in the West City.
After coming out of Du Ruhui's house, Li Yuan and Pei Ji leaned on the carriage boredly, looking at the lively scene outside the carriage window, feeling a little lost for a moment.
Although the Tang Dynasty has been plagued by disasters since he ascended the throne, we have to admit that the Tang Dynasty has finally stabilized and has begun to show signs of rising. Especially after the great victory in Mobei, this situation has become... It's becoming more and more obvious.
"This traitor, although - he has some abilities..."
Li Yuan sighed inexplicably and immediately stopped the carriage.
"Turn around and go to the Datang Evening News office by the Qujiang Pool to have a look——"
This Datang Evening News is of great significance and will never allow any mistakes.
Arrest the editor-in-chief and editor-in-chief?
If you have the ability, arrest yourself and Xuanzhen too!
