"Rumors stop at the wise, but even if the wise see through the rumors, they still can't convince the people. Otherwise, they can accomplish what they preach, so why bother creating rumors?
It doesn't matter whether the story is true or not, and whether there are no loopholes in the logic. If the people like to hear it, our goal will be achieved.
Also, it is human nature to be a teacher. Those wise men are aware of the loopholes in the story. They will definitely publicize it to appear wise, but the propaganda itself is the goal we need to achieve. No one will listen to their teachings anyway, so why care? ? "
Zhang Yi's words can be regarded as accurately grasping the mentality of those who think they are wise men, and Lao Zhu thought the same.
He was too committed to the logic and credibility of the story, but that was precisely the least important thing about the rumor.
Communication itself is meaning.
It doesn’t matter if the story is true or false, or if someone exposes it as false.
There is only one purpose behind spreading these things, and that is to tell the people in a way that they can accept.
The imperial court is doing something, and it is of immediate benefit to the people.
Whether there are any benefits, as long as the people are willing to accept the vaccination method, he will naturally understand.
The people who have received benefits will naturally be grateful to the court and the emperor.
"What should we do specifically? You can't let the emperor really ask the local officials to cooperate, or order a great scholar to come out and play the opposite role?"
Zhang Yixiao:
"No need, a story is a story, a rumor is a rumor...
Just like I said that the magistrate of Shangyuan County was beaten to death by his wife yesterday, will you go to Shangyuan County to verify it? No, even if one person out of a hundred people goes there, will it have any impact on the communication itself? "
Zhu Yuanzhang:......
What this kid said makes sense. If it were another emperor, Zhang Yi's methods might make them look down on him, but Lao Zhu was different.
Deep down in his heart, he actually doesn't mind this method.
After all, Lao Zhu can do such things as inspecting school officials and monitoring them. He and Zhang Yi don't laugh at the elder brother.
Zhang Yidao:
"We only need to send people to places like wine shops and teahouses to spread rumors disguised as various people. If we don't have enough people, we can also bribe those scoundrels in the local area and let them spread rumors.
In this case, the court would actually put less emphasis on propaganda, and don’t be afraid that the court would lose its prestige, because this matter has nothing to do with the court on the surface.
The court only needs to do it step by step. Even if the people find out that the rumors are rumors, what does it have to do with the court? "
"But that's just a rumor after all..." Zhang Changsheng couldn't help but say.
"Does it matter? If public opinion is like a knife, it also depends on where the knife is used... People died every day in the Ming Dynasty due to the plague. If the court promoted it just one day earlier, countless people would have survived. But what harm does the rumor itself cause? ?We are just spreading the right message in the wrong way, aren’t we?”
After Zhang Yi finished speaking, he smiled:
"What's more, we are just chatting here after all, and the one in the palace can't hear us!"
Zhang Chengcheng:...
Zhang Yuchu:......
Zhu Biao:......
“What’s interesting is that later generations will call people who spread rumors in an organized manner the navy…
This method of using the navy to manipulate public opinion is also considered an advanced means of warfare, just like Sun Tzu said: Using troops to attack conspiracies. This method will be called cognitive warfare in the future...
The significance of cognitive warfare is more profound than you understand! "
Zhang Yi sold it out here, but did not expand on it, but Lao Zhu had a vague understanding.
"Navy army? Cognitive warfare?"
Zhu Yuanzhang laughed when he heard this. If this propaganda method is understood as combat, he seems to have mastered the skills Zhang Yi mentioned!
Is the so-called cognitive warfare a new form of warfare in the future? But there is nothing new under the sun. All its theoretical roots are actually the same as those played by the ancients.
This matter passed Zhang Yi's place, but Lao Zhu silently wrote it down.
He did not dwell on this matter, but took out the copied manuscript and handed it to Zhang Chenggang.
"Your uncle, I copied a copy of "One Hundred Thousand Whys" from Dad. This book is very interesting. I stayed up late to read it... By the way, what is this?"
Lao Zhu handed a painting to Zhang Yi.
"Huh!"
Zhang Chenggang had never seen this painting before. When they came over to take a look, they were all stunned by Zhang Yi's portrait.
It's not that Zhang Yi's painting is so good, but that they have never seen this way of painting.
Of course, this is normal. At this time, it was still two hundred years before the pencil stick, the prototype of the pencil, was invented, not to mention the way of drawing that emerged after the invention of the pencil.
"What kind of painting technique is this?"
Zhang Yuchu also asked.
"sketch!"
Zhang Yi answered honestly.
"It seems, dad, it's just like the real thing!"
Zhang Yuchu's words speak to everyone's thoughts. It's hard to say that Zhang Yi's painting method has any artistic conception, but the Zhang Normal in his painting is almost exactly the same as the real person.
This technique is not common in the popular traditional Chinese paintings in China.
"I want to draw too!"
Zhang Yuchu raised his hand and took the lead in making his request.
Zhang Yi would naturally not refuse anything like raising his hand.
After he finished speaking, both Zhu Yuanzhang and Zhu Biao became interested.
Zhang Yi took the remaining pencils and simply drew one for everyone.
His painting skills are average, but in the field of sketching, no one in Ming Dynasty can match him.
Through the black and white light and shadow effects, the characters are vividly reflected on the paper.
Everyone who got his own portrait was filled with admiration.
"It's rare. Although your painting skills are not as good as those of the masters, and you can't talk about artistic conception, you can still start a sect..."
Zhu Yuanzhang got what he wanted and said goodbye.
After going out and getting in the car, Lao Zhu fell into deep thought.
"Navy army..."
"Father, are you still thinking about Zhang Yishuo's cognitive war?"
"Yes, the method Zhang Yi said is feasible, I plan to try it..."
Using cognitive warfare methods internally is a very novel experience for Zhu Yuanzhang. If this method is used well, it seems that it can open up a new way of thinking for him.
However, whether what Zhang Yi said is as effective as imagined still needs to be verified.
"Go back and ask Gao Jianxian to take people to Yangzhou and try this method!
Although I don't have a hundred thousand navy, if the trip to Yangzhou goes well, it's not impossible to form one! "
"Father, why do you care so much about Zhang Yi's methods...?"
Facing Zhu Biao's question, Zhu Yuanzhang just looked at him deeply.
When Zhang Yi talked about cognitive warfare, Zhu Yuanzhang remembered one thing, the right of communication...
This kind of thing, before Zhang Yi proposed the "cognitive warfare" of the navy, had always been in the hands of scholars, or the scholar class.
Even a king cannot get involved easily!
Perhaps, the so-called navy tactics,
When the emperor and the scholars compete for the right to spread, they can gain some advantages!
I asked for leave today to go visit the grave. I won’t be able to update more than 10,000 words per day. I will probably write about 7,000 to 8,000 words in three updates. The author will change the following chapters to 9,000 to 10,000 words in three updates. This is probably the most I can write as a part-time writer (when I am in poor condition and busy at work, I guarantee a minimum of 6,000 words per update, and if I am in good condition, I can probably get up to 12,000 words). Readers, if you think Okay, can I vote for the monthly recommendation vote?
(End of chapter)
