Soldiers who, deception also!
The emperor is a man who came down from the battlefield, so he is naturally familiar with this set of things.
There is no need to use extreme measures to deal with enemies. Spreading rumors is a very normal behavior.
However, Zhang Yi's use of this method on "common people" was a blind spot in Lao Zhu's thinking.
He is the emperor, and the world belongs to him. If the king wants to carry out an order, why should he take the deceitful route instead of taking the grand road?
But then again, the Ming Dynasty is not considered a completely established dynasty in the eyes of the people of the world, even in the eyes of the people of Wudi who have been under Lao Zhu's rule for many years.
As long as Taiyuan's expanded Timur army still exists, most of the Yuan Dynasty's capital will still stand in the north.
No matter how much suffering this dynasty brought to the Han people, habitually everyone still regarded it as orthodox.
Lao Zhu must at least prove that he will not be a flash in the pan like the Red Scarf Army, Chen Youliang, and Zhang Shicheng, and then think about establishing his own authority as a king.
"So it turns out that I am not a true king in the eyes of the people of the world..."
Zhu Yuanzhang sighed secretly in his heart, but asked:
"Then tell me how people in the future will use this [communication science]. If you were the emperor, what would you do?"
Zhu Yuanzhang was not angry because Zhang Yi made him see a cruel reality. Others had no confidence in the Ming Dynasty and the Northern Expedition. As the emperor of the Ming Dynasty, he firmly believed that Xu Da and Chang Yuchun would definitely bring him the results he wanted. What's more, Zhang Yi had recited the book for him in the glimpsed future, so he had no reason to doubt himself here.
But the real problem lies here. The current Ming Dynasty is indeed not enough to convince the people that it is the orthodoxy of the future.
If there is a problem, solve it.
Lao Zhu changed his attitude and no longer struggled with the royal way and the deceitful way.
"Why do rumors spread more easily than the truth?"
Zhang Yi asked everyone a question. It was a very simple question, but it stunned everyone.
They all have their own answers in their hearts, but the words cannot come out for a while.
""Xunzi·Dulue": "Flowing pills stop in a moment, rumors stop in a wise man.
There are always only a few people in this world who can grasp the truth. Saints educate the people in an attempt to teach all living beings what they believe to be the truth.
But all living beings are stupid, not everyone can be a saint, and fools are easily deceived by rumors.
It's because rumors are words that people are willing to believe..."
"People are willing to believe...?"
Zhu Biao was confused by Zhang Yi's fallacies: "Isn't it bad to know the truth?"
"For example, brother, if your father proposes a marriage to you, you have never seen your unmarried wife.
Then two people come to you. One tells you that your fiancée is as beautiful as a flower, and the other says that she is as ugly as a yaksha. You have no way to verify what they say, so which one are you more willing to believe? "
Zhu Biao thought for a moment and replied helplessly: "Since there is no way to verify the truth, I am naturally willing to believe that my wife is as beautiful as a flower."
"The same is true for the common people. Since they are incapable of discerning the truth, then everyone will definitely like to hear what they like to hear?
Just like if I say that the emperor is good-looking, everyone thinks it is right, but if I say that the emperor has a shoehorned face, the people will definitely find it interesting after dinner..."
Can we get over this shoehorned face thing?
Zhu Yuanzhang's forehead was already covered with veins. Everyone was sweating for Zhang Yi, but he didn't notice it at all.
"So saying what the people are willing to hear and making things interesting is actually more important than the truth. Saying what the people are willing to believe is the reason why rumors are more spreadable than the truth. And in addition to being interesting, there is another thing that can make rumors Spread, that is anxiety..."
What Zhang Yi said is actually not difficult to understand, and Zhu Yuanzhang understood it in a nutshell.
He took a deep look at Zhang Yi. The theory this guy spread was too dangerous. The ancients didn't know anything about psychology or communication, but what Zhang Yi said vaguely involved the emperor's mind.
Lao Zhu looked at Zhang Yi again with mixed feelings.
Zhang Yi continued:
"The emperor's plan to use Longhu Mountain is actually a shallow rumor. The truth is not important. In addition, the fairy element of Longhu Mountain is a point to create a topic. But the emperor is still the emperor after all, and his methods are not convenient. It was too much, so although Longhu Mountain was used, the court's approach was basically still preaching!
To preach, you have to face the communication costs that arise during communication. Some people will choose to ignore the message that the court wants to spread because of this cost.
So if it were me, I would continue to reduce the cost of communication and make the news more interesting or more anxious..."
"What kind of words are highly contagious? Contradictions, conflicts, anxiety... So we need to make up a story. The Holy Spirit sent the gods from Longhu Mountain to Yangzhou to eliminate the plague. It is too monotonous. Add some conflict...
For example, if local officials violate the law openly and secretly, if the people do not believe in the court's affairs and resist the law, or if you find a Confucian scholar who can speak in a place to come forward to object, it is best to point at my father's nose and curse...
Then, let’s slap the facts in the face and complete a cool routine of pulling, stepping, and releasing. Doesn’t this become interesting? "
Except for Zhu Yuanzhang, everyone else was stunned by Zhang Yi's bad idea. How could it be like this?
Zhang Yi continued:
"Or make up a story, insert a paragraph about a talented man and a beautiful woman in the background of the story of the epidemic, and tell the story clearly, but the background of the story is the epidemic. Through this kind of short story, you can show that vaccination can save people's lives. Isn’t it okay to spread the news?”
"Or, to create anxiety, amplify the severity of the epidemic, and create the scarcity of vaccines...and then your wise majesty sends the immortals from Longhu Mountain to save the people from the fire and water, wouldn't it be more popular with the people than boring talk? This routine has been used by the White Lotus Sect throughout the ages. I’ve used all kinds of gadgets, and I’ve tried them every time without success…”
"You can also make up other short stories, such as..."
Zhang Yi told everyone more than a dozen story outlines in one breath, which shocked Lao Zhu.
After a while, they looked at Zhang Yi in the wrong way. If this guy went out to spread rumors or become a rebel leader, he would definitely be qualified.
Zhang Changsheng was so frightened that his legs were weak. This guy must not be allowed to become a heavenly master. If he inherited Longhu Mountain, it would be strange if the emperor didn't destroy Longhu Mountain.
Just look at Lao Zhu’s gloomy expression.
The murderous aura hovering over Zhang Yi's head became a little stronger.
Although he didn't want to admit it, Lao Zhu also felt that Zhang Yi's fallacy could indeed spread the matter wider.
Although spreading rumors is a cheap method, if you only look at the efficiency of solving problems, it will definitely be higher than normal promotion.
But Zhu Yuanzhang could not agree with Zhang Yi, and just said:
"These stories of yours make no sense, have no logic, and will not be accepted by the wise!"
"I didn't intend to let the wise men believe it, but I can't say for sure. Those so-called wise men can't escape the power of rumors!"
Zhang Yi retorted!
(End of chapter)
