The next day, Xiao He took out all the paper produced and sold it. However, the situation was not optimistic. Except for a few people who bought some, there were still very few people who came in to watch the fun.
In other words, in the two days since it opened, except for Gao Fugui who bought all of it on the first day, he almost didn't buy any more.
For a moment, he fell into depression and thought: Paper is an epoch-making product and will definitely replace bamboo scrolls, cloth and other writing materials, but why can't he buy it?
On the third day, the sales volume was still very small, which made Xiao He worried.
The young master entrusted him with such an important thing, and he seemed to be worried about it, so he immediately reported it to Li Zhao.
Li Zhao smiled, not surprised. Doing business! Although he didn't really experience it in his previous life, he might as well learn something about the rapidly developing economy of the 21st century!
It is impossible for new products to be recognized by people so quickly. Xiao He rushed into selling them. It is strange that business can be good.
What's more, in the Qin Dynasty, which suppresses business, some people regard doing business as a derelict business. Naturally, the things they sell are unworthy and they will not buy them.
"Master, what should we do next?" Xiao He really couldn't think of a way.
Li Zhao picked up the fan and patted it gently. Recently, in order to let Ah Chao know that he is also an elegant person, he bought a fan to show off.
"Of course it's for publicity! You can also sell it in limited quantities." Li Zhao said casually.
Yes, based on the knowledge he had come across in his previous life, some merchants relied on publicity to make huge sales.
For example, there are all kinds of anchors bringing goods, celebrities supporting, media advertisements, and even worse, some companies have joined forces with China Mobile and China Unicom to send harassing text messages every day, isn't it just for publicity?
However, there are no anchors or celebrities in this world! The media is even less likely. Although he said this, in fact, it is difficult for him to publicize it.
As for limited sales! Those profiteers in the previous life have tried and tested it repeatedly, and it should be a good method. However, the publicity on paper is not in place, and it cannot have a big effect even if the limit is limited.
This matter is a bit of a headache, so let’s leave it to Xiao He to think about!
"Propaganda? Limited sales? How to do it?" Xiao He was really unfamiliar with these methods and asked with a frown.
Li Zhao put on a straight face and pretended to be angry and said: "You are asking me such a simple question, where did the economics you studied go? Think for yourself."
I have no choice but to say this.
Li Zhao left these words and left. In fact, he was quite busy. He had been struggling for several days to make the sand gun. If nothing else happened, it would be ready in two days. He had to hurry up.
economics?
Xiao He thought about the young master's words and was slightly stunned, yes! I have been so busy during this period that I almost forgot about this. Isn’t it economical to open a store to sell goods? Of course paper is a commodity.
How could he forget it?
Emerging commodities must adapt to the current situation, and the market must prosper. Suddenly, this sentence came to his mind.
Yes! Following the current situation, Xiao He's brows twitched.
When a new product is born, it is the current situation. It is the current situation, such as paper replacing bamboo rolls. As long as you grasp this situation well, you can make paper sell well. And to sell well, the first thing is to let everyone know that paper is more useful than bamboo. Volumes and the like.
How to do it?
Celebrity effect, this word that I saw in economics comes to mind, celebrities, influential people!
How to solve the problem of limited sales? What the young master said echoed in Xiao He's mind, and naturally, some knowledge emerged in his mind:
As the market changes, the price of commodities will fluctuate, and the fluctuation factor is the relationship between supply and demand.
Supply and demand? Xiao He thought of the key point.
If it is sold in limited quantities, it does not mean that there is less paper on the market and it becomes more expensive because of scarcity. Not only will the price go up, but some people will rush to buy it.
If there is a rush to buy, won’t the market open up?
hey-hey! Xiao He smiled.
He thought that was it, and he felt very emotional for a moment.
The young master is extraordinary! What is written is really rare throughout the ages. In just a few words, the essence of the economy is revealed.
His idol!
"Yes, let's do it like this!" Xiao He had a plan in mind.
So, he put up a sign in the store: Our store has a limited supply of paper and only sells ten bundles a day, while supplies last.
When the sign is put up, it doesn't make much of a difference. After all, everyone doesn't like it. But Xiao He is not in a hurry. What he needs is an opportunity, a celebrity effect, and everyone's reaction to the paper.
Let's talk about Gao Fugui. After buying the paper, there were hundreds of bundles, which filled a room, and the cost was even greater.
When His Majesty Gao Qiu returned home on duty, the housekeeper immediately came to him and said that the young master had been prodigal again in the past two days and bought a lot of useless things.
"You mean that the young master spent...five yi of gold to buy some shabby things." Gao Qiu's throat became knotted with anger when he heard this.
"Yes...yes." The butler stammered in response, looking very embarrassed.
Ever since the jade incident happened, Gao Qiu had been very strict with his family's finances. Even if it was only half a tael from the Qin Dynasty, he would report it to him.
But two days ago, the young master acted like a prodigal and snatched five pieces of gold from him, leaving him wondering what to do. However, the master was busy these two days and did not return home.
He suffered for two days because of this matter.
"What? Is this prodigal son going to completely destroy the Gao family? Why did I get such a thing?" Gao Qiu was furious.
"What useless thing did you buy?"
The housekeeper couldn't describe the thing, so he took Gao Qiu to a room full of paper. Gao Qiu almost fainted when he saw the bundles of things.
He kept asking whether his ancestral graves had been dug up. What was this? Huang Buliuqiu, pressed it down gently, and it became soft. When he broke it off, there was no corner left.
Is this thing worth five yi gold? Even ten qin and a half liang are not worth it!
Gao Qiu wailed.
"Master..." the housekeeper said cautiously, "I heard that this thing is called paper..." Yes, since the young master bought this thing, he went to investigate and found out that this thing came from the eastern suburbs. A shop specializes in selling this thing, and I heard that the reviews of this thing are very bad.
"It is an unworthy thing. It will break into pieces if you pinch it. It is purely a deception."
"Many rich and powerful children have seen it, but none of them bought it. The young master is lucky enough to buy them all without saying anything. That's called... refreshing."
"It's a lie? Are you still happy?"
Gao Qiu was furious after hearing this and punched the table next to him, shaking off a lot of dust.
"What on earth does this prodigal son want to do? Does he really have to destroy his family?"
"Why didn't you stop him?"
The housekeeper looked sad and hesitated for a long time without saying a word. He thought to himself: How can I stop him? As soon as the young master came back, he grabbed my ears and told me that if I didn't pay him, he would kill me. Do I dare to disobey?
"Old... Master, I stopped him later and ordered someone to come to the door, only to find that the paper shop was... owned by Li Shaonei."
"So what about Shaonei?" Gao Qiu, a 'Shaonei', didn't take it seriously at all. "Did you get the gold back?"
The housekeeper shook his head aggrievedly, "I don't dare."
Gao Qiu was angry and said angrily: "Why don't you dare? I'm just a 'shaonai'?" Suddenly, he seemed to have thought of something and frowned.
"You mean the shop belongs to that bastard Li Zhao?" He finally remembered this 'Shaonai'. This person was hated by all the officials, but no one dared to do anything to him. In fact, he was the emperor's favorite. man of.
Yes, there has been a lot of talk among the courtiers recently that Li Zhao is the emperor's favorite. Don't you see that Li Xiangdu suffered because of this?
The butler nodded quickly.
"That bastard, he lied to His Majesty and even lied to my son." Gao Qiu was dejected, "I'm not done with him."
However, people don't dare to offend people when they are so angry.
