"But, Lu Zhu, didn't you just say that this paper shroud can't make us much money? That means the customers we attract with the paper shroud, which is the new buying group you mentioned, can't make us any better than the original ones. Do you mean how much more you can earn?"
Lin Qiuyi trusted the young couple very much. Naturally, she would not think that Shen Luzhu had set up a non-profitable shop and started it with everyone. What's more, the capital of this shop was all contributed by the young couple. How could anyone cheat her? of.
It's just that she really doesn't understand. Not only Lin Qiuyi can't understand Shen Luzhu's theories, but Chu Xiuxiu and Jiang Juan are also confused. Even Chu Yi, after learning about Shen Luzhu's ideas a month ago, They are all a little confused.
Shen Luzhu smiled and nodded: "Miss Lin is actually right. The new customers that paper shrouds can attract are all paper shrouds. Naturally, we can't make much more money, but this is only temporary.
Just like when we first started selling paper bags a while ago, we didn't give away a lot of paper bags. Not only did the paper bags we gave away not make any money, but we also lost money. But this is a necessary process. When we give them away, some people will feel that after using them, Only if they do well will they come back to buy, and a group of stable customers will be formed over time. The behavior of these people buying paper tie will drive the people around them, and slowly open up the paper tie market.
Now this paper shroud is also used for this purpose. We can only sell these paper shrouds during the Cold Clothes Festival or the anniversary of death. As time goes by, the custom of burning shrouds during the Cold Clothes Festival will continue to become a custom in the county. Due to customs and habits, although those who buy paper shrouds will still buy paper shrouds, those with money will naturally come to buy normal shrouds. Wouldn't this increase the sales of shrouds? "
Chu Xiuxiu clapped her hands and said, "I understand. What my cousin means is to use these people who buy paper shrouds to lead everyone. By the time everyone buys shrouds during the Winter Clothes Festival, those who buy our cloth shrouds will naturally too much."
"Yes, that's what it means."
Lin Qiuyi smiled and joked: "I'm afraid Lu Zhu is not the reincarnation of some god who specializes in business. Buying a shroud can make you come up with so many things. No wonder Chu Ji's business is getting more and more prosperous."
Jiang Juan took the lead in taking out all the paper shrouds from the wooden box and placed them on the two empty display cabinets: "I am not that smart. My cousin will tell us carefully later. What should we do when the next shop opens?"
Zhang Dajin, the Sun family's clerk before, also nodded and said: "The boss lady will also tell the little one later that the next one will open. How should the little one introduce it to the customers who come to the door?"
"That's natural. Let's put these shrouds on the cabinet first, and I'll talk to you later."
It is not a secret in the county that Chu Ji is about to open a new shop. Because of the previous overthrow of the Yang family, everyone speculated that the Chu family, which has two mountains at its back, would naturally take advantage of this opportunity. , it will only take a lot of connections and support.
Therefore, on the morning of June 26th, the crowd gathered in front of their shop really shocked the young couple.
This is a shop that has not yet opened, let alone a shop that sells funerals. Where did it get so many people to support it?
Until I saw the clerk from Sun Zhang's coffin shop walking over with a gift box in his arms.
Only then did Shen Luzhu make some guesses. He pulled Chu Yi's sleeve and whispered, "No wonder Brother Lin persuaded us to join the Chamber of Commerce. Are these members of the Funeral Chamber of Commerce here to support us?"
When did everyone in the Funeral Chamber of Commerce become so united?
Chu Yi was also very puzzled, but before he had time to chat, the Sun family's clerk had already arrived in front of him.
"Boss Chu, Madam Boss, I heard that your family has a new business today. My boss specially asked me to come and wish you a happy birthday. This box contains the Pixiu ornaments personally selected by the boss. I wish Boss Chu a prosperous business and a lot of money." "
Chu Yi thanked the guy with his hands, and then took the gift box with both hands: "Thank you, brother, please help me say thank you to Boss Sun. I just said that Chu liked this gift very much and thanked him for his kindness."
Setting off firecrackers, playing music and lion dance, unveiling plaques, and opening new shops in the county are generally the same process, and the Chu family is no exception.
However, there were more congratulations and gifts than others.
The door of the shop was wide open, and the young couple stood outside to receive the congratulations. The waiters Zhang Dajin and Jiang Juan introduced their shrouds to everyone in the shop.
Zhang Dajin is indeed an old man who has worked in Sunjia Cloth Store for many years. Although he has now replaced fabrics and ready-made clothes with shrouds, he can still deal with customers who have constant problems.
"Auntie, you are absolutely right. Our shrouds are indeed made of fine fabrics. We hired the best embroidery ladies in this county to make them. They are not half inferior to the clothes in those ready-made clothing shops." .”
"Madam, you will know the goods at first glance. You get what you pay for, and the cost of good fabrics will naturally be higher. Madam, if you have a fabric and style that you particularly like, our family can also arrange for the embroiderer to customize it. of."
"Auntie, I have to interject here. Who said it is only useful for burials? Why is the Winter Clothes Festival on the first day of October called the Cold Clothes Festival? Isn't it just that time of year when ancestors are worshiped and... It got its name after burning some clothes to withstand the coming cold winter."
The aunt was complaining to the people around her, saying that the shroud was so fancy and made of fine fabrics that it was useless and that there was no other use for it except for burial. But by chance, Zhang Dajin overheard her.
On the first day the shop opened, he said some disappointing words. This was obviously to ruin the occasion. If you didn't hear it, just say it. Now that you heard it, Zhang Dajin would definitely refute it.
Naturally, the aunt was unwilling to be refuted in public, so she hurriedly retorted: "Of course I know about the Winter Clothes Festival, but we are all ordinary people. How can we have the spare money to buy such a good shroud every year?" Burn, I feel so bad about this, my life is not prosperous yet, you are in this business, of course you want to trick us into buying it."
Hearing this, Zhang Dajin jokingly said: "Auntie, what you said is really flattering to me. This Winter Clothes Festival has been going on since ancient times. I can fool you just to sell shrouds. If I really have this ability, who can do it?" Just be a little boy here, don’t you think?”
Everyone laughed when they heard this.
"This guy is not fooling people. The Winter Clothes Festival is indeed what it means, but now many people have omitted it and just burn some paper money."
"I would also like to burn the shroud, but it is made of good fabrics and is not cheap. It would be painful to burn it like this."
Zhang Dajin was waiting for these words. After hearing this, he waved his arms a few times to attract the attention of everyone in the shop, and then led the way towards the two sets of cabinets on the east side, near the door.
As he walked, he kept talking: "Come on, come on, everyone, come with me. Look over here and see if there are any shrouds on these two sets of cabinets. Dear guests, take a closer look."
"I just wanted to ask, buddy, why do you still have a paper shroud at home? This thing is too confusing. How can it be worn on a person and not be broken into pieces?"
Zhang Dajin waved his hand and said, "Uncle, you misunderstood. This is called a paper shroud, not the kind you wear when you are buried."
"Ah, you don't wear it? What do you call a shroud if the dead doesn't wear it?"
Zhang Dajin conveniently took a paper shroud and placed it on the counter for everyone to take a closer look: "Uncle, please listen to what I have to say. Our shroud made of paper is specially given by our boss for the Winter Clothes Festival and anniversary death anniversaries. These things have been prepared for sacrifices these days. This thing is made of paper and is easy to light. Even if we burn ten or eight pieces of it, we won’t feel bad, right?”
"That's true. How do you sell your paper shroud?"
Zhang Dajin stretched out his whole palm and waved it in front of everyone: "Fifty coppers per piece. We have just opened. Buy two and get one free. After all, one piece only costs one copper coin to burn paper. It's a great deal."
After hearing this, everyone silently calculated in their hearts: "Don't tell me it's true. If you buy it and burn it at this price, you won't feel bad."
"It's made of paper after all, and how much can it cost? I think the paper used for this one thing might not be enough to burn a knife."
"Uncle, we can't just look at the number of sheets of paper, isn't it? The yellow burning paper and our copper coin burning paper, the number of sheets per knife
They are all the same, the prices are quite different, but they are still popular with everyone. We have to look at the craftsmanship of this thing, right? Would you like to buy a few pieces and try them when you go back? "
Zhang Dajin directed the people who wanted to buy paper shrouds to the other side of the counter and gave Jiang Juan some greetings. He continued to introduce to those who were still hesitating: "Master, don't you want to buy two pieces and go back?"
The uncle who was still questioning the quantity of paper just now shook his head hesitantly: "It's still far from the Winter Clothes Festival. I'll just wait until the Winter Clothes Festival to buy it."
Zhang Dajin didn't seem to care, and casually took back the paper shroud that the uncle was holding in his hand, and then said: "Of course it will be done, uncle, you can buy it anytime you want, but I have to remind you Please tell me, our buy two get one free price is already very low, but you can only buy it like this for a while. After the Ghost Festival on July 15th, our price will return to the original price, and you can buy more by then. , so you can only buy four and get one free.”
"How can you raise the price?"
"We're not raising prices here. Fifty cents is a sure thing. We've just opened a business and want to gain popularity. But we can't always make money at a loss, right?"
"Well, then I will also buy two pieces. Buy two and get one free, right? Can I buy it back and save it for the Winter Clothes Festival?"
Zhang Dajin smiled and pointed to Jiang Juan and the others on the other side: "Okay, once you buy it back, it's yours. How you use it is your own business, so you can take care of it."
