Resale refers to purchasing a product through a certain purchase channel and then selling the product.
As for whether the structure constitutes infringement, it depends on the channel from which the goods were purchased.
If the goods are purchased from the brand's official store or an authorized agent, and there are transaction records and invoices, the concept of trademark power exhaustion is activated.
In other words, the owner of this product can sell it however he wants. Of course, if it is sold at a low price, it may be suspected of disrupting the market order, but this has nothing to do with infringement.
However, if the goods are purchased from some unknown source, and the goods have not been certified by the trademark owner, and do not have any invoices or transaction records, then it is definitely an infringement.
And what is Bing Xixi doing this time?
In fact, just like what Chen Yi did in the "Tesla vs. Pinduoduo" incident in his previous life, what Xixi sold was not the Porsche 911 sports car itself, but a car that could be bought for one dollar. An opportunity for a luxury car.
The ten vehicles purchased for one dollar in the previous flash sale competition were ordered directly from Porsche Company in advance, and were considered as gifts.
The subsequent one-dollar purchase is when the consumer seizes this opportunity. The bank will open a sub-temporary account in the consumer's bank account and directly reduce the price of the product by the amount. When entering this temporary account, the use of the funds in the temporary account is restricted and can only be used to purchase the one-yuan products that the consumer has successfully cut.
The entire process will generate a large amount of data, which is essentially a serious waste of storage space and will result in the accumulation of a large amount of junk data. However, with the emergence of biocomputers with large storage space, the four major banks and Worldwide Bank have also become When the local tyrants get rich, these are just drizzle.
Back to the topic, after the consumer receives this account, he can go to the Fourth Son store to pay and pick up the car. After the transaction is successful, the account will be canceled immediately. If the consumer gets any good stuff during the event, After that, the bank will create a new sub-account to continue the previous operation.
The whole process is actually equivalent to giving consumers money day by day and letting them buy cars by themselves.
So Xixi’s account responded at the speed of light.
"It has been confirmed from the consumer that the transaction of vehicle modification is between the consumer himself and Porsche. After the consumer proactively informed the Porsche authorized agent and accepted the relevant financial assistance, Porsche unilaterally canceled the purchase. contract.
Xixi only provides financial assistance, and the goods are for consumers' own use. They have no intention to resell them in a short period of time, and there is no malicious intent in purchasing the car.
Porsche's move is a unilateral refusal to sell its own products to consumers. "
And after its release, it caused a new round of uproar.
The members of the Qinglong Study Group had obviously been mentally prepared for this matter.
They all know that this behavior will arouse the indignation of Porsche Company, because Porsche Company only officially entered the Chinese market last year. Before, it only traded in small batches, with no more than fifty vehicles in the whole of China.
And now they find out that with Bian Xixi doing this, the reputation of 911, a world-renowned top luxury brand, may plummet.
911 had only entered the mainland not long ago, and it could only be regarded as a niche market in the mainland. Most ordinary consumers were still in the process of understanding and accepting the purchase. Compared with the gains and losses of one or two customers, Porsche must continue to maintain the status of the 911 as one of the most high-end brands among all luxury car brands in order to earn the maximum profit.
The customer who was refused to pick up the car was just a taxi driver in Jiangcheng. However, he had been very perseverant in the past few days. He went to various chat groups to recruit people to chop him up, and in the end he only spent 10,000 yuan to get it. This is the latest Porsche 911 luxury sports car.
This time the Porsche company was completely blown away. What would it be like if this taxi driver really bought their Porsche 911?
This is equivalent to the fact that you can buy a Porsche 911 at an ultra-low price in the mainland, as if it has become a popular product that anyone can buy. If in a few years the 911 brand becomes deeply rooted in the hearts of the people in the mainland, there will be an occasional Both of these situations don't matter, but doing this at the initial stage will be very damaging to their brand premium.
So for this taxi driver who does not belong to Porsche's customer positioning group, Porsche's attitude is very clear, and this business must not be done!
The online quarrel over this big melon is becoming more and more intense, with both sides insisting on their own opinions and it is inextricable.
"Is this a forced sale? Is this a forced sale? I started selling without obtaining relevant authorization, and now if something goes wrong, I blame Porsche?"
"Someone invited me to a fancy restaurant for a big meal. Do they want to kick me out just because the restaurant thinks I'm too shabby?!"
The situation is getting worse and worse. The melon-eating people in the mainland are all full of melon-eating. Even the melon-eating people in Europe and the United States find this kind of thing very incredible.
Both companies can be regarded as giants in their own industries. Even if Xixi's reputation is still a bit so, their strength has been recognized by many people. It's just that one is an e-commerce platform for making cars, and the other is The pursuit of brand quality and the pursuit of cost-effectiveness are completely unrelated to each other. Many people did not expect that they could be torn apart.
However, the exchanges on the Internet have become more and more intense. Xixi directly stated that after the one-yuan purchase event, you can enjoy a certain discount when buying a car in a group, and criticized Porsche for discriminating against consumers.
However, Porsche has always insisted that it has not reached any cooperation agreement with Xixi during the one-yuan purchase event, and they will never admit this kind of transaction.
Netizens also followed the button and went crazy on the Internet. The popularity has lasted for a week and has not subsided.
There are even more extreme remarks.
"Not everyone is qualified to call 911!"
"The poor guy who buys things on Binxixi doesn't deserve to call 911!"
When Chen Yi realized that such remarks had appeared, he felt that the heat was about the same. He smiled and said to Li Jie next to him: "Last year, the total consumption of China's luxury goods market was 8 billion U.S. dollars, which has become the third largest luxury goods market after the United States. The second largest market, according to the growth rate, will surpass the United States this year."
Li Jie nodded and said: "The prospects for the automobile market will also be better. There are currently 23,619,753 private cars, but the market share is monopolized by traditional fuel vehicles. We all know that new energy vehicles are the future. Technically, It’s no longer a problem, all we have to worry about now is the obstruction from vested interests.”
Chen Yi nodded and said: "I don't count on the European and American markets, but the emerging markets in Asia must be occupied first. While overseas luxury goods giants and automobile giants have not yet deeply explored the Southeast Asian and mainland markets, we must be the first to seize these markets." block position.
In the future, new energy vehicles will not only represent a land vehicle, but can also be extended to become a land, sea and air amphibious vehicle. This is an excellent integrated platform for electronic information products and military equipment. This time we overtaken the curve in one fell swoop! "
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