In fact, not just within Tianhai, the casting of "Dragon" has already affected the entire entertainment industry.
This is "Dragon Babu".
Since Wang Hao spoke out for online literature at the Literature Award last year, online literature has received unprecedented attention, and the concept of IP came into being.
undoubtedly.
"Dragon" is undoubtedly a big IP. This film is not only hailed as the pinnacle of martial arts, but its performance is also very brilliant. As of now, there is still no record of any book that can break the record of "Dragon Movie".
According to data released by Shengshi, the average subscription of the original version of "Dragon Babu" has currently exceeded 400,000. The physical books have sold a total of 50 million copies, and the sales of single copies have exceeded 10 million. It is also unbeatable in terms of physical book sales. dust.
Not to mention those readers who read pirated copies.
Now that this movie is going to be made into a TV series, can everyone stay silent?
Since Tianhai announced that he would be filming "Dragon", countless actors have contacted Tianhai and recommended themselves for roles. Even the three giants could not sit still and contacted Tianhai, hoping that their actors could play guest roles in "Dragon" .
Remuneration and other things are easy to negotiate!
Because everyone knows that "Dragon" will definitely become a hit if it is made into a TV series.
Hot item? No! Hot hits are just the beginning. As long as Wang Xuan's "Dragon" doesn't stretch the crotch, the ratings can easily break 4, and it's possible to break 5. You can imagine the exposure that a guest role in such a TV series can bring.
Because of a TV series, the entire entertainment industry has become unprecedentedly harmonious, and the three giants are no longer suppressing Tianhai, which makes people laugh and cry.
But when it comes to TV stations, the fight is fierce.
As soon as Tianhai announced the filming of "Dragon", the door was packed with people from the TV station.
Xiangjiang Satellite TV, Yanjing Satellite TV, Suning Satellite TV, Oriental Satellite TV, Zhehai Satellite TV... none of the five major satellite TVs are missing. Yangcheng TV, Yangtze TV, Shenzhen TV, Ludong TV, Dolphin TV... There are many star TVs that are ranked high, and even China TV and Phoenix TV from Xiangjiang can't help but join in. In addition to the excitement, everyone waved a lot of money and expressed their desire for the premiere rights of "Dragon Movie".
The prices offered are also spectacular.
In order to win the first broadcast rights of "Dragon Movie", China Television offered a price of 3 million per episode. Is it cruel enough? This is China Television. Who has ever seen China Television spend such a price to introduce a TV series? Not to mention 3 million per episode, 1.5 million per episode is considered a high price on China Television, and 2 million per episode is already the highest price.
But as a result, Yanjing TV directly raised the price of a single episode to 3.4 million, Dragon TV raised the price to 3.6 million, Xiangjiang TV raised the price to 3.8 million, and Suning TV and Zhehai TV were the most ruthless, raising the price directly to 4 million. In the face of the premiere rights of "Dragon Movie", the five major TV stations even gave up the face of China Television, the big brother.
Other TV stations were a little speechless when they saw the volume and ruthlessness of Five Satellite TV. He wanted to fight for it, but he knew that he couldn't win at all. This guy is from the top five TV stations, he is rich and willful, and he is really determined to compete in "Dragon Movie". They will definitely not be able to compete.
Therefore, TV stations such as Ludong Satellite TV have stepped back and purchased the second-round broadcast rights of "Dragon Movie".
But there is one TV station that has not given up, and that is Yangcheng Satellite TV.
Other TV stations are afraid of the five major TV stations, but Yangcheng TV is not timid and has more money. As the provincial satellite TV in China's most economically important province, Yangcheng TV is not inferior to the five major TV stations. At the beginning of the year, the popularity of "The Voice" and "Classmates 2" The popularity has made Yangcheng Satellite TV a lot of money, and Yangcheng Satellite TV is not afraid of the five major TV stations.
Isn't it just a ruthless competition?
Let's see who is more ruthless!
Yangcheng Satellite TV directly raised the price of a single episode of the first broadcast rights of "Dragon Movie" to 5 million. For a moment, China Television and the five major TV stations were stunned.
That’s a single episode price of 5 million!
Two episodes are broadcast in succession, and the cost per night is as high as 10 million.
Assuming half an hour of advertising time can be generated in one night, at least one must be generated every minute
The advertising cost of 330,000 yuan can be recovered. Converted into seconds, it’s 50,000 in 8 seconds, 80,000 in 15 seconds, 110,000 in 20 seconds... Note that this is just the advertising price to recover the cost!
When calculating the cost of TV programs, the cost and valuation income must be directly proportional. Generally speaking, the two must have at least a 1:3 relationship. Take the price offered by Yangcheng Satellite TV as an example. In order to win the first broadcast rights of "Dragon", Yangcheng Satellite TV offered a single episode price of 5 million yuan. The cost per night is 10 million. So Yangcheng Satellite TV is producing "Dragon" When calculating the cost of the TV series "Eight Parts", the estimated income for one night must be at least 30 million. In this way, there is no risk in spending 5 million per episode to introduce "Dragon Part 1".
(ps: I only know that when TV stations introduce TV programs, they will conduct cost accounting and revenue valuation, but I can’t find out the approximate specific proportion. I made this up directly. If there are errors, don’t take it seriously.)
Considering the reputation of "Dragon Movie", the ratio of cost to valuation income can be appropriately reduced, but it must still be 1:2. In other words, the valuation income in one night must be at least 20 million. Converted into advertising costs, that is 100,000 for 8 seconds, 160,000 for 15 seconds, 220,000 for 20 seconds....
An average of more than 10,000 per second. Such advertising prices are enough to scare off countless advertisers. Isn’t Yangcheng TV afraid of losing money? Or is it to attack the five major TV stations and make a profit at a loss?
Anyway, the five major TV stations were scared off because they really had no confidence that "Dragon Movie" could sell more than 10,000 yuan per second during the advertising period.
China Vision is confident.
China Television's prime-time advertising prices have always been the highest in the industry. If "Dragon Movie" is introduced, it could be as high as 15,000 per second, let alone 10,000 per second. The problem is that it is impossible for China Television to spend so much money to buy the first broadcast rights of "Dragon Movie".
It’s not that it can’t be used, it’s that it can’t be the first to do so.
Again, as the big brother of China Television, and the well-deserved big brother, China Television can pay a single episode price of 3 million to purchase the first broadcast rights of "Dragon Movie", which is already a sky-high price. On the basis of this price , and turned it over two-thirds, how is this possible?
If other TV series are introduced in the future, they will charge such high prices. What will China Television do? Do you still want to make money? So although it was a pity, even though it was clear that spending 5 million to introduce "Dragon Movie" would definitely make a profit, China Television still chose to give up.
In the end, the first broadcast rights of "Dragon Movie" were acquired by Yangcheng Satellite TV for a single episode price of 5 million, which really made other TV stations clamor for excitement.
As expected of the wealthy Yangcheng TV! The secondary broadcast rights of "Dragon Movie" were all sold after a fierce competition, and were successfully won by Xiangjiang TV, Dragon TV, Beijing-Tianjin TV, and Shancheng TV for a single episode price of 2 million.
As for the exclusive online broadcast rights of "Dragon Movie", PP Video acted first and directly raised the price to 50 million, and successfully won it.
Since then, in addition to the three-round broadcast rights, the first broadcast rights, secondary broadcast rights, and exclusive online broadcast rights of "Dragon" have all been sold, with a price of more than 600 million before tax. At this time, "Dragon" Filming hasn’t started yet, and casting hasn’t even officially started yet.
Think about it, a film and television company came to Shengshi@ before and wanted to buy the film and television copyright of "Dragon Babu" for 30 million... If it were another author, he would definitely have sold it. Fortunately, Wang Xuan knew the copyright of "Dragon Babu" very well Value, otherwise this wave will really be a loss to my grandma’s family.
30 million and 600 million...
There is no comparison at all.
Moreover, you must know that what Wang Xuan is selling now is only the copyright of the TV series he shot. After "Dragon" is broadcast and becomes popular, he can also authorize others to remake "Dragon". By then, just the authorization for the remake will be The price is more than 30 million.
In another time and space, "Dragon" was remade several times.
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