There is no impenetrable wind, and it is impossible to hide the news that the exclusive online video broadcast rights of "The Voice" were sold for 80 million. In other words, neither Tianhai, Yangcheng TV nor Tencent Video ever thought of hiding anything.
Why hide it? This can increase the popularity of "The Voice".
After obtaining Wang Xuan's consent, Tencent Video made a high-profile announcement of investing 80 million to purchase the exclusive online broadcast rights of "The Voice of China."
One stone stirred up a thousand waves, and the Internet was immediately abuzz.
"Holy shit!! 80 million?"
"Sold an online video broadcasting right for 80 million? This is so awesome!"
"Is Tencent Video that rich?"
"There must be money. After all, it is backed by Tencent Group. In the past year, Tencent Video has developed very well and made a lot of money. The question is, is "The Voice" worth the price? After all, it is only an exclusive online video broadcast Right."
"Yes. "The Voice" has only aired one episode, and the ratings haven't even been released yet. Isn't it a bit risky to spend so much money?"
"Yeah, we should wait until the ratings come out."
"You guys know a hammer. When the ratings come out, what if the ratings explode? As long as you watched "The Voice" last night, you know that this is possible. If the ratings of "The Voice" explode, then , do you think 80 million can still buy the exclusive online video broadcasting rights of "The Voice"? Even if it can, there must be more competitors, and it may not be Tencent Video's turn. After all, in the field of online video, Tencent Video Still a younger brother."
"Heroes see the same thing. As the saying goes, soldiers are expensive and quick, I guess Tencent Video suddenly offered a sky-high price just to seize the opportunity and bet on "The Voice"!"
"But it's crazy. I've never seen the online broadcast rights of a TV show sell for 80 million."
"Of course you haven't seen it before. This price has far exceeded the previous record. But it is really crazy."
"I can't understand it either. This is no longer the world I know. In fantasy terms, it's like suddenly coming to another dimension."
"The production cost of "The Voice" was 180 million. Before, I thought Wang Xuan was stupid and would definitely not be able to recoup the cost. But now, just for the naming rights and exclusive online video broadcast rights, "The Voice" has sold for 140 million. This Damn it, it turns out the clown is myself!"
"No matter what the ratings are, "The Voice" can be said to be a huge success! It seems that the profit of this program is at least more than 200 million."
"Awesome! You can't even rob a bank that fast!"
"The key point is that the market for TV programs is not good right now. Many variety shows are at a stage where they can't even provide food and clothing. Either no one invests in advertising, or the price is very low. If you can not lose money, you will be lucky. As a result, "The Voice" "Where is "? Before the recording started, the naming rights were sold at a record-breaking price. When the first episode was broadcast, someone squinted and poured money into it! It's the same program, but the gap is so big! It is said that " The exclusive online video broadcast rights of "Super Idol" were sold to Tudou Video, and they only sold for 30 million."
"It's incomparable. For those who have watched "Super Idol" and "The Voice" at the same time, "Super Idol" and "The Voice" are not on the same level."
"Yes. Although this program is very popular abroad, in terms of program content, "The Voice" is more innovative and interesting."
"Wang Xuan is so awesome. Let's not talk about lyrics and music. This guy is actually so good at program planning. He is simply invincible!"
…
The industry was shocked and the masses were in an uproar. They were all shocked by the price at which the exclusive online video broadcast rights of "The Voice" were sold.
Only Wang Xuan was not particularly surprised.
This is "The Voice". In another time and space, the ordinary advertising price of "The Voice" was sold for 500,000 yuan in 15 seconds, which is called terrifying.
Around 10 o'clock, the director of Yangcheng Satellite TV personally called Wang Xuan: "Teacher Wang Xuan, you have helped our Yangcheng Satellite TV win a lot this time!"
Because I was too Buddhist before
, Yangcheng TV has always been at the bottom of the industry in terms of variety shows. Even though a lot of money has been spent in the past two years, the effect is not obvious. It is still at the bottom of the industry, worse than some backward provinces.
Now, Wang Xuan's arrival has turned the situation around for their Yangcheng TV, almost making a comeback on his own! Judging from the current situation, the program "The Voice" is likely to make Yangcheng TV's variety shows jump from the bottom of the industry to the middle and upper levels of the industry, or even the top.
Wang Xuan's ability is so strong that he has never disappointed anyone.
Now let’s look at the ratings numbers!
As for the ratings of "The Voice", Yangcheng TV also has an estimate in mind. The deviation will not be too big, it just depends on the precise number.
Wang Xuan heard what the station director said and smiled: "You're welcome, station director, I just did what I should do. Besides, this is not only for your station, but also for our Tianhai program department. Speaking of which, I have to Thank you for trusting me and allowing "The Voice" to be played on your station."
He told the truth.
Not only is Yangcheng TV's variety shows at the bottom of the industry, but Tianhai's program department is also at the bottom. If it weren't for Yangcheng Satellite TV's eagerness to improve its ratings, "The Voice" would have had a hard time finding a suitable partner.
Although Yangcheng Satellite TV has always been tepid, it is the provincial TV station of the country's largest economic province after all. It has a lot of potential audiences, and it requires money and connections. If Yangcheng TV becomes ruthless and pulls down one of the five major TV stations, it is not impossible.
The director nodded: "Okay. Teacher Wang Xuan, I won't say any more polite words. I will give you credit later and give credit to the entire column team of "The Voice"!"
After hanging up the station director, Wang Xuan's phone soon rang again. It was Li Tao.
"Brother Xuan, an advertiser contacted me and wants to buy the first-class special advertisement for "The Voice"."
Wang Xuan was stunned.
"Isn't Yangcheng TV doing the advertising and investment promotion? How can advertisers contact you?"
"He said that Yangcheng TV's line has been busy and couldn't get through, so he contacted me and asked me if there was still a spot for the first-class special advertisement for "The Voice". I didn't know this, so I contacted Yangcheng TV again. , learned that this advertiser had previously been interested in special advertising for "The Voice", but the price offered was too low. Yangcheng Satellite TV offered 4 million, but the advertiser directly cut it to 2 million, and said that if Yangcheng Satellite TV did not If you agree, you won’t be able to sell the first-class special advertisement for “The Voice”. But now you haven’t got it back yet?”
"What did Yangcheng TV say?" Wang Xuan asked.
"Yangcheng Satellite TV said that there are still five first-class special advertisements for "The Voice", and selling one to this advertiser is not a problem."
"Then you go tell Yangcheng TV that the first-class special advertisements can be sold for 5 million."
"Ah?" Li Tao was stunned for a moment, "The question is, will they agree to the price of 5 million? After all, this is a full increase of 1 million, and the program has already been broadcast for one episode, which means they have one less advertisement. "
"No, your idea is wrong. If you think about it this way, the program "The Voice" was not broadcast before, and everyone didn't know what the program "The Voice" was like. There are still many people in the industry who are badmouthing our program. , our price must not be set too high. After all, the price of 4 million is already very high. One thing to say, before this, it would take a lot of money to dare to spend 4 million to buy the first-class special advertisement of "The Voice" Of courage and courage.
But now, the program "The Voice" has been aired, and the response has been very good, and it is likely to become a hit. When they came back, they must have seen that "The Voice" was becoming popular. At this time, I still want to spend 4 million to buy the first-class special advertisement of "The Voice". How can it be so cheap?
Just 5 million, not a penny less. Otherwise, it would be unfair to the previous advertisers who spent 4 million to buy the first-class special advertisements.
People took such a big risk and spent 4 million to buy special ads for "The Voice". When the show became popular, there was no risk. Other advertisers could also come in for 4 million and enjoy the same treatment. What do you think?
Is it fair? Will people be happy? "
"Yes, then I'll go talk to Yangcheng TV."
"Yes. At this price, tell Yangcheng TV that the price of all advertisements will increase by about 30%. We won't worry about not being able to sell them!"
"Understood." Li Tao said, feeling full of energy.
How to put it this way, in fact, for TV stations and entertainment companies, advertisers are the bread and butter, and they usually have to support and coax Wang Xuan. However, when it comes to Wang Xuan, the role is relieved, and it is the advertisers who have to support and coax Wang Xuan.
Li Tao has been in the industry for so many years. When has he ever seen such a situation?
When Li Tao went to the investment promotion department of Yangcheng TV, he knew why Wang Xuan was so strong.
Li Tao stayed in the investment promotion department of Yangcheng TV for about an hour, and the phone calls never stopped, asking about the advertising space of "The Voice". Those advertising spaces that could not be sold before had their prices increased by 30 to 40% on the original basis, and they were sold out instantly!
All sold!
So hot!
Many advertisers don't even have the link. As long as Yangcheng TV sets out the price, it directly agrees. They are afraid that if the agreement is slow, the advertising space will be taken by others first.
Some advertisers were still uneasy after finalizing the cooperation over the phone, so they sent a team to Yangcheng TV to sign the contract that day.
.......
In fact, not only the phone of Yangcheng Satellite TV's investment department kept ringing, but Wang Xuan's personal phone also kept ringing, with people congratulating and praising "The Voice".
No, as soon as Wang Xuan hung up the phone with Wang Gui, Zhang Zheng called.
"Teacher Wang Xuan, the "The Voice" you planned is really good. Given our relationship, why didn't you think of Suning TV?" Zhang Zheng joked. I say it's a joke, but I mean it from my heart.
Although "The Voice" only aired one episode, it is very popular online and has an explosive reputation. This show is probably more popular than "The Masked Singer", so how could Suning TV not be jealous of it?
"Didn't I think our Tianhai program production department was a little idle, and I wanted to find something for them to do? I didn't expect "The Voice" to be popular. If I came to you, you would cooperate with me out of favor, and the program would end up being If it’s a trap, doesn’t that mean it’s a trap for you?” Wang Xuan said.
The real reason is naturally not this, but if Wang Xuan asked Suning TV, "I am going to plan a singing talent show, are you interested in cooperating?", the answer he would get would be absolutely no.
After all, Suning TV already has "The Masked Singer", which was a huge hit last season and is a singing variety show. How could it be interested in another singing talent show?
Moreover, who would believe that Wang Xuan could plan such a popular program? Even within Tianhai, there are many doubts. It’s just that Yangcheng TV is more courageous.
As one of the five major TV stations, Suning TV is absolutely unwilling to take this risk.
This is the real reason why Wang Xuan did not contact Suning TV.
"What are you talking about? Teacher Wang Xuan, when have you ever disappointed people? Anyway, next time you plan a new program, you must think of our old friend Suning TV." Zhang Zheng said, this was the reason why he contacted Wang Xuan real purpose.
The program "The Voice" allowed them to see Wang Xuan's amazing planning ability, so Zhang Zhengcai showed his presence in front of Wang Xuan so that next time Wang Xuan planned a new program, he would think of them.
"No problem. If I have new ideas next time, I will definitely ask you first." Wang Xuan agreed.
After hanging up Zhang Zheng's phone, Wang Xuan's parents called.
"Son, your dad and I watched "The Voice" last night. The show you planned was great and beautiful. Several contestants sang really well, especially Zhou Xia at the end. Her voice was so amazing. It was so beautiful. I didn't expect a boy to have such a voice." Wang Xuan's mother said.
"Right." Wang Xuan smiled.
"Have the ratings come out yet?" Wang Xuan and his father interjected from the side.
"No. It won't come out until noon. Why are you paying attention to the ratings of "The Voice"? Do you know what the ratings are?" Wang Xuan said with a smile.
"Of course, don't underestimate your dad, okay." Wang *** said.
"And your mother. My son plans a TV show, so I naturally have to understand the ins and outs of TV shows, and ratings are the most important thing. But now, we are not the only ones paying attention to the ratings of "The Voice". There are countless Everyone is paying attention to the ratings of "The Voice". Didn't you see that the guests at our hot pot restaurant are all discussing it. Your mother and I were walking on the street, and the passers-by were also discussing "The Voice", curious about "The Voice" How high can the ratings of "The Voice" be?" Zhou Yulan said.
"Also on Weibo, the top ten most searched topics are all "The Voice". Among them, the topic "What is the ratings of "The Voice"" has become the top three most searched topics. Everyone is discussing it." Wang *** interjected again.
"Okay." Wang Xuan nodded and chatted with his parents for a few more words before hanging up the phone.
Then he opened Weibo, and sure enough, the top ten most searched topics were all occupied by "The Voice" topics.
["The Voice", Yangcheng TV's counterattack]
[It turns out this is "The Voice"]
[The "The Voice" that wowed people, the contestants that wowed people]
[What are the ratings of "The Voice"? Can Wang Xuan have the last laugh? 】
[The Voice of China: A Feast of Music]
【A good voice is born! Or start a new mode of singing talent show]
[The exclusive online video license of "The Voice" sold for 80 million yuan]
[Wang Xuan recreates the myth]
.......
The ratings for the first episode of "The Voice" haven't been released yet, but it's already a hot topic among the people.
.......
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