Depending on the situation, it would be impossible not to contact Wang Xuan. Yu Jia, the head of Yangcheng Satellite TV's advertising investment department, did not dare to neglect and contacted Wang Xuan immediately and told Wang Xuan about the problems he encountered.
After finishing speaking, he hesitated for a moment and then said: "As far as I know, Yanjing Satellite TV has recently introduced a singing competition program "Super Idol" from Eagle Country, so we suspect that Yanjing Satellite TV is up to something. The navy is setting the pace."
"There is no doubt that Yanjing Satellite TV must be up to something. Just now, "Super Idol" has been officially announced, and the schedule is the same as our program." Wang Xuan said.
Yu Jia was stunned when she heard this and opened her Weibo. Sure enough, she saw that Yanjing Satellite TV had posted a Weibo post two minutes ago: "Breaking news, Yanjing Satellite TV has teamed up with Yingguo Geely Broadcasting Company to launch the most popular large-scale singing competition program in Europe and the United States. "Super Idol" has landed in China and will be broadcast on time every Friday at 8pm starting from November 20th.
Auditions are currently underway in various places. The audition time is from November 1st to 10th, from 9 am to 5 pm.
A brand new stage, the most popular program, the strongest mentor lineup, the most powerful contestants, everything is in "Super Idol". If you want to be the most dazzling star on the stage, if you are confident enough in yourself, if you want to become a super idol that countless people envy, sign up now.
Registration hotline:......
Online registration channel: ....."
"The other party is coming very hard, Teacher Wang Xuan, what should we do? Should we stagger the time?" Yu Jia asked.
"The Voice" is currently auditioning, and the audition deadline is November 10th. The broadcast time is also scheduled for November 20, and will be broadcast on time every Friday at 8 p.m.
In other words, "Super Idol" not only has the same audition time as "The Voice", but the schedule is also the same. Who would believe me if I say I didn't come here for "The Voice"?
But Yanjing TV is so confident, can "Super Idol" beat "The Voice"?
Yu Jia frowned, thinking about it and taking it for granted.
After all, "Super Idol" is a mature program with the highest ratings in the entire Eagle Country. It has been market-tested in Europe and the United States and is widely known in various Western countries. What about "The Voice"? Although Mr. Wang Xuan is very popular, the problem is that he is still a complete newcomer in the program planning industry. How can Yanjing Satellite TV not be confident?
Of course, it is impossible to say that Yanjing TV is specifically targeting Yangcheng TV. Maybe people don't take "The Voice" seriously at all.
Yanjing Satellite TV spent a lot of money to introduce "Super Idol" from abroad, and it will definitely be broadcast during prime time, either Friday prime time or Saturday prime time. The reason why I chose Friday’s prime time is because Yanjing Satellite TV already has the program “The King of Crossover Singer” on Saturday night’s prime time.
It is worth mentioning that Suning TV's "The Masked Singer" is also broadcast during prime time on Friday.
In fact, "The King of Crossover Singer" and "The King of Masked Singer" were both broadcast during prime time on Friday at the beginning. "The King of Crossover Singer" was used by Yanjing Satellite TV to attack "The King of Masked Singer". The effect is also very good.
In the first two seasons of "The King of Masked Singer", the ratings were only about 1.9, which was about the same as that of "The King of Crossover Singer". However, Wang Xuan later joined "The King of Masked Singer" and completely changed the situation. . That season, the average ratings of "The King of Masked Singer" exceeded 3, forcing "The King of Crossover Singer" to change its schedule from Friday prime time to Saturday prime time.
Fortunately, this season, without Wang Xuan, "The King of Masked Singer" has declined rapidly. The ratings have dropped to 2.2, and it has continued to decline. Therefore, Yanjing TV no longer needs to take "The King of Masked Singer" seriously. At the very least, the program "Super Idol" does not need to take "The King of Masked Singer" seriously. This is why the broadcast time of "Super Idol" was set for Friday's prime time.
In other words, once "The Voice" and "Super Idol" are launched, there will be three singing programs broadcast at the same time during prime time on Friday, and they are not small, and the competition is fierce.
But Yanjing TV is confident. After all, in Europe and the United States, the ratings of "Super Idol" are incredible, and there are many fans in China. There is no reason why the ratings will be so bad after landing in China.
.
And Wang Xuan is even more confident in "The Voice".
"It doesn't matter, they do their thing, we do ours, and the soldiers will come and cover up the water and the soil." Wang Xuan said with a smile. In his opinion, it was only others who avoided "The Voice".
I want "The Voice" to take the initiative to give in, just dream!
"You just said that advertising investment is not going well, right?" Wang Xuan asked.
"Yes. The talks were going well at first, but suddenly a lot of voices came out that were not optimistic about "The Voice", and then the advertisers cautiously chose to wait and see."
"What is the advertising price you negotiated with advertisers?"
"It's very high. We used your name, and the advertising price is almost based on the prices of popular programs, 40,000 for 8 seconds, 70,000 for 15 seconds, and 120,000 for 30 seconds."
"..." Wang Xuan was speechless upon hearing this. Is this price high? It's not even 5,000 yuan per second. In another time and space, the initial advertising price of "The Voice" was 1 per second. Later, the advertising price soared to a heart-stopping level, 500,000 yuan in 15 seconds!
"Fortunately, we didn't negotiate or sign a contract, otherwise we would have suffered a huge loss!" Wang Xuan thought to himself.
It's not that Wang Xuan values money very much, it's just that he knows in his heart what kind of ratings "The Voice" can reach. If he signs a contract with the advertiser at the advertising price negotiated by Yangcheng Satellite TV, it will be a good idea. Really cheap sale.
After spending so much effort to produce "The Voice", the advertisements were sold at a low price, which made the advertisers cheaper. Wang Xuan was naturally unwilling to do such a thankless thing.
"What about the naming fee? What's the price you offered to those sponsors who are interested in naming "The Voice"?" Wang Xuan asked curiously.
"It's still very high, 25 million for the exclusive title, and 10 million for each of the three companies."
"..." Wang Xuan was speechless again.
In another time and space, the naming fee for the first season of "The Voice" was as high as 60 million, but Yangcheng TV only paid 25 million, which was less than half. Fortunately, I didn't sign a contract, otherwise I would have suffered a huge loss again.
Wang Xuan discovered that it was a huge mistake to divide the labor with Yangcheng Satellite TV and let them be responsible for advertising investment. As far as the title price and advertising price offered by Yangcheng TV are concerned, after excluding the production cost of "The Voice", even if it can make money, it is definitely not much.
But you can’t blame Yangcheng TV.
In this time and space, the title fee for programs is not high. It seems that the previous title fee for "The Masked Singer" was only 20 million. Thanks to the explosion in ratings last season, the title fee has increased this season, but it is only 28 million. Comparing the two, the title price offered by Yangcheng TV for "The Voice" is 25 million, which is not low.
"Teacher Wang Xuan, is it possible that our advertising quotation is too high, so those advertisers are waiting and watching. Do you think we should lower the price?" Yu Jia asked.
"Lower the price? I did some preliminary calculations. The production cost of "The Voice" is at least 180 million. If the price is lowered, do you think the cost can be recovered?" Wang Xuan asked.
"Ah? The funding is 180 million? Didn't you say 120 million before?"
"The situation has changed, but it's a good thing. You'll know what happened in two days." Wang Xuan said.
How to put it, in fact, Wang Xuan was not sure about inviting Xu Guanrong and Qiao Ziwei out before. The franchise fee for these two alone was as high as 60 million. If you change two mentors, you can get it done for about 20 million. This time, it’s 40 million.
The funds that exceed the budget come from the franchise fee.
"Then what are we going to do?"
"There is no need to do anything, and there is no need to proactively contact advertisers. It won't take long before your investment department's phone number will be bombarded with calls from advertisers. By the way, remember to raise the advertising price for me when the time comes. The naming fee is the most expensive At least 60 million, and the advertising price per second is at least 10,000," Wang Xuan said.
"Huh? The naming fee is 60 million? The advertising price is 10,000 per second?" Yu Jia suspected that he heard wrongly and repeated it.
"Yes, do as I say. Those advertisers who have been in contact before, please contact them again and inform them of the price change, so as not to
Then there will be unpleasantness. "
"Can the question really be sold at such a high price?" Yu Jia was a little worried.
It's too high.
As far as the show is concerned, the exclusive naming fee of 30 million has broken the industry record, and Wang Xuan actually wants to raise the naming fee to 60 million!
The advertising price of 10,000 per second has definitely broken the advertising price record for satellite TV variety shows. Even on CCTV, there are not many programs with this price, only some popular programs.
Not long ago, Yangcheng Satellite TV purchased the exclusive first broadcast rights of "The Condor" and signed a minimum ratings contract with those advertisers. "The Condor" became a hit after it was broadcast, and the peak ratings even reached over 4.5. However, according to the contract, the advertising price It’s just 12,000 per second.
And "The Voice" hasn't aired yet, and it costs 10,000 per second to speak.
If it wasn't Wang Xuan who was opposite, Yu Jia would definitely be the one who said this, and he was crazy about money.
"If "The Voice" hadn't been aired yet, I would have thought the price was low." Wang Xuan said with a smile.
"..." When Yu Jia heard this, she really didn't know what to say.
"Don't worry, just do as I say. In just these three or two days, your investment department's phone number will definitely be bombarded by advertisers," Wang Xuan said.
...
After hanging up the phone, Yu Jia hurriedly told Wang Xuan's intention to the senior management of Yangcheng Satellite TV.
A group of people were almost shocked when they heard this.
"The minimum naming fee is 60 million? The advertising price is 10,000 per second? How is this possible?"
"Are you crazy? Teacher Wang Xuan won't be crazy because of gains and losses, right? Otherwise, why would you say such nonsense?"
"We offered a naming fee of 25 million yuan, but we couldn't sell it. And Wang Xuan actually asked us to offer 60 million yuan. If it weren't for the teacher Wang Xuan opposite, I would definitely think that he was crazy about money."
...
A group of people rushed to speak, which was a bit incredible.
"Wang Xuan really said that?" The director confirmed with Yu Jia.
"Yes, that's what Teacher Wang Xuan said. He also said that the production budget has increased. It used to be 120 million, but now it has become 180 million." Yu Jiadao.
"..." As soon as these words came out, everyone was stunned again. There was an uproar afterwards.
"180 million? Are you sure?"
"Are you crazy! I'm pretty sure that Wang Xuan is really crazy!"
"My mom, in TV shows, the production budget of 120 million is already ridiculously high. "The Voice" actually costs 180 million? Damn it, 180 million, even if it is used to make a movie, it is absolutely huge. Made."
"Wang Xuan doesn't think we are being taken advantage of, right?"
"impossible!"
"No, that's Wang Xuan! 120 million and 180 million, both families contribute half and half. In fact, each family only contributes 30 million. Is 30 million a lot for Wang Xuan? As for him, he ruined himself for 30 million. His character?"
"Too!"
"Why has the funding skyrocketed? Did Teacher Wang Xuan say anything?"
"He didn't say anything specific, but he said that the sudden increase in funds is a good thing. We will know the reason in two days. Teacher Wang Xuan also said that we don't have to do anything. In three or two days, countless advertisers will come to us. ." Yu Jia said.
When everyone heard this, their first reaction was that it was impossible!
With an advertising price of 10,000 per second, countless advertisers will force their heads. How is this possible?
Hearing this, the director felt confident after thinking about Wang Xuan's situation: "It seems that Teacher Wang Xuan has already thought of a countermeasure. In this case, let's just wait for the good news. Thank you for your hard work, let's all leave today."
After everyone dispersed, the stage manager said with emotion: "Wang Xuan, Wang Xuan, I am really curious about what you are going to do now. I hope you won't disappoint me."
.......
On the other side, Yanjing TV.
Zhang Yang, the TV program director of Yanjing TV, called his assistant and asked him about "The Voice".
The assistant told Zhang Yang in detail what he learned.
"So, the program "The Voice" hasn't even sold a single advertisement now, right?" Zhang Yang confirmed.
"Yes. The advertisers who were interested in the "Good Voice" program in the past chose to wait and see after our navy took the lead. Then the investment department took the opportunity to contact them and introduced our "Super Idol" to those advertisers. After advertisers saw the lineup of mentors and production funds for our program, they all transferred to us. Now, most advertisers have signed contracts with our program," the assistant said.
"Very good! While increasing efforts to promote our program, continue to suppress "The Voice". I want to see "The Voice" fail completely."
"The Propaganda Department has already done this. After our mentor lineup and naming fees are released in the past two days, it will definitely cause a sensation." The assistant said.
Speaking of this, the assistant was a little excited. The lineup of mentors in "Super Idol" is too strong, and the naming fee is also very high. It has broken the record for naming fees for satellite TV programs.
Zhang Yang nodded. After the assistant left, he snorted coldly: "Wang Xuan, Wang Xuan, others are afraid of you, but I am not afraid of you. This time I want to seek justice for Haifeng."
Zhang Yang is actually the newly appointed TV program director of Yanjing Satellite TV, and is a good friend of Ye Haifeng. Ye Haifeng had previously eliminated Chen Xueqi for unwarranted reasons because of the Yanjing TV Spring Festival Gala. However, it was later found out that he had been marginalized by Yanjing TV.
Now Ye Haifeng has lost his former spirit. Zhang Yang saw this and felt sorry for him. At the same time, he also put the blame on Wang Xuan. He didn't care why Ye Haifeng was marginalized. Anyway, Ye Haifeng was marginalized because Wang Xuan was wrong.
There was no chance before, but now that Wang Xuan wants to get involved in TV shows, it gives him the opportunity to avenge Zhang Yang.
In fact, "Super Idol" was not originally recorded so soon, and it will most likely be released early next year to catch up with the end of the "Crossover Singer" season. But seeing the emergence of "The Voice", Zhang Yang decisively launched "Super Idol" ahead of schedule.
...
Following the official announcement of the program "Super Idol", people who watched "Super Idol" and then "The Voice" were in an uproar.
"Is this going to be a head-on confrontation? Now there's something exciting to watch." Many people thought.
In November, "Super Idol" suddenly revealed the lineup of mentors and the naming fee. The naming fee of 30 million plus the joining of three famous singers and queens caused a stir.
.......
