At this moment, the senior management of Yangcheng Satellite TV are almost divided into two groups. One group thinks that Wang Xuan's program can be tried, and the other group thinks that it cannot. Looking at it like this, it was probably impossible to form a unified opinion. The director had a headache and suddenly thought of Yang Zheng.
In comparison, Yang Zheng, the TV program director, obviously has more say in whether to launch "The Voice".
So the station director called Yang Zheng and asked him to open the enterprise APP on his mobile phone and hold a video conference together.
After the meeting was connected, the station director first summarized everyone's opinions, told Yang Zheng, and then asked Yang Zheng for his opinion.
"Ahem, cough..." Yang Zheng coughed a few times first, showing his presence, "Everyone, there is a situation that I may have to say. What does Teacher Wang Xuan mean? He doesn't do "The Voice" Selling the copyright and only sharing the cooperation. In other words, if we want the program "The Voice", then from the cooperation between us and Tianhai, all profits will be shared, including advertising fees and naming fees. Divide into patterns.”
Once this was said, the Yangcheng Satellite TV conference room was in an uproar.
"impossible!"
"Why?"
"Delusion!"
"Is Wang Xuan crazy? Do you want to share the advertising fees and naming fees? How dare he?"
No wonder people reacted so strongly.
Throughout history, advertising fees and naming fees have all been talked about by TV stations, but there has never been an example of excessive sharing. In this regard, video broadcast platforms may still compromise, but TV stations have never compromised.
And Wang Xuan actually wants to take away a big piece of cake from them through a program. Why?
Furthermore, if Yangcheng Satellite TV opens this hole today, it is estimated that it will be jointly excluded by other TV stations in the future, because it is braving the world's disapproval!
"He really said that?" Everyone asked Yang Zheng.
"Yes, that's what Teacher Wang Xuan said. If we don't agree with this cooperation plan, there is no need to talk." Yang Zheng said.
"Tsk, tsk, so strong!"
"I think Wang Xuan is drifting off."
"Was Wang Xuan drunk when he said this to you? Otherwise, how could he say such nonsense?"
.......
Everyone was talking to each other with excited expressions.
The director's expression remained normal: "Director Yang, if there is anything else you haven't finished saying, why don't you just say it all at once?"
His first reaction was to reject the cooperation plan proposed by Wang Xuan. I believe Yang Zheng is the same, but now, Yang Zheng actually passed the program plan to them. Obviously, Yang Zheng intends to sign this cooperation.
That being the case, there must be other explanations.
"Don't get excited, please listen to what I have to say first. If you follow my wishes, I will agree to Teacher Wang Xuan's plan..."
Yang Zheng said, but was interrupted before he finished speaking.
"I agree with you!"
"How can you agree to this plan?"
"Director Yang, are you drunk too? Otherwise, why would you say such nonsense?"
.......
"I've said it all, don't get excited, just listen to what I have to say first." Yang Zheng was speechless.
"Everyone be quiet and listen to what Director Yang has to say." The station director spoke. After the scene became quiet, he motioned for Yang Zheng to continue.
Yang Zheng nodded: "First of all, I am not drunk, not even a drop of alcohol, I am very sober. Wang Xuan and I did not drink when we talked about cooperation, and what we said was not nonsense. People dare to propose such a cooperation plan. Those who are confident, do you know how high the ratings of this show can be according to Wang Xuan’s prediction?”
"How much? Can it reach 2.5?"
"Enlarge the layout a bit."
"2.8?"
"Bigger!"
"3.0."
"Be bold!"
"Huh? It's higher than 3.0? Can it reach 3.2?"
"More than that! Wang Xuan's prediction
, this program has a ratings of at least 3.5! Yang Zheng said.
"hiss!"
As soon as these words came out, everyone took a breath and their faces were full of shock.
No wonder!
No wonder Wang Xuan dared to raise such conditions for cooperation!
For most programs in the industry, a rating of 0.6 is considered good in a normal time period. Take Yangcheng Satellite TV, from 9 am to 5 pm, if there are no popular programs, the ratings are only about 0.5. During the prime time period from 8 pm to 10 pm, the ratings will be better, but if there are no hit programs, the ratings will only be around 0.9. This is the reason why Yangcheng TV is located in Guangdong, a major economic province.
Switching to other satellite TVs, such as Green Apple TV, Yangtze TV, and Chili Pepper TV, the ratings are even worse. During the daytime period, the ratings are only about 0.4, and during the prime time period at night, the ratings are about 0.7.
In comparison, Five David TV will be much better. During the daytime period, the daily ratings can reach 0.8, and during the prime time period at night, the daily ratings can reach around 1.2.
Of course, the above are all ratings under normal circumstances. If there is a hit show in that time period, let’s talk about it.
For example, Yangcheng Satellite TV previously introduced "Shooting" to be broadcast during the prime time slot in the evening. During the broadcast period, the prime time ratings soared, with the average ratings reaching 3.8, and the peak rating was close to 5. This is a special situation.
This shows how rare the ratings are.
But now, Wang Xuan actually predicts that the ratings of the program he is planning can exceed 3.5!
That's 3.5!
What is the concept of a ratings of 3.5?
Let's put it this way, a program with a ratings of over 2 is a popular program no matter which TV station it is on. Popular programs are even more rare, even on CCTV they are a treasure. What's more, it is a hit program with a ratings of 3.5.
For example, "The Masked Singer" has a ratings of 2.2 this season. Is it low? Not low at all! Before Wang Xuan participated in "The King of Masked Singer", the previous ratings of "The King of Masked Singer" were only about 2.0.
However, after Wang Xuan participated in "The King of Masked Singer", the ratings of "The King of Masked Singer" that season were terrible. Compared with the current ratings of 2.2, the gap is just too big.
It is worth mentioning that a variety show with a ratings of over 3 is much more valuable than a TV series with a ratings of over 3. Why? Because variety shows can be recorded for many episodes, or even last for several years. But not TV series.
The ratings of TV series are one-time. After the finale is broadcast, even if it is re-broadcast, the ratings will drop seriously.
If the ratings of the program planned by Wang Xuan can reach 3.5, we can indeed negotiate terms with them.
"Teacher Wang Xuan really said that?"
"Did he really say that the ratings of this show "The Voice" can reach 3.5?" the station manager asked.
"Yes, this is what Teacher Wang Xuan said personally. After I read the program plan, I wanted to discuss it with you first. Then Teacher Wang Xuan told me that Tianhai would only share the share of this program and not sell the copyright. Let me I will also mention the cooperation plan to you. If you don’t agree with the cooperation plan, there is no need to talk about it. Out of curiosity, I asked him what ratings he predicted for this show. Finally, Wang Xuan told me that it would be at least 3.5. !" Yang Zheng said.
"You believe it?"
"Is this just what Wang Xuan said? There is no basis for what you say!"
"Yes, if you just look at the program plan, you can't tell that this program can have a ratings of 3.5. In my opinion, a rating of 2.0 is pretty good."
Everyone said again.
"My first reaction was not to believe it, thinking that Wang Xuan was joking. But Wang Xuan told me that he never joked about this kind of thing. Wang Xuan said something that made me feel that his words are still very credible. Big one." Yang Zheng said.
"What words?"
"At that time, I asked Wang Xuan, what is the predicted ratings of this program? Is there a 2.5 rating? Wang Xuan told me this way, he put down so many things at hand to plan a program, if the ratings can't even reach 2.5 No, then why should he waste his time? Wouldn't it be nice to make movies and TV series? "The Legend of the Withered Heroes", "Dragon"
He hasn't filmed these TV series yet. It is this sentence that makes me feel that Wang Xuan's words are very credible. At least in his prediction, the ratings of this program can reach 3.5. Yang Zheng said.
"Yes!" Everyone reacted after hearing this.
Wang Xuan is not just a program planner. They can make TV series, movies, and write songs. If this "The Voice" program doesn't even have a 2.5 rating, then why should people waste that time? It should be noted that Wang Xuan is not only the planner of "The Voice", he is also the chief director and program producer.
Everyone can see how profitable "She Wither" is. The time spent planning "The Voice" program is definitely enough for Wang Xuan to shoot a "Dragon Movie" or "The Legend of the Withered Heroes".
"But the problem is, this is just Wang Xuan's prediction. What if it doesn't happen?"
"Yes. Wang Xuan is still a newcomer in program planning and has never proven himself. What if his prediction is wrong? Anyway, I don't see the potential of this show to have a 3.5 rating."
"So you are not Wang Xuan, and we are not Wang Xuan. There must be some mystery in this plan, but we can't see it."
"Yes, it's just like the TV series "The Legend of the Withered Heroes". We all went to the filming site to watch Wang Xuan shoot for two days. It felt unremarkable. What was the result?"
"Let's put aside the ratings first. I don't know if you have thought about it. If we open this mouth, it will offend all our colleagues. In the future, other program production companies will not sell out the copyright, but only want a share of the rights. What should I do?" someone said.
"We are not afraid of this. We have a competitive relationship with other TV stations. Are we still afraid of offending our peers? As for other program production companies, if they want to share, they must be qualified to share with us." Yang Zheng said.
"Yes. We were originally looking at the Five Davids. Why are we afraid of offending our colleagues? Which throne is not covered with bones?" The director agreed.
"Ah? Director, what do you mean, we want to compete for five TV stations?"
"Otherwise? I'm not competing for the top five TV stations. Why would I put so much effort into attracting so many programs? In my creed, it's either not to do something or to do it to the best of my ability."
"..."
Everyone was a little shocked when they heard this. Only now did they know that the station director’s goal was to become one of the five major TV stations.
"Then this show..." Yang Zheng interrupted, but hesitated.
"We can talk! Do what you said before and win it at all costs. Since Teacher Wang Xuan thinks that the ratings of this program can reach 3.5, let's make a bet with him. If the bet wins, we will make a lot of money. If the bet fails, It’s nothing.” said the director.
"I also think it should be taken down. For no other reason than to make good friends with Teacher Wang Xuan, it should be taken down. Don't forget, Wang Xuan is not only a program planner, he is also a director, and the supreme god of Internet literature, Luo Qiu. , I still have a bunch of Wang Zha TV series copyrights in my hands." Yang Zheng said.
"This is what I want to say. If we plan to compete for five major TV stations, Teacher Wang Xuan will definitely be a big help to us. In my opinion, even if this "Good Voice" hits the market, it is not necessarily a bad thing for us. , In this case, Teacher Wang Xuan must feel in his heart that he owes us, and when he gets something good in the future, he will definitely think of us as soon as possible." said the director.
"I understand, then I'm going to discuss cooperation with Teacher Wang Xuan. Teacher Wang Xuan is still waiting for our reply," Yang Zheng said.
"Go ahead."
After the video conference ended, Yang Zheng found Wang Xuan again.
"Both Mr. Yang and Taili have discussed it?" Wang Xuan asked.
"Well. To be honest with Teacher Wang Xuan, we actually don't understand the mystery of your program, but we believe you. You said before that this program does not sell copyrights, but only shares cooperation. I want to know the specific cooperation plan. ?"
"Then it depends on which cooperation plan your station chooses."
"How to say?"
"Let's put it this way, this program is a big production, an unprecedented big production, with a production budget of at least 120 million."
"Huh? That high?"
"Yes! First of all, the equipment
The requirements for the best, especially audio equipment, are very high. The equipment alone costs 20 to 30 million. Then, in terms of mentors, we must choose the top ones in the industry. Those who are qualified to sit in that position should at least be the mentors of singers and queens. However, the appearance fees for such mentors are very high. There are four mentors, and the appearance fee is 40 to 50 million. The equipment plus the instructor's appearance fee totaled about 70 million. If other expenses were added up, how could it be done without 50 million? Wang Xuan said.
"Understood." Yang Zheng nodded and took a deep breath. I think it's really a big deal.
The production budget of 120 million yuan, even if it is used for movie shooting, is still a big-budget movie. In the end, Wang Xuan actually used it to produce a program. Even Yang Zheng, who has seen the world, was very surprised by this skill. .
"What I mean here is that the production funds will be shared equally between Tianhai and Guitai, 50-50. Of course, if Guitai cannot afford the money, the production funds can also be fully funded by Tianhai, but if the split is higher, Tianhai will have to take the bigger share. Let’s go to Qisan, Tianhai is 7, and Guitai is 3.” Wang Xuan said.
"It's no problem to share the funds equally, but Teacher Wang Xuan, with all due respect, it's just 50-50. It feels a bit inappropriate, right? The broadcast platform is ours, and the advertiser resources are also ours. Tianhai only produces one program, so it's divided Take 50% of the profit?"
"But the copyright of the program belongs to Tianhai, and the production of the program also belongs to Tianhai. Tianhai now authorizes it to be broadcast by your station for free without confiscating a penny. Also, the broadcast platform is yours, but the advertiser resources are mobile. Where are they? Traffic flows wherever it goes, and it is not your station's resource. On the premise of funding the platform, you have developed a broadcast platform, and Tianhai has provided programs, manpower and material resources. I think it is reasonable to split it 50-50. After all, what you get , not only the revenue sharing, but also the ratings.”
"..." Yang Zheng actually knew it was reasonable. He just wanted to try his best to gain more benefits for Yangcheng Satellite TV.
Of course Wang Xuan also wants to fight for more benefits for Tianhai: "In this case, I actually have another plan."
"What plan?"
"I just said that what you get is not only the revenue sharing, but also the ratings. But the program has not been produced yet and has not been broadcast. I guess you have no idea about the ratings, so I also have a ratings sharing incentive. Plan. Based on the ratings of 3.0, if the program’s ratings are less than 3.0, Tianhai will not take a penny! If the program’s ratings are between 3.0-3.5, it will be divided into 50 and 50 points. If the program’s ratings are between 3.5 and 4, it will be divided into ** * points, Tianhai 6, Guitai 4. If the ratings are between 4-4.5, it will be divided into 73, Tianhai 7, Guitai 3. If the ratings are above 4.5, it will be divided into 82, Tianhai 8, Guitai 2. Let’s see if your station dares to bet on this plan.”
