"This program is called "The Voice of China". It is a large-scale singing talent show. It is a stage that only looks at the voice. The program is divided into 4 stages.
Of course, if you include [Audition], there are 5 stages.
The audition is a nationwide selection, with the purpose of preliminarily screening out the voices suitable for our program. Although our program does not depend on appearance, the contestants' voices must be distinctive and outstanding, but not everyone can be on the official stage. "Wang Xuan began to introduce the program.
And Yang Zheng also put down the plan in his hand, looked at Wang Xuan, and simply waited for Wang Xuan to introduce it.
"After the [Audition], there is the [Blind Instructor Audition]. This is the initial student selection stage. While testing the singing skills of the contestants, it is also a competition of the four star instructors' judgment.
At this stage, the contestants are singing, and the four instructors have their backs to the stage and cannot see the faces of the contestants. They can only select students based on the contestants' singing voices. If they plan to invite players to join their own team, they will rotate the seats with the press of a button. If a lot of tutors turn around, it's up to the student to choose which team to join. If all four instructors fail to turn around, the student will be eliminated.
After blind selection, each mentor will select 14 students to enter the next stage, [Mentor Selection].
After the four star instructors select their students, they will conduct special training for the students. After the training, the 14 students in the team will be divided into 7 groups, where they will perform intra-group K, compete in pairs, and sing the same song on the same stage. The instructor chooses whether the students should stay or leave based on their performance, and 7 students are initially selected.
After that, the instructor selected the best one from these 7 students to directly advance to the inter-group competition. The remaining 6 were divided into 3 groups based on on-site drawing, singing of self-selected songs, and live K. The 3 winners advanced to the inter-group competition.
Through [Mentor Selection], 4 star mentors selected a total of 16 outstanding students to enter the next stage, [Mentor Battle]. In fact, it is an inter-group competition, where 16 outstanding students selected by their instructors compete in inter-group K competitions. This is a test of the teaching abilities of the four star instructors. After the same period of training, whose student performs better will be revealed on the stage.
[Mentor Battle] will select the 4 best students to enter the finals, which is the final stage of the program, [Peak Night].
[Peak Night] is almost like a large concert. First, the students sang with their instructors, and then the four contestants performed solos. The contestant who received the most text messages from the audience in the first two rounds will be voted directly into the fourth round, and the one with the fewest will be eliminated.
The remaining two people entered the third round of singing, and also decided to enter the fourth round based on the results of SMS voting. After the last round of singing, the audience and 99 media judges voted together. The audience's text message vote percentage is converted into a number, and the number of media support votes determines the final winner. "new
Wang Xuan finished the introduction.
Yang Zheng's first impression was that he knew how to pounce, and he knew how to pounce in the first stage, the blind selection stage. Judging from his past experience, talent shows and even the entire entertainment industry are games for handsome guys and beautiful girls. However, the program "The Voice" does not look at looks, only looks at voices. If the selected ones are all weird-looking, Singer, do people really watch this kind of show?
If this show was planned by other newcomers, Yang Zheng would definitely turn around and leave, but this show was planned by Wang Xuan. Although Yang Zheng felt that he was good at it, he didn't dare to be 100% sure.
"Teacher Wang Xuan, could it be convenient for me to send a copy of the program plan to the director and others?" Yang Zheng asked.
When he came, the station director and others wanted him to win the program planned by Wang Xuan at all costs. But after reading the program planning plan, Yang Zheng did not dare to take action easily. He thought it would be better to discuss it with the station manager and the others, lest the show would be thrown out and the station would blame him for being ignorant.
"Okay." Wang Xuan is not afraid of the program planning being leaked.
First of all, he has registered the copyright for this program. If the same program appears later, Wang Xuan can sue the other party for infringement.
If someone sues for infringement, the other party may delay it, and there will be no result for several years. However, if Wang Xuan files an infringement complaint, the relevant departments will definitely take it seriously. Who gave Wang Xuan a golden body?
Just the series on Wang Xuan
Due to his status and reputation, it is impossible for the relevant departments to neglect him.
Furthermore, even if someone else gets the program planning proposal, the program produced will not be comparable to the one produced by Wang Xuan. Without Wang Xuan's experience, plug-ins are nothing more than trying to paint a tiger instead of a dog.
In view of this, Wang Xuan is not afraid that the planning case will be leaked.
"However, you should just listen to me finish the cooperation plan first. For this show, Tianhai does not sell the copyright, but only shares. All income, including advertising fees, naming fees, etc., are all based on the sharing model. You can also share this cooperation plan with yours. The station director and others will report it. If they don't agree, there is no need to continue the discussion," Wang Xuan said.
Yang Zheng was a little stunned by this statement.
Not selling the copyright, but sharing the revenue, advertising fees and naming fees?
How dare Wang Xuan!
How dare he think about it? You know, advertising fees and naming fees are all part of the TV station's cake. Who is willing to spit it out? There has never been such a precedent before.
But the problem is, Wang Xuan said this, and he was very forceful. People said that if he didn't agree with the cooperation plan, there was no need to continue the negotiation. Is this confidence or arrogance?
If it were anyone else, Yang Zheng would have thought he was arrogant and turned around and left. But the person in front of him was Wang Xuan. The series of auras and achievements on Wang Xuan were so dazzling that Yang Zheng really didn't dare to put Wang Xuan and the arrogant man together.
From this point of view, Wang Xuan is very confident in the program "The Voice".
"Teacher Wang Xuan, I would like to ask, what do you think the ratings of "The Voice" will be in the end? Can it reach 2.5?" Yang Zheng asked.
"The Sound of Heaven", the singing program with the highest ratings at present, was broadcast on Xiangjiang Satellite TV in prime time on Saturday night, with a ratings of about 2.5. If the program planned by Wang Xuan can achieve a ratings of 2.5, it would not be impossible.
"2.5?" Wang Xuan was stunned and shook his head.
"..." Upon seeing this, Yang Zheng thought that the ratings of the program planned by Wang Xuan would not reach 2.5, and he couldn't help but feel a little disappointed. Moreover, it feels like Wang Xuan still doesn’t understand the market.
A program that cannot reach a 2.5 rating actually wants to share the TV station's advertising fees with the TV station. Isn't this nonsense?
As a result, Wang Xuan's next sentence shocked Yang Zheng.
"If I say that the 2.5 ratings are just the starting ratings of The Voice, would you believe it?" Wang Xuan said with a smile.
Yang Zheng was stunned.
"What? Teacher Wang Xuan, you just said that 2.5 is just the starting rating of "The Voice"?" Yang Zheng even suspected that there was something wrong with his ears.
"Otherwise? I put down all the things I'm doing to plan a program. If it doesn't even get a 2.5 rating, then why should I waste my time? Wouldn't it be nice to make movies and TV series? "The Legend of the Condor Heroes" and "Dragon" I haven't filmed these TV series yet," Wang Xuan said.
"Yes." Yang Zheng suddenly realized. Others don't know how profitable Wang Xuan's TV series are, but he does. The TV series "The Condor" earned Tianhai at least 500 million. If the program "The Voice" doesn't even have a ratings of 2.5, then there is really no need for Wang Xuan to waste time on this program.
After all, the ratings of 2.5, if the copyright is sold out, will only be worth tens of millions, and 50 million is the highest. This is still Wang Xuan who sells the copyright. If it were some small and medium-sized program production companies, if they could sell it for 30 million, they would be considered Amitabha.
"So, what does Teacher Wang Xuan think the ratings of "The Voice" can be? Is it 2.8?"
"Up."
"3.0?"
"Up!"
"Still going up?" Yang Zheng also took a breath. The ratings can reach 2.8, the copyright buyout price is at least 80 million, the ratings can reach 3.0, which is what the industry calls a "hot hit", and the copyright price is at least over 100 million. When such a program appears, TV stations will definitely compete to death.
But now, Wang Xuan actually said that the ratings of "The Voice" can not only exceed 3.0, but can it go up? How could Yang Zheng not take a breath? He was really curious now.
"Teacher Wang Xuan, in your expectation
, how high the ratings of "The Voice" can be. Can it reach 3.2? Yang Zheng asked.
"Be bold."
"Huh? More than 3.2?"
"There are definitely more than 3.5. Otherwise, how could I dare to ask you for a share?" Wang Xuan said with a smile, this is "The Voice", a creative program, a brand new stage, 3.5? That was just Wang Xuan's humble words. If it weren't for the fear of scaring Yang Zheng, Wang Xuan would even dare to say that 3.5 is just the starting point, and breaking 4 is easy.
After all, in another time and space, the ratings of "The Voice" exceeded 5, and the peak even exceeded 6.
Of course, Wang Xuan did not want Yangcheng TV to know too early that the ratings of "The Voice" could exceed 4, which would affect the subsequent negotiations. Being able to predict the ratings of "The Voice" is Wang Xuan's trump card, and he can compete for more benefits for Tianhai.
Reporting a 3.5 is enough.
Yes, that's enough. Yang Zheng has been shocked by this ratings.
Let's put it this way, last year, Yangcheng Satellite TV introduced several programs to domestic and foreign countries. It spent a lot of money, but the ratings were a mess. I spent 20 to 30 million yuan to buy the rights to the program, but when it was broadcast, the ratings didn't even reach 1.7. The copyright was purchased for 40 to 50 million yuan, but the ratings were barely above 2. Moreover, it still broke 2 in the early stage, but then gradually declined, and the water splash did not even make a sound.
If the ratings of "The Voice" can be guaranteed to exceed 3, the conditions mentioned by Wang Xuan, such as advertising sharing and naming fee sharing, will not be a problem at all. Not to mention Yangcheng TV, even the five major TV stations may give in.
But now, Wang Xuan said that the ratings of "The Voice" programs are at least 3.5 or above. With this ratings, it is no longer possible for the five major TV stations to give in, but they must give in!
"3.5? Teacher Wang Xuan, are you serious?" Yang Zheng asked, looking at Wang Xuan.
"I usually joke a lot, but that's for people I know well. Now we're talking about cooperation. I never joke about this kind of thing," Wang Xuan said.
"I understand. Teacher Wang Xuan, is it convenient for me to make a call?" Yang Zheng asked.
"Mr. Yang, do it yourself." Wang Xuan said, leaving the living room and leaving the living room to Yang Zheng. It was considered as giving Yang Zheng a private space.
Yang Zheng did not dare to neglect, and quickly took a photo of the planning plan and sent it to the director of Yangcheng Satellite TV. And called the director of the station: "Director, I have arrived at Tianhai, saw the program plan, and sent the program plan to your email. You can take a look at it first."
"Okay." The station director said, not daring to neglect, and quickly printed out the program plan, distributed it to the top executives of Yangcheng Satellite TV, and held a high-level meeting.
"Director Yang has just sent Wang Xuan's program planning case. This is what everyone has in hand. Let's take a look at it together. After reading it, let's talk about it together."
After the director finished speaking, he also looked at the planning book in his hand.
Everyone also started to watch, and in about 10 minutes, everyone finished watching. In fact, the number of words in the planning book is not that many, about 5,000 words. The reason why I read it for 10 minutes is because everyone read it line by line for fear of missing a detail.
After reading it, many people had a look of astonishment on their faces.
"Isn't this...isn't this nonsense?"
"The show is quite innovative, but a bit extreme!"
"That's right. We don't look at looks or backgrounds, we only look at voices. Do people really watch a show like this? What if the contestants are all weird-looking? Isn't this nonsense?"
"The type of program is in line with the general public, but it doesn't look at looks but only looks at voices. What a brave person must dare to plan this! This is a program that is completely subverting the entire singing field!"
"No! Which program in this industry doesn't focus on looks? How many celebrities in the entertainment industry are not handsome boys and beautiful women? There is no market for ugly men and ugly women in the entertainment industry, right? Especially in the music industry."
"I agree. Ugly men and ugly women may be able to make a living in the film and television industry, but in the music industry, there is no future at all.
"remarkably brave!"
"Only Wang Xuan dares to play like this. A master of arts is so bold."
"A master of arts is a bold man. I think Wang Xuan is just fooling around. He is too naive and takes things for granted. He actually wants to break the existing status quo by himself."
"I think it's because Wang Xuan has no experience. In the past, Wang Xuan was top-notch in every field he was involved in. I thought Wang Xuan would also be top-notch in terms of program planning, but now, I find that I was wrong."
"The industry barriers are huge. How can it be so easy to cross borders?"
"I think you can give it a try. Let me tell you, this program is quite novel, and it might have good results."
"Try a hammer. This program is completely inconsistent with the market rules. The gimmick of the program is good. It doesn't depend on the appearance, only the voice. But if it is just a gimmick, it cannot support a program. After all, this program is not one or two episodes. , but a competition spanning two to three months.
At the beginning of the show, it is estimated that it can attract a lot of viewers with its gimmicks, but as it goes on, the ratings will definitely get lower. Just look at other talent shows. Among those who make it to the end, they are popular and popular. Which one is not good enough in appearance? "
"The problem plan didn't say that [sound] is the only selling point. This is just a plan, not the show. We don't know many details, so why do we say that [sound] is the only selling point? Maybe there is something for us to watch. What’s the mystery that you don’t understand?”
"I dare not jump to conclusions anyway. After all, this is Wang Xuan's program planning case. Has Wang Xuan ever disappointed anyone? Haven't those who questioned Wang Xuan been slapped in the face enough?"
"My first reaction was no, but just thinking about it, this kind of program has never been done before in the industry, and we can't use experience to measure and predict it, so why do we say it can't be done? If I had to choose, I would Choose to believe in Wang Xuan, as I said before, Wang Xuan has never disappointed anyone before, and I believe he will not do it this time."
"You are blindly worshiping! Wang Xuan is also a human being, not a god, and he will make mistakes. In my opinion, the show "The Voice" was the first mistake Wang Xuan made."
"Yes. If it were other aspects, such as lyrics, composition, screenwriting, directing, writing, I would definitely not dare to question Wang Xuan, but this is program planning. Wang Xuan has never proven himself in program planning. Maybe he will fall over this time. Woolen cloth?"
...
The entire Yangcheng Satellite TV conference room suddenly turned into a vegetable market.
Some people questioned Wang Xuan's plan, while others believed Wang Xuan.
...
