After unanimously agreeing, Yang Zheng immediately called Wang Xuan: "Teacher Wang Xuan, we have already discussed it. The program must be reserved for us. I will go to Magic City to discuss it with you." Program cooperation."
Wang Xuan naturally had no objection to this.
His demands are a bit too much, and it is indeed better to discuss them in person.
Before deciding to do "The Voice", Wang Xuan actually asked people from Tianhai to do a market survey. Investigate the ratings and market share of singing columns on various satellite channels.
Not to mention, there are quite a few singing programs, at least a dozen of them, large and small. As for the ratings, they range from a few tenths to a few tenths.
The one with the highest ratings is "The Sound of Heaven".
"The Sound of Nature" is a large-scale singing talent show jointly founded by Xiangjiang Satellite TV and Morning Star Entertainment. It is held every two years. It has been established for ten years now. At its peak, the ratings also reached a phenomenal level. Later, there were more choices, and the ratings The rate has declined, but remains stable at around 2.5. In previous years, this rating could only be ranked behind "The King of Masked Singer". This year, when the ratings of "The King of Masked Singer" have been declining, it has officially surpassed "The King of Masked Singer" and returned to the top of the list.
"The Masked Singer" fell to second place.
The ratings of "The King of Masked Singer" even exceeded 4 the year before last. It not only ranked first among all singing programs, but also among all variety shows. It's a pity that this year suffered a waterloo, with a ratings of only 2.2, which has been surpassed by "The Sound of Nature".
"The Voice of Nature" is a female singing talent show. Xiangjiang Satellite TV and Morning Star Entertainment also have a male singing talent show "Top Male Voice", which was launched after the popularity of "The Voice of Nature". The ratings of this program are also Not bad. Although you were not a phenomenon back then, you were still a hit. Now the ratings are also declining, but they remain above 1.8, ranking sixth.
The third one is a program called "King of Crossover Singers". It is a phenomenon-level large-scale star crossover music program launched by Yanjing TV with all the efforts of Taiwan. It aims to break through the inherent entertainment boundaries and bring together active members of the entertainment industry. Many heavyweight and popular stars in film, television, entertainment and other fields. The ratings also reached around 2.1.
The fourth one is "I Love Memorizing Lyrics", which is a singing variety show created by Zhehai Satellite TV. The program combines singing rules and entertainment fashion. It only competes on the contestants' lyric memory, and does not compete on singing voice, stage performance and appearance. Value, as long as the contestant can sing the prescribed lyrics correctly, he can win the bonus. When this program was launched, it was also very popular. It was a hit at its peak, but it has not dropped much now, with the ratings remaining at 2.0.
The four major TV stations of Xiangjiang, Yanjing, Zhehai, and Suning all have their own singing programs, and Oriental TV in the magical capital is naturally not left behind. The singing program created by Dragon TV is called "The Most Beautiful Collision". It is a new large-scale in-studio music challenge program. The program has invited Lin Jun, Li Ronggui, Cyndi Yang, Hu Bin and other famous singers as guests, and will select 12 amateur singers to compete with these famous singers.
The ratings of this program are not bad either, with a rating of 1.9, ranking fifth among programs of the same type.
The ratings of singing programs on other satellite TVs are much lower, and they are incomparable with the singing programs of the five major satellite TVs.
Of course, singing programs such as the five major TV stations are broadcast in staggered time periods. If they are broadcast in the same time period, the ratings will definitely be evenly divided.
Other singing programs each have their own advantages and many variations. Programs of the same type can also produce different things. Although the ratings of each program are not very high, and most of the ratings do not exceed 1, these programs are not deliberately staggered. If the market shares of several programs are added together, it is also a very scary number.
In short, the market for singing programs in this world is huge, and there are many people doing it, which invisibly divides the ratings and market share. If there is an outstanding singing program that makes other singing programs eclipse, the ratings will definitely be Very scary.
But can anyone do this?
Even "The Sound of Heaven" at its peak and "The Masked Singer" the year before last failed to dominate the market share of singing programs.
But Wang Xuan believes that "The Voice" can do it.
This program was truly a national phenomenon in another time and space. During the time period it was broadcast, all singing programs had to stay away, otherwise they would be eclipsed.
.......
After calling Yang Zheng, Zhu Xu happened to come to Wang Xuan's office to find Wang Xuan.
"Brother Xuan, good news, I found the animation production team you want for you." Zhu Xu said excitedly.
"Oh? Which anime team?"
"Torch Animation Team."
"Huh? What kind of team is this? I don't think I've heard of it?"
"This team is a new one. It has been established for less than three years and has no outstanding works. Brother Xuan must have never heard of it. But let me tell you a name and Brother Xuan must have heard of it, Huiju Animation Team."
Wang Xuan nodded: "I've heard of it."
If Wang Xuan is an outsider, he may be a little unfamiliar with the Huiju Animation team. But he was in the entertainment industry and still wanted to make a splash in the animation market, so how could he not know about the Huiju Animation team?
This team is a veteran team and is very famous in the industry. It participated in the production of the "Journey to the West" animation at the end of the last century. The animation version of "Journey to the West" is also very classic, not inferior to the 98 version of "Journey to the West" on Earth.
Yes, there is also "Journey to the West" in this time and space. After all, the past history of China is the same as that of China, including Tang poetry, Song lyrics, Li Bai and Du Fu. It was only after the Ming Dynasty that there was a gap.
In the history of China, after the Ming Dynasty, the Qing Dynasty followed. The history of China was followed by a Manchu dynasty.
Of course, there was actually not much difference between the Manchu and Qing dynasties. Everyone keeps a whip, and they do a lot of bad things. The decline of China and China is all related to the arrogance and isolation of the Manchu and Qing Dynasties.
Therefore, if Wang Xuan wants to produce some Qing palace dramas, such as "Step by Step" and "The Legend of Zhen Huan", it is possible. At most, he can just slightly adapt them.
Talking about "Journey to the West", "Journey to the West" is the original work written by Wu Chengen, who was from the Ming Dynasty, so naturally there is also "Journey to the West" in this world. It is also known as "The Romance of the Three Kingdoms", "A Dream of Red Mansions" and "Water Margin". Listed as one of the four famous works.
The animation "Journey to the West" is adapted from "Journey to the West" and has been adapted in many versions. The version adapted in 1997 by Huiju Animation Company and CCTV is the most classic version, carrying Wang Xuan's childhood.
He grew up watching the animation "Journey to the West". At that time, the end of the cartoon was specially marked that the "Journey to the West" animation was produced by Huiju Animation Company. So how come Wang Xuan has no impression of Huiju Animation Company?
"Huiju Animation Company participated in the production of "Journey to the West" and "Sun God" at the end of the last century. In the new century, it also participated in the production of "Heroes of Qin and Han" and "The Romance of the Three Kingdoms". The animation technology is nothing to say, and it should be in line with Brother Xuan's request?" Zhu Xu said.
"Definitely consistent. I have seen many cartoons they produced. Whether it is art painting, character modeling, or three-dimensional special effects, synthetic special effects, they are all very good. This is the team. In my impression, it is not affiliated with Huaguo International Is it an animation team under the TV Corporation? And you just mentioned the Torch Animation Team. Is this Torch Animation Team related to the Huiju Animation Team?" Wang Xuan asked.
"To be precise, the Torch Animation team is separated from the Huiju Animation team. In other words, the Huiju Animation team is still a team under Huaguo International Television Corporation, but the people are no longer the same people. I investigated "The main technical staff who participated in the production of "Journey to the West" and "Qin and Han Dynasty" three years ago have left Huaguo International Television Corporation and took the lead in establishing this Torch Animation Company." Zhu Xu said with a smile.
"Does this mean we can dig them out?" Wang Xuan asked.
"Correct answer. They jumped out a few years ago and took the lead in establishing an animation company. They thought they could use their technology to make a big impact in the animation industry, but reality gave them a blow. Because they did not have good ideas, the animation they produced was After releasing one movie and another, the money earned in those years has already been put into it. It is almost impossible to attract investment because no one is optimistic about Chinese comics. The entire company is now unable to make ends meet, and even the rent of the house cannot be paid. "
Wang Xuan shook his head.
Many people think that they can achieve great things with their passion, but reality often gives these people a slap in the face.
Although the words are a bit unpleasant to listen to, in this society, success is not achieved by just having passion and dreams, especially the big dyeing vat of the entertainment industry, which is more cruel and naked.
He has just traveled to this world, and he has a lot of classics in his mind. He has the ability to produce these classics, so his capital should be considered strong, right? Isn't it different that you didn't choose to go it alone, but chose Tianyu as a springboard?
Although Wang Xuan has always been going smoothly, it is because Tianyu is protecting him from behind. Otherwise, look at it?
Without background, if Wang Xuan comes out with those classic songs, they may not be popular. Even if they are popular, all kinds of suppression, threats, and coercion will definitely follow, forcing Wang Xuan to join them, forcing Wang Xuan to join them. Give them the classics in your mind. What Wang Xuan received was probably only a very small amount of income. If someone eats a lot of meat, what he will probably get is just a little minced meat, and he won't even be able to drink the soup.
The works he created will be taken away, and even the right of authorship is not his.
Weak, pitiful, and helpless.
It's so cruel! The entertainment industry is very dark, and such things are not uncommon in the entertainment industry. How many songwriters have been signed by some entertainment companies for ten years, and the salary is very low, almost like a contract of prostitution. In the past ten years, all the works he produced belong to the company. The copyright belongs to the company, and even the signature belongs to the company. He does not even have the right to authorize. It's not possible to jump out because the liquidated damages are very high. With my meager salary, I can't afford the high liquidated damages.
This is the reason why Wang Xuan was affiliated with Tianyu in the early stage. Later, when he became famous and had a net worth of hundreds of millions, Wang Xuan dared to jump out of Tianyu.
Because he is famous, and his fame has reached his level, it is no longer easy to suppress him. With a net worth of hundreds of millions, Wang Xuan does not need to attract investment. He can build a team by himself to produce the film and television works in his mind, without having to look at the face of capital.
Judging from Wang Xuan's many years of experience in the entertainment industry, the Huiju Animation team jumped out of Huaguo International Television Corporation to work alone. If there is no one to protect them, it will definitely suffer. It is abnormal to succeed.
Wang Xuan thought of "Kuiba". Thinking back to the era when the "Quiba" trilogy failed.
In 2006, relevant departments formulated "Several Opinions on the Development of my country's Film and Television Animation Industry", and China clearly proposed preferential policies for the development of the animation industry from the national level for the first time. The central government provides financial support with special development funds. The domestic animation industry is ushering in great strides in development.
"Quiba: The Great Urgency", which was released in 2011, came into being against the backdrop of this era.
Against the backdrop of this era, domestic theatrical animated films have grown significantly. In 2008, only five domestic animations were released in mainstream theaters, but by 2009, there were 29.
From 2009 to 2011, most types of animation in domestic theaters catered to all ages. In essence, children under the age of 14 are the main service targets. Series such as "Pleasant Goat and Big Big Wolf", "Ser", and "Moore Manor" dominate the screen. Among them, the box office of domestic animation theaters in 2011 reached 310 million, an increase of 43.2% compared with 2010.
Among the 310 million box office, "Pleasant Goat and Big Big Wolf: The Year of the Rabbit" took 142 million box office, the Sino-German co-production "Panda Story" swept the box office of 44.6 million, and the "Ser Hao" adapted from the domestic community game theme "Looking for the Phoenix Beast" and "The Holy Dragon Knight of Rock Kingdom" received 43.82 million box office and 33.5 million box office respectively.
These four theatrical animations shared a total box office of 263 million. "Quiba 1: Ten Thousand Urgent", which had a 20 million announced release, only received a pitiful 3.05 million box office in the end.
Why?
Is it because "Quiba 1: Urgent Urgency" was not well-produced? No, if it was not well-produced, how could this anime movie explode in the future and be loved by countless people?
Or maybe the producer doesn’t have enough capital? No, if you can spend 20 million on publicity and distribution, how can you be short of capital?
Or maybe there is no mature publicity team? This one is even less so. At that time, the publicity and distribution teams of "Quiba 1" and "Pleasant Goat and Big Big Wolf: The Year of the Rabbit" were actually the same. Shanghai Xuandong Communication was responsible for the publicity and distribution, but "Pleasant Goat and Big Big Wolf" got 1.42 100 million box office, what about "Quiba"? 3.05 million!
The production is no worse than "Pleasant Goat and Big Big Wolf", and there is no shortage of capital. It is willing to spend money on promotion and distribution, and the promotion and distribution team is also very mature. Compared with "Pleasant Goat and Big Big Wolf", the box office is one day at a time. What is the reason?
Wang Xuan summarized three reasons. The first is background, the second is fame, and the third is cultural inferiority.
Comparing the successful works at that time, "Pleasant Goat and Big Big Wolf" has long-term TV audience support. To put it bluntly, it is very well-known and has a broad audience base.
Similarly, as community games, "Moore Manor" and "Cell No." also have a certain audience base. A mature company like Shanghai Xuan Dong Media. He has sufficient experience in publicizing and distributing such works. Whether it is local promotion or full-media publicity during the reckless period, he can achieve results based on experience.
What about "Quiba"? Not only was it not well-known, there was no such successful case of theatrical animation in China at that time. Even if Shanghai Xuandong Media wanted to promote it, it didn’t know how to promote it.
Moreover, the cultural inferiority complex of the audience and sales staff also gave "Quiba" a blow. Wang Chuan, the director of "Quiba", once reviewed this inferiority complex. At that time, the staff of Qingqingshu went to work in theaters one by one, but were told by many theater experiencers that their film was not announced and had no reputation. Even if they were scheduled to film, no one would buy a ticket to see it.
Lack of fame and cultural inferiority are the two main reasons for the failure of "Quiba". The other reason is the lack of background. If the production company of "Quiba" is a well-known company in the industry, the treatment it will receive will definitely be different.
This is essentially the same problem encountered by the Torch Animation team.
Wang Xuan believes that if the Torch Animation team produces animations from the "Journey to the West" or "Romance of the Three Kingdoms" series, it will definitely be successful because of the inherent reputation of the IP. But they jumped out from Huiju Animation Company, and it was impossible for them to be allowed to continue developing "Journey to the West".
Without the support of popular IP, the Torch Animation team can only create original animation content, or purchase the copyrights of some lesser-known content. The animation produced will inherently have no audience. Due to cultural inferiority, the audience will be even smaller.
The current domestic animation market is still monopolized by Dao Man and Mi Man.
Then, the Torch Animation team has no background behind them. Regardless of whether the animation they produce is good or not, there is a high chance of failure. If one of ten works is successful, it is considered Amitabha.
The question is, for a team like the Torch Animation team that came out of a state-owned enterprise, if they can't attract investment, can they afford ten animations with their own wealth? How can it be! It’s good to be able to afford three of them.
Wang Xuan plans to get involved in Chinese comics. Although the Chinese comics he plans to produce are not well-known in China, they are not popular IPs.
But Wang Xuan himself has a background and a reputation!
He is an "IP" in his own right. Is the more than 40 million Weibo followers a joke? The works he produces, benefiting from his fame, will have a large audience base. This is a popular fan. As long as the work passes the test, the popular fans will slowly turn into fans of the work.
This is something that the Torch Animation team cannot compare to. It is not comparable to those animation teams in the industry.
This is the reason why Wang Xuan dares to set foot in Chinese comics.
…….
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