In fact, Tianhai does not have to pay for the venue fees, it is all paid by the advertisers. As early as when the news of Wang Xuan's solo concert was first released, countless advertisers approached Tianhai and wanted to sponsor Wang Xuan's concert.
Originally, Li Tao and the others wanted to refuse.
how to say?
If it is a concert for other Tianhai singers, Tianhai will not refuse advertising sponsors on the premise that the other party's products and reputation are good. For example, in June, the .Y group's solo concert and Du Chengfei's solo concert received a lot of advertisements.
But if it were Wang Xuan, they would hope that Wang Xuan's solo concert would be more pure and not have too many commercial factors. Again, they don't need Wang Xuan to make money for Tianhai, they just need Wang Xuan to act as a front for Tianhai. As for the facade, the cleaner it is, the better.
Mainly Li Tao thought Wang Xuan didn't like accepting advertising sponsorships. After all, Wang Xuan has not accepted even one advertising endorsement so far, nor has he accepted any commercial performances.
But what surprised Li Tao was that Wang Xuan actually accepted advertising sponsorship for the first time this time.
Moreover, as long as the other party has no problem, Wang Xuan will not refuse anyone who comes.
Later, when Wang Xuan explained, Li Tao understood the reason. It turned out that Wang Xuan planned to donate all advertising sponsorship and ticket revenue to impoverished areas for poverty alleviation and support for public welfare undertakings. The tone of the charity concert was set at that time.
Of course, the cost of the concert must be deducted. In Wang Xuan's words, he is not a saint. He doesn't have to make money, but he doesn't do money-losing business either.
After Li Tao learned about Wang Xuan's idea, he pondered for a while, and together with Wang Xuanyi, he decided to set up a charity foundation directly in Tianhai. Because Tianhai now sponsors a lot of charity every year, first-tier artists are 5 million, second-tier artists are 2 million, singers and queens... tens of millions.
These public welfare sponsorships are split equally between Tianhai and the artists, and then donated to public welfare organizations in need of assistance in the name of the artists.
But what to say? The money is donated, but outsiders don't know about it, and the reputation is not obvious.
It is said that good deeds should be done without leaving a name, but this approach is not feasible in the entertainment and business circles. For the entertainment and business circles, it is best to leave a name for doing good deeds, otherwise it is easy to get caught up in rumors if there is a slight disturbance.
There are not many celebrities in the entertainment industry and business tycoons who have been criticized for their charity work.
The typical example is Jay Chou.
Many people don't know that "The Fragrance of Rice" was actually written by Jay Chou in response to the Wenchuan earthquake. In an interview with People Weekly, Jay Chou once said: "Many people on TV are saving lives, and many people are also living strong. At that time, Jet Li told me that some education should be given to today's young people. There are many people who commit suicide due to depression, so I should write a song with positive energy. The economy was also in recession, and office workers were laid off a lot, so I wanted to write a resonant song instead of directly writing about the earthquake."
However, when "Daoxiang" was released, Jay Chou and his company did not use the earthquake as a promotional point. They only revealed it in an interview many years later.
However, after the Wenchuan earthquake, Jay Chou was controversial due to the amount of his donation. He was ridiculed by malicious rumors and only donated 500,000 yuan.
Indeed, Jay Chou donated 500,000. After the earthquake, Jay Chou, who was originally scheduled to hold a concert in Chongqing on the 24th, was very concerned about the damage. After learning that the teaching building of Liangping Elementary School collapsed and some students were buried in the rubble, he immediately donated 500,000 yuan in his own name to rebuild the collapsed school building in Liangping and comfort the families.
But it was this 500,000 donation that caused Jay Chou to be criticized miserably. At the same time as the amplified report, malicious comments spread everywhere, and the rumormongers used their best moral kidnapping to question: Are you so rich? A concert costs tens of millions, is it really embarrassing to donate 500,000?
But in fact, Jay Chou donated more than 500,000? In the same year, he donated 2.5 million yuan to the Wenchuan disaster area in two installments; he also changed the mountain city concert that year to a fundraising format. In addition to donating all his personal income from the concert, he also raised more than 30 million yuan in donations. Donated to people in disaster areas.
Therefore, during the Wenchuan earthquake, Jay Chou's cumulative donation exceeded 42 million yuan, breaking the highest record among Taiwanese artists.
record. Don't say that the 30 million raised for charity was not donated by Jay Chou. If Jay Chou hadn't come forward, where would the 30 million come from? Can you try someone else?
But these are all done silently. Jay Chou did not promote it in a big way. So, he was sprayed miserably. The 500,000 donation that the media vowed made Jay Chou scolded by thousands of people. It was not until fans dug out the truth and CCTV took the initiative to clarify that the online violence subsided.
Jay Chou never said a word about this.
Later, Jay Chou was interviewed on TV. The host said: "They all call you Ai Lun. Many artists cannot do this well. For example, during the Wenchuan earthquake, you donated 42 million."
Jay Chou said, "I won't discuss numbers anymore."
The host asked again about Jay Chou visiting children with leukemia. Jay Chou said again: When he does these things, he doesn’t want to be photographed by the paparazzi, and he doesn’t want everyone to think that these things are just a show, so I It will be more low-key.
Jay Chou, who keeps a low profile and does good deeds, the last thing he needs is reports and traffic. But for Tianhai, the company and its artists have done charity work, so it is best to leave some evidence. It's not to leave a name in history, but don't let yourself get caught up in rumors like Jay Chou, so that the rumor makers have nothing to spread.
Of course, no matter what you do, you may get sprayed. For example, if Tianhai established a charity foundation, it might also be criticized as a show. But it is better to be criticized for showing off than to be criticized for being "unkind". At that time, Tianhai could still fight back. If you teased me for a show, show off if you have the ability.
Wang Xuan also understood this, so he agreed to Li Tao's request.
So Li Tao set out to establish a charity foundation, which is still in the application process. Considering that the charity foundation established by Tianhai, the source of the fund is donations from Tianhai and Tianhai's artists, there is no need to raise funds from the society, and the approval process will be much simpler.
Having said that, in fact, in terms of venue selection, Wang Xuan only wanted to choose the Hongkou Football Stadium. This football stadium can accommodate 30,000 people, which in Wang Xuan's opinion is enough.
Mainly close to home and convenient.
But they have been opposed by Zhu Xu and Li Tao. In the words of Wang Xuan, whom the two men said: Don't you have any confidence in yourself?
The two of them were sure that if Wang Xuan's concert was held at the Hongkou Football Stadium, as soon as the news spread, there would be countless scoldings.
In fact, a venue with 30,000 people is enough for many celebrities. Many celebrities hold concerts, and venues with tens of thousands of people are afraid that there will be no empty seats. But Wang Xuan is different.
Don’t even look at what people outside are looking forward to Wang Xuan’s solo concert!
Not to mention the Hongkou Football Stadium, even the Yanjing Stadium is not enough. The latter can accommodate 60,000 spectators, but it is still not enough. Perhaps the Magic City Stadium is not bad. This stadium can accommodate more than 80,000 spectators, which is barely enough to hold Wang Xuan's solo concert.
But Wang Xuan has a better choice: the Bird's Nest!
Li Tao and Zhu Xu have always believed that only the Bird's Nest can fully match Wang Xuan's style. Because the Bird's Nest can accommodate 100,000 spectators and is the venue for the Chinese Olympic Games, the "Bird's Nest" is there.
As Wang Xuan's first solo concert, Li Tao and Zhu Xu believed that it must be shocking. It doesn't matter if the cost is high, but the quality must be high.
The quality of a concert with 100,000 people is different from a concert with 10,000 people, a concert with 50,000 people, and a concert with 80,000 people. The quality of Olympic venues is also different from that of ordinary sports venues. In fact, few celebrities in the industry dare to hold concerts in the Bird's Nest. First, the cost of holding a concert in the Bird's Nest is very high. The cost of a concert is at least tens of millions. The second is that I am afraid that I will not be able to control it. The Bird's Nest is too big and attendance is a problem.
If a concert is held at the Bird's Nest, if there are too few spectators, it will look empty. Then it's not a concert, but a concert accident.
For celebrities, this is a very big blow, not only spiritually, but also career-wise. At that time, there will definitely be a lot of rumors: This star is not very popular, and he has not yet made up his mind, but he dares to go to the Bird's Nest to hold a concert.
Therefore, most celebrities dare not go to the Bird's Nest to hold concerts, even some singers and queens,
Don't dare to take risks easily.
But Wang Xuan definitely does not have this problem.
Not to mention 100,000 seats, even 150,000 seats, there is no need to worry about insufficient attendance. This is Wang Xuan's first solo concert. Whether it is 100,000 seats, 150,000 seats or even 200,000 seats, the attendance rate is 100%. Unless someone buys a ticket and doesn't have time to come, it will be empty.
Many people have already reserved tickets for Wang Xuan's concert through internal channels.
As soon as the concert news was announced, the most well-known ticketing company in the industry approached Tianhai to cooperate, hoping to sell tickets for Wang Xuan's solo concert on its behalf.
After a comprehensive evaluation, Tianhai selected Dangdang Ticketing Company to cooperate as an agent to sell tickets for Wang Xuan’s solo concert. Dangdang Ticketing Company is actually a ticketing company under Dangdang.com and has a good reputation in the industry. In the past, most of Wang Xuan's physical books were sold on Dangdang.com, and the two parties had a basis for cooperation.
However, Tianhai still reminds Dangdang Ticketing to sell tickets through formal channels. If there are many ticket scalpers, we will not cooperate in the future.
The reason for this reminder is that Tianhai knows very well how ticketing companies make money.
Do you think ticketing companies make money by taking a commission from ticket sales through agents? Wrong, and very wrong. There are so many ticketing companies in the industry and the competition is so fierce. How much of a commission can you get from selling tickets? Most ticketing companies make money by scalping tickets, okay?
Take the sales chain as an example. If Wang Xuan's personal concert tickets are regarded as products, Tianhai is the manufacturer, the ticketing company designated to cooperate is the first-level distributor, the scalpers are the second-level distributors, and the fans and audiences are the terminals.
According to the agreement, Tianhai only authorizes ticketing companies to sell tickets. If the ticketing company directly sells the tickets to fans and audiences at Tianhai's pricing and takes a commission from it, this is a formal channel for ticket sales. But if the ticketing company sells the tickets to scalpers, who then sell them to fans and audiences at a high price, this is an illegal operation.
Tianhai warned Dangdang that he wanted Dangdang to put an end to such illegal operations. The reason why he only chose one ticketing company to cooperate with was to put an end to such illegal operations.
In the sales market, it is normal for products to go through first-level distribution, second-level distribution, and third-level distribution before reaching customers. But it doesn't work with celebrity concert tickets. The more popular the star, the less suitable it is because it would damage the reputation too much.
Take Wang Xuan's personal concert tickets as an example. Tianhai priced 300 yuan a piece for sale on Dangdang.com. If Dangdang did not warn Dangdang, Dangdang might sell 80% of the tickets to scalpers at a price of 600 yuan, and the rest. 20% of tickets will be sold through regular channels.
As for the 80% of tickets sold to scalpers, the scalpers may sell them to fans and audiences at a price of 1,200 yuan. But for the tickets, Tianhai’s price was originally only 300 yuan, but now it’s been sold to 1,200 yuan by scalpers. Can you afford it?
Believe it or not, if Tianhai hadn't warned Dangdang.com, Wang Xuan's solo concert tickets might have been sold to sky-high prices by scalpers? 1,200 yuan? No, no, no, it's possible for two thousand or three thousand yuan, or even tens of thousands if it's in a conspicuous position. After all, this is Wang Xuan’s solo concert, who doesn’t want to see it?
But after reading it, there was a lot of scolding on the Internet. Wang Xuan will become the target of online denunciation, will be bullied by the Internet, and will be criticized for being crazy about money.
This kind of thing happens frequently in the industry. Tianhai must prevent Wang Xuan from falling into this kind of turmoil.
Regarding Tianhai's reminder, Dangdang Ticketing did not dare to take it seriously, and sternly warned all employees not to resell tickets for Wang Xuan's solo concert.
The main thing is that Tianhai not only issued a warning, but also promised benefits. If the cooperation is successful, Wang Xuan's personal concert tickets and the tickets for all Tianhai's singers' concerts can be sold through Dangdang ticketing agents. This is definitely a huge pie for Dangdang Ticketing. Just the growth of new users is a big pie.
After negotiating with the ticketing company, Li Tao and Zhu Xu were thinking about the concert guests.
First of all, Tianhai's singers must be the first choice. After all, the popularity of Wang Xuan's solo concerts is so great. If he can perform on stage at Wang Xuan's concerts, it will be a great benefit. Rather than taking advantage of others, it’s better to take advantage of yourself
.
There are many singers under Tianhai, and a concert only lasts two or three hours. It is unrealistic for everyone to sing on stage.
Chen Xueqi, He Hui, Zhu Xiaoxiao, Lin Zhixiang, Xu Yang, Lin Miaoke, Du Chengfei, Yang Tingting, Wang Shasha, Deng Ziqing, Ren Xuanran, Liu Kai, Zhang Yaxin, .Y group... Fourteen singers, each with a 4-minute song The song lasted almost an hour.
In addition, although the good news does not go to outsiders, some big-name singers from outside still need to hire a few to act as facades. Otherwise, there will be rumors that Wang Xuan is not popular in the industry, and no singers or queens will attend the concert.
So, why don’t we invite the three singing kings and queens to come over. This is another ten minutes.
But Tianhai was willing, and the audience probably wasn't willing either. After all, they came to see Wang Xuan's solo concert, not someone else's concert.
After careful consideration, Zhu Xu and Li Tao felt that the maximum number of guests for Wang Xuan's solo concert could only be eight. When three singing kings and queens were invited to the outside, Hai could only choose 5 people to be guests at Wang Xuan's concert that day. Considering that Chen Xueqi definitely wanted to be a guest, there were only 4 places left. Whoever appeared would be the winner. A question.
Lin Zhixiang doesn't need to think about it, because Lin Zhixiang is old and will definitely not compete with young people for this kind of opportunity.
Du Chengfei and the .Y group only held solo concerts in June and July. After some persuasion, they may be able to give the opportunity to others.
For the rest of the people, it’s hard to choose.
After much thought, Zhu Xu and Li Tao still couldn't decide who would be Wang Xuan's guest. So the two put the problem to Wang Xuan.
Wang Xuan understood and smiled: "What's the point? Just extend the duration of the concert. Let's set it to 4 hours."
"Four hours?" Zhu Xu and Li Tao were surprised when they heard this.
"Yes, 4 hours. The number of guests is 12, 4 outside and 8 in Tianhai."
"Isn't it too long? Can you bear it?"
........
