"Breaking news!! Produced by Tianhai Entertainment, written and directed by top director and top screenwriter Mr. Wang Xuan, the TV series of the same name is adapted from Luo Qiu's martial arts "Legend of the Condor Heroes". It is scheduled to be broadcast on Yangcheng Satellite TV in the evening on June 5 Two prime-time episodes aired consecutively.
In addition, the second-round broadcast rights, third-round broadcast rights and online broadcast rights of "The Legend of the Condor Heroes" are all under hot bidding. The bidding hotline is 021-2223333. Interested TV stations and video broadcast platforms are welcome to consult and discuss cooperation. Quantity is limited, first come first served. "This is the official Weibo post of Tianhai Entertainment.
Yangcheng TV posted on Weibo: "At 8pm on June 5th, stay tuned to Yangcheng TV to watch "The Legend of the Condor Heroes". The excitement is waiting for you! Believe me, Teacher Wang Xuan's production must be a masterpiece! This " "The Condor Shooting" will be the best martial arts TV series in history. I would rather kill by mistake than miss it!!
PS: This time "The Condor" will be exclusively premiered by Yangcheng Satellite TV. Currently, the advertisements during the broadcast are still hot for investment. The investment hotline is: 020-666888. All major brands are welcome to consult and discuss cooperation. The quantity is limited, first come first served! "
Both Weibo contents are similar.
The official Weibo of Yangcheng Satellite TV does not receive much attention, and the Weibo posts it posts are not popular. However, since Wang Xuan is the boss of Tianhai, the official Weibo of Tianhai Entertainment has received a lot of attention. As soon as the official Weibo of Tianhai was posted, it was retweeted several times and became popular online. boiling.
"6666!"
"I'll go! Didn't it just wrap up in March? Is it already set?"
"What about the people who said before that "Legend of the Condor Heroes" may not be released by the end of the year? Your face must be swollen."
"I don't blame them. After a normal film and television drama is completed, it will take at least half a year to be broadcast. I can only say that Wang Xuan's speed is too fast, beyond everyone's imagination."
"Why is it premiering on Yangcheng Satellite TV? Yangcheng Satellite TV is not as good as the five major satellite TVs, and the ratings are far behind."
"The filming of "The Condor" is really not very good, right? So no one except Yangcheng Satellite TV is interested, so the premiere rights can only be sold to Yangcheng Satellite TV?"
"Probably!"
"There's a chance! You first read the official Weibo content of Yangcheng TV. They say that Wang Xuan's production must be a high-quality product. "The Legend of the Condor Heroes" will be the best martial arts TV series in history. If Wang Xuan's filming was not good, do you think Yangcheng TV dares to promote it like this?" someone said.
"Tch! A gimmick, do you understand the gimmick!"
"If you don't blow louder, where will the heat and attention come from?"
"Whether "The Condor" is good or not depends on the shooting cost and the price of the first broadcast rights. Does anyone know the shooting cost and the price of the first broadcast rights of "The Condor"?"
"I don't know how much the premiere rights to "The Condor" were sold for, but I do know something about the filming costs. As far as I know, the cost of filming "The Condor" was as high as 160 million."
"160 million? How is that possible! Are you kidding?"
"Although there are many veteran actors in the cast of "The Condor", their salaries are not very high. The highest earner is probably Zeng Wei, a first-line actor, but his salary is estimated to be only four to five million, and the other veteran actors are about the same. , it would be nice to have a total salary of 30 million. The young leading actors are all newcomers, not to mention the salary. The total salary is definitely less than 8 million, plus some extras, that is, the entire The Condor crew, the actors' salary It is estimated to be less than 40 million, but you actually said that the filming cost of "The Condor" was 160 million? Is it possible!!!"
"That's right, I guess he doesn't even know what 160 million is!"
"Come on, shut up those two people upstairs! He doesn't know what 160 million is. Do you know? You should first find out who the person who broke the news is talking about!" someone said.
"Hey! Didn't you mention it upstairs? I haven't noticed yet. The person who just broke the news was actually the person who broke the news on Weibo!" Someone was surprised.
"Holy shit! As we all know, all the revelations made by Weibo whistleblowers are the result of in-depth front-line investigations. They rarely make mistakes. So, the cost of filming "The Condor" is really as high as 160 million?" Some people were shocked. call.
"But how is it possible? The actors' salary is less than 40 million, and the shooting cost is 160 million. Doesn't it mean that just shooting
Just spent 120 million? Isn't this incredible? "Someone said.
"So do you have any misunderstandings about the cost of filming? Do you know where the majority of the filming cost of a film is spent? Actors' remuneration? Wrong! It's costumes, acting, culture, and scenery!
Costumes, costumes, costumes, and scenery are the most expensive aspects of a film. Especially for large-scale costume TV series such as "The Legend of the Condor Heroes", the requirements for costumes, costumes, costumes, and scenery are more prominent and more expensive. money.
If the actor's remuneration exceeds the cost of filming the costumes, costumes, costumes, and scenery, such a film will definitely be abnormal, and the costumes, costumes, costumes, and scenery will be a mess. Unless the employer invests equally in services, roads, culture, and scenery, this possibility is slim because no employer will be taken advantage of. "The Weibo reporter spoke again.
"But the filming cost of 160 million yuan, excluding the actors' salary, the average shooting cost per episode is nearly 2.4 million yuan. Isn't this too high? Even if it costs a lot to be convinced, does it cost that much?" someone said.
"It's not much at all. Let me tell you something specific. The early scenes of "The Condor" were filmed in the Mongolian grasslands. I followed up on the whole process. There were two scenes that cost a lot of money. One of them was Guo Jing standing in the grassland. On the cliff, people looked up to the sky and roared. Another scene was the scene where Guo Jing, Temujin, Torre and others were galloping on the grassland and shooting vultures.
In order to film these two scenes, Wang Xuan rented an unmanned helicopter, a traditional helicopter. The cost was very expensive, close to one million a day. In order to capture the scene where a bow can teach thousands of troops to overcome difficulties, and a horse can see thousands of miles of grassland, these two scenes were filmed for 5 days, and the rental cost of two helicopters alone cost about 5 million, including It cost at least 8 million to complete the costumes, Taoism, and transformations. Do you still think that the shooting cost can't be 120 million? ” said the Weibo whistleblower.
"Damn it! Two plays cost 8 million? Are you so willing to do so?"
"You are really rich!"
"I've learned a lot. If Weibo broke the news, I really didn't know how expensive the costumes, costumes, costumes, and scenery were."
"Does the 160 million filming cost include Wang Xuan's appearance fee?" someone asked.
"Definitely not!" Jun said on Weibo.
"So, if Wang Xuan's appearance fees are included, how much did the filming of "The Legend of the Condor Heroes" cost?"
"At least 200 million."
"200 million? The situation is too small. 240 million is about the same! "The Condor" was filmed for seven or eight months. Wang Xuan is the chief director and has been on set for seven or eight months. The appearance fee of 80 million is definitely not excessive. .”
"Since the filming of "The Condor" is so expensive, why can the premiere rights be sold only to Yangcheng Satellite TV?"
"Brother, I feel like you look down on Yangcheng TV a little bit."
"One thing to say, Yangcheng Satellite TV has changed a lot in the past year or two. Last year alone, Yangcheng Satellite TV launched two foreign variety shows. Although the ratings were average, if you put it in the past, would you believe it?"
"The problem is that no matter how Yangcheng Satellite TV changes, it is impossible to compare with the ratings of the Five Satellite TVs. And in terms of price, it is impossible for Yangcheng Satellite TV to charge a higher price than the Five Satellite TVs, right?" someone said.
"You're wrong. It's really hard to say about the ratings. Last year, "I Am a Special Forces Soldier" premiered on Yangcheng Satellite TV. In the same time period, Yangcheng Satellite TV was able to beat the ratings of David TV by five. I can only say that "The Condor Heroes" If "The Legend" is premiered on the five major satellite TVs, the ratings may be higher than if it is premiered on Yangcheng Satellite TV. After all, the original audience base is there.
Moreover, who told you that the price offered by Yangcheng TV will definitely be lower than the price offered by Five Satellite TV? I have just received the exact news that the price of the first broadcast rights of "The Legend of the Condor Heroes" was sold for 3 million per episode! ” Weibo whistleblower broke the news again.
"Three million? Damn it!"
"Crazy! Yangcheng TV is absolutely crazy!"
"3 million per episode, the entire first broadcast rights of "The Condor" is nearly 160 million, isn't Yangcheng TV afraid of losing money?"
"What the hell, my generation is uneducated, so we can go around the world with just one word of f*ck!"
"I thought Tianhai spent 160 million to film "The Condor" already.
Crazy enough, I didn’t expect Yangcheng TV to be even crazier. They actually dared to spend 160 million to buy the first broadcast rights of "The Condor". This is equivalent to fully sponsoring Tianhai to film "The Condor". "
"Is the news reliable?" someone asked.
"My cousin's cousin's cousin's cousin works at Tianhai, and she's still a middle-level manager. I just asked her, what do you think?" Jun Dao broke the news on Weibo.
At this moment, Lin Jun came out to speak: "The revelations made by Weibo Baojun are true, and I testify. Because at that time, our Ludong Satellite TV was bidding with Yangcheng Satellite TV for the right to premiere, and Ludong Satellite TV offered 2.8 million per episode. , and ended up losing.”
Lin Jun's Weibo is officially certified, and it shows the manager of the TV management department of Ludong Satellite TV, so her words are very credible, and the Internet is abuzz.
"Awesome!"
"If you spend 160 million to buy the first broadcast rights of a TV series, is this still the Yangcheng TV I know?"
"I thought it was an exaggeration that Yangcheng TV spent 30 to 40 million yuan to purchase the premiere rights of "I Am a Special Forces Soldier" last year, but I didn't expect that this time it directly overturned my perception, 160 million yuan!"
"Master Qingjie, this is not the Yangcheng TV I know."
"As a Yangcheng native, I love hearing about it!"
"The ancestors of my ancestors, our Yangcheng TV has finally made its mark, and your souls in heaven can rest in peace."
"I was a little worried before, but now I'm full of expectations for "The Legend of the Condor Heroes" filmed by Wang Xuan. It's a TV series that can cost Yangcheng TV 160 million. I think it's not much different."
"Wait a minute, "The Prodigy" will be broadcast on the prime time slot on the evening of June 4th, while "The Legend of the Condor Heroes" will be broadcast on the prime time slot on the evening of June 5th. Isn't this a schedule collision?"
"So "The Legend of the Condor Heroes" won't be based on "The Legend of the Condor Heroes", right? I heard that the author of "The Legend of the Condor Heroes" Tian Qiong and the author of "The Legend of the Condor Heroes" have a feud."
"Don't think too much. During the prime time slot in the evening, most TV stations are showing TV dramas, so it's normal for them to be blocked."
"Yes. I checked and found out that the TV series currently being broadcast on Yangcheng Satellite TV during prime time in the evening will have its finale on June 4th. It is normal to arrange for "Legend of the Condor Heroes" to take over."
"Well, I thought it was fun to watch!"
...
Seeing that the premiere of "The Legend of the Condor Heroes" has caused such a big discussion on the Internet, the media naturally will not let go of this wave of enthusiasm. Each and every one of them spontaneously used a large-scale report, focusing on the cost of filming "The Condor Heroes" and the price of first broadcast rights.
The premiere of "Tianjiao Wushuang", which had been hotly discussed before, suddenly fell into the cold and no one cared about it.
This scene made Tianqiong's face become very ugly, and he wanted to scold his mother.
No wonder.
Speaking of which, "Legend of the Condor Heroes" and "Tianjiao Wushuang" were actually serialized at the same time. When it was serialized, "Tianjiao Wushuang" was always suppressed by "The Legend of the Condor Heroes". Regardless of its popularity or performance, it was completely suppressed by "The Legend of the Condor Heroes" in all aspects.
If there were no "Legend of the Condor Heroes", "Tianjiao Wushuang" would be the number one online movie that year. After all, the average number of subscriptions for "Tianjiao Wushuang" is 80,000, which is Tianqiong's best performance.
But just because of "The Condor", "The Prodigy" became the second best. The difference between first and second place seems to be only one, but in fact it is a world of difference. If there was no "The Condor", the film and television rights of "The Prodigy" could have sold for at least 12 million, but now, only 6 million have been sold.
Forget it, now "The Prodigy" has been made into a TV series, and as soon as it was officially announced to premiere, it met "The Legend of the Condor Heroes". The popularity was once again suppressed by "The Legend of the Condor Heroes", but it failed to win...
How can Tianqiong's face not look ugly? How could you not want to scold your mother?
"Okay! Let's see who among us can laugh the best." Tian Qiong snorted coldly. He still has confidence in "The Unparalleled Talent". After all, he has followed the screenwriting of this TV series throughout the entire process, and the plot is highly restored to the original work.
Another thing is that the cost of filming "The Legend of the Condor Heroes" is very high, and the cost of filming "The Legend of the Condor Heroes" is also not low. Including the actors' remuneration, it also cost 100 million. Moreover, "Tianjiao Wushuang" also
It premiered on Zhejiang Satellite TV. As an upper-middle-class presence among the five major TV stations, Zhehai Satellite TV's ratings are much better than those of Yangcheng Satellite TV. I don't believe that "Tianjiao Wushuang" can't make a comeback.
As long as the TV series "The Prodigy" becomes popular and surpasses "The Legend of the Condor Heroes", he will definitely become famous, suppressing Luo Qiu, and becoming the number one person in the online literary world is not impossible.
Let’s wait and see!
...
On the other hand, Tianhai deliberately told the Weibo leaker about the filming cost and the price of the first broadcast rights of "The Legend of the Condor Heroes". Otherwise, how could the Weibo leaker get such accurate information?
The person who broke the news on Weibo also knew Tianhai’s intentions, so he took the initiative to break the news online.
The goals of both sides are similar.
The purpose of posting whistleblowers on Weibo is to confirm your position as a whistleblower. The more accurate the information he reveals, the more fans will pay attention to it, which also brings a lot of benefits to him. For example, receiving advertisements, live streaming, etc.
Tianhai is doing it for hype and to save publicity costs.
Breaking news about the production cost and the price of the first broadcast rights are the main hype gimmicks of film and television dramas, especially those of large productions. The higher the production cost, the higher the price of the broadcast rights, and the easier it is to arouse widespread discussion.
After all, in the subconscious mind of the audience, film and television dramas with high production costs and high prices are not much different.
Sure enough, after the Weibo reporter broke the news, the TV series "The Condor" caused a lot of discussion on the Internet and even became a hot search. This wave can at least save Tianhai tens of millions in publicity expenses.
In addition, Tianhai released these for fishing.
The rights to play the second round of "The Legend of the Condor Heroes" have not been sold yet. How can we attract fish to take the bait if we don't release some information?
After the finished product of "Legend of the Condor Heroes" came out, Li Tao thought about taking the finished product to major TV stations to promote it, but Wang Xuan felt that this was too passive. It was better to turn passive into active and let Yu'er take the initiative.
It is not a good idea to have to go door-to-door to promote a film and television series every time. It is best to let the industry form a subjective consensus: Tianhai's products must be high-quality products. You must grab the film and television dramas shot by Tianhai.
To put it bluntly, it is hunger marketing.
Sure enough, the fish took the bait.
The quickest to take the bait was Ludong Satellite TV.
...
