When they heard that Wang Xuan actually wanted to use a commercial song to compete for endorsements, the managers of international celebrities were disapproving and thought Wang Xuan was too naive.
But it's normal. After all, even Liu Jiang thinks Wang Xuan is a little whimsical, doesn't he?
But when Yu Chenghai learned that Wang Xuan had composed a commercial song, he took it very seriously.
He studied Wang Xuan.
As long as it is the theme song composed by Wang Xuan, all of them have received very good results. The song "The World" made the already declining movie "Half a City of Smoke and Sand" hit the box office again.
The song "corssFire" made the game "CorssFire" popular again.
"Overture of the Undead" almost increased the number of players in "Warcraft" by 40%. The song "I Got a Cold in That Corner" caused Chaofan Music's mobile phone sales to skyrocket.
The most terrifying thing is that the theme song "My Land" composed for China Unicom's new card not long ago actually made China Unicom surpass China Mobile and become a communications oligarch.
In the face of such outstanding achievements, how could Yu Chenghai dare to underestimate Wang Xuan's theme song? Doesn't Wang Xuan know what kind of competitor Chen Xueqi is facing?
How can it be?
Wang Xuan is not a fool, how could he not know what kind of competitors Chen Xueqi faces?
Now that he knows that Wang Xuan dares to come up with a theme song to compete for this endorsement, then I think this theme song must be extraordinary.
So Yu Chenghai immediately asked Liu Jiang to suspend the meeting.
Of course, the meeting was not suspended, but all parties were asked to wait in the conference room for a while while Liu Jiang took the theme song provided by Wang Xuan to Yu Chenghai's office.
In addition, Yu Chenghai also notified the person in charge of various types of music within Huayao Mobile to come to his office to listen to the theme song provided by Wang Xuan.
In the conference room, everyone from all sides looked at each other.
Isn't it necessary?
In their opinion, there is no need to listen to Wang Xuan's theme song on Huayao Mobile, it is simply a waste of time.
Guo Hong and Chen Xueqi were both a little nervous.
Wang Xuan was at ease, holding Chen Xueqi's hand with one hand, and drawing Yaya on Chen Xueqi's leg with the other hand. This made Chen Xueqi's pretty face turn red, and she quickly grabbed Wang Xuan's hand to prevent him from causing trouble.
However, after Wang Xuan's mischief, Chen Xueqi's nervousness disappeared.
On the other side, Yu Chenghai's office is now packed with people. Except for Yu Chenghai and Liu Jiang, almost everyone in Huayao Mobile who has made some achievements in music has come over.
"Teacher Wang Xuan composed a theme song for our overseas version of the mobile phone. It is of great importance. Let's listen to this theme song together." Yu Chenghai said, and opened the USB flash drive provided by Wang Xuan.
There was only one song that caught my eye, but the name surprised Yu Chenghai.
"'Dream It Possible', could it be that the theme song composed by Wang Xuan is actually an English song?" Yu Chenghai's eyes lit up, and the more he thought about it, the more likely it became.
After all, Huayao Mobile needs overseas spokespersons this time, and Wang Xuan must consider this factor. If the theme song provided is a Chinese song, it will definitely have no effect on foreign audiences. English songs are different. This is called doing as the Romans do.
Of course, the name sounds like an English song, but you have to listen to it to know it's not an English song. In the past, there were people in the Chinese music scene who chose English names for their songs in order to be new and different, but the songs were purely Chinese songs.
Thinking of this, Yu Chenghai clicked on the song and turned on the playback. Soon, the faint sound of piano sounded, and the soothing and gentle melody made everyone close their eyes.
After the prelude, Chen Xueqi’s equally soothing singing voice sounded:
"Iwillrun, Iwillclimb, Iwillsoar
I run, I climb, I want to spread my wings and fly
I'mundefeated
never give up
Jumpingoutofmyskin,pullthechord
Get rid of the shackles of yourself and play the strings
YeahIbelieveit
Yes, I believe it”
In order to allow Yu Chenghai and others to better understand the meaning of the song, the song recorded by Wang Xuan was specially accompanied by a Chinese translation.
For a moment, everyone at the scene widened their eyes.
Chen Xueqi's singing voice is so beautiful. Her somewhat hoarse yet ethereal singing voice seems to be able to penetrate people's souls and sing directly into their hearts. But it wasn't this that made everyone's eyes widen, but the fact that the song sung by Chen Xueqi was in English.
"I'll go! English song?"
"Wang Xuan can actually compose English songs? This is so awesome!"
"Wang Xuan has never released an English song before. Unexpectedly, he gave us a big surprise when he released an English song."
"One more thing, I didn't expect Chen Xueqi to sing English songs so beautifully, with a relaxed, slightly magnetic, ethereal and distant voice. Oh my god, listening to it makes me pregnant."
After just listening to it for a while, the scene was in an uproar.
Yu Chenghai frowned slightly, clicked pause, and said: "Quiet, listen to the song first before expressing your opinion."
As soon as these words came out, everyone at the scene immediately fell silent.
Yu Chenghai clicked to continue playing, and Chen Xueqi's singing echoed again.
"Thepast, iseverythingweweredon'
History determines the past, but it cannot determine our present.
SoI'lldream, untilImakeitreal, andallIseeisstars
So I will keep dreaming until my dreams come true and I see the sky full of stars
Itsnotuntilyoufallthatyoufly
Don’t be afraid of falling, I’ll know when you spread your wings and fly high.”
As soon as this part came out, everyone at the scene could not help but marvel again. But this time Yu Chenghai said nothing. Because he himself couldn't help but want to marvel.
It sounds really good!
"Whenyourdreamscomealiveyou'reunstoppable
When your dreams come true, you are unstoppable
Takeashot, chasethesun, findthebeautiful
Flap your wings, chase the sun, and look for beauty
Wewillglowinthedarkturningdusttogold
We will shine brightly in the darkness, turning stones into gold
Andwe'lldreamitpossible
We want our dreams to come true
possible
A dream come true
Andwe'lldreamitpossible
We will make our dreams come true”
The climax is coming, this climax is simply explosive. The explosion was so intense that everyone had forgotten Yu Chenghai's words and screamed involuntarily.
"Wow wow wow, this sounds so good."
"I swear, this is definitely the best English song I've ever heard. If not, it's at least in the top five."
"Awesome! I didn't expect Wang Xuan to be able to compose English songs of this level."
This time Yu Chenghai also did not stop the crowd's noise, because at this moment, he was also feeling a little excited inside.
Seeing the lyrics of this song, Yu Chenghai seemed to have seen Huayao's past. The connotation of this song is simply the development history of Huayao.
The world's top communications giant and the world's top 500 companies, Huayao is undoubtedly prosperous now, but how many people know that Huayao was just a little-known small company in the beginning?
From a little-known small company to becoming the world's top communications giant and a top Fortune 500 company, who knows what Huayao has gone through? How many setbacks and cold looks have you experienced?
How many crises has Huayao experienced? How many people are not optimistic about Huayao? But Huayao relied on tenacity and perseverance to get to where he is today amidst cold eyes and ridicule.
This song fits Hua Yao perfectly. Yu Chenghai is now very happy that he did not reject Wang Xuan flatly before, but gave Wang Xuan a chance.
Just thinking about what Wang Xuan said, giving Chen Xueqi a chance is actually giving Hua Yao a chance.
By the time the song was over, Yu Chenghai had already made a decision in his mind. However, he still asked for other people's opinions: "After listening to the song, what do you think?"
"Perfect, this song is so perfect. Mr. Yu, you must buy this song."
"I also think we should buy this song at all costs. With the help of this song, our Huayao Mobile phone will definitely be able to open up overseas markets in one fell swoop."
"I just recalled it again, and I am absolutely certain that this song will definitely rank in the top ten of all the English songs I have ever heard. It is definitely a hit."
"Another and most critical point is that this song is an inspirational song with an inspiring power. It is very consistent with our Huayao and is very suitable to carry our Huayao's brand spirit: believe in yourself, dare Challenge and chase your dreams.”
"Wang Xuan is so awesome, he is truly a theme song professional."
...
After hearing this, Yu Chenghai nodded secretly. He said to Liu Jiang: "Everyone else has dispersed. Mr. Liu, go over and bring Teacher Wang Xuan and the other three over. By the way, tell the others that they should go back and wait for news. Huayao will send it to them via text message later." reply."
Liu Jiang was shocked when he heard this. Knowing that Yu Chenghai had already made a decision, he chose Chen Xueqi as his spokesperson. As for asking others to go back and wait for news, it actually means refusing. It's just that they are all respectable people. Even if Huayao Group is not afraid of these international big names, it is difficult to refuse them in person and make others unable to come to power.
I didn’t expect that!
Before that, Liu Jiang really didn't expect that Chen Xueqi would be the winner in the end. Wang Xuan undoubtedly created another miracle.
After understanding what Yu Chenghai meant, Liu Jiang naturally knew what to do. After entering the conference room, he said: "Okay, we have read through everyone's plans. Sorry, the matter is so important that we cannot reply to you immediately. It needs to be considered comprehensively. Please go back and wait for the news, probably There will be results tonight."
After saying that, he motioned with his eyes to Wang Xuan and the others to stay.
After seeing Wang Xuan's understanding, Liu Jiang breathed a sigh of relief.
Others had no objections and thought that Hua Yao really had to consider it before giving the result. After all, the plans just provided by everyone have their own advantages and disadvantages, and it is really difficult to make a decision at the first time.
As for Wang Xuan and Chen Xueqi, everyone looked down upon them from the beginning to the end and did not believe that they could win the overseas endorsement of Huayao mobile phones among a group of international celebrities.
Everyone on the scene left one by one. Wang Xuan deliberately slowed down and turned back after seeing the others leaving. Sure enough, I saw Liu Jiang soon.
"Mr. Liu, I should have understood you correctly, right?" Wang Xuan said with a smile.
"I understand that right, come with me, Mr. Yu is waiting for you in his office." Liu Jiang said with a smile.
Guo Hong and Chen Xueqi were surprised when they heard this.
When Wang Xuan was about to return to Huayao Mobile Headquarters, Guo Hong and Chen Xueqi were a little surprised. Only now did they realize that they had won.
Soon, Wang Xuan and others met Yu Chenghai in Yu Chenghai's office.
"Teacher Wang Xuan, nice to meet you." Yu Chenghai took the initiative to say hello and extended his right hand to Wang Xuan.
"Nice to meet you, Mr. Yu!" Wang Xuan shook hands with Yu Chenghai.
"Miss Chen Xueqi, you are much more beautiful in real life than in the camera. Standing next to Teacher Wang Xuan, you are really talented and beautiful. No wonder people like Teacher Wang Xuan are eaten to death by you." Yu Chenghai said hello to Chen Xueqi again.
"Mr. Yu praised me highly." Chen Xueqi responded generously.
"This should be Sister Hong, right?" Mr. Yu looked at Guo Hong again.
"Wow? Mr. Yu actually knows about me."
"That's for sure. Although we have never met, I have admired your name for a long time. Sister Hong's ability is so outstanding. I don't know how many big-name stars she has brought out. Many of them have business dealings with our Huayao. I Can you not know? I haven’t said anything, Sister Hong, just tell me what kind of treatment you need before you are willing to join our Huayao Mobile." Yu Chenghai said with a smile.
"Hey, hey, Mr. Yu, is it really okay to poach my people in front of me like this?" Wang Xuan naturally could tell that Yu Chenghai was joking, so he also made a joke.
"Look at how anxious Teacher Wang Xuan is." Yu Chenghai smiled and led a few people to sit down. "Getting back to the topic, Teacher Wang Xuan, I am calling you to stay. The song "Dream It Possible" you just provided is very amazing. We just discussed it. We have unanimously decided to buy this song, how about you make an offer?"
"Just buy it?" Wang Xuan asked.
Yu Chenghai also understood what Wang Xuan meant.
In fact, if possible, he would naturally hope to buy the song and then give overseas endorsements to those international celebrities just now. This would help Huayao Mobile to open up overseas markets.
But I also know it’s unrealistic.
The person sitting opposite was Wang Xuan. He has made it clear that he wrote the song "Dream It Possible" to help his girlfriend get an overseas endorsement for Huayao Mobile Phone. How could he agree to only sell the song?
Mainly, they don’t lack the money for one of your songs.
Don't think too beautifully. So Yu Chenghai said: "Of course not. It's just that this song is very suitable for our Huayao and I want to buy it. Forget it, let's talk about the song now. Let's talk about the endorsement. You said before that "Dream It Possible" is just One of the options you offered, I’d like to hear your other options.”
"The other plan is actually very simple. If you choose my Qiqi to be your overseas spokesperson for Huayao Mobile, I can sell you this song "Dream It Possible". I will also shoot an advertising MV based on "Dream It Possible" to help Huayao Mobile. It goes deep into the hearts of overseas people." Wang Xuan said.
"Is there anything specific?"
"To be more specific, Mr. Yu may have to make a decision. However, isn't this song "Dream It Possible" enough?
Has Mr. Yu ever experienced that when he accidentally hears a certain melody, he will be reminded of a certain scene? Listening to the background music of a battle in a movie, do you feel like you are possessed by the protagonist? Do you feel more confident when you wear a certain piece of clothing? …
I think Mr. Yu should understand that these are actually psychological effects, which are similar to the emotionalization of the brand: a brand that builds excellent emotionality can make consumers think that as long as they own the brand's products, they will get the brand's publicity. value propositions that consumers desire or resonate with. for example:
JustDOIT-Nike.
ThinkDifferent-Apple.
Welcomehome－Airbnb.…
The highest pursuit of every mass consumer goods brand is to find the emotional positioning of the brand itself. In addition to the "functional value" given to consumers by physical products, it also uses a specific value proposition to give consumers "emotional value". In industries with relatively mature life cycles, differentiation in product functional value no longer has much advantage, and brands need emotional value to maintain or achieve differentiation.
"DreamItPossible" can provide Huayao with emotional value and achieve differentiation from other products.
DreamItPossible-Huayao.
The only company in the Fortune 500 that has not been listed on the stock market, Huayao has told the world that nothing is impossible. The name of this song alone is a pretty good advertising solution, isn't it? "
