Young people have flamboyant personalities and like to be self-centered. The song "My Place" really perfectly fits the characteristics of all young people. Once it was released, it became an overnight sensation.
Of course, it is also related to the fact that China Mobile and China Unicom-related endorsements have been making a lot of noise these days, and "My Land" has a lot of exposure.
Anyway, when the new song chart was refreshed for the first time, "My Territory" topped the new song chart, with 800,000 downloads in half an hour. By noon during the day, the number of downloads actually exceeded 3 million, ranking first on the new song chart. Far ahead.
The singers who released new songs this month were speechless, and the singers who had not released new songs were also wide-eyed and speechless.
Isn't it? A commercial song can also top the new song chart. Is it so outrageous?
By the time they finished listening to the song "My Place", the classic three questions in philosophy had already arisen in their minds: Who am I? where am I? Where am I going.
Is this an advertising song? Tell me this is a fucking commercial? Since when did advertising jingles become so rolled? Will you give others a way to survive?
Many singers are now very lucky that they did not release new songs in June. Otherwise, if they were beaten by a commercial song, it would be another world-class tragedy.
For those who know the industry, no one is saying that China Unicom's move to sign Xu Yang as its spokesperson is stupid. With this song and China Unicom's advertising slogan, the sales of China Unicom's new cards must not explode, right?
Many people have begun to feel distressed about moving. Originally, this advertising song was supposed to be theirs, but in the end, they didn't even bother to listen to the song in order to sign a contract with Tao Tianwang. I guess I will be beaten by China Unicom.
He was indeed beaten.
At 10 a.m., the new mobile M-Zone card was officially released. Contrary to expectations, although the sales in major stores were okay, there was no such popular scene as expected.
You must know that the spokesperson for China Mobile's new card signing is Tao Tianwang, and when applying for the new card, it also launched many preferential packages.
At around 6 p.m., Chen Wu, director of the business department of Mobile Headquarters, asked people to count the backend sales of major stores and found that in the past 8 hours, only 3 million new mobile cards had been sold.
This sales volume left Chen Wu speechless.
You know, including some franchisees, there are tens of thousands of mobile business halls in total. 8 hours, 3 million cards, less than 400,000 cards per hour. Specifically, for each business hall, it is equivalent to less than 4 cards per hour.
How could Chen Wu not be speechless?
"What's going on? Are you all at work and don't have time to come over and apply for a card?"
"That's not right. Today is the weekend. In order to get a good start, China Mobile chose to launch the new card on the weekend. There is no problem of not having time to come and apply for the card because of work."
"Then why?" Chen Wu thought for a long time, but still couldn't figure out what the problem was.
Then he suddenly remembered that China Unicom's new card was also launched today, and told his subordinates: "Go and check the sales of China Unicom's new card."
Soon, the subordinate came back and stopped talking.
"What? Isn't it as good as China Unicom's new card sales?" Chen Wu asked.
"I found it, it's..."
"That's it, just say it and it's over. Can China Unicom's new card sales exceed that of China Mobile?" Chen Wu said.
When the subordinates heard Chen Wu's words, they were a little afraid to speak. Finally, they said cautiously: "Mr. Chen, the sales volume of China Unicom's new cards has indeed exceeded that of China Mobile by a little."
"How could it be?" Chen Wu was stunned.
From the beginning to the end, he never thought that China Unicom's sales could surpass that of China Mobile.
Because for this new card, China Mobile's investment is far beyond what China Unicom can match. In terms of endorsement fees alone, there is no comparison. China Unicom signed Xu Yang as spokesperson, and the endorsement fee was only 18 million for two years, but they signed Tao Zetianwang, and the endorsement fee for two years was 40 million.
In terms of publicity, China Mobile has also spared no effort. As early as a few months ago, China Mobile's new card advertisements were placed on major video platforms, blog forums and the like. After signing the contract with Tao Tianwang, the endorsement advertisements shot by Tao Tianwang also began to be put on major TV stations and broadcast 24 hours a day.
As for China Unicom, it started advertising only after signing the contract with Xu Yang, okay?
In this way, if the sales of China Unicom's new cards could exceed that of China Mobile, he would not believe it even if Chen Wu was killed. He asked his subordinates to investigate China Unicom's sales before, just out of curiosity. He never thought that China Unicom's sales would explode.
But now... the impossible has become a reality. How could Chen Wu not be stunned.
"How much more? How many new cards did they sell?" Chen Wu asked.
"12 million..."
"How much?" Chen Wu thought he didn't hear clearly.
"10 million." The subordinate repeated.
This time Chen Wu heard clearly, but said it was impossible.
"Are you kidding me? Our sales of new mobile cards are only 3 million. How can China Unicom's sales of new cards be 10 million?"
"..." The subordinate didn't know what to say.
When Chen Wu saw this, he finally felt something strange: "Could what you said be true? Are you kidding?"
"Mr. Chen, how could I dare to joke with you about something like this? It's true."
"How is this possible? Lin Ye, I remember you also graduated from Beijing University with a major in mathematics. You should know what 10 million is. 10 million in 8 hours, an average of more than 1.2 million in an hour. China Unicom has 10,000 offline operations Less than 10,000, which is equivalent to each operating point selling 12 cards every hour. On average, one card takes 5 minutes, and one card is issued every 5 minutes. Once you become proficient in the business, it will be okay. What’s the problem? Guaranteed that someone will come to apply for a card every five minutes? Unless every operation point is full and everyone is waiting in line to apply for a card."
"..." The subordinate was speechless again.
"Why don't you speak?"
"Mr. Chen, because you have finished speaking, I don't know what to say."
Chen Wu paused again when he heard this: "You mean, all China Unicom's offline operation points are full? Are they all waiting in line to apply for cards?"
"Yes."
"But why? Why are China Unicom's new cards so popular? Are their new card packages very discounted? I have also paid attention to their new card packages before, and they should be similar to ours, right?"
"It's about the same. Our packages may be a little more expensive, but many aspects of our mobile services, such as network speed, are better than those of China Unicom. Users also know this and won't have much resistance."
"If it's not a package issue, then I can't think of any reason why China Unicom's new card sales should exceed our China Mobile's new card sales," Chen Wudao said.
"Mr. Chen, have you forgotten Mr. Wang Xuan's advertising song?" the subordinate reminded carefully.
"I haven't forgotten. But you don't want to tell me that the popularity of China Unicom's new card is all caused by the advertising song? Come on, how can the advertising song be so powerful?" Chen Wuzhen said.
"Mr. Chen, I suggest you listen to the advertising song first." The subordinate could only suggest this.
Chen Wu was really curious when he heard this: "Okay, let me go and listen to this advertising song. It is so powerful that it can make China Unicom's new card sales beat our mobile phone. By the way, that song is called What's the name?"
"'My Territory', if you open all the major music platforms, it will be the number one on the new song charts." the subordinate replied.
Chen Wu was stunned again when he heard this: "What do you mean? Do you mean that this advertising song has topped the new song chart?"
There was no need for his subordinates to answer, because Chen Wu had already opened the music platform and found the song "My Land" at the top of the music platform's new song list.
Chen Wu was shocked. It's not unprecedented for a commercial song to top the new song chart, but it's at least unprecedented. Never before has a commercial song topped the new songs chart.
After Chen Wu finished listening to the song, he was speechless.
"Have you finished listening? There is a MV next to the song. Mr. Chen can also take a look." The subordinate added.
After Chen Wu watched the MV, he was speechless. This is not a MV. It is just a promotional advertisement for China Unicom mobile phones and China Unicom mobile phone cards. China Unicom's phone cards and mobile phones are promoted all the time.
In the end, Xu Yang held a China Unicom mobile phone and typed an advertisement for China Unicom, which was a direct blow to China Mobile.
Advertising slogans such as "The trend of the times, I have the final say on my territory" are too lethal and completely fit the personality of young people. Coupled with the advertising song "My Territory", China Unicom's new card sales have not been high. It's weird to explode.
Not to mention young people, after listening to this song and this advertising slogan, even Chen Wu himself felt a little moved, and wanted to buy one?
pill! At the very least, the sales of China Unicom's new cards will definitely explode in the early stage. Now it depends on whether China Unicom can retain customers.
Chen Wu knew that China Mobile still had a chance to make a comeback.
Now users are just looking for something new, and are attracted by Wang Xuan's advertising songs and slogans. Once the novelty wears off, the competition will be all aspects of services. However, China Unicom has always been average in all aspects, and when it becomes difficult to use, users will eventually return to mobile.
But Chen Wu had forgotten that he could see this problem, so how could China Unicom not see it?
In the past, there were relatively few users, so the cost of improving all aspects was too high and it was impossible to make money. But now, China Unicom has exploded with so many users. How much profit can it bring to China Unicom every month? China Unicom is not stupid, doesn’t it know how to retain customers?
Just that night, the president of China Unicom's headquarters business unit issued an order for personnel at all levels to improve China Unicom's services in all aspects. The most important thing to improve is the user experience, especially in terms of network speed and signal.
Because network speed and signal are what users value most. If the Internet speed and signal are not good, no matter how good the other aspects of the service are, it will be in vain.
Therefore, the comeback scene that Chen Wu wanted to see never appeared again.
In the past few days in early June, many users on the Internet reported that China Unicom’s network speed was not good and that it lags from time to time. The signal is average, but there is no signal in slightly remote places.
But before Chen Wu could be happy, on June 7, China Unicom’s official Weibo suddenly announced: “In order to improve the user experience, China Unicom will activate thousands of new base stations from tomorrow to comprehensively improve Internet speed and full signal coverage, so stay tuned.”
Then, starting from the next day, users found that China Unicom's signal and network speed had completely changed. The signal became better than China Mobile, and the network speed became much faster than China Mobile.
Seeing this scene, Chen Wu, who knew there was no hope of making a comeback, finally became furious after holding it in for several days.
You know, in the past few days, the number of mobile users has not increased, but has decreased by tens of millions.
After a few days, the number of new users was less than 10 million, and the number of users who canceled their cards exceeded the number of new users by tens of millions. On the other hand, China Unicom's user base is rising steadily, adding 30 million users in one week.
Chen Wu knew that most of those who returned their mobile cards had replaced them with China Unicom's Times Trend cards.
This is all due to Wang Xuan's advertising song. But Wang Xuan clearly sent the advertising song to China Mobile first, but the people below didn't even listen to it and turned it away.
It's okay to reject the key, but he is also good at making claims and hyping up this matter. Otherwise, how would China Unicom know that Wang Xuan composed a theme song for their new card, and how could China Unicom take the initiative to sign a contract with Tianhai.
Naturally, there is no such thing as a large number of mobile users disappearing and being snatched away by China Unicom.
This one, named Chen Wu, how could he not be furious?
The first thing he took was Su Ruping's surgery.
Su Ruping was speechless when faced with Chen Wu's questioning. Do you think it's her fault? That’s because King Tao Ze wants to sign a contract with them as an endorsement.
She wanted to remain silent, but Chen Wu actually asked her to take the blame and resign. Su Ruping quit and said, "Mr. Chen, you can't blame me entirely for this, right? Didn't the signing of the contract with Tao Tianwang also require your consent?"
"That's because you didn't tell me that Tianhai also wanted to compete for this endorsement."
"Do you need to report? One side is Tao Tianwang, and the other side is just Xu Yang plus Wang Xuan's advertising song. Everyone knows how to choose. I believe if you are asked to do it, you will make the same choice. After all, who knows Wang Xuan Why is Xuan’s advertising song so outrageous?”
"This is not a reason! As the person in charge of the Commerce Department below, you committed an oversight. Before making a decision, shouldn't you have gone through all the options? If you had gone through them once, how could you have missed Wang Xuan? This advertising song?
In addition, I also know that Tianhai called you specifically to ask you not to make a decision so quickly. What you told Tianhai at that time was that the spokesperson would not be confirmed before the 28th. Is this true? "
"..." Su Ruping was speechless this time.
"Tianhaidu specifically asked you to wait for a few days, saying that the relevant bidding plan will be voted to you soon. What happened? You agreed quickly, but did you disagree in your heart? You must know that the other party is Wang Xuan! Domestic Domestic How many top-tier superstars are there? How many top-tier superstars like Wang Xuan are there? Wang Xuan is invincible as a composer, but you don't take it seriously. Do you still think you are right?"
"..."
"The last thing you should do is to hype up this matter and let China Unicom know about this theme song, so you can take advantage of it.
Do you know how much damage you caused to Mobile this time? First of all, if we sign a contract with Xu Yang, we can save Mobile 20 million in endorsement fees alone, but this is not the point. We Mobile can afford to lose 20 million, but what about the users? Can we afford the loss? The launch of new cards was originally to compete for users. Now, not only have users failed to grab them, but the existing users have also decreased by tens of millions, and they are still being lost. Can you afford this loss? If you take the blame and resign, you will be cleared! "
"..."
.......
Newly provides you with the fastest update from songwriter to entertainment superstar. Chapter 472 China Unicom hits the beginning of mobile. Only after the tide passes will you know who is swimming naked for free. ://
