"What are you talking about? Our original plan was to confirm the spokesperson before the 28th, but isn't this plan unable to keep up with the changes? King Tao Tianwang is so sincere that we had a great conversation with him and it has been confirmed. That's it, There is no need to wait for the 28th." The other party said.
"But our Tianhai plan hasn't been voted in yet. You have a very happy talk with Tao Tianwang, and you may also have a happy talk with our Tianhai. When buying something, you have to shop around, right? Why do you have to decide it so early?"
"It's not necessary. Our company pays more attention to efficiency. If you like it, just buy it directly. Shopping around may just be a waste of time. Of course, if Teacher Wang Xuan is willing to endorse us, we will sign a contract with Teacher Wang Xuan directly without saying anything. , but Xu Yang... With all due respect, although Xu Yang is also a first-line singer, he is not within the scope of our consideration. You don't think Xu Yang can compete with Tao Tianwang, do you?" The other party said.
"...If it's just Xu Yang who can't compete with Tao Tianwang, isn't the problem also with our Mr. Wang? As I said the other day, our Mr. Wang specially composed a song for Xu Yang, and also for your new brand. Advertising song, our boss, Mr. Wang, is still arranging the MV for this song, you are totally..."
"It's not necessary. Even if there is Teacher Wang Xuan's commercial song, it won't work. Let me put it more bluntly. Xu Yang and Tao Tianwang are not the same heavyweight at all, okay? If it were Miss Chen Xueqi, we might still consider it. ." The other party said, interrupting Li Tao.
Li Tao was speechless and planned to fight for it, but the other party simply said "I'm a little busy here" as an excuse, said a very perfunctory apology and hung up the phone.
This can't be done!
In fact, Li Tao really felt that if the other party was willing to wait for Xu Yang, Xu Yang would have a very good chance. He didn't have confidence in Xu Yang, but in Wang Xuan and Wang Xuan's advertising song.
The other party probably underestimated Teacher Wang Xuan’s advertising song too much.
Compared with Xu Yang, doesn’t Ren Xuanran’s celebrity status be smaller? At least Xu Yang is still a first-tier singer. When Ren Xuanran accepted the endorsement of Chaofan Music Mobile Phone, wasn’t he even a second-tier singer? The results of it?
Because of Wang Xuan's advertising song "I Got a Cold in That Corner", paired with Ren Xuanran's ethereal voice, the Chaofan Music phone sold like crazy, with sales doubling that quarter.
There are clearly successful cases before, so why do the other parties turn a blind eye?
But if the other party doesn't give him a chance, Li Tao can't do anything about it. He can't just ask others to give him a chance, right? It was too cheap. Li Tao would definitely not be able to do such a thing, so he could only report the matter to Wang Xuan.
"No need to ask, endorsements are a mutually beneficial thing. They don't like it, so we just don't give them endorsements. In comparison, what we lose here is just an endorsement, but what we lose over there is a large one." They lost a lot of opportunities." Wang Xuan said with a smile.
"Ah? Why is this?" Li Tao was surprised.
Wang Xuan smiled and didn't explain much.
In the current communications industry, although China Mobile is slightly in the leading position, it has not far surpassed China Telecom and China Unicom. The three parties have been competing, and no one is willing to lag behind. Sometimes, in order to compete for a customer, the three parties almost come to the point of fighting.
Why China Mobile launches a new brand is to grab more users. If they give the endorsement to Xu Yang, with the advertising song "My Land" and the advertising MV he shot specifically for the endorsement, China Mobile is very likely to become the dominant one.
In another time and space, it was because of the emergence of the advertising song "My Land" that China Mobile began to beat China Unicom and Telecom.
The endorsement is Huang La. But now that the MV has been shot, Wang Xuan still does the post-editing work as usual. After all, the song will still be released in the future.
...
On the other side, Su Ruping, the business person in charge of China Mobile, hung up the phone and shook her head.
To be honest, Su Ruping found it funny when she heard Li Tao say that Tianhai's Xu Yang also wanted to compete for their brand endorsement. Why does Xu Yang want their endorsement? Among the kings of singers, queens, and movie kings, what advantages does Xu Yang have?
It's just that Wang Xuan composed an advertising song for Xu Yang, but what does that mean? Is a commercial song just trying to bridge the gap between Xu Yang and the king of singers, queens and actors? Think too much.
Su Ruping never considered Xu Yang at that time, and it was just perfunctory to say that to Li Tao. Of course, it can be considered as leaving a door open, what if the advertising song composed by Wang Xuan is really good?
But now, the one who wants to sign a contract with them is King Tao Ze. Xu Yang is far different from the Song King and Queen. Compared with Tao Ze, he is naturally even more different. Only a fool would drag King Tao with him just to wait for Tian Hai's plan. What if King Tao changes his mind midway?
Another one, Wang Xuan composed an advertising song for Xu Yang to compete for endorsements, and Tao Tianwang’s team also shot an advertisement to compete for endorsements, okay? That ad is quite creative.
By signing the contract with Tao Tianwang, Mobile has even omitted advertising creative ideas and does not need to think about it at all.
"Sister Ping, where's your phone number?"
"From Tianhai."
"What? Tianhai still wants our mobile endorsement?"
"Really? After knowing that Tao Tianwang wanted to sign an endorsement contract with us, other companies all gave up. Tianhai actually wanted Xu Yang to compete with Tao Tianwang for endorsements. Should I say that they were overconfident or overestimated their capabilities?" Su Ruping mocked. One sentence.
"Why do they think Xu Yang can compete with King Tao for endorsements?" someone asked curiously.
"Wang Xuan's advertising song."
"That's it? Can Wang Xuan's advertising song even out the gap between Xu Yang and Tao Tianwang? Do you really think Wang Xuan is omnipotent?"
...
There is no impenetrable wind. It was suddenly revealed that Tianhai wanted Xu Yang to compete with singers, queens, movie kings and queens for endorsements, and even wanted to compete with King Tao Ze for endorsements.
The industry was in an uproar, and the masses were in an uproar. What awaited Tianhai after that was a burst of cynicism.
"No? Is this true?"
"If it's true, isn't Tianhai overestimating his abilities?"
"No, why does Tianhai think that Xu Yang can compete with Tao Tianwang for endorsements? Competing for endorsements with a singer-level star is a bit overestimating his capabilities, okay?"
"I heard it was based on Wang Xuan's advertising song."
"Nonsense! Do you really think that Wang Xuan's advertising song is omnipotent? Or don't you think of the King of Heaven as the King of Heaven?"
"I am a fan of Wang Xuan, but I also think Tianhai's move is a bit naive. Wang Xuan himself competes with Tao Tianwang for endorsements, but Xu Yang is too far behind Tao Tianwang. Even if there is Wang Xuan's advertising song, no."
"If Wang Xuan competes with Tao Tianwang for endorsement, he can definitely win it. After all, this is Wang Xuan's first endorsement, and the brand owners have already paid sky-high prices, okay? But Xu Yang... I won't say it anymore, I understand. We all understand.”
"It would be understandable if Tianhai didn't know that King Tao was competing for endorsements. If he did, I can only say that Tianhai shouldn't be too naive."
.....
Anyway, most people are not optimistic that Xu Yang can compete with King Tao Zetian for endorsement, including many fans of Wang Xuan. Again, the gap between Xu Yang and Tao Ze is too big.
Of course, there are also people who speak for Xu Yang, Tianhai, or Wang Xuan. In their opinion, since Wang Xuan has the confidence to let Xu Yang compete with Tao Ze for endorsements, then the advertising song he composed must be very good.
Some people took the Chaofan Music Phone's advertising song as an example. They took the Chaofan Music Phone's sales in that quarter and half a year after that ad song was launched, and said that Wang Xuan has never let anyone down.
Some die-hard fans simply said, "Wang Xuan YYDS, no explanation."
But these words were soon drowned in countless ridicules and could not make a big splash.
After Li Tao saw these remarks, he was very angry and wanted to ask Su Ruping for an argument, but Wang Xuan stopped him.
"It's not necessary. What can you change by asking the other party to argue? Nothing can be changed. You may even be ridiculed by the other party." Wang Xuan said.
"Yes, but I'm a little angry. This matter must have come from within the mobile phone. The other party is so shameless."
"If you are angry, you can only hold it in for now. Find an opportunity to slap him in the face and then respond." Wang Xuan said.
"..."
Li Tao didn't expect that the opportunity to slap him back would come so quickly.
When Tianhai actually wanted to use a commercial song by Wang Xuan to let Xu Yang compete with singers, queens, movie stars, and even kings for endorsements, the Internet was full of ridicule. They all felt that Tianhai was a little whimsical and Wang Xuan was a little whimsical, but some people didn't. So think.
For example, one of China Mobile's archrivals, China Unicom, doesn't think so. Coincidentally, China Unicom has recently planned to launch a new China Unicom brand to compete for the market, but the relevant spokespersons have not yet been determined.
After seeing these comments on the Internet, the person in charge of China Unicom carefully reviewed everything Wang Xuan had done in the past two years and concluded that Wang Xuan had never failed. Whether it is game theme songs, TV series or movie theme songs, commercial songs or new song charts, Wang Xuan has never failed.
Since he thinks that this advertising song can make Xu Yang and King Tao Ze compete for endorsements, then this advertising song is definitely no small matter.
So after a meeting and discussion, the president of China Unicom's business department directly gave the order: Get Wang Xuan's advertising song at all costs.
The person in charge of the specific business below saw the BOSS's order, so he didn't dare to neglect it. He came directly to Tianhai the next day to discuss the advertising song.
"You're saying that China Unicom will also launch new cards in the near future, and you want the advertising song that Wang Xuan composed before?" Li Tao was surprised.
"Yes, can we listen to this advertising song? If it is suitable, our new China Unicom brand also lacks a spokesperson. It is not a problem to give it to Mr. Xu Yang." The other party said.
Li Tao was a little surprised when he heard this. He really didn't expect that the opportunity to slap him back would come so quickly.
But he still had to ask Wang Xuan about this.
When Wang Xuan learned about this, he was also happy. To be honest, even though he comforted Li Tao so eloquently, he felt a little aggrieved inside. Thinking about Wang Xuan, from his debut to now, when has he ever been so frustrated?
Even some of his fans don't believe him.
Well now, here comes the chance to slap you in the face!
"What's the name of your new China Unicom card?" Wang Xuan asked.
"China Unicom King Card."
"..." Wang Xuan was speechless upon hearing this. This name reminded him of the Tencent King Card from another time and space. The name was simply too tacky.
"What?" the other party asked upon seeing this.
"It's nothing, I just feel that the name is a bit unsophisticated. Has the name been decided? If not, I suggest you change it to a name that matches the trend of the times?" Wang Xuan suggested.
"...Ah, I can't be the master of this matter."
"Well, you wait a moment, I will edit the commercial MV first. After you watch the MV, you can decide whether to change your name." Wang Xuan said.
This won't take long, because the relevant MV and even the advertising video were already filmed when Wang Xuan was competing for mobile endorsements. Xu Yang only needs to re-dubbing the voice.
About an hour later, Wang Xuan signaled that the other party could listen to the song. When the other party heard the song "My Time", his eyes widened.
"I'll go! This song is so nice."
"The speech seems unclear, but it sounds magical and very contagious. If this song is used as an advertising song, it will definitely bring many users to China Unicom." Duan Lang thought.
Seeing that Duan Lang seemed to have finished listening to the song, Wang Xuan opened another MV: "This is the MV I configured for this song. Mr. Duan can also take a look first."
Duan Lang nodded, and when he saw the MV, he immediately became excited. Why? Calling it a MV does not mean it is an advertising video, it just bears the name of a MV.
Because in this MV, scenes of Xu Yang shooting videos, listening to songs, and making phone calls with his mobile phone appear many, many times, and the focus is on this shooting.
At the end of the MV, Xu Yang held a mobile phone and advertised to the audience: The trend of the times, I decide my territory.
Duan Lang was even more excited when he saw this advertisement.
He finally understood why Wang Xuan suggested that China Unicom change the card name. If you change the card name to the trend of the times...
The "My Territory" advertising song, paired with the slogan "The trend of the times, I decide my territory," is definitely a hit. It’s hard to imagine whether China Unicom card sales will explode.
Duan Lang thought of moving a new card name again, and the more he thought about it, the more frightened he became. Because the new card released by China Mobile is called M-Zone.
M-Zone, I am the master of my territory. This advertising slogan is also a masterpiece!
Awesome, Wang Xuan!
This is really awesome. It's not unreasonable for people to dare to let Xu Yang compete with the king for endorsements based on just one advertising song. Fortunately, Shi was stupid and decided on King Tao directly without giving Tianhai a chance. Otherwise, Duan Lang is 100% sure that Tianhai would win in the end.
At that time, it would be difficult for China Unicom and even China Telecom, and they would definitely be beaten by China Mobile.
Fortunately!
Seeing this, Duan Lang immediately decided to sign a contract with Tianhai, win the advertising song "My Land", and choose Xu Yang as their spokesperson. The endorsement fee is 18 million for two years, and the advertising song "My Land" cost an additional 8 million.
Of course it's not a buyout, just the right to use it. However, China Unicom requires Tianhai not to authorize "My Land" to companies that compete with China Unicom. It was considered a legitimate request, and Tianhai agreed.
In addition, China Unicom also requested Wang Xuan to shoot another advertising MV. They hoped that Xu Yang would hold their China Unicom mobile phone in the MV and use a China Unicom card. Such a MV would be more in line with China Unicom's interests.
Of course, since it was a re-shoot, China Unicom compensated Wang Xuan with an additional 500,000 yuan in labor costs.
Wang Xuan also agreed to this.
...
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1 second to remember Aishang:.
