On the other side, after Li Tao left Wang Xuan's office, he thought about it and found his leader Guo Hong and asked him to contact Zeng Guangqiang, the head of brand promotion of Chaofan Mobile, to express Tianhai's intention to participate in the Chaofan Mobile endorsement competition.
As the head of the Tianhai Entertainment Artist Department, Li Tao is not suitable to come forward in person when talking about endorsements. Generally speaking, when it comes to endorsements, the artist's manager comes forward.
After Guo Hong joined Tianhai, he is now the head of the brokerage department under the Tianhai Artist Department, and is in charge of all affairs of the brokerage department. Because of this, although Ren Xuanran's manager is not Guo Hong, Guo Hong can also be responsible.
Another point is that Guo Hong has some friendship with Chaofan Music Mobile Company. When he was at Huayi, several artists led by Guo Hong had cooperated with Chaofan Music Mobile Company. This is why Li Tao asked Guo Hong to come forward.
After Guo Hong learned the details, she immediately called Zeng Guangqiang and expressed her relevant wishes.
"Is Ms. Chen Xueqi interested in being the brand endorser of our extraordinary music phone?" Zeng Guangqiang asked. In fact, when Guo Hong contacted him, the spokesperson for Chaofan Music Phone was almost finalized.
Zeng Guangqiang is interested in Star Media's Murong Shanshan, who has a pure image. In May, she also starred as the heroine in a movie that had a good box office. She is now very popular.
But if Chen Xueqi wants this endorsement, Zeng Guangqiang thinks we can still talk about it. Because in terms of popularity and image, Chen Xueqi is now much better than Murong Shanshan.
If the price is right, Zeng Guangqiang will definitely prefer Chen Xueqi.
"No, it's our Tianhai Ren Xuanran who wants this endorsement." Guo Hong said.
"Ren Xuanran..." Zeng Guangqiang was stunned, and after thinking for a moment, he remembered who Ren Xuanran was. It turned out to be the singer of "The World Is So Big, I Still Met You".
To be honest, Ren Xuanran's image is not bad, but his popularity has dropped a lot. Although "The World Is So Big, I Still Met You" ranked second on the new song list in March, it also became a hit on the entire Internet.
But before that, Ren Xuanran was a complete newcomer. It was too difficult to make fans remember her with just one song. There are many examples of popular singers not being popular.
Ren Xuanran's current popularity is that he has just entered the ranks of third-tier singers, so after Zeng Guangqiang remembered who Ren Xuanran was, he couldn't help but lose interest and began to perfunctory.
Guo Hong naturally heard Zeng Guangqiang's perfunctory intentions, but he was not angry at all. He used his sharp tongue and managed to find a time to meet. Then he took Ren Xuanran to the headquarters of Chaofan Music Phone.
In fact, it is normal for Zeng Guangqiang to look down on Ren Xuanran. The latter's popularity is far lower than that of first-line singers such as Zhang Manman, Murong Shanshan and Ji Youzhu. Comparing his feelings, if Wang Xuan hadn't composed a commercial song for Ren Xuanran to sing, Guo Hong wouldn't have thought that Ren Xuanran would have any chance.
In fact, it was because Ren Xuanran was not a big name enough that Guo Hong needed to step forward in this matter. Otherwise, when it comes to endorsements, just let Ren Xuanran’s agent do it.
…
Chaofan Music Phone is actually a subsidiary of Chaofan Electronics.
Chaofan Electronics Company is very similar to BBK Electronics Company in another time and space. They were both originally engaged in electronic products, but later transformed and developed into three major sectors. One is the educational electronics business, which mainly operates reading machines, learning machines, etc.; The audio-visual business mainly operates VCD, DVD, MP3, Blu-ray DVD, etc.; the other is the communication business, which is music mobile phones.
The difference is that Duan Yongping restructured Bubugao Company in accordance with changes in the domestic and foreign competitive environment, and established these three major businesses into three independent companies based on the relationship of people following the situation, independent equity, and non-subordination to each other. The three companies are independent legal persons and have no involvement with each other.
Chaofan Electronics does not. The three major sectors have not been separated. They are still subordinate to Chaofan Electronics Company and are subsidiaries.
Chaofan Electronics is a large company and ranks among the top 500 companies in China. Chaofan Music Phone is backed by Chaofan Electronics and has a strong development momentum. Of course, Chaofan Music Phone is also very willing to spend money. The amount of advertising can be described as astonishing. TV advertisements, celebrity endorsements, TV program naming, subway and bus advertisements, etc. basically achieve full coverage of sea, land and air...
In short, wherever there is good traffic, there are advertisements for Chaofan Music Phone, which spends at least 500 million in advertising fees a year.
High investment in advertising fees naturally brings super high exposure. This is also the reason why A-list celebrities such as Murong Shanshan, Ji Youzhu, and Zhang Manman all want to be endorsed by Chaoren Music Phone.
Money is secondary. If you can get the endorsement of Chaofan Music Phone, you can get the ultra-high advertising exposure of Chaofan Music Phone, which will greatly increase its popularity.
In fact, just looking at the exposure, even a singer-level star would be tempted by the brand endorsement of Chaoren Music Phone. Unfortunately, the endorsement fee is too low, only 6 million a year, which means it is impossible for a singer-level star to compete for this. Endorsement.
Celebrity endorsements actually have price benchmarks. For a normal singing star, the endorsement price starts at least tens of millions. There is a huge difference between 6 million and 10 million.
The endorsement price of 6 million is barely reaching the benchmark of a first-tier artist at best.
Reducing prices to grab endorsements is actually a relatively sensitive matter. There have been similar cases in the entertainment industry before. A singer's endorsement price started at tens of millions per year. By chance, he fell in love with gambling and lost his fortune. I had no money, and I still owed a lot of foreign debt.
Because he was short of money, he accepted any endorsements. He also grabbed the endorsements that others were close to agreeing on, and he lowered the price to grab them, and even reduced the offer by half. The endorsement price has dropped from 10 million to 5 million. With similar popularity and image, other celebrities can't compete with him.
During that time, he received many endorsements, but the rules were broken. Later, no brand company dared to ask him for endorsements, and many companies that had signed him as endorsements at high prices were scolded. You make 5 million a year to endorse others, but you want 10 million a year to endorse us? what does it mean? Are we being taken advantage of?
Bad rules.
Damage reputation.
This is the risk of price cuts.
In the entertainment industry, reputation is a very important thing. Every star cherishes his feathers very much and will not easily lower the endorsement price unless absolutely necessary.
This is also the reason why the singer covets the exposure of extraordinary music mobile phone endorsements, but does not come over to compete with Zhang Manman and others for endorsements. There is no shame in snatching endorsements from A-list celebrities, but if the prices don’t match, it would be a bit ugly to come and snatch them away.
Huayi and other companies previously used price reduction measures to steal several endorsements from Tianhai. This is the reason why Guo Hong cursed.
...
On the 29th, Guo Hong took Ren Xuanran to the headquarters building of Chaofan Electronics Company. Originally, he and Zeng Guangqiang agreed to meet at 3:30 p.m., but Guo Hong came before 2:30 p.m.
The three major sections of Chaofan Electronics Company share the same headquarters building with the parent company. Chaofan Electronics Company is on the 10th to 15th floors. Guo Hong and Ren Xuanran came to the tenth floor, the front desk area of Chaofan Electronics Company.
The girl at the front desk stood up and said, "Hello sir, how can I help you?"
"I'm looking for Mr. Zeng," Guo Hong said.
"Do you have an appointment?" the front desk asked again.
"Yes, my name is Guo Hong." Guo Hong said.
The receptionist lowered his head and flipped through the book, nodded and said: "It turns out to be Mr. Guo from Tianhai Entertainment. I checked and found that you do have an appointment, but your appointment with Mr. Zeng was at 3:30. It's not time yet. Zeng We are in a meeting, so you may have to wait for a while. Otherwise, you can sit in the sofa seating area next to me, and I will notify you when the time is up."
Just as he was talking, Zhang Manman's agent and Murong Shanshan's agent came side by side and came to the front desk talking and laughing. I was stunned when I saw Guo Hong.
"Hey, isn't this Sister Hong? I heard that you have developed well since arriving at Tianhai. Now you are the head of Tianhai's agency department." Zhang Manman's agent Su Li said.
"Sister Li, look at what you said, it seems that Sister Hong was not the head agent of Huayi when you were at Huayi. Sister Hong is very powerful, how can she not be a big boss?" Li Qing, Murong Shanshan's agent He said, seemingly aggrieved for Guo Hongming, his tone full of sarcasm.
"It can't be compared, it can't be compared. Although Mr. Wang gave me the same treatment as Huayi, he also promised to raise me to the position of head of the artist department after I bring out a group of agents, and there are still 8% of the staff. stocks, but Tianhai is just a small company, so it can’t compare with the two of you.
Oh, by the way, Ah Li, after I leave Huayi, you should be the head agent of Huayi, right? I didn’t expect you to come out and run the business in person. Wow, you are so hands-on. And Ah Qing, you have been in Starry Sky for 10 years, right? Why haven't you taken the position of Star's manager yet? You are so powerful, but Xingkong is too blind, right? "Guo Hong shot back, who is not an old hermaphrodite?
I originally wanted to ridicule Guo Hong, but I didn't expect to be ridiculed instead. The key point was that Guo Hong was fatal with one blow, making Su Li and Li Qing almost vomit blood.
Su Li snorted coldly: "What? Does Tianhai also intend to endorse Chaoren Music Phone? The person next to Sister Hong should be Ren Xuanran, right? Why don't you send Chen Xueqi? Ren Xuanran will have no chance."
"Maybe." Guo Hong said, looking confident.
Su Lixin said just pretend. If Chen Xueqi came to compete for endorsements, Su Li would still be a little afraid. Ren Xuanran was really not qualified.
But now is not the time for a quarrel, business is more important, so Su Li just sneered and turned to the girl at the front desk: "Hello, we are the agents of Zhang Manman and Murong Shanshan, and we have made an appointment with Mr. Zeng at 2 o'clock Half a meeting."
This is a bit embarrassing. The girl at the front desk just said that Zeng Guangqiang was in a meeting, but this happened.
What's even more embarrassing is that at this moment, Zeng Guangqiang suddenly returned to the company from outside. Guo Hong had dealt with Zeng Guangqiang and knew Zeng Guangqiang. He went up to him and said, "Mr. Zeng."
Mr. Zeng was stunned, "Sister Hong, are you here so early?"
Guo Hong smiled and said, "Sister Hong, I'm just an errand boy for Tianhai."
Zeng Guangqiang was actually a little embarrassed.
Every star has his own piece of land. Many good brands in the industry are almost contracted by various stars. For example, Lin Jun has endorsed an international brand of clothing that focuses on high-end brands and has been doing so for three years.
The brand pays a lot of money and the advertising coverage is large. It is a high-quality endorsement contract.
This is Lin Jun's three-quarter acre of land. If a celebrity comes to snatch his endorsement ads, he will definitely be the guilty one. Many celebrities get into fights over endorsements.
A high-quality fixed endorsement advertisement is the celebrity's job and long-term income.
Mr. Zeng understood this, and of course he did not want Su Li and others to meet Guo Hong, but it was a coincidence.
.......
In fact, he already had a preference in his heart. When faced with several first-tier stars and third-tier stars, he would definitely lean towards the first-tier stars. If nothing else, just being famous is enough.
Therefore, he never considered Ren Xuanran at all in his heart. The reason why he agreed to meet Guo Hong was just because he had dealt with Guo Hong before and could not refuse out of sympathy.
Mr. Zeng said: "Sister Hong, you first..."
Guo Hong immediately smiled and said: "Then let's talk together, Mr. Zeng. Anyway, we are all here and we all know each other."
Su Li sneered, thinking it was shameless. Mr. Zeng obviously wanted you to wait downstairs, but you just climbed up the pole.
Li Qing felt a little disdainful in his heart. My heart says we are all here, what else are you talking about?
But this is fine, Su Li and Li Qing also really want to see Guo Hong deflated. No matter how you look at it, Ren Xuanran cannot pose a threat to Zhang Manman, Murong Shanshan and Ji Youzhu.
The difference in popularity and status is huge.
So when Zeng Guangqiang looked at them, Li Qing and Su Li both shuddered and said, "I have no objection."
In fact, Guo Hong also had no choice but to do so.
After listening to Wang Xuan's tailor-made advertising song for Chaofan Music Phone, Guo Hong felt that Ren Xuanran had a good chance of winning the endorsement of Chaofan Music Phone. The only worry was that before she met Zeng Guangqiang, the Chaofan Music Phone's The endorsement has been settled.
This is the reason why Guo Hong came here early, and why Guo Hong insisted on getting together at this time.
Anyway, Tianhai is determined to win the endorsement of the extraordinary music phone.
"Okay, those guys come with me." Mr. Zeng greeted them into a conference room. Everyone sat down and asked his assistant to pour them tea.
Soon, Ji Youzhu's manager He Yu also came. Zeng Guangqiang invited her to the conference room as usual.
Su Li, Li Qing, and He Yu were obviously well prepared.
As soon as the three of them sat down, they each took out an information document. Starting with Su Li, they introduced their advantages, the brands they had cooperated with before, and the results they had achieved.
To put it bluntly, these are just to win endorsements.
If you want to win the endorsement of Chaoren Music Phone, you must introduce the advantages of your endorsement, and the evidence of the advantages must be the products you have endorsed before and the results you have achieved.
For example, by endorsing clothing, how much does clothing sales increase?
Endorsing cosmetics, how much sales of cosmetics have increased, and how much has the reputation increased.
.......
