"What's wrong?" Wang Xuan was curious.
"Brother Xuan, this is too much. The three giant companies, Huayi, Xingkong, Great Wall, and Jinhui, are going too far. They are simply bullying others!" Li Tao said angrily. Then he told the story from beginning to end.
It turned out to be a matter of endorsement.
During this period, companies such as Huayi, Xingkong, Great Wall, and Jinhui grabbed many endorsements from Tianhai.
Of course, when it comes to brand endorsements, we can’t say who owns them until the dust settles. Every entertainment company can compete. The problem is that companies like Huayi have adopted unfair competition methods in order to suppress Tianhai.
For example, last week, Du Chengfei originally accepted a brand clothing endorsement, and both parties were about to sign the contract. However, Star Entertainment suddenly stepped in and sent Zhang Zhenyu to compete.
Zhang Zhenyu is the king of singers, with a very good image and popularity. After Du Chengfei released his album in May, his current popularity is very good, but he has just entered the ranks of first-line singers, and he is definitely not as popular as Zhang Zhenyu.
If Zhang Zhenyu and Du Chengfei competed, Zhang Zhenyu would definitely have an advantage over Du Chengfei for the same endorsement price. As a result, Starry Sky even lowered the price. The other party originally negotiated with Du Chengfei for an annual endorsement price of 8 million, but Starry Sky asked Zhang Zhenyu to compete for endorsements and only offered 6 million.
They are more popular than you, have higher coffee status than you, and the price is lower than you. How can you compete? Comparing oneself with others, if Wang Xuan were the brand owner, he would also choose Zhang Zhenyu.
There is also Deng Ziqing, who was originally going to accept a cosmetics endorsement, but when the deal was about to be agreed, Great Wall Entertainment stepped in and sent Ji Youzhu to compete for the endorsement. This time the price is not lower than Deng Ziqing, but Ji Youzhu is a veteran first-tier singer, while Deng Ziqing is not even a second-tier singer.
This is a double crushing of popularity and celebrity status. Although Ji Youzhu's endorsement price is a little higher than Deng Ziqing's 1 million, but in comparison, it is more cost-effective to ask Ji Youzhu to endorse. So Deng Ziqing's endorsement was snatched away by Great Wall Entertainment again.
Du Chengfei and Deng Ziqing are not alone. Zhang Yaxin, Ren Xuanran and several actors and artists from Tianhai have all been snatched away from many endorsements by Huayi and other companies using the same competitive methods.
That's why Li Tao was angry.
But I don't have a temper either.
People just use their status and popularity to crush you. They call it unfair competition, but in fact it is fair and square.
Seeing Li Tao looking a little frustrated, Wang Xuan smiled and said comfortingly: "It's okay, isn't it just a few endorsements? We'll just get double the amount in the future."
"With you here, I won't worry about the future, but I can't swallow this breath now." Li Tao said.
"Well, actually, we don't have to wait until later. We can also recover some interest now and grab one or two endorsements from them. It's no problem."
"Huh? Brother Xuan has something to do?"
"Has Chaofan Music Mobile been looking for a spokesperson recently? Huayi's Zhang Manman, Xingkong's Murong Shanshan and Great Wall's Ji Youzhu are all interested in this endorsement. How many parties are currently in contact?" Wang Xuan asked.
"Yes, what? Brother Xuan, are you planning to interfere?"
Wang Xuan nodded.
"Does Brother Xuan plan to let Qiqi take part? To be honest, I originally wanted to compete for this endorsement, but among our Tianhai female artists, except for Qiqi, it seems that no one else can compete."
"Who said that? It's just a music phone endorsement, just let Ren Xuanran take the initiative."
"Ah? Can Ren Xuanran compete with Zhang Manman, Murong Shanshan and Ji Youzhu? Probably not, right?"
"Conventional means will definitely not work, but they can use unconventional means, and we can also use unconventional means. You go notify Ren Xuanran and ask her to come over tomorrow to record songs."
"Brother Xuan, are you planning to let Ren Xuanran record a song to compete for endorsements?"
"To be precise, it is to record an advertising song tailor-made for the Chaofan Music Phone." Wang Xuan said. The Chaofan Music Phone reminded Wang Xuan of the BBK Music Phone from another time and space. Both are committed to creating professional-grade music for consumers. Perfect sound quality provides consumers with an international and professional music experience, allowing users to fully appreciate the happiness brought by a sunny and free lifestyle through simple and comfortable product use and sound quality experience.
When thinking of the BBK music mobile phone, Wang Xuan naturally thought of the advertising song "I Got a Cold in That Corner" that has been used for many years.
This whole song is a commercial song that repeats "Darling". In another time and space, it was very popular all over the country. After adding this advertising song, Ren Xuanran is not guaranteed to be endorsed by Chaofan Music Mobile Phone, but the competitiveness is certainly not small.
"Understood." Li Tao said.
.....
Deng Ziqing has a bit of a nasal voice. Zhang Yaxin's voice is highly recognizable and extremely penetrating. Listening to her singing will give people the feeling of telling a story, but it is not ethereal enough. In comparison, Ren Xuanran is more suitable to endorse Chaofan Music Phone, because Ren Xuanran's voice is clear, pure and bright, which is more consistent with the brand concept of Chaofan Music Phone.
In fact, Chen Xueqi's voice can also sing this song "I Got a Cold in That Corner", and if Chen Xueqi uses this song to compete for the endorsement of this extraordinary music mobile phone, she will definitely win.
But the endorsement of Chaofan Music Phone can only be regarded as a mid-level endorsement, and the endorsement fee is 8 million a year. If it weren't for the fact that this endorsement could increase a lot of exposure, Wang Xuan would really look down on it.
Even if it can increase a lot of exposure, Wang Xuan will not let Chen Xueqi compete for this endorsement. If Chen Xueqi endorses mobile phones, she will endorse mobile phones of top brands, such as Huayao Mobile Phones.
This is the reason why Wang Xuan chose to let Ren Xuanran compete for endorsements.
Ren Xuanran lived up to expectations. When recording "I Got a Cold in That Corner", he perfectly recorded the feeling Wang Xuan wanted.
Li Tao's eyes widened after hearing this advertising song, and he was shocked and said: "I'll go! Brother Xuan, you call this an advertising song? Why do I feel that this song is very competitive even if it is uploaded to the new song chart?"
Wang Xuan smiled: "How can you compete for the endorsement of the extraordinary music phone if you are not competitive?"
"Okay! I will contact the person in charge of Chaofan Music Mobile Phone right now to take this endorsement away from Huayi, Xingkong and Great Wall, and let out a bad breath."
Wang Xuan nodded.
After Li Tao left, Wang Xuan also returned to his office. We are already pretty busy with other things, and it’s time to set up the crew of “Shaolin Temple”.
So in the next two days, Wang Xuan spent time in his office planning the establishment of the crew.
Wang Xuan will definitely be the director himself, but the directing team will not only have one director, but also need to select an assistant director, executive director, and scene recorder. The production team, drama team, photography team, art team, and sound recording team also have to select people.
Wang Xuan definitely hopes to cultivate a group of talents to share the pressure for him, so he must choose the candidates carefully.
There's no rush anyway, there's plenty of time.
...
－－－－－－Digression－－－－－
I got stuck. I originally wanted to take a leave of absence, but I still forced my brain to expand and write a chapter.
