Why is Ye Haitao so anxious? Because advertising prices and ratings are linked, and the two are directly proportional.
The higher the ratings, the higher the advertising price; the lower the ratings, the lower the advertising price.
When the average ratings of "Hello, Youth" can really exceed 3, let alone 120,000 in 15 seconds, even if it reaches 150,000 in 15 seconds, there will be many brands who want to buy it.
But when the ratings of "Hello, Youth" are only 1.8, although the advertising slots are not worried about selling, the price will be greatly reduced, and 50,000 yuan in 15 seconds may not be sold.
Ye Haitao is still a little worried. He is afraid that the average ratings of "Hello, Youth" will not even be able to maintain 1.8.
It's not impossible.
For a TV series with a first-run rating of 2.3, normally the ratings would rise the next day. However, "Hello, Youth" did not rise but fell, and it dropped significantly.
0.5 Ah!
No matter how many satellite TV programs there are, the ratings may not be 0.5. As a result, the ratings of "Hello, Youth" dropped by 0.5.
How strange!
How could Ye Haitao not worry?
What he is even more afraid of is that if the ratings of "Hello, Youth" fall below 1.5, then the TV series will be useless. Because for any program, Yanjing Satellite TV's evening prime time ratings are above 1.5.
For ratings below 1.5, advertising prices are not much higher. This is why Ye Haitao ordered the advertising investment department to sign up those advertisers during the day as soon as possible.
He didn't know what the ratings of "Hello, Youth" would be like after that. Maybe today was just an anomaly, due to the temporary impact of Baihu's advertisement for "Welcome to School Together." After tomorrow, it would return to normal and it would still be like It became a hit TV series as they had expected.
But that's just a possibility, no one knows what will happen in the end. At least the situation tonight doesn't look good.
Ye Haitao didn't dare to gamble, and he couldn't afford it. To be conservative, signing up the advertisers we talked about today is the best option. At most, you will earn less, but you can avoid the risk of losing money.
Ye Haitao has a good relationship with Cheng Kun, and Yanjing TV and Huayi have a good relationship. The two parties have cooperated many times before, so while Ye Haitao notified Yanjing TV's advertising investment department to accept the advertisement as soon as possible, he also did not forget to call Cheng Kun. Made a phone call.
"President Cheng, the situation is not good..." Ye Haitao told Cheng Kun about the collapse of the ratings of "Hello, Youth", but did not say much else because he believed that Cheng Kun knew what to do.
Cheng Kun was almost stunned when he heard this and couldn't believe it: "What did you say? Today's "Hello, Youth" ratings are only about 1.8? Is the data accurate?"
"The data obtained by our senior data monitors at Satellite TV has almost no mistakes in these years." Ye Haitao said.
"What's the reason? Why did the ratings of "Hello, Youth" plummet?" Cheng Kun asked.
"The reason is unknown. It may be that the plot of the TV series collapsed, or it may be due to the impact of "Staying Together". The ratings of "Staying Together" tonight were as high as 2.4... Mr. Cheng can make his own judgment. I can All I’m doing is telling you what I know.”
"Understood, thank you, Mr. Ye, for reminding me." Cheng Kun's thank you was absolutely sincere, because he fully understood the purpose of Ye Haitao's call, which was to remind him to cut his losses.
At that moment, Cheng Kun quickly called Chen Boyu, the film and television director of Yanjing Satellite TV: "Minister Chen, the situation has changed. I quickly contacted those who are interested in the second-round broadcast rights of "Hello, Youth" and agreed to their offer. price.
There is also the online broadcast rights of "Hello, Youth". Didn't we plan to broadcast it on our own video broadcast platform? The situation has also changed now. If there is a video platform that wants to purchase the online broadcast rights of "Hello, Youth", it can be negotiated. You can decide the price. But this is secondary, the first thing is to sell the rights to play the second round first.
Time is very tight. We must sell the second-round broadcast rights and sign the contract before the official ratings of "Hello, Youth" come out tomorrow. Also remember not to act too impatient. "
"Received!" Chen Boyu didn't ask why, because it was obvious that there must be a problem with the ratings of "Hello, Youth", otherwise Cheng Kun would not have contacted him overnight to discuss this.
At that moment, Chen Boyu hurriedly contacted those TV stations one by one.
But no one is stupid.
Although Chen Boyu and Yanjing Satellite TV's advertising investment managers have been calm enough and well-controlled when contacting brands and TV stations, Huayi and Yanjing Satellite TV still behaved very strongly during the day, insisting on one. The price, the attitude of paying a penny, suddenly softened at this moment. Brand owners and TV station executives all felt something unusual.
When things go awry, there will always be monsters. This is the wise saying left by our ancestors, so brands and TV stations have chosen to wait and see. This also led to Yanjing Satellite TV not even selling a single advertisement, and the naming rights were also squeezed into its hands. Huayi is similar. It didn’t even sell a single second-round broadcast right.
Early the next morning, Ye Haitao and Cheng Kun contacted their respective investment departments. After learning about this situation, they became furious. When the official ratings for the third and fourth episodes of "Hello, Youth" were released at noon, Ye Haitao and Cheng Kun's faces became even more ugly.
pill!
Because the third and fourth episodes of "Hello, Youth" had an average ratings of only 1.7, which was even lower than the 1.8 tested last night. From 2.3 to 1.7, this kind of Waterloo ratings is exposed, it will definitely be finished!
Sure enough, this time, the brands and TV stations didn't just wait and see, but took the initiative to contact them without even mentioning it, and they immediately changed the topic. Even if he took over the topic, the price he offered was extremely low. Compared with before, it was like heaven or earth.
For example, a brand owner actually offered an advertising price of 20,000 yuan for 20 seconds to the advertising investment department of Yanjing Satellite TV. Come on, this is the prime time evening show on First Satellite TV. 20,000 in 15 seconds? Think crazy! Yanjing Satellite TV would rather lose it than sell the advertising time in this period at a low price.
The same goes for Huayi. TV stations that had previously planned "Hello, Youth" are now either looking at the sky or offering prices that make Huayi's heart, liver, and balls ache!
Actually, a TV station offered RMB 200,000 per episode and wanted the second round broadcast rights of "Hello, Youth". Oh my God! Cheng Kun would rather give it up than sell the second-round broadcast rights of "Hello, Youth" for just 200,000 yuan per episode.
It makes no sense at all to sell the second-round broadcast rights of "Hello, Youth" for 200,000 yuan/episode.
The production cost of this TV series is 6 million per episode. After excluding the 1.5 million per episode sold to Yanjing Satellite TV and the placement of some brand advertisements during the filming, the cost per episode is at least 4 million. If the second-round broadcast rights are only sold for 200,000 per episode, 20 second-round broadcast rights must be sold to recover the cost. It is impossible not to say it and still lose the value.
"Okay, okay! Very good! Everyone is lowering the price, right? Everyone thinks that I'm the one who's got the deal, right? I won't let you decide. If I don't sell it, isn't it just 100 million? Huayi can afford to lose money."
But if the ratings of the follow-up "Hello, Youth" increase, if you want the second-round broadcast rights of "Hello, Youth", I won't sell it if it's less.
Another point is that from now on, Huayi will no longer talk about human relations with you, and business affairs will be dealt with first. If you have the ability, you won’t buy TV series produced by Huayi in the future. "Cheng Kun was so angry that he laughed instead.
But in fact, he also knew that what he said was just angry words.
All major TV stations are Huayi's big customers. Customers are God, and Huayi cannot offend its customers to death.
Huayi is not the only one in the major entertainment industry. There are two other companies that are giants like Huayi. There is also a quasi-giant, and many first-class entertainment companies, film and television companies, these are all Huayi's competitors. After offending customers, what will Huayi do to compete with its competitors in the future?
This is how it is in business, there are no eternal enemies, only eternal interests. Therefore, there is a high probability that if the ratings of "Hello, Youth" really fail, Huayi will only suffer a loss.
Anyway, Huayi’s cup suffered again.
According to Huayi's cleaning records, she went into Cheng Kun's office to clean it 8 times today, and every time there were cup fragments on the floor.
One hundred million!
For Huayi, it is true that it can afford to lose 100 million, and it will not hurt its muscles and bones, but if it really loses, it can also make Cheng Kun feel heartbroken to death, okay? Excluding the shares he holds in Huayi, his net worth is less than 100 million.
.....
Cheng Kun was just distressed, but Ye Haitao felt even worse and worried. When the first-day ratings of "Hello, Youth" were released, Ye Haitao was so proud, but now he is feeling sore and uneasy.
Again, the TV series "Hello, Youth" was introduced at his initiative. The ratings of the TV series exploded and Yanjing Satellite TV made a lot of money. The first credit must be credited to him. But the TV series hit the market, Yanjing TV suffered losses, and he must be the one to take the blame.
The situation at this moment was very unfavorable for him. Ye Haitao could only pray in his heart that today's ratings were just a temporary phenomenon and would get better in the future. Otherwise, he would definitely not be able to escape responsibility. It would be trivial to have his annual bonus deducted...
...
