In fact, after the broadcast of "The King of Masked Singer", many brands saw that Baihu actually advertised for "Welcome to School Together" and even sang the theme song of "Welcome to School Together". Suning TV's The telephone numbers of the advertising investment department and Tianhai's film and television department were also heavily inundated.
Many brands are interested in the placement of advertisements during the broadcast of "Welcome to School Together", and some TV stations are interested in the second-round broadcast rights of "Welcome to School Together".
However, since the premiere rating of "Stay Together" was only 1.3, this rating would definitely be good if it were placed on other satellite TVs, but if it were placed on the five major satellite TVs, it would be a bit at the bottom.
Although Baihu advertised "Staying Together" on "The King of Masked Singer" and "Staying Together" also made the headlines, it's hard to say how many ratings it might bring.
Therefore, although the advertising prices offered by brand owners are good, they are a bit conservative, about 50,000 for 15 seconds and 100,000 for 30 seconds. This price is actually enough for Suning TV to make a lot of money, but Suning TV's advertising investment department may not be sure to pay attention and feedback to Su Yichang.
Su Yichang was also undecided and called Wang Xuan specifically to ask for his opinion.
Of course, Su Yichang would not directly ask Wang Xuan what the advertising price of 50,000 yuan per 15 seconds was, but asked Wang Xuan what his estimate of the ratings of "Stay Together" would be.
To this, Wang Xuan’s answer is only two words: a hit.
Su Yichang knew what he was saying, and with a domineering wave, he told the advertising investment department: "100,000 in 15 seconds, 120,000 in 20 seconds, and 180,000 in 30 seconds."
"Ah? Mr. Su, isn't the price a bit high?"
"I know it in my heart. For this price, no negotiation is accepted. You tell them that the advertising space is limited, and there is no such store after passing this village." Su Yichang said.
Naturally, there are also brand owners who want to purchase the naming rights of "Born Together", and the price offered is not too low, 8 million.
But how could Su Yichang agree?
8 million for the exclusive naming rights of a hit TV series? Send beggars away.
Su Yichang directly doubled this number to 16 million! This is what he told the advertising investment department. He wanted the exclusive naming rights of "Welcome to the Same School" for 16 million, no negotiation.
If it is a joint title, each company will pay 10 million, and there will be no negotiation.
In this regard, many brand owners naturally felt that Suning TV was crazy, and Su Yichang did not explain.
He believed in Wang Xuan's judgment. Wang Xuan said that "Welcome to School Together" can become a hit, so if this TV series cannot become a hit, it is probably about the same. For a hit TV series, is the price of an advertising spot worth RMB 100,000 for 15 seconds high? Is 15 million high for exclusive naming rights? Definitely not high, even a little low.
Take "The King of Masked Singer" as an example. During the broadcast time of advertising breaks, the price of a 15-second ad is 200,000, and the price of a 30-second ad is 350,000. The exclusive naming rights are as high as 40 million. However, "The King of Masked Singer" is A variety show is different from "Together".
Su Yichang feels that the price he is offering now is appropriate.
When we got to Tianhai, naturally many TV stations called Tianhai and wanted the second round broadcast rights of "Welcome to the Window Together". The unified reply from Tianhai is, 600,000/episode, no negotiation.
This price is higher than the purchase price of Yangcheng Satellite TV and Ludong Satellite TV, which discourages many TV stations.
Tianhai doesn't care about this.
Yangcheng Satellite TV and Ludong Satellite TV were the first two people who dared to take advantage of "Welcome to the Same Window". At that time, they didn't know that Tianhai also hired Baihu boss to help advertise, and the risks they took were much higher than those of other TV stations. . Therefore, the price of the second-round broadcast rights they obtained is naturally cheaper than other TV stations.
When Baihu advertised and sang the theme song of "Welcome to School Together" and it has been exposed, other satellite TV stations still want to buy the second-round broadcast rights of "Welcome to School Together" at a price of 500,000 per episode. How is it possible?
Tianhai is not afraid that the second-round broadcast rights will not be sold. Wang Xuan said that the average ratings of this TV series can at least exceed 3. For a TV series with an average ratings of over 3, is it high to get 600,000/episode second-round broadcast rights?
Not high at all!
Wang Xuan is Tianhai's backbone, and Zhu Xu and others believe in Wang Xuan's judgment.
...
At 8 o'clock in the evening, the third and fourth episodes of "Hello, Youth" and "Together" were broadcast at the same time.
Before the broadcast, Ye Haitao of Yanjing Satellite TV also specifically asked the advertising investment department of Yanjing Satellite TV how the advertising investment work of "Hello, Youth" was going. The feedback I got was that the brand owners thought the price was too high, so they sold two 15-second ads. Others said they should consider it. Several businesses are asking about the exclusive naming rights, but they are hesitant because they think the price is too high.
Coincidentally, Cheng Kun also asked Chen Boyu how the second-round broadcast rights of "Hello, Youth" were sold. The feedback he received was that none of them were sold, and they were all waiting and hesitating.
Neither Ye Haitao nor Cheng Kun paid much attention to this.
They are still daydreaming about "Hello, Youth" becoming a hit.
Once "Hello, Youth" becomes a hit, nothing will be a problem. Now these hesitant brands and TV stations will probably have to kneel down and beg them for a chance.
But reality soon slapped them awake from their daydreams.
When "Hello, Youth" was aired, Ye Haitao was hugging his beautiful wife under the covers.
I don’t know if it was because he was in a good mood, but he was extremely brave tonight. In the past, he surrendered in about two minutes, but tonight he actually persisted for almost 10 minutes and was still alive and kicking, serving the beautiful girl as much as she wanted.
Just then, his cell phone rang. Ye Haitao was charging into the battle and had no intention of paying attention. Unexpectedly, the phone kept ringing. Ye Haitao answered the call impatiently and then stopped.
"What? What did you say? The ratings of "Hello, Youth" tonight are not even 1.8? Are you sure?" Ye Haitao panicked.
After receiving the other party's affirmative answer, Ye Haitao's good mood immediately sank to the bottom.
"Impossible! In tonight's two episodes, the male and female protagonists are on fire. This kind of ambiguous plot should attract the most talents. How can the ratings be lower than yesterday?" Ye Haitao murmured.
Suddenly something came to mind: "What about "Welcome to School Together"? Where is "Welcome to School Together" broadcast on Suning TV? What are the ratings? Have you monitored it?"
"This...this..." The other party hesitated to speak.
"What? No monitoring?"
"No, I'm monitoring it, but I'm afraid that Mr. Ye will be in a bad mood if I tell him."
"Why talk so much nonsense!!"
"2.4..."
"2.4? How is that possible! Their ratings for the premiere yesterday were only 1.3." Ye Haitao couldn't believe it.
"It's also possible that the results of our monitoring are inaccurate."
Ye Haitao knew that the other party would naturally dare to tell him that the monitoring results were at least 90% accurate. The person he was talking to on the phone was the head of the data testing department of Yanjing Satellite TV. He had worked at Yanjing Satellite TV for many years and there were almost no errors in the data.
At that time, Ye Haitao was stunned and confused.
"What should I do? What should I do this time?" Ye Haitao was so anxious that he had no intention of serving the beautiful lady. Suddenly I remembered something and quickly made a call to the person in charge of the advertising investment department of Yanjing Satellite TV: "Quickly, contact those brands who are interested in inserting advertisements during the broadcast of "Hello, Youth". They also issued the advertisements today. price.
They also wanted to have the exclusive naming rights for "Hello, Youth" and agreed to it. "
"Ah? What's wrong? Mr. Ye, what happened? Today, the brands that want to project advertisements only offer 100,000 yuan for 15 seconds at most, which is still far from the 120,000 yuan for 15 seconds you mentioned. There is also the exclusive naming rights of "Qi Hao, Youth". The highest price offered by the merchant is only 15 million, which is still far away from the 20 million you mentioned."
"Don't say 100,000 in 15 seconds, sign it to me even if it's 80,000 in 15 seconds, or 60,000 in 15 seconds. The same goes for the exclusive naming rights, let alone 15 million, even if it's 12 million, you'll know the reason later. Anyway, before the official ratings of "Hello, Youth" come out at noon tomorrow, the contract must be signed," said Ye Haitao.
"clear!"
...
