In fact, reality not only slapped Li Zaixu, but also Ye Haitao and Cheng Kun were slapped hard.
When "Hello, Youth" came out at noon, Ye Haitao was very proud of himself. The advertising and investment department of Yanjing Satellite TV was almost flooded with phone calls.
Many brands want to cooperate with Yanjing Satellite TV and insert advertisements during the broadcast of "Hello, Youth", and some big brands want to buy the naming rights of "Hello, Youth".
Since this TV series is led by Ye Haitao, the advertising and investment department will naturally consult Ye Haitao for his opinion.
"Mr. Ye, Hao Taima Life Home wants to purchase a 15-second advertisement during the broadcast of "Hello, Youth" and has offered a price of 80,000 for 15 seconds. What do you think?"
"Only once a night, or every commercial period?"
"Every commercial break."
"Too little, 15 seconds costs at least 120,000."
"120,000? This... Mr. Ye, is the price a bit high?"
"Why is it so high? The premiere rating of "Hello, Youth" was 2.3, and it will definitely become a hit TV series in the future. For a hit TV series, is the advertising cost of 120,000 for 15 seconds high? This is still me Looking at the preferential price they offer only if they insert advertisements during each commercial period, if he chooses to only insert advertisements once a night, a 15-second advertisement will cost at least 150,000 yuan," said Ye Haitao.
"I understand, then I'll talk to them."
"Not just them, all brands want to advertise at this price. 15-second ads are 120,000, 20-second ads are 150,000, and 30-second ads are 200,000. There is no negotiation. What we are broadcasting now is a hit TV series. Let’s talk about advertising. When negotiating, you have to show your confidence in the hit TV series. They won't accept it, but some people are willing to accept it." Ye Haitao said domineeringly.
"clear."
Soon, a colleague from the advertising investment department contacted Ye Haitao again: "Mr. Ye, Shangpin Lighting wants to buy the naming rights of "Qi Hao, Youth" and has offered a price of 12 million..."
"How many?"
"Twelve million."
“Co-branding or exclusive naming?”
"exclusive!"
"Is he crazy? This is a hit TV series. Who is insulted by 12 million? Let alone exclusive sponsorship, I have to consider joint sponsorship. Tell them that exclusive sponsorship requires at least 20 million, otherwise it will be waived. Let’s talk!” Ye Haitao said domineeringly.
"20000000..."
I don’t know if Shangpin Lighting is crazy or not, but my colleagues in the advertising and investment department feel that Ye Haitao is really crazy. Yanjing Satellite TV spent more than 30 million to purchase the first broadcast rights of "Hello, Youth". The exclusive naming rights alone cost 20 million, plus special contracts and strategic cooperation...
Does Ye Haitao plan to recover the cost directly from here? Why does it feel a little whimsical?
This is what they thought, but the colleagues in the advertising and investment department did not dare to say it out loud, so they followed Ye Haitao's instructions.
In fact, this is what Ye Haitao planned.
If everything goes well, if the exclusive naming rights, special broadcasts, and sponsored broadcasts are sold to recover the cost, and the advertisements inserted during the TV broadcasts are used to make money, it should be enough to make a big profit.
Let's put it this way, a TV series is 45 minutes long, and there is an advertisement every 15 minutes on average. The advertising time is about 5 minutes. During the broadcast of two episodes of a TV series, there can be at least 6 advertisements, which is half an hour.
Based on the most cost-effective advertising price in his plan, which is 200,000 yuan for 30 seconds, one minute can generate 400,000 yuan in advertising costs, and half an hour is 12 million yuan. "Hello, Youth" has a total of 25 episodes, which can generate 13 nights of advertising. The cost is 156 million...
This TV department, which only cost less than 40 million, can help Yanjing Satellite TV earn a net advertising fee of 156 million, not counting the advertising fees generated by daytime rebroadcasts...
Of course, the broadcast time of "Hello, Youth" is the prime time slot in the evening. If other TV series are broadcast, advertising fees can also be incurred. The question is, can the advertising fees of other TV series be compared with the advertising fees of hit TV series? Not a heavyweight at all.
Anyway, this TV series will make Yanjing Satellite TV a lot of money, and Ye Haitao will also add a huge amount of achievements, which makes Ye Haitao excited just thinking about it.
"It seems that the champagne at home is going to be put to use." Ye Haitao thought to himself.
Similar to Ye Haitao, Cheng Kun is also very proud today. Huayi's film and television department is also about to be flooded with calls. Many TV stations want the second-round broadcast rights of "Hello, Youth".
"Mr. Cheng, Yangtze TV and Dolphin TV want the second-round broadcast rights of "Hello, Youth" and have offered a price of 700,000 per episode. You see..." Chen Boyu, the head of Huayi's film and television department, told Cheng Kunta reported.
"I remember we had approached Yangtze TV and Dolphin TV before, right? Then they were only willing to pay up to 500,000 per episode, not even a cent more?"
"right!"
"Then what did I tell you before?"
"You said that after "Hello, Youth" is aired, if they want the second-round broadcast rights of "Hello, Youth", don't even think about it if they don't have 800,000 per episode. I actually follow what you said. But after many discussions, they were only willing to pay 700,000 per episode."
"I'm still saying that, if they don't want to, just let them go. "Hello, Youth" is a hit TV series, and the second-round broadcast rights of 800,000 yuan/episode are definitely not high. What they don't want, people want." Cheng Kun Said, very domineering.
"The problem is that "Hello, Youth" has not become a hit TV series yet." Chen Boyu thought to himself. It’s not like there are TV series that have high ratings in the first broadcast but then suffer from poor ratings.
Since Chen Boyu asked Cheng Kun, he actually agreed in his heart to sell the second-round broadcast rights of "Hello, Youth" to Yangtze TV and Dolphin TV at a price of 700,000 per episode.
The main reason is that the cost of "Hello, Youth" is too high, with an average cost of 6 million per episode. If the ratings fail later and the broadcast rights cannot be sold, Huayi will suffer a huge loss.
Compared with Cheng Kun's full confidence, Chen Boyu would rather be more conservative and sell two second-round broadcast rights first. Mainly, the price of 700,000/episode is really not low. The two second-round broadcast rights plus the first-round broadcast rights can recover at least half of the cost.
But Cheng Kun said so, and Chen Boyu had nothing to do.
"What about other TV stations? Apart from Yangtze TV and Dolphin TV, is there no other TV station that wants the second-round broadcast rights of "Hello, Youth"?" Cheng Kun asked.
"Yes. Elephant Channel, Chili Pepper Channel, Green Mango Channel, and Ham Channel all want the second-round broadcast rights of "Hello, Youth", but the price offered is not high. The highest offer is only 550,000. Yangtze TV and Dolphin TV offered the highest price among them." Chen Boyu said.
"The one offering the price of 550,000 is the ham station, right?"
"Mr. Cheng is wise."
"Compared with Yangtze TV and Dolphin TV, although Elephant Channel, Chili Pepper Channel, Green Mango Channel, and Ham Channel are also star TVs, their ratings are not high and they are not too wealthy. It is normal that they cannot offer high prices. We also We cannot treat them like Yangtze TV and Dolphin TV. But the price of 550,000 is still too low. If you continue to negotiate with them, you will have to sell it for at least 600,000 per episode," Cheng Kun said.
"clear."
"As long as these satellite TV stations negotiate with each other, plus the advertisements placed before filming, it will be enough for Huayi to recover the production cost of "Hello, Youth". After that, it will make money. If everything goes well, this TV series will probably make a profit 200 million." Cheng Kun thought to himself, feeling very good and starting to daydream.
However, reality soon slapped Cheng Kun and Ye Haitao.
...
From songwriter to entertainment superstar
