When the first broadcast of a TV series reaches a ratings of 2.3, as the plot unfolds, it is almost certain that the TV series will become a hit TV series, and surprises are rare.
Popular TV series refer to TV series with an average ratings of over 3. They are very rare. In the past 20 to 30 years, there have been only about 30 TV series, and most of them appeared on CCTV channels. If it is a satellite TV channel, you can count it on ten fingers.
Another point is that most of these TV series with average ratings of over 3 occurred in the 1980s and 1990s and the first few years of the new century, because there were relatively few entertainment activities at that time and the mobile phone network was not developed. After dinner, most people You can only stay at home and watch TV, so it is easy for TV series with high ratings to appear.
In the next few years after the beginning of the new century, there were more entertainment activities and more television programs. Especially due to the impact of mobile phone networks, everyone had more choices. Therefore, it is even more rare to have a TV series with a ratings of over 3, sometimes not even in a year. If two movies can be produced, it is better to add the CCTV channel.
So you know why Cheng Kun and Ye Haitao suddenly have so much confidence in "Hello, Youth", right?
Anyway, after watching the ratings of the premiere, both Cheng Kun and Ye Haitao were in a good mood.
The reason why Ye Haitao is in a good mood is that if the ratings of "Hello, Youth" exceed 3, the advertising price for this TV series will be absolutely sky-high. Advertising naming rights are also sky-high.
It should be noted that after Yanjing Satellite TV bought the first broadcast rights of "Hello, Youth", because they have confidence in this TV series, they have not done much external investment. They only accepted two or three commercials during regular time. Exclusive Naming, special broadcasts, strategic cooperation... these are all still in hand.
If the ratings of "Hello, Youth" can exceed 3, it will be enough for Yanjing Satellite TV to make a lot of money. And he was the one who advocated buying this TV series, and the main credit will definitely be recorded on him. How could Ye Haitao not be in a good mood?
Cheng Kun was in a good mood for the same reason. If the average ratings of "Hello, Youth" exceed 3, then the second-round broadcast rights and second-round broadcast rights of "Hello, Youth" will not have to be sold, and they will definitely be sold at a high price.
Aren’t some TV stations even willing to pay 600,000 yuan/episode for the second-round broadcast rights of "Hello, Youth"? When the ratings of "Hello, Youth" exceed 3, if these TV stations still want the second-round broadcast rights of "Hello, Youth", they don't have 1 million per episode, so don't even think about it. Who made those people reluctant to pay before?
Anyway, Huayi should have no problem recovering the cost of this TV series. Cheng Kun is expected to earn about 150 million. How can he be in a bad mood?
As for "Staying Together", he doesn't care much about it now.
Baihu sang a theme song for "Born Together" on the stage of "The King of Masked Singer" and also helped with advertising. The ratings of "The King of Masked Singer" are indeed good. It is a hit among hits, but so what?
Can we still expect Baihu to attract all the viewers of "The King of Masked Singer" to watch "We Went Together"?
Cheng Kun believes that it would be good if one-fifth of the audience of "The King of Masked Singer" went to watch "We Went Together".
The premiere ratings of "Welcome Together" was only 1.3. With these viewers, it would be a blessing to have a ratings of 2.0. How can it compete with "Hello, Youth"?
Coincidentally, Zhu Xu and Su Yichang also had full confidence in "Welcome to School Together" after seeing the ratings. Due to Huayi's deliberate suppression, "Stay Together" didn't have much exposure. It wasn't even on the hot searches, and it didn't have any big-name actors. However, it still got a ratings of 1.3, and the ratings curve showed a steady upward trend.
On the other hand, "Hello, Youth" was the first trending search every two days. Several of the leading actors also participated in promotional activities, and there was also a gimmick of a Smecta star starring as the male lead. However, it only had a ratings of 2.3 and one bad review. Duoduo, how can you compete with "Welcome to the Window Together"?
Yes, that's right. It stands to reason that a TV series with a first-run ratings of 2.3 should have no problem becoming a hit TV series. But that is when there is no competition. What if there is competition?
The number of viewers in the same time period is actually fixed, and the audience of the program is also fixed. Many people like to watch a program, but they generally will not watch other programs at the same time. The audience is spread out, which is why most shows don't get high ratings.
But if the types of programs are similar, there will be competition, and viewers will definitely choose better programs to watch.
"Hello, Youth" and "Welcome to School Together" are similar types of programs. They are both youth campus dramas of the same type, with the same audience, and they are in direct competition with each other.
If more people watch "Good Day, Youth", the number of viewers who watch "We Go to School Together" will inevitably decrease. In the same way, if more people watch "We Go to School Together", the number of people who watch "Hello," will inevitably decrease. The number of people in "youth" has decreased. The two are in a trade-off relationship. Therefore, whether "Hello, Youth" can become a hit TV series, you have to ask whether "Welcome to School Together" agrees.
Anyway, Su Yichang is very confident in "Welcome to the Window Together". He has watched the finished film of "Born Together". The plot of the first two episodes was relatively poor, but it still got a ratings of 1.3. The more time goes by, the more amazing "We Live Together" becomes. Coupled with the wave of advertisements that Wang Xuan used as Bai Hu to help create, the ratings and competitiveness of this TV series can be imagined.
Zhu Xu is now full of confidence. I think Brother Xuan is the most reliable one. The latter said that when "Born Together" premiered, it was a hot search, and it really became a hot search.
Also, the opening song of "Welcome Together" was actually sung by Mr. Baihu. Mr. Baihu is the most popular figure in the entertainment industry recently. His popularity is not even comparable to that of Lin Rui last year.
Before this, Zhu Xuzhen didn't expect that Wang Xuan actually knew Mr. Baihu, and they seemed to have a good relationship.
Let's put it this way, with the current market situation of Mr. Baihu, if you want to ask him to help sing the theme song and advertise, it will cost at least 30 to 40 million, and it is still priceless. How many business giants want to ask Mr. Baihu to help with advertising, but they have never received a response from Mr. Baihu. But Boss Baihu suddenly advertised Tianhai's "Bedroom Together", and Tianhai probably didn't even spend half a penny.
Unless Wang Xuan pays for the advertising fees himself, Tianhai's finance department has not spent any money on this recently. Compared to Wang Xuan paying for the advertising fees himself, Zhu Xu would rather Wang Xuan and Boss Baihu knew each other and had a good relationship. This wave of advertisements from Boss Baihu was a friendly favor.
They are all amazingly talented and beautiful people, and we appreciate each other.
"I just don't know if I can sign the White Tiger boss to Tianhai. If Tianhai has the White Tiger boss join me, it will definitely be even more powerful." Zhu Xu thought to himself. He wanted to remind Wang Xuan, but after thinking about it, he decided to forget it.
Wang Xuan is not stupid, but is very smart. In terms of intelligence and sophistication, Wang Xuan is top notch. Zhu Xu believed that Wang Xuan also knew how important the white tiger boss was to Tianhai without his reminding.
If Wang Xuan didn't invite the White Tiger boss to join Tianhai, he must have had his reasons.
If that's the case, why should he worry about it?
...
At noon, in addition to the ratings for the premieres of "Born Together" and "Hello, Youth" were released, the ratings for the "King of Masked Singer" revival finals were also released.
Ratings of 3.6. Not too high, but very solid.
Su Yichang and Zhang Zheng made the right decision. The rescheduling of "The King of Masked Singer" did not have much impact on its ratings. However, prime time was freed up for "Welcome to the Same Window".
When the ratings of "Stay Together" increase, the advertising costs will definitely be sky-high.
Similar to Yanjing TV, because many people were not optimistic about "Welcome to School Together" before, Suning TV did not sell the naming rights of "Welcome to School Together" and the advertising rights during the broadcast.
It just depends on whether "Welcome to the Window Together" can be released. Su Yichang is very confident about this. At least the current form is good.
We still don’t know who will win!
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From songwriter to entertainment superstar
