In response to the complaints from netizens, Zhu Xu and several other senior managers who were active on the front line could not refute the comments other than smiling bitterly.
It is an indisputable fact that Tianyu Entertainment has a weak foundation in the music industry.
The music background of an entertainment company can be roughly judged from four points: 1. The number of songwriters the company has within the company; 2. How many big-name artists and singers the company has; 3. How many recommendation resources the company has on various music platforms; 4. The company’s relationships with some large-scale How many collaborations does the show have?
Let’s talk about the first point first. Before Wang Xuan, the Tianyu Music Department only had two gold medal composers and a dozen ace composers. Their gold content was generally considered poor in the industry, and they were unable to accept any larger orders. arrive. Which other entertainment company of the same level or above does not have a top songwriter at its head?
It’s not like Tianyu hasn’t tried poaching people, but top songwriters are unwilling to come, even if they offer high prices.
The second point is that the number and quality of big-name artists and singers Tianyu has are also recognized by the industry as poor. Previously, the only ones who could do it were first-tier singer Lin Rui, second-tier singers Guo Xiaojing and Fan Shanshan, and seven or eight third-tier singers.
Tianyu also tried poaching people, but couldn't. The reason is actually closely related to the first point, because Tianyu’s internal songwriters are not very talented and cannot produce a few good songs, and no big-name singers are willing to come.
As for the third point, it is an indisputable fact that Tianyu doesn’t have many recommendation resources on various music platforms. It’s not that they don’t want it, but they just can’t get involved. There are only a few recommendation resources on the platform, and they have long been taken over by several other big-name companies.
"East Wind Break" and "Half City of Smoke and Sand" ranked so low at the beginning of their launch. Is it because of insufficient publicity? Or is Lin Rui less popular than other singers? In fact, it is neither. "Dongfeng Po" and "Half City of Smoke and Sand" were already on the hot searches before they were released, so how can they be promoted? As for Lin Rui's popularity, he is already the leader among first-line singers. Will his popularity be worse than other singers?
The reason lies in the recommendation of the music platform!
Songs of other singers have various recommendations on music platforms, and fans can see them when they open the music platform. However, "Dongfeng Break" and "Half City Yansha" are not recommended by the platform and need to be searched to find them. Comparing the two, "Dongfeng Break" and "Half City Yansha" The starting ranking of "Half City of Smoke and Sand" is naturally not as high as others.
In other words, the quality of Wang Xuan's songs is excellent. If the songs were of the same quality, Tianyu's singers would really not be able to top the new song charts in the past few months.
The fourth point is how much cooperation the company has with some large-scale programs. To put it bluntly, it means exposure. Singers also need exposure. The resources Tianyu has in this regard are reasonable. At least it has cooperated with some large domestic variety shows, so it is still possible to stuff people into it.
At noon on the 3rd, Zhu Xu summoned Li Tao, Cai Qin, and Tan Guangming, the head of the marketing department, for a brief meeting.
"You must have seen the complaints about Tianyu on the Internet, right?" Zhu Xu was the first to speak.
Li Tao and others nodded.
"Tell me, what do you think now?" Zhu Xu asked again.
"Let me say a few words first. I think our Tianyu's foundation in the music industry is not bad, at least not bad now. The foundation in the music industry is said to include four points, but in fact, the most important point is the gold content of the composer. And our music department signed After playing Wang Xuan, I believe everyone has seen Wang Xuan’s composition ability, right? I don’t think Wang Xuan belongs to any top composer, and this is our greatest confidence.
With Wang Xuan, we can completely develop other weak points.
For example, if there is a big-name singer that the artist department is optimistic about, we can use Wang Xuan's reputation in the composing world to recruit him. Wang Xuan will help create the first album. I believe it will be difficult for any singer to refuse.
Another example is the platform's recommended resources. We couldn't get involved in the past, but now that we have Wang Xuan, I think we also have the confidence to negotiate with the platform, such as exclusive distribution. I believe it will be difficult for any platform to refuse. After all, Wang Xuan’s songs have topped the new song charts for several consecutive months. If he signed an exclusive contract, which platform wouldn’t be interested?
This is my personal opinion. Please forgive me for any shortcomings. "Li Tao said.
"Old Li said it very well. What do you think?" Zhu Xu looked at Cai Qin and Tan Guangming.
"I agree with Brother Tao."
"I agree too." Cai Qin and Tan Guangming both made peace.
"Since we all agree, let's do what Lao Li said. Tsai Qin, your artist department will study the big-name singers in the industry to see which ones can be poached when their contracts are about to expire. Of course, new singers who are promising can also be used.
Lao Tan, your marketing department should contact the heads of various music platforms to discuss cooperation. However, don’t offer exclusivity directly. First try to see if authorized distribution can be negotiated. If exclusivity cannot be offered, exclusivity is our last resort.
In short, we must talk about the quality of singers in our artist department and the recommended resources of the music platform. "Zhu Xu concluded.
"clear."
...
After the meeting, Cai Qin and Li Tao went to Wang Xuan's office together.
"Hey, what brought the two big guys here today?" Wang Xuan joked and poured a glass of water for the two of them.
"Brother Xuan, your sister Qin heard that you are still single and plans to introduce her niece to you." Li Tao said seriously.
"Is it real?"
"Don't listen to his nonsense. I really want to introduce my niece to you. The problem is that my niece is only 8 years old. How should I introduce her?"
"That's better, child bride. I happen to be a lolicon. Speaking of sister Qin, is your niece pretty? Do you have any photos? If she is pretty, I still don't mind." Wang Xuan said.
"... I didn't expect you to be such a Xuan brother. It's over, Xuan brother's character in my heart has collapsed." Cai Qin said exaggeratedly, and then straightened her face, "No more joking, let's get down to business, Xuan Brother, did you watch the finals of "The Sound of Nature" last month?"
"See, what's wrong?" Wang Xuan asked.
If "Top Boy" is an alien version of "Fast Boy", then this "Sound of Nature" is an alien version of "Super Girl". The "Sound of Nature" competition schedule lasts approximately five months. National registration starts in January, national auditions from February to March, promotion competitions from April to May, and finals from June to July. The competition is at the top and the champion is born.
"Top Male" actually started after the finals of "The Voice of Nature" ended, and it can be regarded as the successor to "The Voice of Nature".
Wang Xuan's daily life is actually a state of idleness. He fishes at work, plays games, and reads videos and novels. After work, he goes to the street to walk on the street, look at the long legs on the street, and then runs away after attracting onlookers. Go home and sleep.
The life of a top songwriter is so boring and boring.
Therefore, Wang Xuan will naturally not miss the national finals of "The Sound of Nature" that can pass the time.
"Does Lin Miaoke know that?" Cai Qin asked again.
"I know, it's so long and big."
"Pfft! I didn't expect you to be such a Xuan brother." Cai Qin rolled her eyes.
"That's a good summary." Li Tao gave Wang Xuan a thumbs up with a lewd smile on his face.
"Hey, what's wrong with me? Her hair is really long, and her eyes are really big. Did you understand it wrong? It feels like something weird has been mixed in."
"Don't explain, Brother Xuan, we understand."
...
