There are many nobles and noble families in Chang'an City, and there are also as many dandy boys as stars.
These lazy and lazy dandies usually have nothing to do. It is common for them to eat, drink, have fun and swagger through the market. It is even extremely common for them to bully men and dominate women and disrupt the market.
Ordinary officials and ordinary people dare not speak out against this gang of dandies who act recklessly and regard the law as nothing.
Even the fearless Yushi Yanguan impeached him many times, but these dandy people refused to change despite repeated admonitions, which made everyone troubled and helpless.
Of course, when it comes to the most arrogant dudes in Chang'an City, it is generally recognized that the leader is Zhongyi Hou Yang Fan.
Although this Bangchui does not do anything to bully and dominate the market, his reputation is too great.
Beating the prince, punching the prince, and showing no mercy to the enemy...
As a result, everyone in the civil and military dynasties was frightened when they heard his name, and they avoided him for fear of not being able to catch him.
Although this stick never bullies the weak, most of the noble families in Chang'an City are deeply resentful.
It is true that Yang Fan does not bully ordinary people, but he specifically goes against noble families. Who can bear this?
Therefore, the famous families in Chang'an City seriously asked the family members to be careful in their words and deeds in the near future to avoid conflicts with Yang Fan.
Ever since Yang Fan beat the Buddhist disciples and humiliated Jingzhao Weishi, I heard that he was beaten violently by His Majesty Li Er.
There was even a ban that restricted Yang Fan to the Zhongyi Hou Mansion, and he was not allowed to leave the house easily unless something happened. But who knows if Yang Fan will disobey the holy order?
It sounds like Yang Fan has been punished!
But if you think about it carefully, it just scratches an itch, a proper formalism.
A beating is not a punishment. It's not like this guy has never been beaten before.
Being grounded is nonsense and is no different from cultivating yourself at home.
However, it also lets everyone know Yang Fan's position in the heart of His Majesty Li Er.
It even indirectly made these dandies in Chang'an City restrain themselves a lot.
The New Year atmosphere in Chang'an City is even more lively and peaceful.
The old year ends tonight, and the new year comes tomorrow.
The sorrowful heart follows the handle of the bucket, and I look to the northeast for the return of spring.
This poem was written by the exiled poet Zhang Shuo. It expresses expectations for good wishes in the coming year and also reflects the importance people attached to celebrating the New Year in ancient times.
Since ancient times, every time during the Chinese New Year, the happiest thing is the children.
The fire has faded away, and the children are wearing colorful clothes.
During the Chinese New Year, whether you are poor or rich, generally speaking, you have to burn firewood to offer sacrifices to heaven and earth on New Year's Eve.
In addition, it is also essential to prepare new clothes and rich food for the children.
It has become a custom for people in the Tang Dynasty to burn firecrackers during the Spring Festival.
The sound of firecrackers marks the end of the year, and the spring breeze brings warmth to Tusu.
It describes the scene of ancient people setting off firecrackers during the Spring Festival.
Before the mid-Tang Dynasty, bamboos were thrown into the fire during the Spring Festival to make a popping sound, which meant driving away evil spirits.
In the late Tang Dynasty, people began to fill bamboo tubes with gunpowder, and when lit, they made a loud noise that shook all directions.
Ever since Junyangfang inadvertently invented firecrackers, coupled with the publicity that Empress Xiao was brought into the house last time.
Firecrackers are instantly loved by the general public, especially children.
Yang Fan was taking Helan Minyue and a group of servants and children to set off firecrackers happily, wondering whether to invent fireworks.
That kind of thing not only looks classy, but also very romantic.
However, if he wanted Yang Fan to do it himself, he suddenly lost interest. Speaking of which, Yang Fan preferred salted fish.
Looking up at the door, there is a servant writing the names of Shen Tu and Yu Lei on a peach board on the lintel, which is called "Peach Talisman".
Legend has it that Shen Tu and Yu Lei are two brothers who live under the peach tree and have the ability to cure ghosts.
Thousands of households always replace old talismans with new peaches.
After the deaths of Shen Tu and Yu Lei, the ancients regarded peach wood as an auspicious wood for exorcising evil spirits in ancient times. Of course, the Zhongyi Hou Mansion was not exempt from this custom.
Although couplets appeared in the Tang Dynasty, it is a pity that the Tang Dynasty did not have the custom of posting couplets during the Spring Festival, which lacked a festive flavor.
A burst of firecrackers were set off, and a large family gathered around the table to eat the New Year's Eve dinner. The Zhongyihou Mansion seemed to be in a happy mood, and everyone looked forward to the prosperous days.
Looking at such a large family, Yang Fan felt a little dazed. Unknowingly, he had been in the Tang Dynasty for nearly two years.
The distant memory of the past life has gradually faded away...
During the dinner, Wu Meiniang always looked at Yang Fan, hesitating to speak, as if she had something to say, but she never said it out.
Because Yang Fan was so happy that he drank a few more drinks without noticing.
Everyone took turns to toast, and Yang Fan refused anyone who came. He couldn't even hold on to the New Year's Eve stay, so he fell asleep in a daze.
It wasn't until three o'clock in the morning the next day that Yang Fan woke up to the sound of firecrackers again.
This winter, if we talk about rare things in Guanzhong, it is the firecrackers launched by Junyangfang.
The sound of firecrackers is not only deafening, but the price is also very affordable.
The most important thing is that the deafening sound can heighten the lively atmosphere of the house. Therefore, firecrackers are very popular among wealthy families.
Naturally, the Yang family made a huge profit.
The wealthy family is not short of money, they just want a fresh picture, and the firecrackers are much better than the previous firecrackers, so it is very refreshing to spend the money.
Wu Meiniang admired Yang Fan even more. What her husband made casually was so popular, who could do it?
What's more, at a young age, my husband is a third-rank official in the imperial court and a founding marquis... He is simply a unique young talent in the Tang Dynasty.
As a has-been princess, Wu Meiniang felt extremely lucky.
If she hadn't met Yang Fan, Wu Meiniang didn't know what her life would be like now.
Thinking about the girl who was preparing to enter the palace to participate in the draft just for a bite of food, and now controls the family business of Zhongyi Houfu Nuo Da, Wu Meiniang is still dreaming.
What made it even more difficult for her to be confident was that her husband just had a small idea, and the profit it brought was enough to feed and clothe the entire Hou family and make other mansions blush.
Although many people think that everything in the Hou Mansion is caused by Wu Meiniang, Wu Meiniang knows that Yang Fan's shadow is inseparable from everything.
Seeing Yang Fan wake up leisurely, Wu Meiniang adjusted herself to a comfortable position and said angrily:
"Husband, those merchants are so shameless. It's only been a few days since firecrackers were invented, but they actually started copying them. What should I do? Why don't you come and talk to them?"
In ancient times, there was no such thing as a patent. When something was popular, everyone naturally wanted a piece of the pie.
The technical content of firecrackers is not very high. In fact, it is a simple combination of black powder.
When the counterfeit goods come out, they are not as good as Junyangfang in terms of appearance, sound and other aspects.
But I couldn't help but that Junyangfang's output was limited and the supply simply exceeded demand. Therefore, even the imitated firecrackers were bought by many people.
Seeing the money in her pocket being snatched away by other merchants, Wu Meiniang was naturally resentful.
This little girl even kept fanning the flames, encouraging Yang Fan to go find trouble in those workshops.
There is quite a bit of a behavior in which our family is bullied, and my husband hastily stepped forward.
In Wu Meiniang's view, her husband is just a mallet in the eyes of outsiders. Let's go out and do some tricks and smash several workshops to see who dares to steal food from us again?
The wise and mighty Queen Wu Zetian has now completely become a money addict.
Yang Fan was extremely helpless towards this very smart Wu Meiniang.
After all, we are also a marquis, and we still hold the position of Minister of Rites. To go out and intimidate others just for such a small amount of money is too derogatory!
This bitch is obviously obsessed with money and can't extricate herself.
After moving his numb arms, Yang Fan glared at Wu Meiniang fiercely: "You bitch are becoming more and more out of tune. You actually encourage me to make mistakes? I am being grounded. If you go out to cause trouble at will, you will be punished by the emperor." You know, so what’s the point?”
Wu Meiniang pouted her red lips and complained: "Meiniang is also worried. It was originally our family's money, but now it is taken away by others for nothing. It is inevitable that she feels empty."
"What's more, what are you afraid of? The emperor is never soft-hearted when taking money..."
But at the end of the day, Wu Meiniang was a little unsure.
The emperor's ban is no joke. His Majesty Li Er once sternly warned his husband to stay at home during this period and was prohibited from going out to cause trouble.
If the husband is asked to find trouble in those workshops, wouldn't this be a shot in the arm?
Yang Fan snorted, pinched Wu Meiniang's smooth skin, and said: "You only have a little bit of potential and a little money, so what is there to worry about."
Upon hearing this, Wu Meiniang's eyes lit up: "Did your husband have any way to deal with it?"
Yang Fan propped himself up, sat up, held Wu Meiniang's soft body in his arms, sniffed the lightly scented hair, and said leisurely: "Let me ask you, the products they imitate may be comparable to ours. of?"
Wu Meiniang said arrogantly: "Theirs are naturally inferior. Although the appearance is similar, the quality is very different."
"Take fried tea as an example. Even though many people have learned the technique of frying tea, the quality of their fried tea is not as good as ours. Even though the price is much lower than ours, the sales volume is not as good as ours."
Speaking of which, Junyangfang has a lot of various things and the quality is top-notch. Due to the limited production, the supply is simply in short supply for the huge market.
Moreover, the cost of the things produced by Junyangfang is extremely low, so there is a lot of profit margin left.
Even though there are countless other imitators, they have never regretted their status.
But seeing a lot of money flowing into other people's pockets, Wu Meiniang, a miser, was a little unhappy.
"Haha, Mei Niang, eating alone is the stupidest thing to do. Today, I will give you another trick. I will make sure that you count the money until your hands cramp. Even the things in our house will never be eliminated!"
Although Yang Fan has never studied economics, he has never been a big boss.
But if you’ve never eaten pork, haven’t you seen pigs running away?
At this time, it was still the most primitive business competition, so Yang Fan naturally ignored it.
"Please, husband, teach me." Wu Meiniang's eyes sparkled, eager to know.
She was attracted by Yang Fan's phrase "Counting money makes your hands cramp"!
Now that she lives a worry-free life, what motivates her most is of course making money, which is also what Wu Meiniang believes is the best place to realize her own value.
Wu Meiniang likes chatting with Yang Fan the most!
Although this husband often doesn't even understand the most basic etiquette, she can gain a lot every time.
For example: Datang Supermarket, Cargo Distribution Center, etc. These are all wild ideas, which can be said to be unprecedented.
Even some of Yang Fan's skills in dealing with people have greatly benefited Wu Meiniang...
Now that Yang Fan is willing to help, Wu Meiniang is of course happy. She only heard Yang Fan say leisurely:
"Mei Niang, usually we need to have a goal and a direction in everything we do, and the same goes for producing any product."
"The popularity of a product cannot be promoted by just one company. If you want to monopolize the market share, it is a recipe for self-destruction."
“If you want your product to stand out, you must have a feature that others cannot match.”
"Although our products are of better quality than others at present, what will happen tens or hundreds of years from now? How can we improve the competitiveness of our products?"
"In addition to ensuring good quality, it is more important to establish our own brand..."
Yang Fan followed the instructions and shared some business insights from his previous life.
Wu Meiniang is an exquisite person, and Yang Fan really hopes to teach her a strong business woman.
Wu Meiniang frowned slightly and fell into deep thought.
To be able to become the empress Wu Zetian, Wu Meiniang definitely cannot be a fool.
Just thinking about it in her mind, Wu Meiniang asked tentatively: "What do you mean, husband, in addition to product quality, we also need to package this product?"
"Just like the special Longjing tea, we all use rosewood boxes to package it. The packaging not only looks beautiful, but it is also easy to identify that it is produced by our Junyangfang. Even if other tea is shoddy, it is far worse than ours. "
Yang Fan nodded happily. This little girl was really smart. She immediately thought of the importance of trademarks.
Even in the era of developed commerce in later generations, just one trademark can make everyone fall in love with it.
So Yang Fan chuckled: "Mei Niang has a good idea, so in addition to the products having to be excellent, we should also let people form a perception that using the things we produce in Junyangfang is always the highest and a symbol of status. .”
"In this case, we should use our own strengths to attack the enemy's weaknesses. Aren't our firecrackers the loudest? Can we do more tricks and be more beautiful?"
"If all of these are done, then others will not be able to easily imitate our products. Even if they are made, a discerning person will be able to tell the difference between genuine and fake at a glance. By then, our brand will be established!"
"Just like the Longjing tea we produce, as long as you drink it and taste it slightly, others will know that it is our Junyangfang tea."
In this era when business concepts have just begun, as long as you create a brand effect, you can almost ensure your status for decades or even hundreds of years!
If you are willing to put in some effort and control the quality well, it is possible to stay ahead.
Wu Meiniang seemed to understand, but she was very excited.
But after thinking about it, I didn’t know how to get it, so I asked again: “How do I get this thing from the brand?”
This question made it difficult for Yang Fan to answer. After all, the concept is a bit abstract to explain, so he could only say ambiguously:
"Let's put it this way, whenever people think of tea, they can think of our Longjing tea, whenever they think of road construction, they can think of our cement, whenever they think of wine, they can think of our Erguotou..."
"In short, we need to penetrate our various products into the hearts of buyers. As long as they want to buy something, they will think of our Junyangfang first, and the brand has begun to be established!"
Wu Meiniang's blood boiled with excitement. If that happens, no one in the world will know about their Zhongyi Hou Mansion, and her name Wu Meiniang will be spread throughout the ages.
Yang Fan leisurely continued: "In addition to establishing a brand, we also need to increase the price of our products so that we can reflect the preciousness of our products..."
Listening to Yang Fan's endless talk, Wu Meiniang was a little confused. She thought she had figured out the way of business, but she was like a baby in front of Yang Fan.
A pair of almond-shaped eyes stared at Yang Fan with such worship and love!
Is there anything else in this world that my husband doesn’t know?
At this time, Wu Meiniang felt that she was the luckiest woman in the world.
Looking at Wu Meiniang's obsessed eyes, Yang Fan couldn't help but feel a little drifting in his heart.
Being able to fool Her Majesty Queen Wu Zetian gives me an overwhelming sense of accomplishment.
