Director Wang's eyes lit up when he heard the word "resurrection". Just because he didn't know how to run it didn't mean he didn't want the factory to get better. Otherwise, he wouldn't have persisted in making the factory work while it was getting worse. Making wine with the best ingredients is not a bit imaginary.
Director Wang asked eagerly: "How to bring the dead back to life?"
Jiang Hua shrugged and said, "You shouldn't ask me this. This is your factory's business. I'm just a customer here to buy wine. If you agree to my price, our deal will be done. If you don't Agreed, we have gone our separate ways. Strictly speaking, we are not even friends, so I cannot comment too much on the internal affairs of your factory."
Facts have proved that no one who can be a factory director is a simple person. Although Factory Director Wang is not good at business, he still has a good grasp of people's hearts.
Then, with a roll of his eyes, Factory Director Wang took notice and said with a smile, "If you can give me a trick to bring our factory back to life, then we can do it at the price you mentioned."
"No, let's drop another cent per catty."
When he was talking, Jiang Hua didn't even raise his eyebrows. Bringing your factory back to life is within the scope of business consulting. I never came up with an idea that would bring in tens of millions or hundreds of millions of dollars, or just a few thousand tons of wine. Just want to replace me with one. Golden ideas are not such a cheap deal.
"It's still going to be reduced by 10 cents. The reduction of 10 cents per kilogram doesn't seem like much, but for more than 4,000 tons, this dime will make me lose a lot of money. No, no, we have to pay the loss to my grandma's house. go."
Jiang Hua nodded: "Okay, I'll take care of the eight cents per catty and more than four thousand tons of wine. I'll go back and find someone to draw up a purchase agreement. We'll sign the contract tomorrow."
"Wait a minute, don't leave yet, don't be in such a hurry, why are you so impatient?"
Director Wang is in his fifties. It’s not too much to call Jiang Hua a child. He took over the winery when he was about forty years old. He was in his prime at that time, and the winery was running prosperously. Unexpectedly, It had only been in his hands for more than ten years and it was already in ruins, so he wanted to rebuild the winery before retiring. Therefore, Jiang Hua was a person he was determined not to let go.
Director Wang begged, "How about I give up another three points?"
Jiang Hua took the opportunity to bargain: "Three points is too little, at least eight cents."
"Five points, that's five points." Director Wang immediately slapped the table and said, "Let's just give it five points. Five points is a lot of money. For us, this is life-saving money."
Jiang Hua thought about it for a moment, thinking that every penny he could save was worth it, and he nodded and agreed. He was indeed bargaining hard. The purchase price of 75 cents was already low enough, so he accepted it as soon as he saw fit.
"That's seventy-five cents."
Factory Director Wang nodded, and then asked urgently: "Can you tell me your idea now?"
"This is no longer an era where the aroma of wine is not afraid of the dark alleys. If you want to sell your wine, you have to advertise and let everyone know about your wine. You must have a reputation. Do you understand?"
Director Li had been standing nearby for a long time. Seeing Jiang Hua come up with an advertising idea, he immediately shook his head and said, "We have thought about this idea before. Isn't there no money? Another thing, our wine sales It’s just around the capital, and how many people have TVs now?”
Jiang Hua asked rhetorically: "Fewer TV sets does not mean that there are fewer people watching TV. Even if there is only one TV set in a yard, it will benefit the whole yard."
Director Li said: "It will cost a lot of money to advertise."
"Are you stupid? I paid for your wine inventory. Isn't that money? It's enough for you to advertise for a year, right?"
Director Wang gritted his teeth and said firmly, "Then let's advertise on the Beijing TV station for a month."
】
Jiang Hua shook his head: "At least half a year, what's the use of a month?"
"Then half a year."
Anyway, he has already given up everything, and Director Wang doesn't care about cutting off another piece of meat.
Jiang Hua continued: "In addition, your marketing methods must also keep up. You can't just wait for the supply and marketing cooperative to put your wine on the shelves for sale."
“If you don’t wait for the supply and marketing cooperative to sell it, then who will you wait for?”
Jiang Hua pointed to the outside of the factory and said, "You don't just sit in the factory all day long and work behind closed doors, right? Go out and see how many people are doing small business, pubs, restaurants, and grocery stores. Which one can't sell alcohol?"
Director Li held his chin and said, "You mean to wholesale our wine to those self-employed people and let them sell it."
"That's right, since you want to revitalize the winery, don't even think about living a happy life. Everyone in the office will mobilize to go to the streets to sell your wine. We will sell all the small restaurants and small grocery stores in the capital. When you come here and ask people to buy your wine, you not only have to buy your wine, but you also have to give them preferential conditions and even give them a rebate after selling a certain amount."
Factory Director Wang is a conservative and old-fashioned person. He doesn't quite understand what rebate means, but he is eager to learn, so he modestly asked: "What do you mean by rebate?"
"For example, if you set a level, how much wine will be sold in a month, how much will the factory reward? Set a few more levels to motivate them, so that as long as someone comes to buy wine in the store, they can promote your wine vigorously. .”
Factory Director Wang said distressedly: "We still have to give up profits, and all this is at our cost."
"You are a factory, or wineries everywhere. Don't expect how much money you can make from a bottle of wine. What you want to do is make small profits but quick sales."
Director Wang nodded and thought for a while: "Okay, let's do it like this, Director Li, ask our publicity department to quickly help me create an advertisement, and contact the Beijing TV station to advertise on their TV station for half a year. Let's hold a meeting overnight. Formulate a sales strategy, and starting tomorrow, all the people in the office will go out and visit every corner of the capital in the streets and alleys."
Jiang Hua said with a smile: "The layout needs to be enlarged. Counties and districts around the capital can be run. Since we want to be the first, why not enlarge the scope? Occupy the market and let others eat the soup while you eat the fat."
Director Wang's eyes began to shine with joy, and he clenched his right hand into a fist and waved it in the air.
"Then expand the scope. It doesn't matter even if we go to Northern Hebei Province or Eastern Shandong Province. If we want to eat fat, let's eat a big piece of fat."
Director Li immediately nodded: "That's OK, I'll go arrange the meeting immediately."
Jiang Hua knocked on the table and reminded: "Director Wang, then my purchase is settled. I will go back and draw up the contract. I will come over to sign the contract with you tomorrow."
