Early in the morning, several heads of the theater chain alliance who had previously been watching Star Cinema gathered together again and held a meeting, naturally for the purpose of arranging the movie.
Now is the Internet age, and two days have passed since the National Day holiday. Which movie has a good reputation, high attendance, and is expected to be a big box office hit? Big data has already explained everything.
But the movie thing is more mysterious. Big data alone is not enough. It also needs to be combined with their experience.
"I was mistaken. The reputation of "Charlotte Troubles" is still growing, and the attendance rate on the second day was even higher than the first day."
"It's not a mistake. We are quite optimistic about the prospects of this movie. Moreover, without the support of "Twenty Again", it would not be as popular as it is now."
"I felt what that kid Li Yi was saying, and I thought I would have a good year at the end of the year, but now I am very likely to be stabbed."
Everyone said something to each other, sat down and started discussing "Charlotte Troubles".
Because they know better than anyone how strong the film's rise is, some people are already starting to worry about the price of the gambling agreement.
However, not everyone is so "pessimistic". Someone else immediately said: "Based on the current situation, if the follow-up can be stable, the box office of 1 billion will definitely be unstoppable, but don't worry too much, 100 million is a hurdle. Do you really think that 1.5 billion box office is so easy to get?"
This topic was not discussed for too long. The contract was signed and it was unanimously agreed upon after the meeting. No matter what the outcome was, there was no way to go back on it.
The top priority is still the issue of movie scheduling.
The film schedule for "Charlotte Troubles" will definitely increase. It is impossible to hold on to the film schedule just because you are worried that the other party will exceed the guaranteed box office.
Let’s not talk about whether they have money or not and whether they are stupid to do such a thing. Anyway, if they really do it, the participating theaters will definitely rebel.
They are all human beings, otherwise they would not have insisted on the guaranteed box office of 1.5 billion, and the film schedule of "Charlotte Trouble" must be increased. They have reached a consensus without any discussion at all.
The question is, how much to add?
After adding it, which movie will be subtracted?
After all, there are only so many theaters and so many screens, and they are all counted. If the schedule of one movie increases, other movies will definitely have to be reduced.
For example, when the box office, word-of-mouth, and attendance of "Death and Death" were not ideal on the first day, the film schedule was reduced and added to "Twenty Again," which seemed to be very powerful.
But now it seems that "Twenty Again" is a bit of a hit or miss. It has the feeling of a real man in five seconds. As soon as the CD is over, it quickly enters the fatigue period and cannot start again.
The box office and attendance rates are all declining significantly. As for word-of-mouth, there's not much to say.
Logically speaking, with such a high schedule and such great popularity, the box office on the second day should not be lower than the first day.
"The schedule of other movies is already low, and any further reduction will almost mean that they will be released early. "My Motherland" is still very good in the National Day schedule. The data is also growing upwards, and the mission regulations cannot be changed... "Life and Death" "Although it did not meet expectations, the box office is actually quite stable."
This person's meaning is already obvious. Almost all the National Day movies have been mentioned by name. The only "blockbuster" not mentioned is that one.
Everyone understood what he meant and nodded in agreement.
So the question comes again, by how much?
"The original film schedule for "Twenty Again" was so high because they could afford it, but now it's obvious that they can't afford it anymore, and the Internet is full of criticism.
At this time, the higher the popularity, the more criticism and worse the box office will be.
The follow-up box office forecast report has also come out. Even if more than 30% of the film schedule is maintained, there is a question mark as to whether it can exceed one billion.
My suggestion is to directly reduce 10% and give "Charlotte", "My Country" and "Life and Death" some balance. "
The person who said this was the person who said in Fanxing that the higher the box office forecast, the better. He spoke out his proposal very boldly.
This proposal is very bold and very risky.
Although the decline of "Twenty Again" is obvious, it has a large base, so no matter what, it can still sell tickets.
The film schedule must be reduced, but 10% is too much.
Others disagreed and said they would have to wait and see for a few days.
The person who made the suggestion immediately used his once-a-year decision-making power——
He is also the "leader" of the theater alliance, which is equivalent to the speaker's status. If the decision-making power is used incorrectly this time, then he will give up his position next year.
In the end, "all unanimously agreed" that the film schedule of "Twenty Again" was reduced to 22%, and "Charlotte" was increased to 29%.
After the meeting, the speaker cursed and said: "Remember to arrange for someone to tell Li Yi about our goodwill towards him and ask him to take the crew to visit our theaters more often. Don't just focus on Longda Courtyard." Cinemas under the online brand.
Also, don’t bet against this kid next time. Let’s all remember to advise each other. Even if we have to bet, we won’t play with him until the minimum guarantee is 2 billion! "
Lin Jun, the boss of Sunshine Entertainment, received a call from his assistant and learned that Longda Cinema had reduced the film schedule of "Twenty Again" to 20% and raised "Charlotte" to 32%.
Although he was very angry, this was what he expected. After all, Longda Pictures and Fanxing were related in interests, and they would definitely make more money if they had the opportunity. And the theater chain was already strong, so this kind of thing was already commonplace.
But not long after the call, Lin Jun's cell phone rang again.
"Mr. Lin, we just got a call from the Theater Alliance, saying that our film schedule will be reduced to 22% starting from today." The assistant said carefully.
As expected, Lin Jun reacted very loudly: "What? A ****** riding on a horse?"
He had never seen this kind of operation before.
Longda Cinemas can understand, but this operation of the Cinemas Alliance is undoubtedly a slap in their faces.
This is a signal sent to the outside world and the industry: We are not optimistic about "Twenty Again".
Too much of a bully.
In fact, the theater chain alliance has never seen a movie like "Twenty Again". The popularity, topics and film schedule are so high, but there is no feedback at the box office.
The assistant didn't dare to hang up the phone. After Lin Jun finished scolding him and hung up the phone, he went online and bought movie tickets for "Charlotte" with a look on his face.
Not only did she buy it, she also bought five of them and took her grandparents, parents, and mom to watch them together, hum!
Lin Jun's mood could not calm down for a long time.
I don't understand why Li Yi is so ignorant of praise and confronting each other, which is of no benefit to both parties.
I also don’t understand why the film arrangement could be so hasty, instead of just observing it for a few more days?
On the third day of release, the proposal to directly reduce nearly one-third of the film schedule can be passed?
Is the theater alliance really betting on dogs per capita?
At the same time, he is a little worried. If such a proposal is passed, does it mean that from a professional perspective in the film market, the follow-up of the film will be poor?
Lin Jun wanted to question him, but he knew he couldn't, so he could only try to adjust his emotions and made several calls. Finally, he learned that this was a decision made by the president of the theater alliance against all opinions and going his own way.
This gave him some peace of mind and proved that from market analysis, the situation was not that bad.
However, it also made him even more angry.
Family members, who knows? ?
But now that the film schedule has been decided, all that can be done is to make the movie box office good again, so that things can turn around.
"We have to think of a way."
Lin Jun called his assistant again and informed the senior management to come to the publicity department for a meeting.
Regardless of how much brainstorming Sunshine Entertainment had to do with the film schedule, they came up with some good ideas.
The news that "Charlotte" has a box office of 177 million on the second day, temporarily ranking first in the box office of this National Day movie, has already hit the screens on major platforms such as Weibo and Douyin.
It's different from "Twenty Again" which was a hit on the screen, praising the acting skills, praising the reality and praising the immersion. There are just a few sets that come and go. It looks fake at first glance and has a very strong marketing flavor.
There are too many things to discuss in "Charlotte Troubles": famous scenes, lines, jokes, Li Yi's new song, etc.
And it is very out of the circle. In some comment sections that have nothing to do with the movie, you can see lines and jokes from the movie.
It's really like binge-watching, but it won't annoy others. Instead, it will arouse their curiosity about the movie.
Because of some lines and jokes, even people who have not watched the movie will find it interesting.
As a result, many people who had no plans to watch the movie felt like they were a bit behind the times if they didn't watch it. Taking advantage of this trend, they contributed a movie ticket to "Charlotte".
There is also the new song Li Yi wrote for the movie this time, which also aroused the interest of many people and went to the cinema to dig for easter eggs.
To be honest, those blockbusters that once made a box office of 400 to 500 million a day were not discussed as much as they are now.
Although this time there was promotion from Fanxing Public Relations and Longda Pictures' distribution, netizens started playing spontaneously and turned into tap water after just getting started.
In fact, "Charlotte Troubles" and Li Yi himself have too many topics.
The first is the early announcement. Li Yi suddenly announced that he would cross over to become a screenwriter. Netizens basically went from doubting to believing and then questioning.
Then came the public arena. The marketing of "Twenty Again" was almost to the extreme, and it once firmly suppressed "Charlotte Trouble".
Finally, the movie was released, and the reputation of the two movies suddenly reversed.
There are also interview questions and answers and remote responses from the two crews' road shows.
These are all topical.
The most important thing is that Li Yi's sudden crossover seems to have really succeeded. How could such an incredible and miraculous thing not attract everyone's attention and discussion.
Not only is the reputation of "Charlotte Troubles" spreading, but even Li Yi himself has been touted a lot by netizens, with titles such as genius and genius being placed on his head for free.
"I have long said that you have to trust Li Yi. Just like when Li Yi released his first song "Relief of Sorrow", he always only does things that he is sure of!"
"Funny variety shows, various types of songs, movies, what else is there that he can't do? It's not an exaggeration to say he is a genius!"
"Li Yi really has a system, right? Can you lend it to me?"
"From almost fading to becoming one of the most popular, the experience over the past year is nothing short of legendary."
"It's time to shout out our slogan: We are crazy, we are crazy, we are still banging against the wall."
"Uuuuuuuuuuuuuuuuuuuu Sister Ying'er relied on this slogan to abduct Yi Ge'er home!!!"
Li Yi’s latest Weibo post on September 30th: The road show has begun~
In two days, 3 million comments were added.
The comment section is full of praises from netizens and fans.
The situation on the other side is completely different.
The boomerang that the sunspots warmed up on the first day has already flown back today, the third day of the movie’s official release.
"It doesn't matter if the movie is dirty and smelly, the most important thing is the marketing - Qiu Ya."
"No matter how good marketing is, it can't compare to the audience's reputation. Good marketing is very important in the Internet era, but the most important thing is the quality of the movie."
"As I said a long time ago, the box office of a movie does not only depend on the first day. You see, the boomerang comes very quickly."
"Congratulations to "Charlotte", congratulations to Li Yi, and congratulations to all the cast and crew of the film. Your efforts are worth the box office."
"There is a saying, "Twenty Again" is not as good as "Death", at least it has special effects and visual impact."
Comments related to "Twenty Again" are divided into conservatives and radicals, just like when Li was bullied. The radicals are scolding her, while the conservatives think the radicals' criticisms are too conservative.
This wave of tailwinds played extremely well. All Heizi and the fans on the opposite side seemed to have been silenced. They did not dare to speak out under the turbulent taunts of the crowd.
In fact, if it weren't for Teng Jingfei's sweet speech yesterday, public opinion would not be as one-sided as it is now.
At 6 p.m., the crew of "Twenty Again" had their last road show of the day.
Teng Jingfei, Ye Shuhua and others all breathed a sigh of relief. It seems that Li Yi is quite good at being a good person and is not aggressive. Today, no media has used Li Yi's words to disgust anyone.
When it came to the interactive session, Teng Jingfei suddenly fired.
"This film took a full two years from project establishment to release, consuming countless manpower and material resources, and was the hard work of thousands of cast and crew members."
"However, because of public opinion on the Internet, Longda Cinema Line very irresponsibly cut our film schedule significantly."
"I have been in this industry for 20 years, and this is the first time I have seen this kind of thing. Why would a movie that performed well at the box office be treated like this?"
This is the method discussed internally by Sunshine Entertainment.
As for whether it will offend Longda Pictures, of course it will, but it is more about interests. There will always be a day when we sit down and have a good talk. Besides, the cooperation is not close in the first place.
By the way, I took the opportunity to express my dissatisfaction and grievances to the theater alliance, and at the same time I cried miserably with the public.
As he spoke, Teng Jingfei wiped the pearls with wet eyes in front of everyone.
Some media watched the excitement and said, "Director Teng, can you tell us about the public opinion online?"
"A movie or a book, even a work that has won an award, cannot satisfy everyone."
Teng Jingfei wiped the corners of his eyes and looked like he was strong. He said in a low voice: "The atmosphere on the Internet is very bad. In fact, many people have never watched the movie and are just following the trend."
In fact, what he wants to say more is a group of people who can't understand movies and can only make noise.
But the situation was unforgiving. For the sake of the movie's box office, he knew he had to endure it and wait. Yes, he also thought about spraying it back later.
Ye Shuhua nodded: "I know there are things we didn't do well, but I beg the audience to give us more tolerance and objective evaluation."
Zhang Qili also left Little Pearl in public. She was so out of control that she choked and said, "Please, everyone, this is our hard work."
In front of the screen, the crew bowed to the audience and media.
This scene was immediately posted on the Internet, and at the same time, a troll force was launched to speak for "Twenty Again".
"I really think this movie is good. It may not be as funny as "Charlotte", but it's not worth criticizing."
"That's what the Internet is like. Everyone follows the trend and they are all people who are too lazy to think."
"Anyway, I really like "Twenty Again", but there are so many people scolding it that I don't dare to speak out."
"+1 for not speaking out, it's not moral kidnapping, it's just that there is really no need to catch others and accuse them."
This operation is effective.
The reputation is beginning to show signs of improvement, and it seems that more and more people are helping to speak out.
Everyone in Sunshine Entertainment breathed a sigh of relief. The flaw is that Teng Jingfei was unwilling to apologize for what he said yesterday, and his attitude in accepting criticism today was not considered sincere.
This is indeed the case. Netizens' evaluation of "Twenty Again" is not objective and contains a lot of subjective emotions. It is true that many people who have never watched the movie are following the trend.
The cinema alliance was aware of this trend, and they all criticized the chairman's arbitrary behavior, and began to think about how to compete for the position of speaker at the end of the year.
However, the next day, Li Yi cut off the improved reputation of "Twenty Again".
The same is true in road shows and interactive sessions.
Question from the media: "Although "Charlotte" has received mostly positive reviews, some viewers feel that the movie's plot is old-fashioned, but the laughs are novel. Some even say that there are no tigers or monkeys in the mountains to be kings."
"If there is no freedom to criticize, then praise is meaningless, and I accept these criticisms."
Li Yi was not anxious at all, because this was all arranged by them, and smiled and said: "It is precisely because they like it that netizens waste time and energy criticizing a certain work.
Therefore, excellent works need to accept criticism. Only in this way can we make up for the shortcomings and make the work more perfect. "
The audience applauded fiercely, and Li Yi spent ten minutes preparing this speech.
The media continued to ask: "Do you think you are being criticized for following the trend of "Twenty Again"?
Li Yi said sincerely: "I've been busy with road shows recently, so I rarely pay attention to these things, but if a movie can get such a high box office, it proves that there is something outstanding."
"How do you evaluate this movie?" the media asked aggressively.
"I haven't seen this movie yet, so I can't comment on it." Li Yi smiled as cleanly as the sunny boy in the rice fields under the sun last year.
Li Yi's answer was a killer in comparison.
(End of chapter)
