Teng Jingfei, the great comedy director, is quite famous. Coupled with the almost crazy marketing before its release, "Twenty Again" is the priority choice of most viewers.
This was the case for the couple Liu Yuan and Yuan Shanshan. After arriving at the cinema, they hesitated a little and bought tickets for the midnight screening of "Twenty Again".
"I feel a little sorry for Brother Yi!"
When checking in the tickets and entering the theater, Yuan Shanshan looked at the number of people checking in for "Charlotte Trouble" opposite, which was obviously less than they were here, and said a little embarrassedly.
"We'll wait until the feedback from the Internet comes out. If you really want to watch it, we can come over and watch it tonight." Liu Yuan said nonchalantly. He was also a casual fan of Li Yi. However, when it comes to movies, especially comedies, , he obviously believed in Teng Jingfei more.
With the starring cast being similar, the director's influence is undoubtedly greater.
Moreover, the marketing of "Twenty Again" is really good, and the promotional clips on the short video are very attractive.
Soon, the theater at midnight was filled with spectators.
As the movie dragon mark flashed across the big screen, the movie was officially played.
The first person to appear was the protagonist Xu Feng, played by Ye Shuhua. He was sitting on a bench on the side of a busy street, chewing on a steamed bun that was hard to choke and dropping small pearls.
The audience had seen this scene in the short video, and the promotion matched the content, which immediately made them look forward to the movie.
But as I looked at it, something felt wrong.
At the beginning of the movie, Xu Feng expresses his boredom with his wife who is inconsiderate and nagging. He returns to his twenties and college years, and begins to pursue the college beauty, Bai Yueguang in his youth. This is what the audience expected.
However, the plot is very strange, very strange.
While Xu Feng pursues Bai Yueguang, he feels guilty at the same time. He can't forget his wife Lin Yue, played by Zhang Qili, and often flirts with her.
This is very strange. Although there are some jokes occasionally, it doesn't look like a comedy at all. Instead, it looks like a literary film, a very pretentious and awkward literary film.
The most difficult thing for the audience is that at the end of the movie, Xu Feng relied on the memories of time travel and the help of Bai Yueguang's family to start a business. After his career became prosperous, he actually directly gave Bai Yueguang, who had taken care of him and supported him all the way, to Bai Yueguang. Kicked and ended up living with Lin Yue.
It is also said that life is true if it is ordinary.
At this time, many viewers felt a little confused.
What on earth did I watch?
Is this a comedy?
Is it considered a comedy if it shakes off a few baggage?
But this is a literary and artistic film, and it doesn't have the harmonious atmosphere of others. It is essentially a comedy commercial film.
You are not as messy as you are in those bad youth-themed movies about abortion!
When these audiences walked out of the theater, they all had complicated expressions on their faces. They wondered if they had not understood.
At this time, the audience who had watched "Charlotte" also walked out of the theater. The difference was that most of the audience here had smiles on their faces and discussed the plot and the contents of the movie in groups. The jokes, jokes, and famous scenes.
A group of people came out. They must be college students who were not home for the National Day and arranged to go out to watch a movie. One of them, an extrovert, loudly asked his companions: "If you don't mention the snow, how can you describe how heavy the snow is?"
Not only this buddy's companions, many people immediately responded: "Yuan Hua, don't call me again in the future, I'm afraid Charlotte will misunderstand."
What's even more funny is that there are people who help sing the BGM in a pretentious manner: "Snowflakes are falling, the north wind is blowing~~~"
In addition to the BGM, there is also a "group of Yuan Hua" shouting bitterly: "No, Qiu Ya, no!!!"
In the theater opposite, the audience who had watched "Twenty Again" looked at the scene in front of them and found that "Charlotte" seemed pretty good?
Watching the group of college students passing by happily, Liu Yuan asked his girlfriend impatiently: "Shanshan, let's go have something to eat and then go back to the hotel?"
"No reply, I want to watch "Charlotte". Look, there are still tickets at two o'clock."
Yuan Shanshan looked at the filming information sliding on the big screen in the theater and said that she regretted it now. Why did she support her boyfriend and watch "Twenty Again"? It was not funny at all, and it was disgusting.
"But it's already morning after watching it."
"I don't have to go to work tomorrow."
Yuan Shanshan said impatiently: "Whether you want to see it or not, I will see it myself."
The reason why she was impatient was that Liu Yuan actually thought "Twenty Again" was pretty good, saying that the quality was above the passing line and that it was watchable.
"look look look."
Liu Yuan had no choice but to comfort himself that he had a long way to go and there were still several days left for the holiday. He hurriedly said: "I'll buy a ticket now."
Some viewers who felt lonely and disappointed after watching "Twenty Again", like the couple, bought movie tickets for "Charlotte" when they saw an all-night screening.
After entering another theater again, it was a completely different movie-watching experience.
In the theater of "Twenty Again" just now, there were only scattered laughter, unlike here, where there would be bursts of laughter from time to time.
This horse riding is a comedy!
Who wants to read your bullshit love stories?
It's the same as The Wrong Wife and White Moonlight. The plot of "Charlotte's Trouble" is obviously very interesting and too funny. It only makes people relax and doesn't make them feel irritated at all.
Even Liu Yuan, who was very reluctant, felt that he was too sleepy and tired after watching the movie to implement the next plan. At this time, he was attracted by the funny plot of the movie, and his grin was wider than that of his girlfriend.
The audience, who were a little sleepy at first, felt refreshed and laughed heartily while watching the movie.
During the day, there was a lot of discussion on the Internet about this National Day movie.
In terms of popularity, the one with the highest popularity is "Twenty Again".
This movie has received mixed reviews and polarized reviews.
Some people feel that this movie is nondescript, a comedy is not a comedy, and the art is not artistic enough. It makes people uncomfortable watching it, even more uncomfortable than a bad movie.
Others feel that this movie is not the kind of movie that is forced to be funny and is just for comedy effect. It is well combined with reality and is relatively real. People with experience can learn a lot after watching it.
I think director Teng Jingfei has evolved and gone further and further in the subject of comedy.
The two groups were quarreling fiercely.
As for "Charlotte", it was almost unanimously praised. Netizens who had watched the movie were all making fun of the jokes in the movie. Those netizens who had not watched the movie were so itchy that they couldn't bear it and immediately went to buy it online. movie ticket.
The National Day action blockbuster "Life and Death" and the gift film "My Motherland" are also very popular.
This National Day, there are no foreign blockbusters released, so the current focus is on the above four movies.
On the other side, Fanxing and Longda Pictures did not wait foolishly for any tap water to help build reputation.
The role of tap water is undoubtedly great, but it must be led by a professional organization for tap water to be successful.
On Yu Min's side, the audience's feedback and publicity after watching the movie have been increased.
She also learned some tricks from Sunshine Entertainment. She arranged for people to film scenes of the audience laughing in the theater. She also arranged for people to interview the audience after the movie, asking them what was funny about the movie and what memories they had. A profound scene.
When it comes to famous scenes, most viewers mentioned one thing: the scene where Li Yi appears with a trident.
Fanxing is also excited here, mainly using lines and jokes from the movie to interact with the audience.
These propaganda routines have undoubtedly captured the curiosity of netizens——
Many people who are watching are actually quite curious about Li Yi's performance in the movie. They find that there are many famous scenes related to Li Yi. How can they not be excited?
"The online reviews of our movie seem a bit bad."
At this time, the creative team of "Twenty Again" was in the car heading to the road show city. Ye Shuhua checked his cell phone for a while, feeling a little worried.
"Many of these comments are made by other movies to smear them, so you don't need to pay too much attention to them."
Teng Jingfei said calmly: "Look, these comments are true."
Ye Shuhua took the phone with dignity and looked at it. Even after seeing these complimentary movie reviews, his worries still did not lessen.
The most important thing is that the reputation of "Charlotte Trouble" is very good.
Ye Shuhua felt a little regretful at this time. If he had known that "Twenty Again" could be so popular on his own, he should not have agreed to Sunshine Entertainment to compete with "Charlotte Trouble" to gain popularity.
If the reputation of "Charlotte Troubles" continues to ferment like this, it will have a great impact on "Twenty Again".
In the co-pilot, the person in charge of the film distributor noticed Ye Shuhua's worries and said with relief: "Don't worry, we still have the upper hand in terms of topic and popularity. In terms of publicity, I have already made arrangements and will not let them continue to use it. The reputation is very positive.”
Ye Shuhua just nodded and said nothing more.
Precisely because the movie is so topical and popular, a large part of it has unfavorable and good reviews, and there are also very direct competitors. If you are not careful, it may be backlashed by public opinion. This is what he is worried about.
But now, the only way to go is to go dark, continue to increase marketing, and continue to stay ahead of the topic and popularity.
night.
Li Yi waved goodbye to the enthusiastic audience and got into the car. The smile on his face immediately disappeared, and his whole person shrank.
Today, they traveled to three cities in the Northeast. The schedule was very unsatisfactory, and they only had a few bites of food on the way.
Even Li Yi, who has a very strong body, is a little unable to resist.
"Sister Min, you think we are too difficult to kill, right?"
Looking at the itinerary, Li Yi couldn't help but complain.
Tomorrow's intensity will be even higher. They have to rush to the airport now. Tomorrow, during the National Day, they will run to ten theaters in Beijing and five theaters in Tianjin. The time starts at ten in the morning and ends at eleven in the evening.
According to the time they go out, they have to wake up at seven or eight o'clock.
“That’s what the roadshow looks like.”
Zhang Bo, who was riding in the same car, slumped on the back seat of the car, closed his eyes and said: "The road show is very important. This is the last tremor of the movie. Just endure it and it will pass."
Li Yi naturally understands, but he just complains out of habit. This problem has been very obvious since three meals and cannot be corrected.
"Our movie has received very good feedback from the audience, so we can't relax, Xiaoyi."
Only then did Zhang Bo remember to ask about the box office and asked Zhang Wu, the co-pilot: "Xiao Wu, how are the real-time box office data?"
Today, Zhang Wu never closed the Maoyan real-time box office software on his mobile phone. He immediately replied: "98.32 million, only four hours until twelve o'clock. I look at it every once in a while, and the box office data is all there." If it rises steadily, there will definitely be no problem if it exceeds 100 million on the first day.”
After hearing this data, Zhang Bo and Li Yi felt full of energy and wanted to finish the road show across the country immediately.
Not to mention Zhang Bo, even Li Yi, who is very confident in this movie, is very satisfied with this result.
In theory, if the box office is three times the cost, they can recoup their investment, which means that they start making money on the first day the movie is released.
"Tomorrow is National Day, and after today's word-of-mouth fermentation, tomorrow's box office may be higher than today."
Zhang Bo laughed: "Which one is ranked first now?"
""Twenty Again" has a box office of 135 million, followed by "My Motherland" with 105 million, and we are ranked third." Zhang Wuhui reported.
Li Yi asked: "Where is the box office of "The Pursuit of Life and Death"?"
"More than eighty million." Zhang Wu said while looking at his phone.
"It's a bit flamboyant."
Zhang Bo shook his head and said: "That's what movies are like, you can't tell."
Li Yi was also a little surprised. "Life and Death" was the film with the largest investment during the National Day holiday. The cost exceeded 100 million, and the director and even the star cast were all very big names.
As for "Twenty Again" ranking first at the box office on its first day, he was not surprised.
After all, their marketing investment may exceed that of film production, and the recent excitement is not just about making money.
Anyway, the first-day box office of "Charlotte Troubles" has already met Li Yi's expectations, and he believes that in a short period of time, the box office will not drop too fast, and will even be higher than the first day!
At this time, Zhang Wu said: "People from the public relations department found that there was a big voice on the Internet, badmouthing our movie, saying that the plot was old-fashioned and the jokes were forced."
Li Yi nodded and said nonchalantly: "Mr. Yu will be responsible for this. They are already prepared."
He and Yu Min had already anticipated this.
You don't need to think that "Twenty Again" must be unstoppable, but a movie with a box office of over 100 million on its first day has a huge audience, and it is not possible to rely on such low-level smearing to have an impact.
Just as Li Yi expected.
The audience who watched "Charlotte Trouble" couldn't tolerate the slander from these scumbags, and quickly launched a counterattack.
In this way, it actually helped to increase the popularity of "Charlotte Trouble".
At the end of the day, more and more viewers have watched "Twenty Again". The criticism of the film is getting louder and louder, and the backlash from public opinion seems to be coming true soon.
(End of chapter)
