At this stage, the movie promotion methods are all very similar, and the same thing is used all over the Internet, including filming behind-the-scenes, suspenseful movie clips, movie promotional songs, etc.
What's more, it's just that offline promotion has also begun, with exquisite promotional posters placed in theaters of different brands, large and small.
Having said that, in terms of online publicity, Li Yi can really make some innovative and attractive changes to the traditional publicity model.
That is to do "emotional marketing" in short videos. For example, a certain director's acting skills exploded for the actors, and they were shocked and stunned!
Li Yi even thought about which clip from the movie to use. In the scene between him and Lin Zixuan, he actually punched a tree trunk several times.
At that time, the joints of the fist were somewhat broken and bleeding, and this was recorded by the photographer.
Although Liu Yishou is just an unknown director, there are also big names such as Zhang Bo and Zhang Lei on the scene.
A group of people expressed shock. He was so popular that Li Yi felt that the effect might be even higher than that of Lao Mouzi!
When the movie premieres, you can also invite a lot of big names. Since it is a comedy, then there will be no scene where "adults collapse in just a moment" and they shed tears. You can ask them to laugh until they shed tears. My stomach hurts. I rubbed my belly and wiped my tears with a grin.
Don’t those touching movies make people cry, and even dogs cry after watching them?
Then they can also laugh from humans to dogs, and even the dogs will laugh!
Li Yi also thought of many short video promotion methods that are eye-catching and arouse the audience's emotions.
After signing the gambling contract, Li Yi's mentality changed a bit. He still had confidence, but he was still somewhat nervous and worried. He really wanted to use this method to promote the movie.
There are only some signs of this new model of propaganda, but no one has yet mastered it.
With the quality of "Charlotte", if it is used, it will definitely benefit the movie box office beyond expectations.
However, Li Yi rejected his idea at the first opportunity.
This kind of publicity method that stirs up emotions will definitely attract followers. In the future, the emotions will need to be further upgraded to achieve the effect of stirring up emotions again. Only then will the outrageous incident of "dogs cry" occur.
However, just like netizens on Earth, netizens on Blue Star will definitely become very bored in the future after getting used to this kind of propaganda.
The Internet has boomerangs. As a pioneer, Li Yi is afraid that he will be nailed to the pillar of shame. If other movies use this kind of promotion method, they will be pulled out and whipped.
He now realizes the joy of making movies, and he doesn't want to just cut the leeks for one movie and then run away.
The announcement of "Charlotte Trouble" can be called a wild start. The national teacher is coerced by capital and has no choice. Li Yi is the master of his own affairs. There is really no need to bring too much infamy to himself.
What surprised Li Yi was that although he didn't use it, others did.
The crew of "Twenty Again" initially only released a filming behind-the-scenes, in which director Teng Jingfei was full of praise for Ye Shuhua's acting skills and professionalism. Although it was not as shocking as dumbfounded and silent, it also attracted a lot of attention. The support and approval of netizens and fans.
Maybe he tasted the sweetness and smelled the direction of the wind, and his emotions immediately escalated in the next step.
People were coming and going in the bustling streets, and everyone was dressed brightly. Ye Shuhua, who was down and out, sat on a chair, gnawing bread and shedding tears.
Director Teng Jingfei, who was behind the monitor, silently shed her pearls and looked up at the sky.
When he saw this video, Li Yi reflected on himself again. Sure enough, we cannot underestimate the heroes in the world. There are too many talents.
Facts have proved that the effect of emotional marketing is very, very powerful, especially for the first person to eat the crab.
This short video, which lasted only a few tens of seconds, had no beginning or end, and no one knew the cause and effect, almost broke the entire Internet!
Countless middle-aged men have come forward to speak out and talk about the pains of middle age, such as mortgages, car loans, and the pressures of having seniors and subordinates.
All of a sudden, "Twenty Again" was in the limelight on the Internet. Even the tear-jerking and heart-touching scenes in this tribute blockbuster, which were adapted from real events, were suppressed.
"Charlotte Troubles" only released the promotional song "Just Once" sung by Zhang Bo in the promotional clip. In addition to being discussed by more people in the Music House forum, it was also the case of being suppressed by others. .
As soon as "Twenty Again" hit the Internet and was hotly discussed by netizens, Li Yi received a call from Yu Min.
"Xiao Yi, have you seen the promotion method of "Twenty Again"? The effect is very good, and I plan to use this method here too."
In private, Yu Min did not call "Mr. Li".
The other party is indeed a well-known strong woman in the industry. She not only has strong professional ability and deep connections, but also has an excellent sense of smell and responds very quickly.
"No need, Sister Min."
Li Yi smiled and said: "We can just promote it normally. The exposure of the movie is actually very high. There is no need to stir up the audience's emotions."
Yu Min advised: "You have signed a betting agreement, and our opponents are even more powerful. I know that this kind of marketing method will soon be bored by the audience, but if everyone uses it, we will eat a lot if we don't use it." loss."
The current situation is that the promotion methods of several National Day movies have also changed. Although no director is shocked eight hundred times a day, the promotional videos and highlights released have begun to focus on exaggerating and provoking emotions.
Li also knew this situation, but he still said: "There is also a possibility that everyone is using it, but we are not using it. Will it make us more unique?"
There is truth, but Yu Min can only say that Li Yida is too naive.
In more cases, the so-called clear stream will only be submerged in turbidity, let alone this kind of marketing war?
Marketing is about doing everything possible so as not to be left behind by others. As for whether you will be scolded by others in the future, it is a small matter if you get benefits, but it will be a big deal if you are scolded.
How can anyone do capital work without being scolded?
However, Li Yi's attitude was very firm, and he even repeatedly told Yu Min to stick to the original publicity plan and never do the same thing.
If it were another producer, Yu Min might have scolded him directly, or he might have found another person who could make the decision to put pressure.
What, you think it’s too much money?
You don’t want to make money, but we still want to make money!
But this is Li Yi, and their cooperation is more due to the relationship between Zhang Ying'er and her family, which is more of a personal relationship.
Yu Min said helplessly: "Reason, I need a reason."
"First of all, the promotion and distribution of our movie has started very smoothly, and the exposure has been very high. The temporary popularity can't mean anything. If our promotion and distribution will start unfavorably, I will definitely use this marketing method."
Li Yi thought for a while: "Secondly, "Twenty Again" is a comedy movie. The emphasis on promotion has nothing to do with comedy. It will give the audience a preconceived impression. It is difficult to say what effect the movie will have on the day it is actually released. What effect.”
"Finally, we can use another way to market!"
Li Yi's voice was a little excited. He thought about being touched and heated by others all day long. This time he could finally touch others.
"If "Twenty Again" continues to use this kind of marketing method in the future, it will definitely arouse the resentment of some netizens. We can also compare "Charlotte Trouble" with the other party's high-profile and exaggerated, To reflect our low-key and down-to-earth attitude!”
Yu Min's thoughts suddenly opened up, and his eyes suddenly became enlightened.
You can tell by looking at the operation of "Twenty Again" in the past few days. After they have obviously tasted the sweetness, they have stepped up the pressure step by step. Their emotions are gradually escalating. They are at the forefront of the topic and cannot stop here.
As for whether there will be netizens who are disgusted with marketing, they definitely will.
"Charlotte Troubles" is a ready-made example. It was highly exposed some time ago, but it caused a lot of controversy.
Li Yi's method is indeed very feasible. In this way, it will not only be popular, but also will not attract infamy!
"No wonder everyone says you have a lot of sexy tricks. Okay, I understand, leave it to me."
After saying that, Yu Min hung up the phone.
Li Yi also felt that the pressure brought by the gambling agreement suddenly disappeared.
I really want to thank the publisher of "Twenty Again"!
Li Yi felt that this was a win-win situation. The other party gained notoriety, and he gained popularity. It was a perfect score!
September 30th is getting closer and closer to the film’s release date.
The marketing method of "Twenty Again" is as expected. After tasting the sweetness, it is like eating Xuanmai and cannot stop at all.
The big-name actors not only did not dislike the sour food, but actually ate it with gusto. The director praised it endlessly, and all the theater staff applauded.
Ye Shuhua and Zhang Qili's acquaintance is speechless, their eye-catching scenes are explosive, their acting skills are explosive and so on.
The popularity is still very high, and every promotional video can hit the Internet.
The reaction of some netizens was not surprising. The highly repetitive clip kept flooding the screen, and some people began to complain: "Teng Jingfei was shocked eight hundred times a day?"
"I'm disgusted by this kind of marketing method. Can you please stop pondering some heresy all day long?"
"."
Of course, only a small number of netizens were disgusted and complained.
At this time, Yu Min began to exert his efforts, and the Internet trolls were dispatched, divided into a slander group and a porcelain group.
"I can understand that the movie needs publicity, but can we not be too exaggerated and make it awkward?"
"This kind of marketing method is to stir up the audience's emotions to achieve the effect. Now Teng Jingfei is crying. I'm afraid even the dogs will cry when the movie is released!"
"If I read it correctly, "Twenty Again" is a comedy movie, right? Why is it marketed as a tragedy?"
This is a denigration group.
"Can you please learn "Charlotte's Trouble"?"
"There is a saying that although "Charlotte Trouble" has a high exposure, it has never done any emotional marketing."
"Indeed, I am studying marketing. The professor at our school used "Charlotte" as an example. Variety shows and movies promote each other, so that they can get high exposure without causing public resentment. Of course It’s so difficult to be able to think of related movie and variety show planning at the same time. How can others learn from it? So I can only stir up emotions at the lowest level and make a profit.”
"Listen to the song. "Just Once" written by Li Yi for Zhang Bo is very nice. This is the kind of promotion I want to see!"
The effect of slandering and adding porcelain (pushing) was very good, and soon the popularity of "Charlotte Trouble" rose.
Although in terms of topicality, it is still not as good as "Twenty Again" which stirred emotions and resonated with everyone, and it did not have much impact on the other party, but it was enough.
It ensures that you won’t lose at the starting line. Even if you lose, you won’t lose too much.
Although the wind direction has changed and it has become a bit unfavorable, "Twenty Again" has not changed its marketing strategy.
At the premiere on September 25, several scenes were actually filmed where people cried. Of course, they did not forget that it was a comedy, and there were also scenes where the audience burst into laughter in the theater.
The reviews of the movie are still very good. One of the most widely circulated comments is: "This is a comedy movie that brings laughter and tears together. It can make you laugh, but also learn something and be moved."
However, those who attended the premiere were either true fans of the actors or paid media and film critics. It is unclear how critical the praise was.
The next day, "Charlotte Troubles" also held its premiere at a theater in Longda Plaza in Beijing.
In addition to the main creative team, all the big names who made guest appearances came to support the show. The host was Lin Dan, so it was not a big show.
Xiao Qin, a second-generation rich man who obtained an invitation through connections, entered the venue with his female companion, found a seat and sat down, and joked: "I didn't expect that a movie would invite half of the music industry."
This is not an exaggeration. With Chu Fan and Huang Chongwen, they can be said to be half of the music industry, not to mention the five mentors of Good Voice.
In terms of the "star power" of the supporting cast, "Charlotte Trouble" is indeed very strong.
The premiere does not involve any fancy procedures such as red carpets, autographs and photos, but after the film, there will be a question and answer session between the creative team and the audience.
Soon, all the audience members were admitted, the lights in the theater dimmed, and the movie started playing directly.
After the opening credits, the camera shifted to a manor-like building.
"Brother-in-law, I still have to deliver the car to my boss."
"It's fast. Drive slowly and go around twice more."
The picture showed an old-style luxury car, which had been circling outside the hotel.
Then, Charlotte and her brother-in-law appeared in the car.
Charlotte suddenly saw an old classmate appearing outside the hotel, and quickly greeted: "Stop, stop, stop quickly!"
When some viewers saw this scene, the corners of their mouths slightly raised. It's too common to show off at class reunions.
Then, after watching Charlotte get out of the car, her clothes were caught on the car door, and her brother-in-law rushed back to deliver errands, and there was an embarrassing scene of chasing the car.
Many viewers laughed out loud immediately.
The female companion of Xiao Qin, a second-generation rich man, whispered: "Charlotte is so embarrassing."
“Isn’t comedy just embarrassing?”
Even the picky Xiao Qin nodded and said: "Yes, unlike "Twenty Again", this comedy movie really has laughs. Charlotte is not a serious person, so he can It’s fun, it’s interesting.”
(End of chapter)
