The FHM's propaganda plan failed the moment they took to the streets.
What failed was that it was impossible to hide it.
They underestimated their own influence, underestimated the influence of the program, and underestimated the influence of the concert guests.
When it comes to what many people are most concerned about recently, it is undoubtedly the FHM concert.
Although the program team did not officially announce the concert guests, Huang Chongwen and others gathered in Shanghai at the same time, so they couldn't hide it from the paparazzi, so netizens naturally knew about it.
The luxurious lineup attracted not only the audience of the show, but also Huang Chongwen and several mentors of The Voice. Their fans were also looking forward to it, asking for information about the concert and ticket purchase channels.
Less than an hour after Li Yi and Zhang Lei came out, they were surrounded by people who came from nearby after hearing the news.
Although they repeatedly warned me that even if I want to post on WeChat Moments or Weibo, I have to wait until after noon tomorrow, but it is obvious that their advice does not work at all.
The crowd asked all kinds of questions: "Teacher Zhang, can I go to the concert with just two books?"
"Will Huang Chongwen and Phoenix Legend really participate!?"
"Is Lin Yufei here too?"
"Brother Yi, I don't have any books at home. Can I bring a basketball with me? If not, I can also do a mountain jump!"
Li Yi couldn't stand it anymore and said angrily: "Who is the person who said basketball and Tieshan depend on each other?"
Immediately, a man wearing overalls raised his hand excitedly: "It's me, Brother Yi, I said it!"
Li Yi said to Zhang, who was following him next to him: "Come on, help me take a picture of him. Let all the security guards at the concert remember this person tomorrow and not let him in!"
This fan knew that Li was joking, so he was not worried at all and smiled playfully. He is also "socially afraid" like Li Yi. When he sees the camera coming, he immediately jumps, turns, shakes and twists excitedly. His movements are very skillful and his dance is very abstract.
After finishing the dance, he handed over to Li Yi: "Teacher, please give me some advice."
The crowd burst into laughter and the meme had spread.
Li Yi covered his face and couldn't bear to look directly.
Come on, it seems like this joke is really going to stick with me.
Sometimes I have to lament the inner strength of some celebrities. Li Yi is so ashamed just for making jokes, but those who are actually ridiculed by others can still be so strong.
The several photographers worked together in a tacit understanding of the division of labor, specializing in taking photos of the fans' support, capturing close-ups of Li Yi's reactions, capturing the reactions of passers-by, and even shooting Zhang Lei.
"Okay, good dance!"
Zhang Lei smiled and clapped.
However, seeing more and more people gathered, he hurriedly pressed down with his hands to signal everyone to listen to him, and shouted loudly: "Dear friends, listen to me, let's go to the square over there and block it here." traffic”.
This situation has been encountered many times during the recording of the program. Although there were not a large number of manpower to maintain order today, Zhang Lei and Li Yi did not panic. They responded to what they could hear and guided everyone to the empty square. at.
"It seems that everyone is very interested in our Men's Gang concert. We are very honored and very happy, but that's it."
Zhang Lei spoke like a veteran cadre, clasping his hands together: "The concert will be held in the nearby Celebration Square, but the capacity is limited, about five thousand people."
"So friends who are too far away, don't rush over. You won't be able to grab the people nearby. And don't ask scalpers to help you queue up. When the security guards see it, they won't let you in."
Li Yi took over the conversation: "We are very grateful for everyone's love. The preparation for this concert was also hasty and many circumstances were not taken into account. I hope everyone can understand."
There are a lot of people taking pictures with their mobile phones right now, and they definitely can’t hide it anymore. Maybe it’s a hot search topic, so they can only try their best to explain everything as clearly as possible.
Li Yi repeated: "Tomorrow is Monday, I hope everyone will not affect their lives."
It is undoubtedly the most disappointing thing to come when you are happy and to return when you are disappointed.
He was worried that some people would come all the way here regardless of their concerns. It would be a disaster if they couldn't get into the concert.
Ignoring some questions such as "Does Teacher Li have any new choreography recently?" Li Yi and Zhang Lei chose to answer. Then, they looked at each other and said nothing, but they both understood each other's thoughts.
"Hey, who asked just now? How do you know?"
Li Yi chose a direction at random, looked at a passerby and asked: "The program has not been officially announced. How do you know that the instructors of "The Voice of China" include Liu Yang, Lin Yufei, Sun Tao and Phoenix Legend?" ?”
The passerby who was looked at by Li Yi had a confused look on his face. He was very sure that Li Yi was looking at him and they all looked at each other, but... he spread his hands and said, "I didn't ask!"
At this time, the crowd of people watching were attracted by Li Yi's words.
Oh my god, such a strong lineup of mentors?
They are all singers with both strength and popularity and good reputations. Among them, Liu Yang is known as the godfather of music and the representative of the national team.
"You didn't even tell me about this!?"
Zhang Lei was deliberately exaggerated and said in shock: "So you asked them to guest star in "Charlotte", and that's what you meant!"
Li Yi nodded: "Yes, it was the movie that came first, and I got the inspiration for "The Voice of China"."
The two sang together and started advertising.
Now there was no need for Zhang Lei to praise him. Immediately, there were shocked passers-by who couldn’t wait to know: “Brother Yi, what kind of sound is this? Did you plan it?”
"Yes, I got inspiration when I was writing the script, so I planned the variety show together."
Li Yi's words shocked the audience.
Actor, variety show star, singer, songwriter, screenwriter, founder of Tieshan Dance, and a variety show planner, I’ll be a good boy.
Li Yi covered his mouth and said in a funny way: "No, no, I can't say too much. The publicity department will tell me later that I'm a big mouth!"
Many people could tell that Li Yi and Zhang Lei were cooperating with each other in advertising, but they didn't mind. Instead, they felt that they were worthy of being a men's gang and could make a living anytime and anywhere.
Seeing that the crowd was getting bigger and bigger, and something big would happen if they didn't leave, Li Yi and Zhang Lei left quickly after finishing their advertisement.
On the way back to the hotel in the car, Li Yi looked out the window and thought deeply.
Since you can't beat it, why not join?
Wear overalls, put on a fake mid-pointer, and carry a basketball to give everyone a rock to support them, just to die...
…
In the evening, the Extreme Men's Gang charity concert was held at the Magic City Celebration Square. Tickets were for books or stationery. This was nothing new. It was ranked number one on Weibo's hot search list.
It's normal that the most popular variety show in China is about to end, and the audience's reluctance will turn into more attention when parting.
New news also ranked second on the hot search list.
"The Voice of China" was actually planned by Li Yi, and the lineup of mentors is so strong?
After knowing the news, many people who were originally not interested began to look forward to it.
People have double standards.
A new variety show co-produced by Fanxing and Zhongyi?
Nothing new, just the same thing that comes and goes.
Li Yi planned it?
That's really exciting. After all, Li Yi usually has a lot of ideas, and Wang Huaizhong is very strict about variety show production. This show will definitely have something different!
Li Yi and Zhang Lei's impromptu advertisement, riding on the popularity of the concert, undoubtedly had a huge effect.
"The Voice of China" and "Charlotte Trouble" are mentioned by more and more people.
The number of people signing up for the City Auditions of The Voice began to surge, with tens of thousands more signing up overnight!
Many people think that since Li Yi is the one doing the planning, is there any chance that Li Yi can help write songs?
Li Yi's songs are so great. Popularity and quality coexist. Every song is a hit, but there is no so-called hidden gem.
After learning that Li was the planner of the program, both music lovers and slightly famous singers became excited.
…
The next day.
After lunch, the Men's Gang and the concert guests went to the Celebration Square to start the final rehearsal of the concert.
When the bus the group was riding passed the ticket entrance, they found that there were already several long queues, and everyone was holding books or schoolbags and stationery in their hands.
This is what Li Yi and the others are more worried about.
But there is no way. When there are more people, it will inevitably be accompanied by volume.
After the news leaked, they anticipated this situation and deployed a large number of manpower to maintain order at the ticket checking channel.
Li Yihe and Wang Huaizhong next to him whispered: "If there are any concerts in the future, just arrange the lottery in advance. This won't work."
Wang Huaizhong nodded: "This time our program team didn't think it through properly."
He only considered that it would be more effective to have the program go to the streets to attract viewers, but he did not expect this to happen.
After entering the infield, Li Yi and others began to rehearse, while Wang Huaizhong arranged for people to prepare drinks for those waiting in line. At the same time, he took a group of directors to the ticket office to apologize to everyone and maintain the scene.
By four o'clock in the afternoon, we saw more and more people queuing up. The ticket check-in channel could no longer accommodate us, and the queue almost reached the sidewalk outside.
During this period, I saw several conflicts at the corners of my mouth. As a last resort, Wang Huaizhong decided to let the audience enter the venue early, otherwise there would be a big mess.
At the ticket entrance, there were many TV reporters and self-media recording this scene with their cameras.
Xiaogang, who works as a self-media on Douyin, noticed that a couple had arrived late and were looking worriedly at the people lining up in front of them. Apparently they were worried that by the time it was their turn, there would already be 5,000 people and they would not be able to enter. Field.
Xiaogang suddenly felt that there was something to talk about, waved to the photographer, and trotted towards the couple.
"Hello, I am Xiaogang, a blogger on Douyin, and I would like to interview you."
The couple did not hide from the camera, and the girl even inquired about the situation: "You have been here all the time, can you tell me how many people have entered?"
Xiaogang estimated: "There are five passages here, and there is no need to check tickets. Once the books are given, you can pass through after checking that there are no dangerous items. It is very efficient. There are probably one or two thousand people."
Hearing this, the young couple looked disappointed.
This is where the topic comes in!
Xiaogang hurriedly asked: "What do you think of these viewers queuing up early?"
The girl asked, "Isn't it normal?"
"Uh, where's normal?"
"There are not only men's gangs, but also so many big-name singers. Tickets only require two old books, which is equivalent to free things. Many people must be willing to spend more time queuing. If you buy tickets, the price may be scalped. The price is astronomical. If we had nothing to do in the afternoon, we would have queued up early."
Xiaogang was stunned for a moment. He despised this kind of time-consuming and laborious star-chasing behavior.
But according to this girl, there seems to be no problem.
It’s normal for a top-tier singer’s concert to cost several hundred dollars, and it’s hard to get tickets.
By just spending a few hours, you can save hundreds or even thousands of dollars and watch a star-studded concert. It seems like you can make a lot of money.
After all, how many people can earn hundreds or thousands of dollars in just a few hours?
But not everyone can enter.
Almost being bypassed, Xiaogang asked: "But because of this situation, there are many people who came late, such as you, who couldn't enter the venue and wasted their time."
The girl saw that this self-media was not very friendly to the program. She was dissatisfied and said: "It's just a waste. My time is not valuable."
At this time, the boy smiled and said: "Maybe you have a little misunderstanding about star chasers, but for us..."
He put his arms around the girl: "The Men's Gang has brought us a lot of joy, and they deserve this."
"Yes, we are here to chase stars, mainly Li Yi."
The boy smiled toothily, hugged the girl's shoulders tighter, and glanced at the girl's belly softly: "From being passionately in love, to getting married, to having a child about to be born, our careers and families have all It has stabilized and is getting better and better. During this period, we watched Li Yi's programs and listened to Li Yi's songs. The most talked about topics during this period were also about Li Yi. I really hope that after the child is born, he can also have Li Yi's handsomeness and What a talent!”
The girl touched her belly and her eyes became soft and bright: "Baby, mom and dad missed your Uncle Li Yi's first concert because of you!"
Xiaogang: "."
He felt a little warm in this situation, but as a single guy, he felt uncomfortable all over.
The boy suddenly thought of something and looked at the camera: "Do you have many fans? Li Yi will see us when the video is posted, right? Can we introduce ourselves?"
The girl became excited, looked at Xiaogang expectantly, and then looked at the camera.
"Well, less than half a million followers."
Xiaogang was a little embarrassed. This kind of fan base is not worth mentioning in Douyin: "But you can give it a try. I believe netizens will help."
In order to leave a name for her idol, the girl consoled her: "It's already great."
"My name is Yuan Shuai, and this is my wife Zhang Jiamei."
"Yes, I am Zhang Jiamei, and this is my husband Yuan Shuai, haha!"
"Brother Yi, I hope you will get better and better in the future and have more good works."
"By the way, in fact, chasing stars is not an unspeakable thing. As long as it can make people feel happy, then it doesn't matter. But don't affect your own life. Chasing stars should be a happy thing and shouldn't make people feel happy. I and my family feel distressed.”
Xiaoshuai and Xiaomei each said one sentence. After finishing speaking, they waved to the camera, then walked to the donation office, donated the books and stationery they brought, and left.
online.
The hot scenes of the FHM concert can be seen on Douyin, Weibo and other platforms.
I saw a group of people crowded in the outdoor ticket check-in channel under the bright sun, and they got into arguments because of the queue.
Naturally, some people came out to ridicule: "These people are really chasing stars to the point of losing their brains. Just to watch a concert, they said yes."
Someone took advantage of the topic and said: "This variety show is indeed good, but I didn't expect that even variety shows have crazy fans, and the evaluation of this show is too exaggerated. It is only because other variety shows are so bad that it seems slightly better. I am so Said that there are still people spraying me."
Most people can't stand the behavior of chasing stars.
And this time, it is true that some bad things happened on site because the program team and organizer did not do a good job, so there were many criticisms.
(End of chapter)
