Ten days after the first issue of the "Beacon Evening News" was released.
Sean was sitting in the editor's room, looking up.
His sight penetrated the roof and saw a dim sun suspended in the sky, which had been eroded away about one-fifth of its area.
Time always passes much faster than imagined.
Thinking of what Nietzsche said to his group in the northern forest, Sean felt his blood boil.
He had vowed to make Nietzsche regret his actions.
He never hoped that one year later, he would lose to that self-righteous guy.
In order to meet the challenges one year from now, he has several goals that need to be achieved urgently.
First of all, it is the level of one’s own identity as a explorer. There is no doubt that he will continue to improve himself and the entire team, and then promote all team members, including himself, to King before the total solar eclipse is completed.
Before the official war begins, he needs to collect enough "hole cards."
What is a "trump card"? For example, in Sean's knight's ring, the final philosopher's stone is a trump card.
He wanted more of this unexpected power that was beyond their current level.
Then, it comes to the specific growth of the White Knight and the Black Knight.
The significance of the growth of the two knights is very intuitive - "Beacon Evening News" can bring them the necessary funds and resources to improve their strength, as well as hidden strength: social influence.
The Black Knight can provide faith and strengthen the divine power that Sean possesses.
Through the last ceremony, on the "battlefield" of Shawshank Rogers, both stability and efficiency have been achieved. The number of new believers in Night Breeze's faith is steadily increasing, and the faith of old believers is also increasing day by day...
However, the promotion of "Evening News" is still lukewarm.
In other words, it seemed a bit tame to Sean.
Being able to jump from the survival line to profitability in just one week is a satisfactory achievement for all members of the newspaper, including the editor-in-chief.
Therefore, when "Ugly Lion" Norton heard that Sean was going to use strong medicine to increase the sales of the Evening News, he had to admit that he felt a little surprised.
Behind his dark glasses, Editor-in-Chief Norton blinked: "Mr. Dickinson, that is to say, do you hope to find a way to increase the daily sales of the Evening Post to 30,000 copies within a week?"
"Yes," Sean nodded, "Thirty thousand is the guarantee, I hope it is higher."
If Sean's statement was made before the release of the new edition of the "Evening News", then Norton may have put a question mark on his boss's mental state——
When he was at the Philadelphia Herald, he increased daily sales from 10,000 to 30,000 in about half a year.
This speed is already considered fast in the industry.
At this moment, Mr. Dickinson's request was to rush to 30,000 copies within a week.
It's a crazy goal no matter how you look at it.
However, it was precisely because Norton was facing Sean Dickinson at the moment that he did not directly point out that this plan was irrational, but continued to chat with the young newspaper president——
In the eyes of this editor-in-chief, the young people in front of him definitely have the potential to become "heroes" in the newspaper industry.
And the way heroes talk and act is definitely completely different from ordinary people.
We must understand and accept his "madness" and his "abnormality".
"So, what is your plan?" Norton asked sincerely.
Sean took a breath, and the words poured out like water downstream from the Niagara Hydroelectric Station.
During this process, Norton, who was originally calm, frowned more and more.
And he frowned, not because he thought Sean's plan was getting more and more ridiculous the more he heard it...
On the contrary, the more he listened, the more feasible it became.
The reason for this expression was that he had an indescribable feeling.
It seems that this conversation, like Mr. Dickinson’s words, has the magic to create miracles...
·
The plan to boost daily sales of the "Beacon Evening News" involves several different aspects.
There are three cores. One is the improvement of content quality itself.
The second is to launch a wave of advertising campaign based on the Evening News slogan.
It is an ingenious way to create more reasons to subscribe to the evening newspaper.
Among them, the first item requires Norton to lead the entire editorial department to complete it.
In terms of news content itself, the current evening newspapers are actually unable to compete with those major newspapers.
Why?
Because the big newspapers have the most and best staff, and Sean's newspaper has a limited number of staff and a limited level of staff. Even if they put all their efforts into it, the richness and professionalism of the newspaper's content cannot beat the big newspapers.
In order to reverse this decline and try to make up for the lack of content in the shortest possible time, Sean plans to create some attractive topics and use "exclusive topics" to create more attractive content...
And this inspiration comes from Sean's unique system-Midnight Talk.
Currently, most of the believers in Yefeng Faith are residents of Xiacheng District.
In the previous midnight talk, Sean had already discovered the formation of his "information network":
By listening to the midnight outpourings of more and more believers, he was able to piece together many of the turbulent undercurrents that lay beneath the surface waves.
For example, no one noticed that there was a group of children in Xiacheng District who fell into a "half-lost" state due to the collapse of Midnight Paradise.
People in the lower city are always ignored by mainstream society, let alone their children.
Children who generally have trouble concentrating and are distracted are undoubtedly a social problem today.
When Sean focused on this incident, the white knight, as a media person, had the first "topic" that was enough to attract attention:
The lost generation of downtown.
The daily workload of the newspaper editorial department is still the same, but Sean will "send" four reporters who do not exist in the Dickinson Independent Reporter's Office in the West Street building to collect and write all the stories of the "lost generation" manuscript.
After this blockbuster topic is added to the "Evening News", the content of the Evening News will be much richer.
And "The Lost Generation" is only the first actual battle of Sean's unique information network.
It is foreseeable that the "confidence network" will inevitably become larger and larger in the future, which will provide Sean with more three-dimensional information, making him one of the hidden intelligence centers in New York City...
The second step of "driving strong medicine" is an intensive advertising bombing.
Sean planned to raise a sum of money from the bank (as with the advertising business, calls for bank loans had also been made to Sean's office after the sales of the evening newspaper had boosted), and to obtain the 6,000 New Zealand dollars by adding new annual subscribers. Together, create a wave of "indiscriminate bombing" advertising campaign.
Just won a large amount of chips, and the next hand is stud——
Sean himself had to admit that as he was good at Texas Hold'em poker, sometimes he couldn't help but apply the philosophy he had practiced repeatedly on the poker table...
