In the independent reporter's office in the West Street Building, Sean Dickinson took a piece of chalk and wrote some numbers on the small blackboard.
"...The current daily sales volume of "Evening News" is 2,500 copies."
“Advertising agencies have completely ignored us due to poor sales and today’s ad revenue is negligible.”
He thought of the gray and unmotivated head of the advertising department—Mr. Dupres.
John told him that Dupres was not in this state when he first came to the newspaper.
At that time, he was full of energy and interacted with advertising agencies every day. He spoke with great energy and walked very fast...
Later, after the sales of the Evening News continued to decline, the advertising agency didn't even bother to answer his calls. He lost his motivation, and he was the only employee in the advertising department, almost in name only...
Many colleagues heard that Dupres suffered from insomnia and suggested that he see a psychiatrist, but I don't know if he did.
"Therefore, the Evening News can only rely on sales revenue to survive, and the dismal daily sales can only bring the newspaper an income of NZ$3,000 per month."
Sean was clarifying his thoughts while talking to Moonlight and Olivia.
"The price of the revised Evening News is 2 cents. If you want to break even without relying on advertising revenue, the target daily sales volume is...
"8,400 copies.
"After the revision, the daily sales volume of the Evening News must reach 8,400 copies in order to break even."
This number has more than tripled, which can be said to be very difficult for the current Evening News.
“If we can really boost sales to this level, advertising agencies will take the initiative to call us.
"At that time, there will be an additional $1,000 in advertising revenue every month."
"Mr. Dupres should be in a better mood."
Yueguang smiled knowingly, and then said: "When sales increase to a certain level, there will be a breakthrough in income..."
“As long as the sales volume can achieve return on investment, it means making money!”
Sean threw the chalk into the slot and clapped his hands: "You are right. As long as you get your money back, it means making money——
“Due to the business opportunity of advertising, the newspaper industry is also a winner-takes-all industry.
“When you don’t have sales, ad agencies don’t care about you;
“When you have a certain amount of sales, he will call relentlessly;
"When your sales far exceed other newspapers, they will start to kneel down and try to give you money."
"Sales are the king."
"Then what are you going to do next?" Yueguang stood up with interest. He noticed that his friend didn't seem to be discouraged by the current "difficult situation" at all. Faintly, he even noticed a hint of excitement.
"Without a doubt..." Sean raised his hands in contentment, "Because I insisted on reforming the Evening News and sacking Editor-in-Chief Ryan, other newspapers criticized me fiercely. This was inexplicably attractive. out of the public eye,
“It is conceivable that the sales volume of the first issue after the revision will definitely generate a considerable bubble.
"I estimate that this bubble will be around 10,000 to 12,000 copies - of course, advertising agencies are very sophisticated, and this single-day sales volume does not mean anything. They will not seek cooperation with us because of this.
"As you said, public attention is not necessarily a good thing. Maybe my slightest mistake will be magnified infinitely...
"However, considering that I have no extra money now, this 'dangerous' bubble is also a very good advertising opportunity!"
Moonlight 1902 tilted his head: he heard a trace of radicalism in Sean's tone - usually, this state would only occur when his partner discovered the enemy's weakness and was ready to give it a go.
"I want to take the risk," Sean lowered his voice, "I'm going to extend this bubble...
"At least extend it for one day!"
"Prolong the public attention caused by negative news?" Yueguang spread her hands in confusion, "What should we do?"
"Response." Sean had a slightly dangerous smile on his face. "I will respond to other newspapers' criticisms of me. I will state my position in the response. I want to provoke the 'progressive forces' The collision of these two ideological trends with the 'conservative forces'.
"I am certainly not a provocateur, nor do I intend to discuss the truth with the public...
"My purpose in doing this is to take the opportunity to extend the bubble and ensure that there will still be a sales bubble on the second or even third day after the revision because the topic is still fresh."
Moonlight deliberately squinted her eyes and said, "Man, use negative news to gain attention - you are becoming more and more like a businessman."
Sean waved his hand: "If the newspaper office wasn't at a critical moment of life and death, if it wasn't for the fact that it now has dozens of people to support...
"If it weren't for..." He pointed to the slow total solar eclipse in their field of vision, "the sword is hanging above our heads."
"I probably wouldn't have done it."
The pianist laughed and patted Sean on the back: "Captain, no need to say more, I support you.
"Then, after the 'bubble' subsides, stable daily sales will reach 8,400 copies. This is your goal, right?"
Excluding the false sales in the first three days due to the increase in topic attention, the stable daily sales volume must reach the break-even point of 8,400 copies.
Sean nodded: "Yes, this is my goal."
It took two years for "New Testament Evening News" to slide from 10,000 daily sales to 2,500 today.
Sean plans to get back above 8400 in three days.
For others, it's an absolutely impossible goal.
Moonlight blinked and murmured: "If you want to achieve such an effect, it seems that this is the only way -
“Public attention is gone after it passes.
"Perhaps, the Evening News only has this chance."
Sure enough... Moonlight looked at Sean: Rather than saying that Sean is like a businessman now, it is better to say that this chess player will always change his strategy according to the situation...
It's just that his current strategy is similar to that of businessmen.
Moonlight suddenly understood Sean's excitement.
Although the two of them are not wearing masks now, and they are discussing issues such as "sales volume" and "break-even"...
However, building a career in this unpredictable modern era feels like being on a mission.
Olivia Fengchime, who was reading Nietzsche's works with her eyebrows lowered, raised her crystal red eyes, which were very calm.
Even though she and Sean had been getting along with each other for so long, she still couldn't understand the man's inexplicable passion.
Completing an extremely difficult quest or achieving some kind of feat in reality will make them excited...
Bingzhuren, who was once unfamiliar with this era but has gradually integrated into it, now looks at Sean and Yueguang as if he were looking at two young men full of great ambitions.
He couldn't help but chuckle, his eyes lowered, and he returned to the words.
"So what are the specific measures? What will the new newspaper look like?" Moonlight held her chin and was completely immersed in the conversation with Sean.
"Let's not go that far..." Sean waved his hand, "To achieve the effect I want, I still need a strong editor-in-chief...
"The first step is to find the right person!"
