Sean had previously set a starting sum of $10,000 to start a newspaper. With nearly 6,000 New Zealand dollars on hand now, plus the current monthly fixed income, Sean knows that he can start.
Sean's first idea was to start a new newspaper from scratch. It was later discovered that this was impossible.
In order to control the number of newspapers in the city, the New Testament City Shenting no longer issues licenses for newspaper operations. Therefore, those who are interested in making a career in journalism can only choose to directly buy newspapers that are on sale.
For Sean now, money to buy a newspaper is not a problem. Because the lower-priced newspapers on sale are priced at no more than 6,000 New Zealand dollars, Sean's funds on hand can already cover it...
The problem he urgently needs to solve is that there must be a way to explain the source of large sums of money.
A young reporter from León suddenly had the money to buy a newspaper. If we cannot solve this obvious doubt, we will inevitably attract attention and suspicion...
But what Sean needs most is not to receive too much attention.
However, this problem did not trouble Sean for long. He soon discovered that "outsider" was an easy identity to make a fuss about - after all, Sean's hometown was Green, and it was hard for people in New York City to say they knew him well.
Therefore, he only needs to make up a story to provide a perfect explanation for everything, and the story goes like this:
A gentleman from a well-off family is no longer satisfied with practicing his journalistic ideals in Green. He wanted to prove his worth in New Landal, where the journalism industry was booming. His father, who ran a farm in Green, was willing to support his son's New Zealand dream. However, the pragmatic father also made his own demands:
The ambitious young gentleman must prove that he can establish himself in the world of New Testament journalism before he can possibly get the funds to start a newspaper.
Mr. Sean Dickinson, who is now well-known in the journalism industry, has obviously proven his ability. Therefore, the initial capital and the blessing from his father in his hometown came to Sean naturally...
With a seamless story and Sean's already proficient language skills, this story quietly began to spread in the industry.
As a result, many people knew that this independent journalist, known for his diligence and talent, turned out to be a second-generation rich man.
People are always suspicious of other people's motives and justify themselves with assumptions that best fit their own worldview, and Sean's story meets their needs.
Those who didn’t have much favorable impressions of the overly enterprising Mr. Dickinson finally knew the reason why this mysterious reporter “wrote articles faster than he could breed farm animals”—because he had a father who promised to sponsor him!
Revelation to the Holy Father, if I had a father like this, if someone promised me a large sum of money...
I will also work hard to do it!
Sean’s story provided some answers to his troubling diligence, comforted some people, and perfectly explained where the big money came from.
Once the source of funds problem is solved, the next step is acquisition. This process went smoothly beyond Sean's expectation.
For Sean, the acquisition of any newspaper is the same to him: now is the period when the news industry is booming, and those who would choose to change hands of a newspaper will inevitably lose in the brutal competition and have the intention of quitting... …
Such a newspaper must have problems with its direction and philosophy.
Therefore, as long as Sean takes over, he will definitely make drastic changes.
Since it needs to be rectified no matter what, it doesn't make much difference to Sean which company he acquires.
The only thing you need to do is to find the one with the best personnel, facilities and location, and the most suitable price among potential sellers.
In the process of searching and negotiating, Sean felt that the old saying was once again confirmed: as long as you are willing to search, you can find the direction.
Sean quickly found a deal that worked for him.
The New Testament Evening News was founded in 1842 when the penny newspaper was growing wildly. Due to various reasons, it can no longer compete with the New Testament Times, Le Monde, and The Sun, which were born in the same period. Its daily sales volume is only 2,500, and it is almost on the verge of withdrawing from the market.
The owner of the Evening News, Mr. Gordon Bennett, also turned his attention from the newspaper industry to the real estate industry. He proposed a very reasonable price to Sean, including the first month's salary, office, and printing plant rent. , a total of $5,500 - Mr. Bennett's offer was almost free of charge. There is a reason why there is such a discount: due to sluggish sales, the newspaper has been losing money for months, and taking over it is a negative asset... Even if Mr. Bennett wants to sell it at a good price, it is not feasible in the current saturated competition in the newspaper industry. It's possible.
Before Sean came along, the only option available to him was to sell to the swaggering Sun, but Mr. Bennett rejected that deal because of the disdainful attitude on the other side.
After visiting the Evening News' editorial office and printing plant and determining that it was a good deal in addition to newspaper sales, Sean agreed to the price and completed the contract signing and transaction that day.
Saying goodbye to Mr. Bennett at the Evening News headquarters on the Garden Route, Sean suddenly realized something: at this moment, he was no longer a young reporter, but a newsman with his own newspaper... …
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After the transaction was completed, Sean only had living expenses for the next few months.
However, one month later, he will have to pay next month’s rent for office space, electricity bills, material fees, and wages and subsidies for thirty-two employees, totaling NZD 4,800 (rent is usually paid annually, but Sean paid it through Bene Mr. Te interceded, and the venue agreed to Sean taking over and paying monthly rent within six months).
With an average daily sales volume of 2,500 copies and a single copy selling for 4 cents, the monthly income is only about NZ$3,000.
This means that if the sales of the newspaper do not increase, Sean will lose 1800 New Zealand dollars every month.
This is also the reason why few people take over the "New Testament Evening News", causing Mr. Bennett to resell it at a relatively low price - compared with those newspapers that break even, the risk of acquiring the "Evening News" is too great.
But for Sean, sales are a solvable problem.
During his time as a journalist, he maintained the habit of reading various newspapers.
Comparing newspapers with shrinking sales with those of major newspapers, he knew exactly what was wrong with these newspapers.
For Sean, it was like watching a poor hunter holding a perfectly good shotgun and missing every shot due to his wrong aim...
What Sean, who had been "working in a hurry" on the side before, had to do was just take one of the shotguns.
For him, as long as he "took over the shotgun", he would "have no worries about food and clothing."
The current losses are only temporary.
A talented dancer, even if he chooses a deserted stage, he is confident of attracting more audiences.
In his eyes, apart from its hardware conditions, the New Testament Evening News was already a terminally ill newspaper.
If the concept of running newspapers is not completely changed, the already poor sales will only fall further.
Therefore, after taking over, the first thing Sean had to do was to carry out drastic reforms to the Evening News.
It is not an easy task to save a declining penny newspaper.
There are many challenges both internally and externally.
However, Sean, who already has some ideas and inspiration, is looking forward to it...
