"Only things that no one wants need to be reduced in price. No matter how high the price is for precious things, there will never be a shortage of customers to pay for them. As for those customers who feel that the prices are not very friendly, that is because Dailan's positioning has been from the very beginning. The customer group is not them, and the seemingly ordinary prices among the targeted customer groups are unfriendly to them. This is a problem that cannot be reconciled." Mag picked up the teacup and took a sip, looking at Gloria Ya smiled and said: "Do you think Maimi's restaurant needs to lower its prices?"
"The food made by Mr. McGonagall is so delicious and has miraculous effects. It cannot be eaten in the City of Chaos or even other places on the Nolan Continent. Why does the price need to be lowered?" Gloria hurriedly said Shake his head.
Mag smiled and said: "The same is true for Dailan. The unique and novel styles, the color matching that breaks the fixed thinking, and the very professional production. These things are very scarce in the market and are also the uniqueness of Dailan.
Without Dailan, they can't buy chic and handsome windbreakers, soft and comfortable down jackets, or handsome styles and designs. This is why people pursue Dailan. "
Gloria was thoughtful, and after a while, she said with some concern: "But the styles of clothes are very easy to be imitated, and the fabrics we use are not difficult to obtain in the market. If there are other tailors If the master imitates and reduces the price, will it have an impact on Dailan?"
“In fact, after the popularity of luxury goods reaches a certain level, the high price is not because it is a very practical and beautiful piece of clothing, but just because it represents the brand.
This is why I asked you to build Dailan into a high-end luxury brand before. Imitation will eventually lead to inferiority. No matter how similar it is, those rich women will be ashamed of wearing high-end imitations and will not switch to other brands. The arms of imitators.
The target group of those high-imitation and low-priced goods is exactly the group of people who cannot afford Dailan's clothes. What clothes they wear will not have the slightest impact on Dailan.
On the contrary, when some of them find that the real upper class only wears Dailan, they will cut back on clothing and diet, and try their best to own a genuine Dailan, which is equivalent to Dailan's invisible customers.
The continuous launch of new products is the core competitiveness of Dailan. As long as it can continue to lead the trend, Dailan will be able to stand firm. "Mag said.
"High luxury... high imitation?" Gloria frowned slightly, thought for a long time, her eyes gradually became clear, and she looked at Mag and said: "I understand, high style and high-quality products are the direction Dailan should focus on. This has brought Dailan a huge market and generous remuneration, so we shouldn’t think about making all the money.”
"Yes, but mid- to low-end clothing is actually a much bigger market. If we can achieve efficient mass production, reduce the cost of a single piece of clothing, and cover the mid-to-low-end market, the wealth that can be leveraged is unimaginable. . Of course, if you want to do this, you must break away from Dailan, re-establish a brand or multiple brands, and focus on operating in different price ranges." Mag looked at Gloria and said: "This I've been thinking about it again recently, and I wonder if you, Gloria, are interested in participating?"
"Mr. Mag, do you want to change careers?" Gloria looked at Mag with some surprise. Before, Mag only participated in Dailan's clothing design, but now she heard that he planned to directly enter the clothing production track.
"Actually, I'm more interested in cooking and clothing design. It would be best if I could find a partner who can be responsible in management, so I thought of you first." Mag looked at Gloria Liya smiled, with trust and expectation in her expression.
It has always been a pleasure to work with Gloria, and Mag sees the temperament of a business leader in her. As long as she is given some time and opportunities, she can definitely become a business giant on her own, and what he is more suitable for is angel investment. human role.
"Am I the first to think of you?" Gloria looked at Mag, her eyes met that gentle smile, her heart trembled slightly, her face turned a little redder, her voice also trembled a little as she said, "You...you Any plans?"
Mag nodded and said: "I built a spinning factory in Chengbei some time ago and it has been put into production. With the help of new spinning machines, the spinning efficiency has been greatly improved. I am planning to build another weaving factory in Chengbei recently. A garment factory.
As for the garment factory, I plan to produce mid- to low-end clothing in batches, targeting the largest number of middle- and low-income people, so that they can wear high-quality but low-priced clothing.
But making clothes is one aspect. How to sell the made clothes and establish a channel with wide enough coverage is an urgent problem that I need to solve at present. I know that the Morton family's fabric industry once sold well in Nolan Continent. Now this industry should be under your control, so I want to know if we can cooperate in channels and underwrite the clothes produced by my factory through your channels. "
"Will it be underwritten through our channels?" Gloria was stunned for a moment.
"Is there a problem?"
"No...it's not..." Gloria shook her head, and then said: "This morning, my grandfather just handed over all the family's cloth industry to me, and gave me three months to innovate the entire industry. , including streamlining channels, integrating industries, and making it stop losing money. Another purpose of my coming today is to ask you this question."
Mag was stunned when he heard this. This was really a coincidence. He thought for a moment and said: "If that's the case, I suggest you shut down the loss-making manufacturing links at the top of the industrial chain, strengthen the distribution channels, and specialize in the distribution of our factory. .According to my plan, our factory will enter the mass production stage in one month and can provide a considerable amount of finished clothes. As long as the distribution can keep up, it should be able to bring you good profits."
"Okay, I'll start working on this when I get back." Gloria nodded.
"Shouldn't you question it?" Mag asked with a smile.
"I believe in Mr. Mag, and I think this is indeed a very broad market. If Mr. Mag can trust me and give me such an opportunity, there is nothing to doubt." Gloria said with a smile.
Looking at Gloria's beautiful smile, Mag's mood became relaxed and happy, and he said with a smile: "I will draw up the specific cooperation plan in the next two days. We will discuss the details then. You can guess what's next. We have to be busy for a while, after all, the reform of this old industry is the most troublesome."
