"The restaurant hasn't opened yet, please come back later." Mag said without looking back after hearing the knock on the door.
"Mr. Mag, it's me. I have something to ask you." Gloria's voice sounded outside the door.
"Miss Gloria?" Mag opened the door and looked at Gloria standing outside the door, feeling a little surprised and confused.
"I'm really sorry to disturb you so early." Gloria said apologetically to Mag. Then she lifted the drawing in her hand and said, "Because there are some questions on the drawing that I want to ask Mag. Mr. Ge, you will be very busy when the business starts later, so I will come over early. I wonder if you are free now."
"Come in, as a collaborator, of course you can ask any questions you have." Mag nodded with a smile, opened the door completely, and turned sideways to let Gloria in.
"Thank you." Gloria looked happy, and the smile on her face made her feel much more at ease, and she walked into the restaurant holding the rabbit in her arms.
"I wonder if Miss Gloria has any doubts about the drawings? Is it because the markings are not clear enough and the tailor can't make them?" Mag closed the door gently, looked at Gloria and asked with a smile.
"No, sir, the markings are very standard, even a tailor can understand them, but these two clothes..." Gloria took out the two skirt drawings from the paper bag, looked at Mag's face slightly red, and bit her tongue. He bit his lip, but he didn't know how to say the next words.
Mag looked at the two one-shoulder dresses and the backless dress, then looked at Gloria's expression, and said with a smile: "Miss Gloria thinks these two dresses are too revealing and open, right?" ?”
"No, in my opinion, these two dresses are very gorgeous and beautiful. I have never seen such a beautiful dress. But..." Gloria waved her hands quickly, but she hesitated after saying: " These two dresses may not be easy for most girls to wear out. In this case, there may be some problems in sales... And our deadline is only twenty days left, these three sets Clothes are the only chance.”
"So, you came here today to ask me to modify the drawings and make these two dresses look ordinary." Mag asked calmly while looking into Gloria's eyes.
"I respect Mr. Mag's opinion, but I am also responsible for the employees of Dailan Fabric Store." Gloria looked into Mag's eyes and felt a little flustered.
"Miss Gloria, I appreciate your unrestrained ideas. The sale of ready-made clothing is a forward-looking idea that can change the garment industry in Nolan Continent." Mag looked at Gloria and asked with a smile: " However, I want to ask you a question now. If you have two pieces of the same piece of clothing, one tailor can tailor it to you and make it the most perfect fit for your figure in all aspects, while for the other piece you can only choose a few sizes. If you choose between them, it may be larger or smaller, which one will you choose?”
"I will choose the one that fits my body better." Gloria thought for a while and said.
"In this case, why do you think that if you make clothes in batches using styles that are commonly seen by everyone, countless people will come to your door and snap up your clothes twenty days later, allowing you to survive the loss safely? "Mag then asked rhetorically.
Gloria looked at Mag's eyes and their eyes widened suddenly, like thunder.
"I suggest you make the dress a fine product. The quantity does not need to be large. Make up to four pieces of each color of fabric, because the consumer group of this dress is the aristocratic ladies at the same level as you. They pursue beauty and quality more than the price. To them, it is just a number, so the price must be expensive so that it can match their temperament.
The best way to get them interested in this dress is naturally for someone to wear it for them. For example, at a ball, a beautiful lady appears on the stage wearing a beautiful backless dress and stuns the whole audience, so that all women will wear it. I wonder where such a beautiful dress came from. "Mag continued.
Gloria's eyes became brighter and brighter.
"This one-line strapless dress is positioned slightly towards the middle class, but the price should not be set too low. It is the kind of middle-class husband who would grit his teeth and buy one for his wife. This It is a very wonderful price range, but it is extremely attractive, so you can buy in quantity and stock up. Since there are not so many parties, they don’t have to worry too much about people wearing the same dress sitting at the same party. , and this dress is enough to make them stand out among their peers." Mag pointed to another dress and continued.
Gloria nodded vigorously, and there seemed to be little stars twinkling in Mag's eyes.
She originally thought that Mr. McGonagall was just a good chef who designed clothes, but she didn't expect that when he talked about the principles of business and customer psychology, he was so clear-cut and completely overturned her imagination of business concepts. This feeling was like that of Mars. Nothing made her feel, and all she could think of was her grandfather, the legend who redefined business in the City of Chaos.
She could feel that the words Mag told her now would have a profound impact on her in the future, and a door seemed to be slowly opening towards her.
"The last chiffon skirt is an affordable luxury one. It can be bought by women by saving their own money. It can be worn for daily outings or parties. The price is slightly lower than the previous two pieces, but in terms of quality, Control must also be done well, because clothes at this level will be a very important customer group in the future. However, compared with the common skirts on the market, there is no obvious difference between this chiffon skirt, so the most important thing is the front The joint effect of the two skirts, at this time, the concept of the brand is very important." Mag continued.
"Brand?" Gloria looked at Mag with some confusion.
"The so-called brand is a specific set of features, benefits and services that sellers provide to buyers for a long time. This is actually a relatively abstract thing. Just like when we talk about banks, the first thing that comes to mind is Buffett Bank , this is the so-called brand effect, and the benefits brought by the brand effect are very obvious. More and more people will deposit money in the bank because of the four "Buffett Bank", which will bring greater benefits to Buffett Bank. of income, 'Buffett' is the brand of this bank." Mag explained.
"So, what Mr. means is to build Dailan Cloth Art Store into a brand, and then customers will buy other clothes because of Dailan Cloth Art Store's reputation, even if those clothes are not that big compared to other clothes on the market. There is a difference, but they will still choose clothes from Dailan Fabric Store. Is that true?" Gloria looked at Mag thoughtfully, her eyes getting brighter.
"It can be understood that way, but I personally recommend removing the last three words. 'Dailan' is an elegant name, and adding the three words 'fabric shop' makes it look a bit rustic. The brand is like a person's name." Face, details are equally important." Mag nodded, very satisfied with Gloria's understanding, but the details are still worthy of scrutiny.
"I understand, thank you, Mr. Mag." Gloria bowed deeply to Mag, put away the drawings on the table, and left.
"Perhaps she can become a new generation of dressmaking queen. I hope this basket of eggs can grow faster." Mag looked at Gloria's back disappearing from the door, then turned and entered the kitchen.
