The film market on Hong Kong Island actually has some differences compared to the market on the mainland.
Many movies that are popular in the Mainland may not have high box office success in Hong Kong Island. In the same way, movies that are popular in Hong Kong Island may not be successful in the Mainland.
There are many reasons.
Literary films are indeed very few blockbuster hits in the mainland market.
It seems that many netizens on the popular film review website have very high evaluations of some literary films, but in reality?
If you really ask them to buy tickets to watch a movie, there won't be many people there.
Literary films, in fact, to some extent, do not keep up with the fast pace of society.
Literary films are usually suitable for savoring carefully, more like bitter coffee, while commercial blockbusters are more like cola popcorn, pursuing an instant feeling of refreshment.
There is a natural boundary between the two.
Of course, there is no very clear definition between artistic films and commercial films. It is actually judged more from the rhythm of the film.
Slow-paced movies may not be artistic enough, but they are definitely not commercial enough.
If a movie like "Heartbeat" can enter the mainland market, Li Yi actually doesn't have much expectations at the box office.
Hollywood has the soil for artistic films to survive because movies have been developing in Hollywood for hundreds of years and have accumulated a large number of "art" lovers.
Movies like "Heartbeat" can naturally enter art theaters in Hollywood for long-term screenings.
The same cannot be said for domestic audiences. Although China has begun to develop so-called literary theaters in recent years, in fact, they are not large-scale.
In fact, it is not that there is no living environment for literary and artistic films in the Mainland. The reason why slow-paced, fresh movies such as "Pumping Heart" do not have high expectations for the box office is actually relatively speaking. Compared with those commercial blockbusters, "Pumping Heart" "Heartbeat" is obviously not comparable, but it will not lack the audience.
It's just that this audience is definitely a niche for China's huge market.
For example, the original film "Into the Dust" seems to have a high box office, but that is only limited to the box office of literary and artistic films, and cannot be compared with commercial films at all.
It’s really not a matter of cost. When it comes to low-budget movies, many domestic high-box-office movies actually don’t cost much.
Of course, the key is that "Pumping Heart" cannot enter the mainland market.
Although Hong Kong Island has director Li Yi, who has the aura of the light of Hong Kong Island, the market is limited after all, so although the box office is good, it is better than nothing.
The interesting thing is that although "Heartbeat" was not released on the big screen in mainland China, the online on-demand rights were directly sold.
Because it has been released abroad and in Hong Kong and Taiwan before, the pay-on-demand results are not that good.
No way, there are too many pirated copies.
However, the reason why it is interesting is that although "Pumping Heart" seems to have not performed well, after the Penguin Video platform began to pay for on-demand broadcasts, many media clamored that Li Yi's myth was shattered.
However, the topic about "Pumping Heart" has exploded, and it has even become a hot search topic.
Piracy is indeed very harmful to movies, especially to the box office of movies, but it also has some benefits, that is, it spreads more widely, and audiences will definitely be more enthusiastic about watching free movies.
As a result, a very magical phenomenon occurred.
Countless netizens on the Internet claim that they have watched the movie, but in fact, there are really not many paying viewers for this movie in China.
There are a lot of comments from netizens, and on the popular film review website, the reputation is directly higher than that in North America. Of course, it is not ruled out that some netizens and fans gave some compensation points because they watched pirated copies, but in any case, those with more than 9 points The ratings are still surprising.
Some netizens commented and analyzed: "Because "Heartbeat" reflects the phenomenon of early love among teenagers, the overall temperament of the film is beautiful simplicity, that is, pure love. But Director Gou is not like Dao
Chinese people are so obsessed with it, so they didn’t devote all the space to the love road map of two little boys. The detailed portrayal of the two families of Julie and Bryce has also become one of the highlights of this film.
I believe that viewers who have watched the film will be envious of Julie because she has a pair of parents who love each other deeply and know how to make reasonable sacrifices for family members. The wealth or poverty of the family is not the decisive factor affecting the healthy development of a child's personality, the personality of the parents is. It is thanks to the gift of her parents that Julie can view the world with a more detached and gentle perspective than her peers, and she can climb high and see far. Looking back at Bryce, his father looked great on the outside, but there was something rotten on the inside. It was precisely after Bryce saw this in his father that he had a chance to look at himself clearly and correct himself. In all fairness, if we have bad parents, our biggest fear growing up is becoming like them.
That's it, a first love movie with a seemingly small format projects a thought-provoking principle of love and life principles: self-respect and self-love, don't be pretentious, see yourself and others clearly, think clearly before making a decision. Do you want to "beat your heart"?
The "failure" of this film in North America is actually obvious, because it is a very niche film! "
""Heartbeat" always gives people the feeling that Li Yi used the skin of a foreigner to film the first love of a Chinese in his heart. Apart from the fact that he is too young, I believe everyone can see the rest. The whole film is very restrained. !」
"I always believe that movies and television are all about telling stories, telling them to the audience, rather than talking to oneself and admiring oneself. Once the story is told, it should have universal significance, that is, no matter where in the world people are, they can If you can understand it and resonate with it, you don’t have to bother to explore the background, culture and historical origins of the story, and you don’t have to guess the director’s intention and the metaphors in the film. I believe that there are always some similarities in the cultures of different nations in the world. In places where the standards of truth, goodness and beauty do not vary much due to different social systems, teaching people to be kind is the main theme of education in all countries.
After going around and around, after saying so much, I actually want to say that "Pumping Heart" is a film that tells a good story and tells a good story. I believe anyone who watches this film can understand it and be moved by the innocent love in the film. Of course, according to our usual standards of entertaining and educational, it is also a "very educational" film. It not only tells a heart-stirring story of childhood sweethearts' puppy love, but also contains budding emotions and unfamiliarity. Thinking is unique to children, rather than children speaking in adult terms. At the same time, the film involves a series of common human issues such as family affection and ethics, prejudice and tolerance, dreams and reality, persistence and abandonment, self-esteem and self-love, etc., which can easily arouse the resonance and thinking of viewers. "
"I like Julie. She is not the most beautiful among girls, but her big shining eyes are also unforgettable. She has delicate emotions and will watch the sunrise and sunset on a tall tree. She is kind-hearted and will look after others. She lends a helping hand when she is most embarrassed; she can talk to adults about perpetual motion machines; she will send her own eggs to her beloved boy. So cute! At the end of the film, the two little hands finally overlap together, and at this time leisurely singing That song completely melted me. The most beautiful things in the world are just like this."
In fact, it can be said that the number of people mentioning Julie is the most.
Nothing else, because Li Yi himself admitted that the director of the original version of this film really favored the heroine, namely Julie.
The male protagonist Bryce, in this film, can be said to play the role of an unlikable but extremely real person.
However, if there are more people discussing it, it is natural that everyone will have their own preferences for radish and green vegetables.
"I prefer Bryce. Girls like Julie are indeed enviable, but to be honest, she doesn't even look like a girl of the same age. She is too perfect and gives people the impression that many of our parents fantasize about her. The good daughter among them is the perfect template for the first love that many of us boys dream about meeting in their youth.
But because of this, she may only exist on the big screen, or in people's fantasies.
But she really lacks a bit of "childishness"!
Bryce is different. He has been very real from the moment he appeared. I believe that many people can relate to
Bryce found some shadow of his childhood self.
I hate someone in particular, even if she is beautiful.
Suddenly you like someone, even if they don't like you.
He always likes to do silly things to get the other person's attention.
Bryce is the real normal growth process of a boy, while Julie is only in fantasy. "
At the same time, it can be expected that Julie's parents and Bryce's grandfather in the film have also gained a lot of fans and topics of discussion.
"It feels more like an educational film. Julie's father and mother are really enviable. In other words, in today's society, children need parents like Julie's father and mother.
What particularly touched me was that after the quarrel, both Julie's father and mother went to chat with Julie alone. This kind of attitude is something that many parents lack. Quarrels are inevitable, but how can we try to make it more harmonious between adults? Many of our parents rarely consider that the relationship will not have a bad impact on the children. "
"Julie has a good father and a good mother. Even though her family is not rich, she is enviable."
Bryce's grandfather was also mentioned.
"Bryce's grandpa Chait reminds me of my grandpa. Of course, they are nothing alike, but in a way, they are similar.
It is said that having an elder in a family is like having a treasure, and the film can be said to perfectly interpret this sentence. "
"Pumping Heart" is certainly not a traditional tear-jerker, but there are still people who shed tears after watching this film.
"I don't know why Bryce started to shed tears when he started to dislike and even reject Julie. Maybe he saw the shadow of his past. His emotions when he was young were always humble and a little ignorant. You think that if you treat him well, he will feel your kindness, but you have never thought about whether he is willing to accept such kindness.
You care about his every move and speculate on the meaning behind his actions and words. If he says a nice word, you feel like you are in heaven. That must be because he feels your heart and accepts you, so he said it well, but you never think about it. Is he being perfunctory or trying to escape as soon as possible?
You want to share with him all the things you care about, such as the scenery seen from the trees, such as the accumulated eggs laid by hens, or like you and I did when we were young, you want to use the same pencil and the same eraser with him... ....
A girl always matures earlier than a boy. When she is ignorant, she is desperate to be good to you, stumbles, and is reckless.
She will fantasize about her first kiss with you, like in shoujo comics, and she thinks you can feel it.
At the purest time, there is the purest love. If you like it, you will like it, and if you hate it, you will hate it. It will not be like that in adulthood, when you hate it, you always have a hypocritical smile.
Not all boys can wake up and recognize themselves when they are ignorant. It turns out that the girl they have always hated is actually the softest part of their heart.
I can throw away the eggs she gave me, and I can laugh at her sloppiness, but I can’t bear the ridicule and ridicule of others, and I can’t stand her eating with others. Only at that time, when I find that my dislike turns into my love. , there is still time for everything to change, there is still time to apologize, there is still time to confess, there is still time to say I love you, there is still time for the first kiss...
We cherish these, we lament these, and we silently wipe our tears while watching such movies, just because we see our past selves and envy the luck of the characters in the movie, but because we know that we can never go back...
The throbbing heartbeat of the youthful age floats by like the breeze and white clouds. My heart is itching, but I can't catch anything. The person who catches it is the happiest, and the most beautiful thing is first love! "
Of course, there are trees!
I don’t know when it started, but suddenly photos of many kinds of trees began to appear on the Internet.
"Go and plant a tree with your dear. Maybe your love will grow as strong as a tree, or it may wither like a tree due to lack of fertilizers and rain. But using a tree to witness love is very meaningful in itself. Romantic, isn’t it?”
"Planting is not a tree
, but hope! "
"You are not planting trees, you are planting loneliness!
"Then the question is, what if the tree you planted dies but you haven't broken up yet?"
"Planting trees. I excitedly went to buy saplings with my boyfriend, and then I found out that we were not allowed to plant any trees in the community. So the question is, is this our loveless love? Where to stay?"
For a time, the topic about "Pumping Heart" was rampant on the Internet.
To be honest, not to mention the domestic media and filmmakers, even Li Yi himself looked at a loss.
what's the situation?
Why is it so popular all of a sudden?
The problem is that this movie has not been released seriously in China at all.
Although the memory is good, this film is indeed highly rated in China, but it is not very popular, right?
So what exactly is the problem?
Is this really unintentional?
